Management of European fast reactor R&D

Since 1984 government-funded fast reactor R&D in France, Germany and the UK has been run as a collaborative activity, and since 1988 as a unified programme in support of the design and construction of the advanced European Fast Reactor. This paper describes the international management structure which has been set up, and the means used to control the work. It is written from the point of view of those engaged in the project, and makes no attempt at a formal analysis of the structure.
The main difficulty is that control of funding remains with the three governments. The R&D programme has to be managed so that it meets the needs of each government separately as well as the designers' requirements.
To start with the management structure was excessively bureaucratic, but it has become more flexible and efficient. This has happened as the initial nationalistic suspicions have broken down, and the staff engaged in the work have learnt more about each others' ways of working so that an atmosphere of trust and inter-dependence has grown up.
(This paper was written before the changes in UK policy on fast reactor development were announced in November 1992.)     

Changing Patterns in Industrial R&D Management

A successful R&D manager is, in many ways, an agent of change. R&D managers must respond effectively to changes in domestic and global competition, product and process technologies, customer requirements, regulatory matters, and senior management's perception of the role R&D plays in a firm. The responses to these changes flow downstream from R&D to other parts of the organization, in the form of new materials, methods, processes, and products. To help us understand the changes facing R&D management, Ashok K. Gupta and David Wilemon present the results of a study that examines the ideas and experiences of 120 R&D directors from technology-based companies. The study explores the major changes that R&D management has undergone in recent years, the changes R&D managers expect to encounter during the next few years, and the causes of those changes. The respondents also identify the skills and knowledge they view as necessary for effective R&D management, and they assess their organizations' capabilities in those areas. According to the respondents, major changes that R&D has encountered include increased emphasis on such issues as cross-functional teamwork, R&D's contribution to both short- and long-term business results, R&D's capability to quickly bring to market new products that customers value, efficient use of R&D resources, and R&D alliances. Other changes noted by respondents include greater pressure to find new markets, increased attention on the effective management of technical personnel, and increased regulations and sensitivity to environmental issues. The knowledge domains that the respondents highlighted as having the greatest effect on R&D performance include such capabilities as understanding customer needs, monitoring market developments, commercializing new technologies, building cross-functional teams, managing multiple R&D projects, and accelerating new product development. According to the respondents, the largest gaps between required and current capabilities exist in several of the areas listed as being most important to effective R&D management, including monitoring market developments that can affect R&D activities and overall business performance, maintaining a spirit of inquiry while ensuring that R&D contributes to overall corporate performance, developing technology commercialization capabilities, fostering mutually profitable strategic alliances, and accelerating the development and commercialization of new products.     

R&D 'programmes-competencies' matrix: analyzing R&D expertise within the firm

The author suggests that the systematic identification of a firm's technologies opens up the possibility of evaluating, protecting, optimizing, enriching and exploiting these technologies to the full. A firm's technologies fall into two parts: those embodied and exploited in current operations and those evolving from the collective competencies of its R&D staff. The author's aim is to evaluate and describe the firm's R&D competencies.
The identification of R&D competencies proceeds in three steps: tracing the background of the current and past programmes, constructing a programmes/competencies matrix, and deriving an expertise profile. The construction of the matrix is the key activity and requires much care in its execution, if competencies are to be properly defined and truly existing, and if it is to be exhaustive. The author sketches a procedure for constructing a matrix and discusses problems of implementation and draws attention to some of its limitations.
The author claims that such an inventory of expertise could improve the efficiency of the use of the R&D resource, identify a laboratory's strengths and weaknesses, direct R&D into hitherto neglected channels, assist individuals to identify and evaluate their own expertise, justify obtaining funding for building expertise in shortage areas. The method should be considered as a starting point to formulate appropriate strategies to gain access to technology.     

A utopian view of R&D functions

Technology management research appears to have a much longer history than is commonly assumed. In this short paper attention is drawn to some of Francis Bacon's writings which appeared in the early seventeenth century, and which contain ideas on laboratory organization that still have relevance today. In fact, it is only recently that the same broadness of laboratory functions described in the earlier text has been re–discovered.     

Ten years of R & D Management-some major themes: the role of communication in R & D

Fifteen papers on the role of interpersonal communication in R & D appearing in the first ten volumes of R & D Management are reviewed. The conclusions reached by the various contributors on three major themes are compared. The themes are: the relation of communication to performance, the effect of physical separation on communication rate, and the role of communication stars in information transfer. A clear division of opinion emerges on the extent to which managers can impose or create effective communication patterns as distinct from merely being able to stimulate those that already exist. Differences in experimental approach and the existence of methodological gaps prevent any judgment being made between the two viewpoints based only on the evidence in the papers under review.     

A simulation model of R&D budgeting

Abstract
A simple simulation model is developed that allows the testing of alternative heuristic rules for R&D budgeting. Sales-dependent budgeting, all-you-can-afford budgeting, and budgeting tied to a target rate of product innovativeness are studied. It can be shown that the choice, of the budgeting rules as well as their parameters interact with market diffusion of new products as well as with R&D returns to scale. Thus, budgeting to achieve certain growth or profit objectives has to keep these interactions in mind.     

Business Strategy, R&D Management and Environmental Imperatives

Abstract
Environmental imperatives are seen by many business leaders to represent a major issue for the 1990's and beyond. The debate about the environmental sustainability of economic activity has important implications for the development of business and places considerable emphasis on the need for planned corporate change. The strategic significance of the environment is particularly critical to R&D as this is characterised by long planning horizons and provides the setting for the development of future products and processes.
The purpose of this paper is to examine the connections between environmental imperatives, strategic change and R&D management. To this end the paper reviews the strategic nature of environmental pressures on business. From this base, consideration is given to the responses required by business, in meeting these pressures. The paper concludes by suggesting that the application of management techniques in concert with organisational change is needed for R&D management to build environmental considerations effectively into innovation. These suggestions can be used to gauge how far individual businesses have developed the systems and structures to enable them to move towards sustainability. The implication of the paper is that R&D management will not only need to apply new management techniques but will have to play a leading role in innovative organisational structures in order to fulfil the full potential of environmentally sensitive products and processes.     

How a patent conflict affects industrial R&D Management

The authors relate and analyse the case of a long-running patent conflict between two very large multinational firms in the synthetic fibre business - AKZO and Du Pont. The subject of the conflict was a new fibre of the aramid dass. They show that the case reveals deficiencies in international patent law in need of correction.
The analysis is conducted with the aid of social network theory applied to pub-lished information and data supplied by AKZO and other sources. The theory takes as its starting point that when a number of related functional groups unite behind a common and vital interest the pursuit of this interest becomes virtually unstoppable. In this case the crucial social network was formed first within AKZO and then extended outside to include politicians and government. It propelled the firm to pursue to the end attempts to by-pass a patent position held by Du Pont.
The paper reveals that an apparently strong patent position can actually help a rival to circumvent it. This defect in the patent law is leading companies to avoid patenting and to rely instead on secrecy alone. The authors believe that this will act against the public interest, for exam-ple, by preventing thorough public assessment of a new technology before it is implemented. They argue for changes in the patent law to reduce this risk.     

A model for R&D performance measurement

R&D activities are increasingly costly and risky and, as a consequence, measuring their performance and contribution to value becomes critical. This paper illustrates a formal model for measuring R&D performance, based upon a balanced and synthetic evaluation of quantitative indicators from five different perspectives of performance: financial, customer, innovation and learning, internal business, alliances, and networks. The model is built in coherence with the suggestions coming from the theory of measurement in soft systems, which gives relevant guidelines for ensuring validity, objectivity and inter-subjectivity of the model. Then, an application in a real R&D setting is described, which helps to understand the model and to enlighten its main advantages and limits.     

Towards networked R&D management: the R&D approach of Sonera Corporation as an example

In this paper the authors delineate the challenges of a dynamic environment to R&D management. The authors build on most recent ideas, such as the dynamic capability view of the firm, as strategic foundation for modern R&D management. Collaboration is emphasized as a meta-capability for innovation. These ideas are merged into a 'Networked R&D Management' approach that emphasizes internal and external collaboration networks as critical for companies operating in a dynamic business environment. The approach is illustrated with ICT industry as an example. The implementation of Networked R&D Management is reflected in the illustrative case discussion of R&D management of Sonera Corporation.