电视媒体的“品牌经营”之路

一、媒体品牌的概念及媒体品牌化的重要性 媒体品牌的概念是广泛的，一个有名气有影响力的电视频道是一个品牌；一个收视率和知名度高的栏目也是一个品牌。在这个信息传播与接受渠道日益繁杂的多媒体时代，品牌化经营已经成为各个电视媒体避免淘汰并能持续发展的重要武器。     

多品牌谋“四海”

创品牌时,心中一定要有长远的计划和足够的资金支持以及良好的投资心态,事先准备好投入资源,把市场培养起来,同时创造条件做好市场调查,否则遇到要订单时没订单,要生产时没员工的情况,那会更辛苦。     

像“经营”婚姻那样经营企业

在美国乃至全世界,哈雷不仅仅是一个摩托车的品牌,更多的是一种文化与精神的象征,代表着张扬、开拓与无所畏惧的个性。哈雷与别的名牌不同之处在于:哈雷摩托车的拥有者,对哈雷公司及其产品,有着近乎狂热甚至宗教般的尊重和忠诚。奇墨尔于此功不可没。     

如何选择成功的经营之路——从为“多元化”正名看正确的经营价值观

在相当长的一段时间里，有不少的多元化企业没有取得所期望的增长，对相关的经济现象进行分析，我们可以得出这样的结论：变化了的经济环境和一些非人为的因素使经营多元化企业的难度加大了，而多元化企业显然没有及时适应这些情况的出现。风险投资和证券从业人员之所以更青睐主业单一的公司，是因为多元化经营需要更多的资金、更高素质的职员和更强有力的管理，而以怀疑为座右铭的市场对企业是否具备这些要素缺乏信心。更具体的原因包括：其一，在工业化时代后期及工业化时代与信息时代的磨合期，制造业的水平已经如此先进，以至于每一行业…     

品牌经营要走出“盲人摸象”时代

品牌经营不能“盲人摸象” “盲人摸象”是个成语,说的是有几个盲人遇到了一头大象,他们十分好奇,就上前摸了大象,然后就对别人炫耀大象的模样。一个说“大象就像一面墙”;另一个说“大象就像一根柱子”;第三个说“大象就像一面芭蕉扇”：第四个说“大象就像一根绳子”。     

中产阶级老灵魂王文华经营“王文华”

作家王文华在父亲的病榻下，写出了一炮而红的《蛋白质女孩》，再度出手时，他要更坦率地描绘他所熟悉的中产阶级人生     

三星“新经营”战略及其借鉴

韩国三星公司于1938年创立，在其后的60多年中，三星业务涉及电子、金融、服务、化学、造船等诸多领域，如今三星已成为世界知名品牌。在世界权威品牌咨询公司Interbrand评选的世界品牌排名中，三星品牌的位次及价值分别为：2000年43位52亿美元、2001年42位64亿美元、2002年34位83亿美元、2003年25位108亿美元、2004年22位126亿美元、2005年20位149亿美元。近年来，三星品牌价值的迅速提升，引起了全球经济界的关注。研究表明，三星公司的迅速崛起。主要得益于它在1993年推出的新经营战略。     

浅谈工商部门在食品安全监管中查处无证无照食品经营的职责

我国立法现状出发,结合司法执法过程中的具体实践经验,试图对工商部门与卫生行政部门之间的在查处无证无照食品经营违法行为中的职责进行划分,探索新的监管之路。     

Across the great divide: a literature review of management accounting and operations management at the shop floor

Management accounting’s ability to provide relevant information in production environments has long been discussed in the fields of management accounting (MA) and operations management (OM). Researchers from each field play a major part not only in disseminating their research results, but also in channelling their perceptions of management accounting in production environments through journal publications. The thesis of this paper is that via an examination of the paradigms, theories, and methods in the fields of MA and OM our understanding of the prevailing assumptions about management accounting in production environments in the academic community can be enhanced. The review shows a divide between the fields where the field of OM is oriented towards problem-solving, and the field of MA is more theory oriented. The review points out that the understanding of practice is a divider between the fields, but it also suggests that incorporation of practicing production members into research is a promising path forward. The paper then concludes that OM problematizes management accounting in production environments as a starting point for their research agenda and that both fields portrayal of management accounting in production environments need to be nuanced. There is a need to challenge the research expectations and to accept unconventional research methods to enhance knowledge about management accounting in production environments.

     

Innovation through boundary management—a case study in reforms at Matsushita electric

In fiscal 2001, Matsushita electric, a traditional Japanese manufacturer of general electrical appliances, recorded the largest loss in its history. Then, following drastic structural reforms, the company's business results experienced a rapid V-shaped recovery. By transforming its product development strategy from the old technology-led type to a customer-led type and implementing far-reaching organizational reforms, Matsushita emerged as a global leader in the field of digital household appliances. The source of Matsushita's new product development capability was founded on the formation of a number of strategic communities (SCs), which represent the organizational boundaries within and outside Matsushita Group companies, and the organizational integration of these SCs. In this paper, the author uses a detailed case study to describe the mechanism of boundary management that enabled Matsushita electric to simultaneously establish a new market position and achieve competitively advantageous capability in the hi-tech field of digital appliances by balancing vertically integrated SCs and horizontally integrated SCs.     

建筑工程招标采用"低价中标"法的探讨

建筑工程采取的"低价中标"招标方法,简单地说就是在招投标时,谁的报价最低就由谁中标的评标方法.它能最大限度地节约建设资金,使招标人达到最佳的投资效益.但在实践中,该方法的运用总是背离初哀.文章对此问题进行探讨.     

名企用人:英雄不问出处

百事可乐:潜能与品质.与单纯的学历相比,百事更注重员工的潜能与品质,团队协作和发展.百事在面试、招聘员工时,特别注重三大方面--专业能力、管理能力和个人品质.他们强调:一个优秀的百事员工,应具有在既有能力基础上培养发展的可塑性(潜能).     

Variances in staff-related management practices at eight European country subsidiaries of a global firm

The purpose of this study was to explore possible variances and commonalities in staff-related management practices at different country subsidiaries of the same multinational corporation (MNC). The study was exploratory, using data from ninety-six semi-structured interviews about current practices of management within eight European country subsidiaries. Results were based on 12,000 statements about management practices from staff in different countries. Analysis of the statements evidenced variances and commonalities in management practices in the country subsidiaries studied. It is suggested that variances are attributable to cultural factors, institutional pressures and other societal forces, and that commonalities might be explained by a common organizational culture. A theoretical model has been adapted to explain the conditions under which management practices take place in different country settings.     

风景为何这边独好——从出租车窗口看上海服务管理

"要了解一个城市及当地人的特点,坐几回出租车就知道了." 上海的出租车给人什么印象呢?一个最近到过上海的外地乘客说的一段话,或许很有代表性:"我到上海3天,乘的出租车少说也有10次.上海出租车一般都干净整洁,上海‘的哥'也都亲切、周到.问你好,答问题,给发票,说谢谢,道再见,让人感到自然、舒服."     

卫星飞天壮志凌云--哈尔滨工业大学牵头自主研制的"试验卫星一号"发射成功纪实

看似寻常最奇崛,成如容易却艰辛.从立项到飞天,哈尔滨工业大学牵头研制的微小卫星"试验卫星一号"的研制,走过了一段艰难的历程.多少不眠之夜,多少不寻常的心情,只有走过的人才能深深体会,只有经历的人才能真正理解.也许这些画面无法一一记录"试验卫星一号"研制的日日夜夜,但这些真实的片断将成为哈工大人永恒而美好的记忆,再现哈工大人在卫星研制和发射中与"试验卫星一号"共同走过的日子……     

贯彻"三个代表"重要思想努力做好下半年各项工作--国家发展改革委主任马凯在全委干部大会上的讲话

本刊讯7月2日,国家发展改革委召开干部大会,隆重纪念建党82周年,表彰在抗击非典斗争中涌现出的先进单位和先进个人,同时,总结新机构成立以来的工作,部署学习胡锦涛同志“七一”重要讲话、兴起学习贯彻“三个代表”重要思想的新高潮。马凯主任在讲话中,还布置了下半年经济工作中的各项任务。(一)优化投资结构,安排好国债投资国债资金是人民的血汗钱,要十分珍惜,一定要管好用好。今后几个月,有关部门要密切配合,狠抓落实,充分发挥国债投资对经济增长和结构优化的促进作用。第一,做好在建项目的组织协调。根据工期要求及时下拨资金,继续落实工…