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Teaching Business Ethics - 相似文献
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Elizabeth Hirschman 《广告杂志》2013,42(3):46-47
Abstract This study presents a content analysis of sexual portrayals in magazine advertisements during 1964 and 1984. The results show that the percentage of ads with sexual content did not increase over the twenty-year period, but that the types of sexual portrayals did; sexual illustrations became more overt; and there was a greater reliance on visual than verbal sex in 1984 than 1964. The study also found that female models are more likely to be portrayed as sexually clad, partially clad or nude than were male models. 相似文献
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Small Business Economics - 相似文献