From National Service to Global Player: Transforming the Organizational Logic of a Public Broadcaster

We present organizational logics as a meso‐level construct that lies between institutional theory's field‐level logics and the sense‐making activities of individual agents in organizations. We argue that an institutional logic can be operationalized empirically using the concept of a discourse – that is, a coherent symbolic system articulating what constitutes legitimate, reasonable, and effective conduct in, around, and by organizations. An organization may, moreover, be simultaneously exposed to several institutional logics that make up its broader ideational environment. Taking these three observations together enables us to consider an organizational logic as a spatially and temporally localized configuration of diverse discourses. We go on to show how organizational logics were transformed in the Australian Broadcasting Corporation between 1953 and 1999 by examining the changing discourses that appeared in the Corporation's annual reports. We argue that these discourses were modified through three main forms of discursive agency: (1) undertaking acts of ironic accommodation between competing discourses; (2) building chains of equivalence between the potentially contradictory discourses; and (3) reconciling new and old discourses through pragmatic acts of ‘bricolage’. We found that, using these forms of discursive agency, a powerful coalition of actors was able to transform the dominant organizational logic of the ABC from one where the Corporation's initial mission was to serve national interests through public service to one that was ultimately focused on participating in a globalized media market. Finally, we note that discursive resources could be used as the basis for resistance by less powerful agents, although further research is necessary to determine exactly how more powerful and less powerful agents interact around the establishment of an organizational logic.     

Managing Discursive Tension: the Co–Existence of Individualist and Collaborative Discourses in Flight Centre

Our study of the travel agency Flight Centre began as a case study of a company that appears to be a 'success story' in what is a highly competitive industry. In the course of our study we found that inscribed in Flight Centre were two, differing discourses which appear to co–exist in creative tension throughout the organization. One discourse is competitive individualism and the other collaborative teamwork. Our paper focuses on how Flight Centre has made use of multiple discourses such as these in the process of achieving competitive advantage, and how people manage the differing discursive logics which confront them on a day–to–day basis. The paper proceeds by identifying the social and textual practices which constitute each discourse. It then establishes the discursive co–existence and tension which exists between the two discourses. Study is made of the conditions under which this discursive co–existence is disrupted. We then identify the interpretative routines and practices through which organizational actors maintain and reproduce discursive co–existence. Our paper concludes by considering a variety of implications of studying multiple discourses in organizations.     

Trade-offs and disappearing acts: shifting societal discourses of diversity in Canada over three decades

In the past few decades, research on minority and disadvantaged groups in the workplace has focused on the discourse of diversity management; however, most of this research has emphasized individual and organizational discourse rather than broader, societal contexts. Our critical analysis of societal/macro level discourse explores the discursive constructions of equity and diversity in Canada, and provides original findings on how these discourses have been produced in the public sphere. We apply quantitative and qualitative textual analysis to articles published from 1986 to 2014 in The Globe and Mail, a nationally distributed newspaper, and the Canadian Employment Equity Act Annual Reports from 1988 to 2013. This paper describes a range of discursive patterns including those focusing on compliance-based equity oriented toward social justice as well as voluntary ‘diversity management’ grounded in corporate self-interest. It demonstrates important trade-offs in who is protected and promoted through the contrasting discourses, and in the types of actors legitimizing these discourses. We provide detailed evidence of these patterns by applying Habermas’ Theory of Communicative Action, and conclude with a discussion of implications for practice and for theory that are suggested in our analysis.     

Advertising,avoiding, disrupting,and tabooing: The discursive construction of diversity subjects in the Turkish context

This study investigates organizational diversity discourses in Turkey – a non-Western, politically relevant, yet underrepresented context. Using a Foucauldian perspective on power and discourse, we scrutinize how power relations in the Turkish context are (re)produced. Based on our analysis of company websites and semi-structured interviews with various actors (e.g., HR managers), we propose a conceptual framework of the discursive construction of diversity subjects at work along the dimensions of (1) visibility of organizational diversity discourses and (2) contestation of meaning within organizational diversity discourses. The combination of these dimensions yields four discursive dynamics as illustrated in our data (Advertising, Avoiding, Disrupting, Tabooing). This framework may inspire future context- and power-sensitive investigations on diversity discourses at the workplace.     

GROUP IDEOLOGIES AND ORGANIZATIONAL CHANGE

Recent developments in organization theory have seen an increase in the amount of attention being paid to competing interests and definitions of situations existing within organizations. Greater emphasis is being put on ‘micropolitics’ and on various non-rational aspects of behaviour. In line with these developments, the concept of ‘group ideology’ is used to analyze the ways in which various interests were articulated and mobilized around in a case of major organizational change in an engineering company. The relevance of social class factors to the process of organizational change is given particular attention.     

A Tale of Three Discourses: The Dominant,the Strategic and the Marginalized*

abstract This study drew from a structurational view of discourse and employed a discourse analysis approach based on rhetoric and hermeneutics to analyse the organizational discourses operating in the UK operations of a global human resources consulting firm, People Associates. The aims were firstly to understand in what sense we can speak of ‘modes of discourse’ in organizational settings; secondly to explore the potential existence and nature of interrelations among different modes of discourse; and thirdly to explore the constructive potential of modes of discourse on their social and organizational contexts. The results suggest that modes of discourse can usefully be seen as rhetorical enthymemes constituted of relatively stable, normative structures and flexible, action‐oriented structures; that modes of discourse can interrelate through their deeper structural features, and can have mutually co‐optive or antagonistic relationships; and lastly that the constructive potential of discourse is based primarily on its deeper structures, and on the consonance of surface communicative actions with these structures. This research thus sheds light on fundamental definitional and substantive issues in organizational discourse; in particular offering a novel conceptualization of the nature of discourse, a further understanding of discursive interrelations, and finally one way to understand its constructive effects on social organizations.     

‘Don't Waste a Crisis’: Opening up the City Yet Again for Neoliberal Experimentation

This essay calls for a systematic investigation of the financial‐economic crisis as a source of new urban governance rationalities across Europe. We propose combining an understanding of neoliberalization as a variegated social phenomenon with a cultural political economy approach sensitive to the discursive dimension of variegation and the evolutionary mechanisms through which discursive variation is translated into geo‐institutional differentiation. We illustrate how this theoretical framework may help to analyse the impact of the crisis on urban governmental rationalities. Rather than offering a complete cultural political economy account of the responses of European cities to the financial‐economic crisis, we analyse how the crisis and the responses to it have been represented in discourses on urban policies and development by focusing on two discursive sites that are of strategic importance, namely OECD LEED and URBACT. Our preliminary findings suggest a re‐assemblage of existing discourses rather than the emergence of a new post‐neoliberal urban government rationality.     

The Continuity–Change Duality in Narrative Texts of Organizational Identity*

abstract This paper focuses on how continuity and change are managed discursively in narrative texts of organizational identity and thus helps move forward the discussion about persistence and change in organizational identity. The study reports on the content, context and authorial elements of the evolving narrative composed by a Canadian bank's senior managers. The analysis indicates that the discursive strategies employed by organizational authors to establish confluence (or simultaneous continuity and change) include the selective reporting of elements from the past, present and future, the juxtaposition of the ‘modern and attractive’ with the ‘outdated and undesirable’, the persistent use of expansive labels that allow the addition and subtraction of meanings attached to the labels, and the importation of selected themes from the wider macro‐discourses. In keeping with the view that organizations are plurivocal, evolving narratives of the organization in the business press are also presented. These narratives contribute themes that are at times concordant with senior managers’ accounts and thus confirm the value of the changes in identity elaborated by management; at other times, press accounts are discordant with senior managers’ narratives and provide alternative evaluations of the changes. The paper concludes with reflections on the indeterminacy of both organizational identity – for the texts that constitute it remain open to multiple readings and to subsequent re‐writing that continually destabilize it – and the narrative research enterprise that falls short of providing comprehensive and incontrovertible accounts of the voices that constitute organizations.     

Minority Employees Engaging with (Diversity) Management: An Analysis of Control,Agency, and Micro‐Emancipation*

abstract This study analyses how minority employees engage with control in organizations. Differently from most critical studies of diversity management, which focus on how minority employees are discursively controlled, we approach (diversity) management as a constellation of both identity‐regulating discourses and bureaucratic controls. We assume that minority employees are agents who actively resist and/or comply with the constellation of controls they are subject to. Based on qualitative data collected in a technical drawing company and a hospital, the specific constellation of controls in each organization is first reconstructed. Four interviews with minority employees are then analysed in depth, showing how their engagement with material and discursive controls creates both constraints and possibilities of micro‐emancipation.     

‘It's more than who you know’– networks and trade unions in the audio‐visual industries

Many commentators have argued that a shift towards post‐industrial modes of production and employment has progressively undermined the conditions for collective labour organisation and regulation. The capacity of trade unions to respond to these changes and represent the interests of contingent workers has become a key issue in many industries in which employment has become increasingly fragmented. This article examines patterns of interest representation pursued by freelance workers in the UK audio‐visual sector. In particular, it examines three critical cases to explore the potential of networks of freelance workers for representing their interests and to consider the implications for trade unions as traditional collective actors. We conclude that networks can provide forums through which interests can be articulated, but their limitations in representing freelance workers offer trade unions a crucial opportunity to extend collective regulation.     

Narrative construction of expatriate experience and career cycle: discursive patterns in Finnish stories of international

Expatriate experience is not only a disconnected occasion for cross-cultural anxiety and adjustment but also an important event in the process of self-development and learning. Following this view and arguing for a discursive approach, the paper focuses on ways in which expatriates themselves tell and interpret their development and movement across expatriate career cycle. Meaning systems connecting expatriate job with previous and following work experiences in career stories of Finnish engineers and managers were identified using a combination of narrative and discourse analysis. No evidence was found of an autonomous expatriate discourse but, in contrast, expatriate career cycle was narrated using available organizational repertoires of development and career. Describing and discussing the meaning-making properties of three identified discourses - bureaucratic, occupational and enterprising - the paper emphasizes the organizational environment of expatriate experience while acknowledging the limits of these contemporary career vocabularies in addressing individual learning and change in cross-cultural settings.     

Knowing What You Don’t Know? Discourses and Contradictions in Knowledge Management Research

ABSTRACT Even though knowledge management scholars generally advocate explicit management of knowledge, there is research that cautions against the unintended consequences of such efforts. Some researchers go as far as arguing that knowledge and management are contradictory concepts ( Alvesson and Kärreman, 2001 ). This paper explores the apparent double‐edged nature of knowledge management by developing a theory‐based framework that highlights different fundamental assumptions about knowledge and its management. This framework, which is an adaptation of Burrell and Morgan's four paradigms of social and organizational inquiry, distinguishes among a neo‐functionalist, a constructivist, a critical and a dialogic discourse. We use the contradiction of managing tacit knowledge, which has been highlighted in the knowledge management literature, as an analytical device to explore the four discourses in more detail. We show how notions of knowledge, and what it means to manage knowledge, vary across the four discourses. We conclude that all four discourses need to be appreciated, understood and represented in knowledge management research for this area of inquiry to deal with the rich and problematic nature of managing knowledge in practice.     

Narrating the Power of Non‐Standard Employment: The Case of the Israeli Public Sector*

abstract Applying a critical discourse analysis approach, this study shows how the argument equating non‐standard employment (NSE) with organizational efficiency gains dominance over the contesting argument that views NSE as reducing organizational efficiency. We interviewed 24 senior‐level HR managers in the Israeli public sector, where NSE is used extensively, in order to shed light on the discursive order and the power struggle between these contesting arguments. Findings point to two story‐lines that helped discredit the argument in which NSE reduces organizational efficiency: (1) a statement of loyalty to organizational efficiency, accompanied by a gesture of concern for employees in non‐standard arrangements; and (2) subordinating an implied preference for eliminating NSE to organizational constraints.     

Mining the Discourse: Strategizing During BHP Billiton's Attempted Acquisition of Rio Tinto

Using a discourse‐analytic approach, we examine the strategizing that occurred during an attempted acquisition in 2007/08 of Rio Tinto by BHP Billiton. In doing so, we contribute to discursive studies of mergers and acquisitions in two significant respects. First, we show the importance of studying how actors external to, as well as those internal to BHP, exerted influence over the acquisition process and outcome. Their influence can be attributed, in part, to their use of rhetorical strategies during the negotiation of the meanings of three constructs that were central to the acquisition discourse. Second, our study shows how these rhetorical strategies were put into effect using not only linguistic, but also non‐linguistic modes of discourse such as imagery, indicators, and location. We conclude that obtaining a comprehensive understanding of the role of discourse in relation to a strategic activity – in this case an attempted acquisition – requires consideration of the multi‐modal rhetorical strategies brought to bear by both external and internal actors.     

The Churning of Skid Row: A Genealogy of Development,Gentrification, and Displacement

The last two decades have seen striking changes to downtown Los Angeles's population. While phrases like “renewal” or “revitalization” pepper the discourse around new urban investment, the reality has been a shocking displacement of those living in single room occupancy (SRO) hotel units—and in tents throughout the area known as Skid Row. Beneath the competing interests of affordable housing advocates, on the one hand, and the public relations campaigns of the private and public sectors, on the other, lie the very real material and discursive forces that are taking the lead. Collective memory is often too short to see historic trends, yet to approximate a grasp of them is to gain ground in a seemingly chaotic present. Through a depth approach to journalistic sources, power analyses, and stakeholder interviews, this article investigates and interrogates the various discourses at play in gentrification media—government, financial interests, individual actors, and judicial bodies. Its purpose is to illustrate systemic causes of urban oppression and trauma in order to inform future attempts to both understand and intervene in the uprooting of communities.     

Local discourse and global competition: production experiences in family workshops of the Brianza

One of the most important consequences of post‐Fordist global restructuring has been the ‘deterritorialization’ of capital and its increasing geographic expansion. Another and quite different view emphasizes the fact that capitalist activity can be organized by means of localized or territorially based systems of specialized production. In this article my purpose is to show how these two disciplinary discourses are actually not mutually exclusive. Developed local economies are not immune from concerns of deterritorialization, nor should their economic achievement gloss over the glitches that are emerging at the local level due to stiffer global competition. These two aspects become immediately apparent as I illustrate the local discourse that emerges among workshop owners within an industrial district of the Brianza in the Italian region of Lombardy. After a discussion about the origin and the characteristics of this regional economy, I illustrate by way of ethnographic examples how innovation and competitiveness within and outside this industrial district mask forms of exploitation and contradictions amidst family‐run workshops. In discursive terms, exploitation is articulated in various ways, but two in particular seem to be most recurrent in the narrative of small entrepreneurs of this region. One is the ideology of ‘hard work’ and the other, more recently heard of, is the ideology of ‘high quality product’. In the brief concluding section I will stress the point that these two discourses emerging from exploitative social relations of production are to be viewed as responses to the concerns regarding the possible deterritorialization of some factories and the increasing competition with crossboundary markets.     

Discourse as the means of community creation

The concept of “discourse communities” has wide use in education and linguistics, but has not yet been incorporated into studies of organizing. We would like to propagate the term in the context of organizing, as it extends the commonly accepted Foucault's insight that discourses tend to create their objects. One could add that discourses also create the identities of their participants. The concept is used in this paper as an analytical tool for three cases. We begin with the case of an attempt to create a new discourse community to replace an existing one. Following the logic of grounded theory, the analysis moves to a similar case—the creation of a discourse community around a product development project. The third case, although portraying a different process—an international acquisition—reveals a pattern similar to the second one. These cases demonstrate that discourses can both create and dissolve boundaries around a discourse community, and that although discourse is often used to create inclusion, it may also recreate the traditional patterns of exclusion.     

How Political Actors Co-Construct CSR and its Effect on Firms' Political Access: A Discursive Institutionalist View

This paper explores how corporate social responsibility (CSR) can incentivize political actors to increase firms' political access. Taking a discursive institutional perspective, I argue that the types of access negotiated depend on how political actors co-construct the multiplicity of CSR meanings. To study this process, I focus on the empirical case of the European Union (EU), offering a novel analysis of event observations, policy documents, and interviews with Commission officials, Euro-parliamentarians, and other stakeholders. I find that the value of CSR is highly contested in the EU political arena. I then elucidate four discursive strategies through which political actors interactively refined, reframed, and reinterpreted the meaning of CSR and its relevance for firm access in ways beneficial to their perceived interests. The findings highlight the importance for nonmarket strategy studies to conceptualize CSR as a co-constructed idea and access as negotiated, putting the micro-dynamic relationship between firms and political actors centre stage.     

‘It's Not Going to be Suburban,It's Going to be All Urban’: Assembling Post‐suburbia in the Toronto and Chicago Regions

Urban and suburban politics are increasingly intertwined in regions that aspire to be global. Powerful actors in the Chicago and Toronto regions have mobilized regional space to brand rescaled images of the urban experience, but questions remain as to who constructs and who can access the benefits of these revised spatial identities. Local political interests have tended to be obfuscated in the regional milieu, most problematically in the spaces between the gentrified inner cities, privileged growth nodes, and the glamorized suburban subdivisions and exurban spaces beyond the city limits. This article analyses how socio‐spatial changes in post‐suburbanizing urban fringes contribute to the way regions are being reconfigured and reimagined. Guided by current debates at the intersection of assemblage theory and critical urban political economy, our analysis demonstrates how socio‐technical infrastructures, policy mobilities and political economic relations are spatially aligned, sustained and dissolved in splintering North American agglomerations. Particular attention is paid to issues of urban transportation and connectivity in uncovering multifaceted modes of suburbanism that now underlie the monistic imagery of the globalized region. Emergent regionalized topologies and territoriality blur conventional understandings of city–suburban dichotomies in extended urban areas that are now characterized by polycentric post‐suburban constellations. In terms of their substance and functionality, ‘real existing' regions are currently re‐territorialized as complex assemblages that are embedded in a neoliberalizing political economy whose politics and identities are only beginning to be revealed.     

Climate Change and Reorganizing Land Use: Flood Control Areas as a Network Effect

Although climate change appears to be a relatively new public issue, it has not emerged onto a tabula rasa; it affects ‘traditional’ policy sectors. How, then, does this ‘new issue’ interact with established organizational processes, and how is climate change ‘operationalized’ in local practice? Since major events linked to climate change include such things as desertification, climatic migrations, floods and landslides, one might assume that one of its main implications would be a substantial change in land use, or at least a transformation in land organization and management. This article explores the implementation of a ‘flood control area’ as an adaptation practice in the face of climate change. What theoretical and empirical tools should analysis adopt to account for the multiple actors, types of knowledge, artefacts, socio‐technical systems and governance configurations engaged in developing such practices? In other words, to what extent does climate change become a reorganizing category? This article adopts a theoretical approach inspired by actor‐network theory and considers adaptation practice not as a standardized top‐down solution, but as the result of specific local connections among actors, materials and discourses. The analysis suggests that climate change is indeed a reorganizing category, but one that depends on the specific local materializations of the adaptation measure.