Green Hydrogen in Europe: Do Strategies Meet Expectations?

Intereconomics - Against the backdrop of the EU’s more ambitious climate targets, the technology of green hydrogen production has gained increasing importance in national plans to implement...     

当博客遭遇广告

当前，博客在我国发展得如火如荼，这种以网络曰志和超文本链接为基本构成要素的个人网页，成为一种以燎原之势发展的社会现象。伴随博客的日益普及和影响力日渐扩大，各个阵营里（草根博客、名人博客、IT博客等）出现了一批人气博客，这些博客周围聚集了大量在网上游走的fans，成了一块不可小觑的“人气宝地”。消费时代无孔不入的商业广告敏锐地嗅到了这块“人气宝地”，欲迫不及待投进博客的怀抱，开始了与博客的第一次接触。当博客遭遇广告，它们之间发生了什么？     

当物流遭遇SARS

<正> SARS无疑给刚刚现出亮色的中国物流业唱了一支楚歌。 5月20日,石家庄运输总公司经理苗庆国疲惫、无助的声音从电话那端传来:“我们公司95％的营运货车已基本停驶,营业收入减少90％左右。”     

当会议遇到药企 来自医学会议行业的启示

POINT生命科学类(制药、医疗)会议算是会议行业内最为严格规范的分支之一,这一领域的会议策划者所积累的宝贵经验,可以让其他领域的同行们得到很多通往未来成功之路的独特技能。在这个行业里,每个策划者都像一个无所不会的“全能战士”,然而,他们是如何成为“全能战士”的呢?     

When and Why Do Good People Not Do Good Deeds? Third-Party Observers’ Unfavorable Reactions to Negative Workplace Gossip

Journal of Business Ethics - A small but growing body of research suggests that witnessing mistreatment affects third-party observers’ attitudes and behaviors. Based on the framework of...     

跨国公司"本土化"经营招术

当今世界,全球化浪潮正席卷而来,世界知名跨国公司在"思考全球化,行动本土化"的理念指导下,从产品品牌、人力资源、产品制造、营销管理等等方面大力实施"本土化"的经营战略.这对于中国企业如何应对WTO和经济一体化的挑战、拓展国际市场是有帮助和教益的.     

When Responsibility Can't Do It

Is being responsible good enough? Stone (1975) argued that we need corporate moral responsibility because neither law nor market is adequate to forestall harmful effects of business activities. However, it is not possible for businesses to become responsible for all forms of foreseeable, preventable harm that they produce. This is illustrated here by cases from insurance, television programming, automobiles and weapons production. Reflection on these examples leads to the formulation of a new conception of unintended harms as moral externalities of business activities. Although one might argue that these (negative) moral external effects are outweighed by the desirable end products of business activities, three reasons not to accept the results of such a “moral subtraction”(or double effect) argument are presented. Instead, the article concludes by offering four techniques for a qualitative, ethical analysis of produced artefacts and their consequences; intended not to displace but to supplement the study of moral responsibility in business.     

Do Not Equate Asset with Strength

69 Chinese corporations make the Fortune Global 500 list released on the Chinese website of the magazine,the first time China overtook Japan as the second largest country for Fortune 500 enterprises only after the United States with 133.61 of the 69 are from the mainland,15 more than last year,and 8 from Taiwan,1 more than last year. I have been tracking the number of     

When Satisfied Consumers Do Not Return: Variety Seeking's Effect on Short‐ and Long‐Term Intentions

Even satisfied consumers frequently do not come back, which challenges loyalty theory and marketing practice. It is reasoned that variety‐seeking tendencies will significantly affect short‐term revisit intentions, whereas satisfaction and regret will mostly determine long‐term revisit intentions. Thus, the influence of satisfaction on loyalty is hypothesized to be critically dependent on the time perspective of the intentions, now or later, and variety seeking. A representative survey (N = 400) in eight Spanish cities supported these predictions. Multivariate moderated‐mediation analyses revealed that indeed the influence of satisfaction, regret, and variety seeking critically depends on the time perspective of the behavioral intentions.     

When Offering the Three R's Is Not Enough

Private schools have experienced unprecedented growth during the 1980's particularly in the lower grades, coinciding with the increase in the number of working mothers. Growth is expected to continue into the 1990's. The study reveals that few private schools have a promotional plan or even a systematic recruiting effort. In order to flourish, private schools will need to begin marketing themselves. Some have already begun-for the rest the time has come.     

Minorities in Children's Television Commercials: New,Improved, and Stereotyped

Mass media is one means by which consumers learn how to behave as consumers. Consumers’ beliefs about minorities as consumers are also influenced by mass media, and the impact is likely highest among young children. A content analysis of 813 commercials in children's television programming reveals that while Caucasians continue to be the predominant models in terms of numbers and in the types of roles they play, the numerical representation of minorities, especially Blacks, has improved. However, the study found that minorities are more likely than Caucasians to have minor roles and to be portrayed in certain product categories, settings, and relationships. Societal impacts and implications for minority consumers are discussed.     

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Quantitative Marketing and Economics - The Internet has dramatically reduced search costs for customers by using such technologies as shopbots. Email based targeting is relatively inexpensive; the...     

When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy

Understanding firms’ interfaces with the community has become a familiar strategic concern for both firms and non-profit organizations. However, it is still not clear when different community engagement strategies are appropriate or how such strategies might benefit the firm and community. In this review, we examine when, how and why firms benefit from community engagement strategies through a systematic review of over 200 academic and practitioner knowledge sources on the antecedents and consequences of community engagement strategy. We analytically describe evidence on the rise of the community engagement strategy literature over time, its geographical spread and methodological evolution. A foundational concept underlying many studies is the ‘continuum of community engagement’. We build on this continuum to develop a typology of three engagement strategies: transactional, transitional and transformational engagement. By identifying the antecedents and outcomes of the three strategies, we find that the payoffs from engagement are largely longer-term enhanced firm legitimacy, rather than immediate cost–benefit improvements. We use our systematic review to draw implications for future research and managerial practice.     

Rising Income Inequality: Do Not Draw the Obvious Conclusions

Inequality is dominating the political debate in various countries still characterised by sluggish economic recovery and high unemployment. The drivers of higher income inequality since 1995 have been globalisation, technological change and migration. At the same time, these factors have had an undeniably positive impact on aggregate income. While populist parties advocate more nationalistic-oriented approaches, we argue that the appropriate policy response to this dilemma is to alleviate the social costs of globalisation rather than rejecting the aggregate economic benefit.     

The Role of Cultural and Symbolic Capital in Entrepreneurs' Ability to Meet Expectations about Conformity and Innovation

We conceptualize entrepreneurs' success in acquiring resources as the outcome of a socially embedded process of pursuing legitimacy, which in turn encompasses their ability to meet field incumbents' expectations about conformity and innovation. Drawing from Bourdieu's theory of practice, we specifically discuss entrepreneurs' ability, when entering a business field, to simultaneously conform to existing field arrangements (i.e., to "fit in") and to be perceived as innovators (i.e., to "stand out"). A possible paradoxical relationship marks entrepreneurs' ability to meet both of these expectations; we discuss the role of entrepreneurs' cultural and symbolic capital in this process. In addition, two contingency factors may influence how entrepreneurs' ability to fit in and stand out affects their resource acquisition. First, the contribution of the two facets of legitimacy to resource acquisition is influenced by the maturity of the field the entrepreneur enters. Second, entrepreneurs' resource acquisition may be enhanced by their ability to artfully navigate the possible conflicting demands to fit in versus stand out through impression management.     

拉米:全球经济衰退,WTO能做什么?

2008年10月1日，拉米应邀在法国国民议会上发表演说，从两个方面对近日严峻的全球经济情况做出评价。     

When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople

The purpose of this study is to elucidate the stress–strain relationship by examining compound causes of frustration in the workplace. Drawing on configuration theory, this article describes stress patterns, that is, configurations of role stressors and social stressors, and underlying frustration and its negation, that is, mellowness. In addition, this article describes potential sources of such frustration‐stimulating stress patterns by examining constellations of employee and task characteristics. Based on a sample of 118 salespeople, the authors analyze the data using fuzzy‐set Qualitative Comparative Analysis—an analytic method pertinent to describing configurational patterns of causal factors. The findings from this study indicate the coexistence of alternative patterns of stressors for frustration. In addition, the findings show that configurational patterns for frustrated salespeople are quite different from those characterizing mellow salespeople. In summary, knowledge of these constellations of stressors helps sales managers detect conditions that frustrate, and develop strategies to diminish these conditions in order to improve sales force performance.