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1.
林景新 《广告大观》2007,(2S):57-60
2006年中国市场上发生的品牌危机事件中,呈现出一些令人深思的现象与逻辑。当我们梳理众多纷纭复杂的危机现象时,2006年品牌危机公关的四种关键特征跃然而出——  相似文献   

2.
The PRC has attained great economic achievements over the past 60 years since its founding in 1949, and it is on the way to becoming one of the biggest economies in the world. During this historic period, especially since beginning the process of reform and opening up in 1978, the country's foreign trade has grown enormously and has played a vital role in its domestic development and the global market,though there were years of halts and setbacks between the late 1950s and the late 1970s.  相似文献   

3.
《广告大观》2007,(2S):110-111
2006已经成为过去,在这一年,云南电视台的荧屏可以说是缤纷异常,让我们在回顾2006年的基础上,共同点击2007年云南电视台的几个关键词。  相似文献   

4.
企业社会责任是这个时代的最强音,也是一个复杂的系统工程。企业编制社会责任报告,除了有利于和利益相关方沟通、有利于企业树立良好社会形象之外,还对企业提高社会责任管理水平具有重要作用。对于越来越多的中国企业而言,短短几年间,企业社会责任报告的概念由陌生到熟悉,从企业社会责任报告"是什么"到"怎么做",编制过程中的操作问题也开始浮出水面。如何通过社会责任报告的编制准确敏锐地发现和解决现实中的问题;编制社会责任报告的路径在哪里、标准是什么;社会责任报告的本土化和国际化该如何看待,发展过程中的机遇和挑战又该怎样权衡……围绕这些关键命题,《WTO经济导刊》杂志社借着主办第三届中国企业社会责任报告国际研讨会的有利契机,希望通过对与会各界代表观点进行有效梳理和精确提炼的方式,在聚焦并备忘中国企业社会责任报告2010年的同时,对即将公布的"十二五"规划的顺利展开形成建设性思考和实质性助益。  相似文献   

5.
Quantitative Marketing and Economics - This paper theoretically investigates the competitive effects of digital keyword search (DKS) in an organic (unsponsored) search market. In the model, sellers...  相似文献   

6.
2008年是不平凡的一年,从春天的南方雪灾,夏天的汶川地震,秋初的奥运举办,到冬日的金融危机深度蔓延……一系列的大事件、一场场前所未有的考验,不断改变着这个世界大国的"心跳速率"。伴随着不平凡的年景,中国海关肩负重责,用自己的实际行动为通关保驾护航,与全国人民共渡难关、共迎挑战。关员们用坚守岗位、奋发工作践行着对海关事业的热爱和对祖国的忠诚……  相似文献   

7.
2008管理异动     
孙景华 《商界》2009,(3):38-41
对于中国这样一个在管理方面曾经非常荒唐的国家来说,学习管理的过程其实就是一个重拾常识的过程。从某种程度来说,中国企业管理“很不幸”,刚刚摆脱“熟人”社会中人际关系的羁绊,并且开始走向专业分工的丁业社会的当口,又遭遇了知识时代“解放个性,释放创造力”的巨大挑战。  相似文献   

8.
At the beginning of 2007, both foreign investment banks and domestic commercial banks all thought that last year's RMB appreciation would grow between 4 to 5 percent; however the realization of a 6.77 percent increase has surprised everyone. The RMB has appreciated much faster than expected, keeping pace with the rise of China's foreign trade surplus and foreign exchange reserves. China's foreign trade surplus totaled US$ 177.5 billion in 2006,and this year's surplus already reached US$ 238 billion during the first 11 months of 2007,far exceeding the total from the previous year.……  相似文献   

9.
At the beginning of 2007, both foreign investment banks and domestic commercial banks all thought that last year's RMB appreciation would grow between 4 to 5 percent; however the realization of a 6.77 percent increase has surprised everyone. The RMB has appreciated much faster than expected, keeping pace with the rise of China's foreign trade surplus and foreign exchange reserves.  相似文献   

10.
真实2008     
2008年,无论是对中国还是世界来讲,都是极不平凡的一年。大悲在其间,大喜亦在其间。从年初的雪灾到年中的四川大地震,到北京奥运会的成功举办,从食品安全危机到由世界金融风暴引发的中国经济变局,中国正处在历史关键的转折点上。为了应对国内外各种不利因素的挑战,中国宏观经济政策作了三次重大调整,保持了国民经济的健康稳定运行。如今,曾经被寄予无限期望的2008年已经接近尾声,而2009年,中国将面临新的严峻挑战。30年来,年轻的中国经济走上了一条新的成功之路,它的成功模式成为各国模仿的对象。世界都在关注, 2009年的中国到底会走向何方?  相似文献   

11.
2007年,是商业地产探索、成熟与变革的一年。这一年带给市场很多惊喜:新光天地的开业,直接宣告了北京奢侈品市场新格局;早先创建订单模式的万达又在2007年自建百货,大胆开创商业地产新模式;外资完成多组收购案例,或与本土开发商合作开发商业项目,2008年进行到了这里,基于之前的发展步调,今年又会有哪些有的趋势和有意义的事件发生呢?请看四个专家的分析预测。  相似文献   

12.
2008年初的时候,我们都肯定这一年的中国必将迎来一个彪炳史册的辉煌时刻。13亿人对于北京奥运会寄予厚望,期待这被誉为“百年梦圆”的历史盛会能够重现故国的荣光。所有的媒体都早早做好了准备,而中央电视台也将这次难得的机遇当作向世界一流传媒飞跃的一步。  相似文献   

13.
Last year,the doubling of the A-share market was unmatched in global capital markets.Fueled by appreciation of the RMB,sectors like finance and real estate as well newly revitalized areas like nonferrous metals,the steel and chemical industries,drove market growth,creating many millionaires in the process. In terms of pure performance,all of the 13 sectors classified by the CSRC had strong performance with growth rates well over 100 percent since 2007.  相似文献   

14.
<正>2008年,对于中国人而言,注定2008值得永远铭记。2008北京奥运会512汶川大地震百年不遇的冰冻灾害毒奶粉危机……  相似文献   

15.
The basic tone for China's economic development in 2008 has been settled by the Central Ecomomic Work Conference held last month,from December 3 to 5.2007 in Beijing.This critical annual comference determined several new economic policies scheduled for 2008,including efforts to prevent the economy from overheating and curb inflation.  ……  相似文献   

16.
In general China's economic development has basically been good until now. In 2007,China's economic growth rate stood at 11.9%,while in the first quarter of this year,this rate maintained 10.6% growth,as national fiscal revenue increased by 35.5% compared with the same period last year. However, more macro control measures for the economy are still ahead.  相似文献   

17.
2008 marks the first time that the government has changed the monetary policy from "prudent" to "tight". For the last ten years China has been following the prudent approach, but this change is required to stabilize economic expansion in future.  相似文献   

18.
Last year,the doubling of the A-share market was unmatched in global capital markets.Fu- eled by appreciation of the RMB,sectors like finance and real estate as well newly revitalized areas like non- ferrous metals,the steel and chemical industries,drove market growth,creat- ing many millionaires in the process. In terms of pure performance,all of the 13 sectors classified by the CSRC had strong performance with growth rates  相似文献   

19.
20.
21世纪滨海价值时代的到来21世纪是海洋世纪,海洋是生命的摇篮,是人类社会可持续发展的宝贵财富和最后空间。纵观世界经济发展的历史,一个明显的轨迹,就是由内陆走向海洋,由海洋走向世界,走向未来。  相似文献   

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