Perceived Motives,Barriers and Role of Labeling Information on Tropical Fruit Consumption: Exploratory Findings

This article reports findings from an exploratory study about tropical fruit consumption in Belgium. The aim of this study is to identify motives and barriers for the consumption of fresh tropical fruits and their juices. Also the potential role of labeling information, more specifically process-related quality labeling for fresh tropical fruits, and on-label nutrition and health claims for tropical fruit juices, are investigated. This study indicates that pleasure-seeking and hedonism motives are major drivers, whereas high perceived price and unfamiliarity form the most prominent barriers for consuming tropical fruit and tropical fruit juices. Process-related quality labels are considered credible and persuasive, but the expected price premium hampers the purchase of process-certified tropical fruit products. Health and nutrition claims on tropical fruit juices are not believed to be persuasive unless they match well with the perceived naturalness of the juices.     

Returns and volatility in the Kuala Lumpur crude

This article investigates the determinants of daily returns and volatility in the Kuala Lumpur crude palm oil futures market over the period 1980 to 1994. We find significant evidence of month and open interest effects in returns and also find strong evidence of daily, monthly, yearly, volume and open interest effects in volatility when ARCH/ GARCH models are used to estimate volatility. © 1998 John Wiley & Sons, Inc. Jrl Fut Mark 18:985–999, 1998     

Place identity and sustainable consumption: implications for social marketing

Place identity is a self-identity dimension related to a physical setting. This study measured place identity relating to residential neighborhood, based on levels of attachment, continuity with personal past, perception of familiarity, cohesion and social acceptance. The study examined the proposition that people with strong place identity are committed to their neighborhoods, in turn leading to positive sustainable consumption attitude and behavior. Structural equation modeling empirically verified a theoretical model developed from the environmental psychology, consumer behavior and marketing literatures. A telephone survey was conducted of 409 residents in two suburbs in the Kuala Lumpur metropolitan area, Malaysia. The finding that place identity and commitment to the residential suburb are strong motivational drivers of sustainable consumption-related attitude and behavior has important implications for social marketing.     

Koo Yuen Kim, D.P.T.J, J.P

古润金,1959年出生于马来西亚吉隆坡,祖籍中国中山市,系马来西亚杰出华裔企业家,也是马、中两国颇具知名度的慈善家,现任马来西亚中山会馆联合会会长、广肇联合总会副会长、华人剧艺研究会副会长、华人艺人公会荣誉会长、中国香港中山社团联合会荣誉会长、中国中山侨资企业协会会长、中山市总商会副会长等多个华人社团领袖职务。     

Righteousness and Profitableness: The Moral Choices of Contemporary Confucian Entrepreneurs

The present study takes Confucian entrepreneurs as an entry point to portray the dynamics and problems involved in the process of putting moral precepts into practice, a central issue in business ethics. Confucian entrepreneurs are defined as the owners of manufacturing or business firms who harbor the moral values of Confucianism. Other than a brief account of their historical background, 41 subjects from various parts of Mainland China, Taiwan, Hong Kong, Singapore and Kuala Lumpur were selected for in-depth interviews. By studying the moral choices they made in the market, it was discovered that, contrary to the prevalent mode of inquiry in economics either to reduce all social phenomena to rational calculations or to consider moral actions in terms of utilitarian values, their economic action cannot be accounted for by the postulate of utility maximization, and that the efforts to do business according to their moral principles can be very costly. The study also attempts to document how these Confucian entrepreneurs reconciled the conflict between the moral values they cherished and the instrumental goals they pursued, and will seek to uncover how they responded when faced with this dilemma.     

Banks' Efficiency and Stock Prices in Emerging Markets: Evidence from Malaysia

ABSTRACT

This paper empirically investigates the X-efficiency and P-efficiencies of Malaysian banks listed in the Kuala Lumpur Stock Exchange (KLSE) during 2002–2003 by applying a non-parametric Data Envelopment Analysis (DEA) method. We find that during the period of study, the X-efficiency of Malaysian listed banks was on average significantly higher compared to the P-efficiencies. The P-inefficiency was largely due to inefficient production of profits rather than the wrong scale of operations. Our results also suggest that the large banking groups were on average more X-efficient whereas the smaller banking groups were found to be more P-efficient. We further link the X-efficiency and P-efficiency to the respective banks' share prices and find that the stock prices of Malaysian banks react more towards the improvements in P-efficiency rather than the improvements in X-efficiency.     

Investigating the purchase intention toward healthy drinks among Urban consumers in Malaysia

This study aims to investigate whether attitude (ATT), subjective norm (SN), perceived behavioral control (PBC), brand, awareness (AWS), and trust and would influence the purchase intentions toward healthy drinks among urban consumers in Malaysia. Furthermore, the authors examine the influence of AWS and trust on consumers’ ATT toward healthy drinks. This study adopted the extended model of Theory of Planned Behavior (TPB) of Ajzen, which included brand, AWS, and trust with ATTs, SN, and PBC to investigate consumers’ purchase intention toward healthy drinks. A total of 323 usable surveys were received from consumers in Penang and Kuala Lumpur. Data obtained from the survey were then analyzed using SPSS and Smart PLS. The results indicated that ATT, SN and PBC in the standard TPB model were supported. Trust as the additional determinant also proved to influence consumers’ purchase intention toward healthy drinks. Trust and AWS also have a positive and significant relationship with consumers’ ATT toward healthy drinks. Surprisingly, brand and AWS were found insignificant in influencing consumers’ purchase intention toward healthy drinks.     

The Corporate Social Responsibility of Pharmaceutical Product Recalls: An Empirical Examination of U.S. and U.K. Markets

The pressure on companies to practice corporate social responsibility (CSR) has gained momentum in recent times as a means of sustaining competitive advantage in business. The pharmaceutical industry has been acutely affected by this trend. While pharmaceutical product recalls have become rampant and increased dramatically in recent years, no comprehensive study has been conducted to study the effects of announcements of recalls on the shareholder returns of pharmaceutical companies. As product recalls could significantly damage a company’s reputation, profitability and brand integrity, this paper investigates the effect on shareholder wealth and the extent to which the adoption of CSR practices by pharmaceutical companies in the United Kingdom (U.K.) and the United States (U.S.), the two largest markets for pharmaceutical products in the world, affected market reactions surrounding product recall announcements. The analysis of product recall announcements from 1998 to 2004 compiled from The Pharmaceutical Journal and U.S. Food and Drug Administration enforcement reports revealed marked differences in the way market participants in the two countries responded to news of product recalls. U.S. investors penalised firms according to the severity of product defects while U.K. investors were indifferent. While U.K. investors rewarded product recalls by firms which were not usually CSR-active, U.S. investors punished non-CSR active firms that performed recalls. These observations could pose strategic challenges to pharmaceutical firms operating in both countries. Jeremy Cheah is an Assistant Professor of Finance at Nottingham University Business School, Malaysia Campus. His research interests lie in the area of applied corporate finance and investment management. Wen Li Chan was an Advocate and Solicitor in Kuala Lumpur, Malaysia before assuming the post of University Teacher in Information Systems and Strategy at Nottingham University Business School, Malaysia Campus. She is currently investigating the roles and implications of information on firm valuation, particularly in the area of corporate cyber-litigation and corporate social responsibility. Corinne Chieng is a Corporate Executive at Star Publications (M) Berhad, Malaysia. She has previously worked as a tax consultant at Arthur Andersen Malaysia. Her research interests include the financial implications of corporate social responsibility on the valuation of firms.     

Religiousness, Love of Money, and Ethical Attitudes of Malaysian Evangelical Christians in Business

Recent research suggests there may be a link between religiousness and business ethics. This study seeks to add to the understanding of the relationship through a questionnaire survey on Malaysian Christians in business. The questionnaire taps into three different constructs. The religiousness construct is reflected in the level of participation in various common religious activities. The love of money construct is captured through the Love of Money Scale as used in Luna-Arocas and Tang [Journal of Business Ethics 50 (2004) 329]. Response to 25 business vignettes taken from Conroy and Emerson [Journal of Business Ethics 50 (2004) 383] would surface ethical attitudes. A convenience sample of 300 was drawn from three large churches in the Kuala Lumpur area each with a congregation exceeding 1000 together with some representation from the smaller churches. The study finds some differences in the ethical attitudes of Malaysian Christians in business with different levels of religiousness. The study also finds that those longer in the faith are less accepting of unethical behavior. As such it can be concluded that there are ethical attitude differences between Christians in business with different levels of religiousness. This lends support to the claim of a positive relationship between religion and business ethics. The more significant finding is that even within a somewhat homogenous religious group there are different love of money profiles resulting in significant differences in ethical attitudes. This suggests that moderating money attitudes can contribute towards stronger ethical attitudes. Hong Meng Wong BEcons(Hons)(Malaya), MBA(Cranfield), DBA(UniSA), FCA, ACIS, is the National Secretary of the Full Gospel Business Men's Fellowship Malaysia. His more than 30 years of professional experience had been in management consulting, merchant banking, commercial banking and stock broking. Since becoming a Christian in 1981 he has been actively involved in ministering to men in the marketplace. His burden is to help improve the ethics of Christians in business.     

酿造食醋溯源性检测技术研究现状

酿造食醋具有独特的风味及化学组成,开展酿造食醋的产地、原料、掺假等溯源性研究,是目前食醋检验研究的热点之一。利用色谱、光谱、同位素分析、核磁共振等先进技术,对食醋特有的酿造组分如挥发性风味组分、有机酸、多元醇以及特征性物质等进行检验,取得了一定进展,但其实际应用尚有待完善,用多指标组合识别食醋溯源性研究可能是未来的重要方向。     

Examining shopping mall consumer decision-making styles,satisfaction and purchase intention

Understanding consumer decision-making (CDM) styles is essential for market segmentation, positioning and crafting marketing strategies within a market. Few studies have examined the structural relationship among decision-making styles that consumers exhibit during mall shopping, level of satisfaction and purchase intention. The purpose of this study was to examine CDM styles as the antecedents and predictors of level of satisfaction and purchase intention. Based on the Consumer Styles Inventory, eight CDM styles that individual exhibit during shopping mall activities are proposed in terms of utilitarian and hedonic perspectives. We hypothesize these eight CDM styles as a set of predictors of customer satisfaction and purchase intention. A total of 327 valid paper-and-pencil questionnaires were collected from several shopping malls in Kuala Lumpur, Malaysia. Partial least squares (PLS) path modelling approach, a structural equation modelling (PLS-SEM) technique was performed to test the proposed structural relationships. The empirical assessment supports that hedonic shopping styles consumers that exhibit high level of habitual, brand consciousness, fashion consciosness, recreational conscious style have lower levels of satisfaction and purchase intention during mall shopping while novelty and fashion conscious style consumers have lower level of satisfaction but do not unveil lower purchase intention. Utilitarian shopping styles consumers that exhibit high level of price conscious, confused by overchoice and high-quality conscious style have higher levels of satisfaction while impulsive/careless shoppers do not; and while price conscious, impulsive/careless, confused by overchoice consumers have higher levels of purchase intention but the high-quality conscious consumers do not unveil higher purchase intention. Further, there is a positive relationship between satisfaction and purchase intention. The practical and managerial implications are discussed.     

Australian Exports of Horticultural Crops with Special Reference to Fresh Citrus Fruits

Abstract

Exports of horticultural products, in particular fresh citrus fruits, are becoming increasingly important in terms of export earnings for Australia. However, Australian fresh citrus exports account for about 12 per cent of the total production of citrus. About 57 per cent of total exports is sold on Asian markets. The purpose of this study is to examine the problems and prospects for fresh citrus exports on world markets and, in particular, in the Asian region. The findings of the study reveal that higher freight and labour costs have made Australian citrus less competitive on world markets. Thus, producers have an incentive to sell over 80 percent of the total production of citrus on domestic markets. However, there is scope for greater market opportunities in the Asia-Pacific region for Australian fresh citrus fruits. Australia should increase the yield per tree, improve the quality of citrus fruits and identify the need for market promotion and research in order to increase the volume of citrus exports on world markets, especially in the Asia-Pacific region.     

湖南省果蔬产品物流发展现状及对策研究

果蔬产品物流是农产品物流的一个分支。湖南果蔬产品物流经过多年建设,虽已具有了一定的产业规模,但仍存在着一系列的瓶颈因素。因此构建现代果蔬产品物流,使果蔬产品在流通过程中增值,提高农业生产的整体效益具有重要的现实意义。     

Older consumers’ perceptions of functional foods and non‐edible health‐enhancing innovations

Increasing interest in health and well‐being is likely to drive a growth in demand for products that have positive effects on health. Consumers’ acceptance of and willingness to buy functional foods has been widely studied, but there has not been research on consumers’ attitudes towards innovative non‐edible products with health effects. This study examines how older consumers perceive functional foods and novel non‐edible health‐enhancing products, how willing they are to purchase such products, and how health orientation influences their views. As an example of a ‘radical’ innovation, consumers’ acceptance of rubbing their hands in a specific soil‐based mixture to modulate the immune system is explored. The research material, 13 thematic interviews, was collected in Lahti region, Finland, in 2015. The study indicates that the older consumers’ market is not homogeneous. Based on a qualitative, in‐depth approach, the study distinguishes four consumer segments with different lay understandings of health and attitudes towards health‐enhancing products, which influence people's willingness to purchase such products. The segments are health‐seeking consumers, cautious consumers, critical consumers and natural health consumers. Various motives and barriers for using products with health claims are also identified. The case of rubbing hands in organic soil‐based mixture indicates the difficulty of predicting which consumer segment will first adopt this kind of ‘radical’ innovation. The results highlight that the credence qualities of a novel product must be communicated and advertised before entering the market while also taking into account the sensory properties of the product. ‘Radical innovations’ must be in a form that consumers can easily accept.     

时间间隔何时能够提高在线评论的有用性感知——基于归因理论的视角

文章从归因理论的视角出发,探索了购买与评论间的时间间隔与产品类型（物质性产品Vs体验性产品）如何相互作用以影响评论的有用性感知。通过将产品分为物质性产品和体验性产品,文章运用实验检验了时间间隔对不同产品类型的评论影响作用产生的不同作用。结果表明,对于体验型产品来说,时间间隔近（Vs远）可以提高评论的有用性感知;而对于物质型产品来说,时间间隔近（Vs远）可以降低评论的有用性感知。除此之外,实验结果也证实归因倾向中介于时间间隔与评论有用性感知。但是时间间隔对评论有用性的影响还会受到评论效价的调节,时间间隔只会改变正面评论的有用性感知,但是并不能显著影响负面评论。研究结论有助于深入理解阅读者对在线评论的有用性判断的反应,并为在线零售商提供了一个更好利用和维护在线产品评论提高新的视角。     

Consumer Acceptance of the New Red-Fleshed Apple Variety

The aim of this study was to investigate consumer preference for the novel red-fleshed apple genotypes. The information presented provides us with insight into consumer propensity to accept a new variety with radical visible innovative attributes and societal demand for a more sustainable production. The survey was carried out on the population of a province in central Italy, where there is consumer demand for organic and high-quality foods. The consumers’ opinions contrasted greatly and can be divided into two groups. Over one quarter of the respondents declared that they did not like the innovative fruit. The cluster analysis and CHAID analyses were performed on the consumers’ responses to determine sample groupings. Three clusters were identified among the consumers with positive opinions, enthusiastic, health-conscious, and unmotivated illustrating how the hierarchical level of preferences of the potential consumers of the red-fleshed apple fruit are triggered by various motivations. The surveys also pointed out that most consumers of the sampled population were not biased against research activities producing innovative food products. A large number of consumers, especially women, declared that they were willing to pay a higher price considering the increased nutritional value of red-fleshed apple fruits. By examining the broad context of this study, decision-making researchers and operators of the fruit industry will be able to make informed and realistic predictions concerning possible future scenarios and to determine the possible effects and desirability.     

农业多边谈判中的热带产品问题分析

热带产品问题一直是多边谈判的难点,目前,其作为多哈回合农业多边谈判的热点议题之一,受到了谈判各方的广泛关注,本文则从热带产品议题的历史发展、谈判关键点及影响范围等方面展开了研究。热带产品议题经历了漫长、复杂和多变的谈判过程,谈判内容有两个关键点:一是热带产品的范围,目前已经形成了UR清单、LA清单和模式草案清单三个代表性方案,但差异较大,其中模式草案清单已经上升到了实施层面;二是针对热带产品的自由化贸易政策,大部分成员热带产品的平均税率介于5%-60%之间,高于或与其一般农产品水平相当,市场开放的空间很大,本文对该议题的变化及其影响做出了判断。热带产品对WTO成员的影响范围很大,税目比例为20%-30%,进口贸易比例为17%-32%。我国农产品中有25%是热带产品,热带产品存在年均4.62亿美元左右的贸易赤字,其贸易自由化会对我国产生一定的负面影响,就此本文提出了政策建议。     

热带无线电波传播研究进展及核心影响因素分析

热带无线电波传播研究是近年来电波领域重要的研究分支之一。综述了国际电信联盟（ITU）和国际无线电科学联盟（USRI）关于热带无线电波传播的主要研究内容和进展情况,分析了与热带无线电波传播相关的核心影响因素,包括雨衰、对流层闪烁、大气波导、植被衰落、盐度等,最后,指出了关于热带无线电波传播需要进一步研究的方向。相关内容可为热带无线电波传播的深入研究提供参考。     

Beyond “Pink It and Shrink It” Perceived Product Gender,Aesthetics, and Product Evaluation

Marketing research on product personality suggests that products possess gender; however, the process by which a product becomes masculine or feminine is unknown. This research identifies product aesthetics as a source of product masculinity and femininity and investigates the influence of product gender created by aesthetics on consumer behavior. Building on prior work on anthropomorphism and evolutionary psychology (EP), the authors broadly hypothesize that specific physical characteristics identified as representing masculinity and femininity—and thus considered attractive in the mate selection process—will have a similar effect on products. The first study identifies the impact of the aesthetic dimensions of form (proportion, shape, and lines), color (tones, contrast, and reflection), and material (texture, surface, and weight) on defining a product's gender. The second study shows that products that are strongly gendered, particularly those that are strong in both the masculine and feminine dimensions, result in positive affective and behavioral responses. Thus, this research identifies product aesthetics as a significant source of product gender while highlighting the theoretical contribution of EP to consumer behavior. Managerial implications for product design are then discussed, offering guidelines for creating strongly gendered products.     

我国城乡居民食用农产品消费需求弹性比较——基于2003-2012年省级面板数据

文章利用AIDS模型,采用省级面板数据,对城乡居民主要食用农产品消费支出弹性及需求价格弹性进行估算,分析预算支出和价格变动对食用农产品消费的影响。结果表明：城乡居民对水产品和肉禽的消费支出均富有弹性,对粮食、植物油、蛋类和鲜瓜果的消费支出均缺乏弹性。农村居民对肉禽和蔬菜的支出弹性明显高于城镇居民。城乡居民对水产品的需求量对价格波动很敏感,但对粮食、肉禽、植物油、蔬菜和鲜瓜果的自价格弹性均为缺乏弹性。价格波动对城镇居民食用农产品消费的影响更大,而收入变动对农村居民食用农产品消费的影响更大。以上发现可为政府采取差别化政策引导居民改善食品消费结构及促进农业结构升级提供借鉴。