创业成长中双重网络嵌入的演化规律研究——以正泰集团和温氏集团为例

新企业在创建、存活和成长过程中,需要通过嵌入社会关系网络获得资源支持,嵌入产业网络获得产业链分工协作收益。创业网络是社会网络和产业网络的有机统一体,创业成长过程同时也是对社会网络与产业网络双重嵌入的过程。基于创业网络中信任关系从情感性信任到认知性信任再到复合信任的演进,新创企业的双重网络嵌入性关系演化呈现出以下规律性:一是由社会网络嵌入向社会网络和产业网络双重嵌入演化;二是由"交易性嵌入"方式向"关系性嵌入"方式演化;三是由双重网络分离式嵌入向叠加式嵌入演化。新创企业双重网络嵌入演化对创业成长有促进作用,但同时也会形成"创业网络经营成本",政府需要对此加以重视。     

Making sense of network dynamics through network pictures: A longitudinal case study

There have been a number of attempts to describe and analyse networks and company positions in them and to help companies to manage or change their “network position” [ [H?kansson & Snehota, 1995] and [Ford et al., 2003]]. But most of these have confined their attention to a particular point in time or have looked at network evolution over a restricted time period, such as Lundgren (1995) [Lundgren, A. (1995) Technological Innovation and Network Evolution. Routledge, London and New York.] and Andersson (1996) [Andersson, Per (1996), The emergence and change of Pharmacia Biotech 1959-1995. The power of the slow flow and the drama of great events, doctoral thesis, Stockholm School of Economics, Stockholm.]. This paper is based on the idea that insights into the dynamics and evolution of networks and companies may be found by taking a longer term perspective. It uses historical documents and correspondence to examine the evolution of a network and of a single company within it over a period of close to a century. The paper highlights the fact that networks and networking are not modern inventions, but are intrinsic to the nature of business activity. The case study also provides illustration of a number of network phenomena, such as network position, networking and the paradoxes that are endemic in networks. Finally, the paper concludes with some lessons that may be drawn from the case for successful management in a network.     

How to manage strategic alliances in OEM-based industrial clusters: Network embeddedness and formal governance mechanisms

The rapidly growing original equipment manufacturer (OEM)-based industrial clusters have been a prominent form of economic organization in several emerging Asian markets. Characterized by close interdependence and intertwined personal linkages, firms of Asian OEM-based industrial clusters participate in the phenomenon of strategic alliances. However, how these alliances can be effectively managed through formal governance mechanisms within embedded networks requires further investigation. This study uses social network analysis to identify personal, ownership, and technology networks in 141 semiconductor firms in an OEM-based industrial cluster in Taiwan that feature different types of OEM-led alliances and the prevalence of Guanxi. We find that relational embeddedness based on personal ties and structural embeddedness based on ownership ties support the employment of formal governance mechanisms. We also pay particular attention to the moderating role of network embeddedness in diminishing the relationship between transaction hazards and formal governance mechanisms. By identifying the embeddedness context in the governance of alliances, our research contributes to a better understanding of the ways in which formal governance mechanisms are contingent on the network embeddedness of OEM-based industrial clusters in Taiwan and other similar Asian economies.     

Bridging ties: a source of firm heterogeneity in competitive capabilities

What explains differences in firms’ abilities to acquire competitive capabilities? In this paper we propose that a firm’s embeddedness in a network of ties is an important source of variation in the acquisition of competitive capabilities. We argue that firms in geographical clusters that maintain networks rich in bridging ties and sustain ties to regional institutions are well‐positioned to access new information, ideas, and opportunities. Hypotheses based on these ideas were tested on a stratified random sample of 227 job shop manufacturers located in the Midwest United States. Data were gathered using a mailed questionnaire. Results from structural equation modeling broadly support the embeddedness hypotheses and suggest a number of insights about the link between firms’ networks and the acquisition of competitive capabilities. Copyright © 1999 John Wiley & Sons, Ltd.     

网络嵌入、FDI主导型集群与本土企业发展——以苏州地区自行车集群为例

近些年来,伴随着外资主导型产业集群的大量出现,其能否促进东道国企业的发展,逐渐引起了学者们的重视。本文从经济社会学的角度,分析了苏州地区的昆山和太仓陆渡镇的FDI主导型自行车集群及其演变．认为在传统产业的集群中。初期本土企业与外资企业嵌入于不同的网络结构而形成的二元性网络．以及网络嵌入所具有的路径依赖性,将使得外资集群出现“飞地”效应。但是从长期来看,由于网络内外部环境的变化,外资网络有可能与当地企业网络逐渐融合,从而使得技术溢出的可能性增加。而地方政府作为社会资源的动员者,能够重塑当地的产业社群网络,以及充当外资和本土网络间的“中介人”,促进外资与当地网络的融合,从而推动当地企业的发展。     

网络嵌入影响企业创新绩效的概念模型与实证分析

本文有效整合社会网络、知识获取和创新绩效三个方面的理论研究,以知识获取为中间变量,构建网络嵌入影响企业创新绩效的概念模型,探究关系型嵌入和结构型嵌入影响企业外部知识获取并进而影响创新绩效的微观机理,并通过长三角地区270家本土企业的问卷调查与结构方程模型分析,结果发现:企业通过对组织网络的关系型嵌入和结构型嵌入能够有效提高外部知识的获取效应,从而对企业的创新绩效存在显著的推动作用。在此基础上,本研究试图为本土企业如何通过网络嵌入提高知识获取能力以及创新绩效提供理论指导和对策建议。     

Designing alliance networks: the influence of network position,environmental change,and strategy on firm performance

Alliance networks are strategic decisions involving trade‐offs between two stylized structural design choices: prominent and entrepreneurial. Prominent alliance networks emphasize benefits arising out of multiple access and affiliation to other prominent firms in the network. An entrepreneurial position, on the other hand, emphasizes brokerage and diversity benefits arising out of access to nonredundant and diverse information. We demonstrate that the performance benefits of each type of alliance network are contingent on environmental change and strategy, and are thus time dependent. Following an environmental change event in the steel industry, alliance networks that were more entrepreneurial performed better, while those that were more prominent suffered performance decline. However, when the change was radical, both types of alliance networks were negatively related to performance. We suggest that following a radical change, industry alliance networks may not have the requisite information necessary for quick and effective strategic responses. Firms pursuing an analyzer strategy performed better when emphasizing a prominent, and to a lesser extent, entrepreneurial alliance network. However, firms that develop an alliance network high on both prominent and entrepreneurial structural positions had lower relative performance. Our results indicate the need for managers to assess their alliance portfolio over time and redesign it based on environmental and strategic contingencies. Copyright © 2008 John Wiley & Sons, Ltd.     

Structural vs. relational embeddedness: social capital and managerial performance

This paper examines the impact of managers' social capital on managerial performance. Two dimensions of social capital are compared—the structural embeddedness (i.e., configuration) of a manager's network of work relations and the relational embeddedness (i.e., quality) of those relations. Based on a sample of 120 product and sales managers in a Fortune 100 pharmaceutical firm, this paper presents evidence indicating that both elements of social capital influence managerial performance, although in distinct ways: structural embeddedness plays a stronger role in explaining more routine, execution‐oriented tasks (managerial sales performance), whereas relational embeddedness plays a stronger role in explaining new, innovation‐oriented tasks (managerial performance in product and process innovation). This research considers resource exchanges within firms as key to value creating behaviors and contributes a deeper understanding of how social capital influences productive resource exchanges. Copyright © 2005 John Wiley & Sons, Ltd.     

Positional embeddedness in a community source software development project network: the importance of relationship intensity

This study examines those job and relationship characteristics that explain the positional embeddedness of individuals working in a multi‐organization project network. The analysis focuses differentially on three levels of relationship intensiveness: communication, coordination, and collaboration. Data were collected on the work relationships of 46 technical and administrative personnel involved in the Kuali Financial System, a community source software development project involving 12 organizations, 10 of which were colleges and universities, spread across the United States. Results were generally supportive of the hypotheses. Specifically, positional embeddedness was explained by characteristics of the project worker including the task performed, time spent on the task, and influence, as well as the ease of access to others. There was, however, little consistency in the explanatory power of these factors when comparing across levels of relationship intensity. Findings have implications for design of complex research and development projects that involve interactions across multiple organizations.     

Network governance: A cross-level study of social mechanisms,knowledge benefits,and strategic outcomes in joint-design alliances

Drawing on multiple-level embedded case study research of eight dyadic joint-design alliances and 14 collaborative ventures within them, this study sheds light on how value, in the form of common and private benefits, is created in interorganizational relationships. To do so, I focus on network governance (i.e., interorganizational coordination based on social networks) and its outcomes. As a result, I advance a cross-level model of how a system of reciprocally influencing network-level (i.e., structural) and dyad-level (i.e., relational) social mechanisms affects the propensity of allied organizations to engage in knowledge-intensive activities that yield considerable knowledge-based benefits and strategic outcomes at the alliance and firm levels. I conclude that simultaneous consideration of structural and relational embeddedness can enrich our understanding of network-based forms of organization and their impact on the outcomes of interorganizational cooperation. Although the system of social mechanisms needs to be understood as an interconnected whole, practicing alliance managers are advised to leverage different social mechanisms depending on the specific knowledge benefits they intend to achieve.     

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network

Businesses are becoming increasingly involved in collaboration networks to access external knowledge and sustain innovation. In this context, knowledge and knowledge transfer are considered an important source of innovation and competitive advantage. Social capital theory offers a theoretical approach to explain how individuals, groups, and organizations manage relationships and access knowledge resources. The structural dimension of social capital has stimulated debate regarding optimal network configuration to achieve innovation. The extant literature suggests network structures evolve from a bridging configuration to a bonding configuration without examining the details of how the evolution occurs within the network and its stage-by-stage impact on knowledge transfer. This study explores this relationship by analyzing the evolution of a successful Irish pharmaceutical network involving organizations from industry and academia. This research setting encompasses a rare network configuration in an industry known for its lack of collaboration among competing firms. Findings show that structural holes provide access to a set of complementary and heterogeneous knowledge. However, for such knowledge to be exploited, the network configuration has to evolve from a sparse network (small in size and characterized by weak ties across multiple organizational networks), to a large and cohesive network configuration characterized by high levels of commitment, trust, fine-grained information exchange, and joint problem solving. Mechanisms crucial to this evolution include consistently-scheduled meetings, training to communicate tacit knowledge, wide diffusion of knowledge through an on online portal, and relationship specific investments designed to safeguard intellectual property. Surprisingly, industry members appear to transition to a cohesive network faster than do academic members.     

Restructuring existing value networks to diffuse sustainable innovations in food packaging

Sustainable innovations in food packaging are important in terms of preventing food waste and reducing environmental impact, but existing industry regimes and networks may hinder their diffusion into established markets. However, research on reorientation of existing industries, and value networks in that situation, has been limited. This study examines the changes to existing industry value networks that can facilitate the diffusion of sustainable innovation in food packaging. Empirically, the transformation and distribution of agro-food waste into a new bioplastic packaging through the existing food packaging value network is investigated. As a result, the changes to the existing value network and their connections, facilitating the diffusion of the sustainable innovation, are identified at three levels – firm, network, and macro. The findings show the importance of opportunity recognition, but also the role of new actors, resources, activities, and relationships in the restructuring of the existing value network and actions creating supportive regulative framework and increasing market demand for such renewal. This creates understanding of how the adoption of sustainable innovations, such as new packaging materials, which might seem simple, is complicated by the broad changes required from the existing value network.     

Fit by adaptation or fit by founding? A comparative study of existing and new entrepreneurial cohorts in China

Extant research provides ambiguous views on the network adaptability of existing ventures and new ventures during environmental change. Applying an institutional perspective, this research aims to provide a clearer picture by comparing the adaptation and network configurations of existing vs. new entrepreneurial cohorts during China's institutional change after 1992. The qualitative and quantitative analyses show that the existing cohort of entrepreneurs displays network inertia, in that they largely maintain strong tie‐based political and market networks; the new cohort instead demonstrates better adaptation by establishing fewer political networks but more weak and diverse market networks. This comparative research unpacks the institutional mechanisms underlying such differences, and serves as a ground for future investigations dealing with the strategic actions of different entrepreneurial cohorts that are largely neglected in previous studies. Copyright © 2014 John Wiley & Sons, Ltd.     

Global network configuration for innovation: a study of international fibre innovation

This paper develops and empirically investigates the notion of network configuration for innovation. In many industries, firms are increasingly locked into a state of network innovation. Innovation, in such contexts, is often driven by those firms who configure the network to access and control critical innovation knowledge widely dispersed throughout the network. The paper presents the findings of an in-depth study of the evolution of three innovation networks in the global fibre industry. The mechanisms by which firms configure extended networks throughout the innovation processes are unravelled and discussed. A typology of three configuration types derived from the finding is forwarded. The findings suggest that successful innovation network configuration involves recognising where the innovation value resides in the network and developing capabilities and mechanisms to understand and access such value. However, this is problematic for firms embedded in their own base of knowledge and patterns of relationships. Specific managerial implications and suggestions for future research are forwarded.     

Network location and learning: the influence of network resources and firm capabilities on alliance formation

This paper presents a dynamic, firm‐level study of the role of network resources in determining alliance formation. Such resources inhere not so much within the firm but reside in the interfirm networks in which firms are placed. Data from extensive fieldwork show that by influencing the extent to which firms have access to information about potential partners, such resources are an important catalyst for new alliances, especially because alliances entail considerable hazards. This study also assesses the importance of firms’ capabilities with alliance formation and material resources as determinants of their alliance decisions. I test this dynamic framework and its hypotheses about the role of time‐varying network resources and firm capabilities with comprehensive longitudinal multi‐industry data on the formation of strategic alliances by a panel of firms between 1970 and 1989. The results confirm field observations that accumulated network resources arising from firm participation in the network of accumulated prior alliances are influential in firms’ decisions to enter into new alliances. This study highlights the importance of network resources that firms derive from their embeddedness in networks for explaining their strategic behavior. Copyright © 1999 John Wiley & Sons, Ltd.     

Migrant entrepreneurship and markets: The dynamic role of embeddedness in networks in the creation of opportunities

The purpose of this paper is to develop insight into the linked processes of migration and entrepreneurship. By combining the literatures on network dynamics and on effectuation, we link the processes of embedding in networks (proximation) and de-embedding from networks (distanciation) to opportunity creation. We use the principles from effectuation theory of ‘bird in hand’ (using available resources) and ‘crazy quilt’ (selected use of networks) to develop a framework of migrant entrepreneurship.We use data from 28 in-depth interviews with Polish migrant entrepreneurs in Glasgow, United Kingdom. Following an abductive process of data analysis, we combine the themes emerging from the data with those in the existing literatures to propose our framework.Our findings show that migrant entrepreneurs' embeddedness is dynamic and evolves across three types of networks: the origin country networks, the host country migrant networks and the host country indigenous networks. We found that migrant entrepreneurs become relationally, socially, and structurally embedded, often relying on bridging agents to access indigenous networks. Migrant entrepreneurs then leverage resources to create opportunities in the host country's markets. Based on these findings, our framework considers the role played by multi-dimensional and evolving embeddedness in different networks in the process of opportunity creation.     

Relationship marketing in Guanxi networks: A social network analysis study of Chinese construction small and medium-sized enterprises

Despite the significance of Guanxi networking as the integrated approach to relationship marketing in the Chinese business environment, there remains, however, a limited understanding of the structural and relational characteristics of these stakeholder networks, within which value is jointly created and shared. In this study, the value-adding ego-networks of the business owners in four Chinese construction small- and medium-sized enterprises (SMEs) are examined. The relationship between the business owner and six main stakeholder groups was identified, quantified, analyzed, and visualized using SNA. Relationships were measured according to the frequency of communication, the value of favour exchanges, and the amount of emotional investment in the relationship. Comparative SNA studies were conducted, focusing on ego-network density, tie strength, and prominence of key stakeholders. The findings highlighted the high degree of the structural and relational embeddedness in Chinese SMEs with Guanxi ties (both strong and weak) dominating the construction business-owners' network. They also underlined the prominence of the internal markets of multiskilled employees and business-development managers. Transactional ties, albeit a minority, also exist in the business-owners' network, which confirms that both relational and transactional marketing coexist in the Chinese construction industry. The study draws managerial implications for entrepreneurial business owners and managers, and proposes directions for future research.     

Distribution network dynamics and the consequences for intermediaries

Distribution networks are in constant flux due to the dynamics of their contexts. In these processes, the functioning and significance of intermediaries and middlemen become modified. This paper examines what consequences the dynamics of distribution may imply for intermediaries and the role these firms play in this evolution. The paper is based on a literature review of the long-term evolution of distribution networks and intermediaries. The first contribution of the study is a historical narrative of this evolution, where three main phases are identified in the period from the 1600s. In these phases, the power and the functions of intermediaries have varied substantially. Despite the fact that their demise has been anticipated on several occasions, intermediaries have survived because they have been able to adapt to changing conditions. The second contribution of the study is the industrial network analysis of the impact of this evolution on three central dimensions of distribution: division of labor among actors, efficiency of activities, and control of resources. Finally, the study provides contributions to practice through recommendations concerning potential value generating opportunities for intermediaries. These suggestions are derived from the combined findings of the historical review and the network analysis.     

Do ongoing networks block out new friends? Reconciling the embeddedness constraint dilemma on new alliance partner addition

Research Summary: This study addresses a theoretical dilemma regarding how alliance network constraint (reflected by network cohesion) affects a firm’s alliance formation with new partners. Using a network pluralism approach, we separate a firm’s ego alliance network into two activity‐based networks—an exploratory network and an exploitative network—based on the primary value chain activity involved in each alliance. We argue that the cohesion of exploratory or exploitative networks has an inverted U‐shaped effect on the addition of new partners in the same activity‐based network, and a positive effect on the addition of new partners in the other network. Results based on data from the biotechnology industry largely support our predictions with one exception. Our study contributes to both scholarly understanding of network embeddedness and alliance practice. Managerial Summary: The structure of firms’ ongoing alliance networks may have paradoxical implications for their efforts to search for and form alliance with new partners. That is, when a firm’s alliance partners are tightly connected with each other, the cohesive network tends to both encourage and impede the focal firm to add new partners. We resolve this dilemma by showing that when a firm is deeply entrenched in a cohesive alliance network conducting a certain type of activities (e.g., R&D activities), it may not easily add new R&D alliance partners. However, it may still be able to escape from the cohesive R&D alliance network by seeking new partners conducting other activities (e.g., manufacturing activities).     

Niche and performance: the moderating role of network embeddedness

What is the relationship between niche and performance? We identify two types of niche positions—product niche and process niche—defined by the extent to which a firm offers distinctive products and has distinctive operational processes, respectively. We argue that the effect of each niche on firm performance is contingent upon network embeddedness—the extent to which a firm is involved in a network of interconnected inter‐firm relationships. Using data covering the period 1995–98 pertaining to venture capital firms and their holdings in initial public offerings (IPOs), we show that both product niche and process niche interact with network embeddedness to determine firm performance. Our findings suggest that the extent to which a firm offers distinctive products or processes will be more positively associated with firm performance when network embeddedness is high. Copyright © 2004 John Wiley & Sons, Ltd.