世界微电机市场纵览

本文介绍了世界微电机发展现状及我国微电机的发展历程和现有水平，指出了微电机技术的发展趋势和我国微电机行为今后发展的工作重点。     

网络营销的发展分析

网络营销是全球电子商务的重要组成部分,是一种全新的营销方式.与传统的市场营销方式比较,具有许多不同的特点和优势,伴随着人类信息社会的到来,一个全球性经济活动中的新生事物--网络营销正在迅猛发展起来.网络营销的特点和优势在于即时双向互动;时空限制的消失;网上信息交流共事、自由、非干抛性等.它是一种整合了传统营销方式的新型营销方式.     

网络营销的发展分析

网络营销是全球电子商务的重要组成部分,是一种全新的营销方式.与传统的市场营销方式比较,具有许多不同的特点和优势,伴随着人类信息社会的到来,一个全球性经济活动中的新生事物--网络营销正在迅猛发展起来.网络营销的特点和优势在于即时双向互动;时空限制的消失;网上信息交流共享、自由、非干扰性等.它是一种整合了传统营销方式的新型营销方式.     

公益营销：电视媒体竞争新利器

媒介公益营销之所以越来越受到众多媒体的青睐,原因在于相对广告、人员推广等其他营销策略,公益营销具有明显优势.     

2002年世界造船市场回顾与2003年展望

2002年世界造船市场概况 1.新船订单与上年持平散货船需求增大根据公开的新船成交报告估计,2002年全球新船成交量与2001年基本持平,约在5000万载重吨左右。其中油船约2030万载重吨,比2001年下降700多万载重吨,减幅达四分之一;散货船2160万载重吨,比2001年增加一倍多;集装箱船成交约     

互动营销 虚拟世界中的品牌路演

一家颇有建树的广告代理公司、一个大胆创新的广告主、一大锐意进取的媒体,三强之间的火花碰撞,将为互动营销打开哪些新的智慧之窗？     

The evolving world of research in marketing and the blending of theory and data

The world, and the way research is conducted in marketing, has changed over the last fifty years. For example, there has been an increased emphasis on theory and model testing. This paper briefly identifies some of the changes that have occurred. It then discusses the role of theory and presents a method for combining theory (intuition, expectations) with data to form a model. Finally, it identifies a number of concerns with the way research is typically conducted, most of which involve “formulaic” approaches that have developed. The purpose of the paper is not to present a correct approach. Rather it is to have all of us, but especially young scholars, think more critically (and imaginatively) about how to advance knowledge in marketing.     

The development of mutual funds around the world

With few exceptions, mainly in Asia, mutual funds grew explosively in most countries around the world during the 1990s. Equity funds predominate in Anglo-American countries and bond funds in most of Continental Europe and in middle-income countries. Capital market development (reflecting investor confidence in market integrity, liquidity and efficiency) and financial system orientation are found to be the main determinants of mutual fund development. Restrictions on competing products may have acted as a catalyst for the development of money market and (short-term) bond funds.     

The long-term prospects for world development

The increasing interdependence of the world economy requires the development of new approaches to policy-making. Nineteen OECD member countries and the Commission of the European Communities therefore decided to take part in a three-year (1976–1978) research project on the long-term prospects for world economic development and in the attempt to work out a general framework for the economic and social policies in the industrialised countries. Which are the conclusions and results of this research project, which has come to be known as INTERFUTURES?