Vivarelli,M. and Pianta,M. (2000), The Employment Impact of Inovation: Evidence and Policy, 240 pp. Routledge,London

Small Business Economics -     

Cone,Fairfax M. The Blue Streak. Chicago: Crain Communication, 1976

Abstract

This survey, conducted among 17 of the 25 largest advertising agencies, highlights the reduction of entry-level employment opportunities, for college graduates, when 1974 is compared to 1973. The survey also gives indication of the relative popularity various schools enjoy as preparers of future advertising executives. The author closes with an appeal to the advertising industry concerning the need to increase the number of entry-level opportunities.     

Robert M. Fogelson. Bourgeois Nightmares: Suburbia, 1870-1930

Bouregois Nightmares is a useful supplement to Robert Fishman'sBourgeois Utopias: The Rise and Fall of Suburbia (1987) andKenneth Jackson's Crabgrass Frontier: The Suburbanization ofthe United States (1985). It examines the rise and continueduse of restrictive covenants for suburban land development inthe 60 years between 1870 and 1930. Restrictive covenants werenot new in 1870, but they did not become common until the turnof the century The intellectual father, if not the originator     

DeLozier,M. Wayne. The Marketing Communications Process. New York: Met-Raw-Hill Book Company, 1976

Abstract

This study examines such variables as program type, (drama vs. games). program time, viewing frequency, number of persons in the room, and the viewers sex as they affect the daytime television viewer's ability to recognize products which were (or were not) advertised on television programs viewed immediately prior to interviews conducted with a random sample of viewers from the Dayton, Ohio, metropolitan area. Results of this study indicate a number of statistically significant differences triggered by these variables-differences which have potentially large practical implications for television advertisers.     

Daniel M. Abramson. Building the Bank of England: Money, Architecture, Society, 1694-1942

Daniel Abramson's thorough study examines the architecturalhistory of the Bank of England as a reflection of the bank'spriorities and interests and as the institution and the buildingdeveloped into vital players in Britain's image. In the processof tracing the evolution of the various structures occupiedby the bank during the period from 1694 to 1942, he has createda model interdisciplinary study that places the Bank of Englandas a structure and financial institution within