Leadership effectiveness and motivation in Africa and the African Diaspora (LEAD): An introduction

The LEAD research project was developed in order to broaden management research in areas such as Africa. This special issue brings together the early findings of the research team. The present article reviews the literature and discusses the importance of understanding organizational leadership and motivation in under researched areas of the world. We explain the use of both emic (Delphi Technique and focus groups) and etic (large scale survey) research and describe the LEAD project and methodology in detail. Here we advocate the use of emic and etic research, and also consider the practical realities of using such approaches. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd.     

Culture,leadership and motivation in two Commonwealth Caribbean countries: One look at the African Diaspora

Little is known of Caribbean people's views on their culture or of their beliefs regarding leadership and motivation. This study reports the results of a Delphi Technique with people in leadership positions and focus groups. Across groups, responses were relatively consistent: ethnicity and culture are described as influenced by religion, and Christianity in particular; African roots and country of origin are important; effective leaders are charismatic, visionary, results oriented, and they motivate others, lead by example, and develop vision and goals. Leaders believe motivation comes from making a difference for others. Nonleaders believe leaders are influenced by financial rewards and self‐fulfilment; nonleaders are motivated primarily by financial rewards. The results are generally similar to Western beliefs, but some interesting differences are identified. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd.     

Leadership and motivation in Africa and the African Diaspora (LEAD): Summary and Epilogue

This paper consolidates and summarizes the findings of the preceding three empirical papers in the LEAD special issue. A research framework is offered that reflects the research approach followed to date and that incorporates the Ubuntu leadership philosophy as an antecedent for explaining certain leader attributes and behaviours. The research framework also serves as a vehicle against which to examine the quantitative data resulting from the future administration of a quantitative survey in the next phase of the LEAD research project. The paper concludes with the presentation of several propositions to stimulate thinking and to serve as initial guides for future research. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd.     

The effectiveness of deservingness‐based advertising messages: The role of product knowledge and belief in a just world

Are advertisements that tell consumers they deserve a product effective? Given evidence showing people are motivated to get what they deserve, we argue that for certain consumers this is the case. In two experiments, we manipulated the type of ad participants viewed for a luxury product and then assessed ad effectiveness. We also measured participants’ belief in a just world (BJW) and product knowledge. Deservingness‐based ads were (a) more effective for strong BJW participants, mediated by the degree to which the ads matched participants’ worldview and justified buying the product, and (b) less effective for high knowledge participants. We conclude that deservingness‐based advertising can be successful, depending on consumer characteristics. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.