品牌排行榜，你究竟凭什么

由世界品牌实验室编制成的2006年度《世界品牌500强》排行榜于5月17日又粉墨登场了，之所以说是“粉墨”，是因为“登场”的品牌，已被遮蔽了真实的面目：有的被“粉”美化，有的被“墨”涂丑。     

Paul D. Reynolds: Entrepreneurship Research Innovator,Coordinator, and Disseminator

Paul Davidson Reynolds is the 2004 winner of the International Award for Entrepreneurship and Small Business Research. In this article Professor Reynolds’ contributions are summarized in terms of four sets of triplets. The first is as innovator, coordinator and disseminator of novel and important empirical research studies. The second triplet concerns the main areas of his contributions: regional variations in entrepreneurial activity, nascent entrepreneurship and firms in gestation and international comparisons of the prevalence of entrepreneurial activity. The third set of triplets concerns what aspects of the research process he has contributed to: development of new empirical methods to research entrepreneurship; coining of new concepts that now permeate this field of research, and provision of important empirical results. The final set of triplets concerns the audiences to which Reynolds’ research appeal: researchers, policy-makers and business practitioners. It is concluded that although his contributions are many and of different kinds, the single most important one is that his research has made it increasingly unreasonable to theorize and design research as if the economy essentially consisted of a relatively stable core of large, established firms and entry and exit of new firms were relatively infrequent, marginal and insignificant.     

Entrepreneurship in Pacific Asia – Past Present and Future. Leo Paul Dana. Singapore: World Scientific, 1999.

Small Business Economics -     

The Entrepreneurial Process: Economic Growth,Men, Women,and Minorities. Edited by Paul D. Reynolds and Sammis B. White. Westport,Connecticut: Quorum Book, 1997.

Small Business Economics -     

Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear * Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion

Since the New Millennium, the study of fashion and apparel hasblossomed as an academic subdiscipline, riding on the achievementsof curatorial pioneers like Claudia Kidwell and the next generationof historians, Valerie Steele and Christopher Breward. In thepublishing world, Berg Press has capitalized on the fervor withthe journal Fashion Theory and the dress, body, and culturebook series. Over the past decade, more than three dozen books—monographsand edited volumes—have come out of the dress, body, andculture series. Many of     

St. Vincent de Paul and Business Ethics

St. Vincent de Paul (1581–1660) is well known for his contribution to charitable and social works. Even though he left no detailed examination of his business practices, by examining his life and his commitment to the poor, it is possible to frame a Vincentian theology of business ethics. Such an understanding would include educating students in the social teaching of the Catholic Church, a preferential option for the poor, good organization, sound business theory, economizing, and a foundation in the liberal arts.     

Humorous Illustration and Cartooning — A Guide for Editors,Advertisers, and Artists. Nelson,Roy Paul. Englewood Cliffs,NJ: Prentice-Hall,Inc., 1984. 243 Pp. $12.96

Abstract

Previous research on negative political advertising has found both intended and backlash effects, indicating that the impact of these ads is likely to be contingent on other factors. The current study examines some potentially important contingent variables — level of involvement and attention to both newspapers and television for political information. Regression analyses indicate that both enduring and situational involvement and attention to television news increase the impact of negative political ads on voting decisions. Although it initially appears that attention to newspaper is unrelated to the impact of negative ads, analysis of covariance shows that newspaper reading actually reduces the impact of negative ads after controlling for other variables.