Corporate social responsibility: Another view

Numerous individuals, discussing the topic of corporate social responsibility, have exhorted the business community to demonstrate increased concern for social welfare. However, some observers [1,8,12] believe that executives have become less interested in social responsibilities and more disillusioned by the results of the social-responsibility era.The apparent change in executives' attitudes leads to several questions that need answering: Has corporate experimentation with social programs convinced managers that the pursuit of social responsibility is basically inimical to the quest for profits? Is the business community's commitment to the philosophy of corporate social responsibility moribund? Is the idea destined to die of benign neglect? Conclusions pertaining to these questions are developed in this article. The analysis includes the formulation of a theoretical basis for evaluating and resolving the central issues which confound executive decision making as it relates to corporate social responsibility.     

Technology and export behaviour: A resource-based view approach

A firm's capacity to enter and sell products in international markets requires an important degree of competitiveness, which fundamentally resides in its intangible resources. Thus, in the current work and drawing from the resource-based view of the firm, we analyse the influence of a firm's technological capacity on both its decision to export and its export intensity from a sample of Spanish manufacturing firms using non-linear regression models. Our findings show that product innovations, patents and process innovations positively and significantly affect both the decision to export and the export intensity. R&D spending intensity is not significant in the decision to export, although it is significant in export intensity.     

intel的另一副面孔

在人们的印象里,英特尔总是与芯片紧紧地联系在一起,似乎这位I“T巨人”总是与技术领先、创造卓越的价值紧密相连。然而,“巨人”在向人们展示他强壮威猛的体格的同时,也会在不经意间露出他虚弱的一面……遭遇“四面楚歌”的英特尔艰难中的变革英特尔“疯狂”投资为几何?intel的另一副面孔     

换个视角看电视购物

消费者选择电视购物的驱动力 我们对营销的认知大多还是依据西方的4P或4C理论，更多的站在消费者角度上来讲，4C更能推动消费者行动。     

自主创新又一力作--一汽混合动力客车无锡下线

由国家科技部“863”计划自主开发的一汽混合动力客车，经过近三年的苦心研制，12月10日在一汽客车无锡汽车厂驶下装配线。这是一汽在“安全、环保、节能”开发理念指引下，为用户打造的系列绿色城市公交汽车。