服装市场供求变化及趋势

随着人口的增长收入水平的提高及消费观念的变化．我国服装需求稳步增长。2004年全国限额以上批发零售贸易业销售各种服装392亿件．比上年增长57％，服装销售金额为1375亿元．比上年增长97％。其中，各种服装的零售量为85亿件，比上年增长181％，各种服装的零售金额为10205亿元，比上年增长203％。在市场规模不断扩大的同时．供应和需求的各个方面都在发生一系列变化。     

近期上海消费品市场动态分析

一、上海消费市场发展的主要特点 1、上海消费市场创出历史新高，在经济增长的“三驾马车”中，消费作用进一步发挥。今年1—7月全市实现社会消费品零售总额2580亿元，比去年同期增长17％，增幅创出近10年米新高。全市固定资产投资总额增长幅度减慢，今年1—7月比去年同期增长4．6％，出口的增长幅度也在减慢，内需的作用凸显。     

做大商业品牌增强竞争能力——记市经委副主任陈海刚在参观市服装鞋帽名优品牌展示会的讲话

记市经委副主任陈海刚在参观市服装鞋帽名优品牌展示会的讲话     

零售企业规模经济的实证分析——百货、超市和专业店的角度

理论界对零售企业是否存在规模经济有不同的结论。本文利用沪深股市中的百货类零售业上市公司资料和中国连锁经营协会公布的中国连锁百强企业统计数据，分业态对2005年百货业企业、连锁超市业企业和家电专业店企业的规模与效率间的关系进行检验，结论为百货店和家电专业店存在规模经济而连锁超市存在规模不经济。     

调控不会带来崩溃——上海房地产市场分析

由于强劲的经济增长、城市化以及2010年世界博览会的支持，从长远来看，上海房地产市场的趋势将是积极健康的。     

未来五年上海房市判断

未来五年上海房市走势如何,现在众说纷纭,大批购房者不知所云,更强化了当前持币观望氛围,本市大批资金开始转向市外购房,对当前本市解决中低收入市民住房困难更增添复杂因素。正确判断未来五年上海房市走势意义极大。现在上海房市走低为阶段性回落前二、三年上海房地产整体上涨     

商务人士的"着装术"

常言道人不可貌相。现实生活却往往与古训相悖。在商业社会。从应聘面试到商务洽谈．如果你想取得成功或提升自己的业绩．你就应该接受形象设计顾问的建议，打造自己的第一印象。     

Segmenting the older American market for personal apparel: focus on rural communities

The goal of this research was to determine whether rural elderly consumers' wants and needs for apparel products were met at the local retail level. Consumers (n = 322) ranging in age from 54–94 years were surveyed concerning their attitudes and behaviour regarding shopping for personal apparel. Data analyses revealed five market segments that differed in terms of (i) the level of involvement with shopping; (ii) perceptions of physical constraints to shopping; (iii) perceptions of available merchandise mix and services; and (iv) certain demographic characteristics. Respondents in cluster 1 were active and frequent shoppers, but did not always find what they needed. Those in cluster 2 were demanding consumers who were also satisfied with retail offerings. Cluster 3 compared prices and was highly dissatisfied with the merchandise available. Cluster 4 was satisfied with the merchandise mix, but did not shop often. Cluster 5 was highly dissatisfied with retail offerings.     

沪产烟市场的现状及发展趋势

沪产烟以其悠久的历史积淀、稳定的内在品质和良好的品牌形象,在中国卷烟市场,有着骄人的作为,占据着不可替代的市场份额和地位,它曾作为上海制造等同优质产品的身份,在人流、物流极其有限的六、七十年代,最大程度的影响了大半个中国。长期以来,沪产烟的品牌形象以及在市场的表现是令人信服和得到尊重的。随着经济运行进入到社会主义市场经济的轨道,中国加入WTO和《烟     

别克凯越问世上海通用完善细分市场

2003年上海国际车展规模空前，各大汽车厂商借此机会纷纷推出新车。如今车市竞争激烈，厂商不但在新车促销上动足脑筋，而且发布形式也不断花样翻新。上海通用汽车当然是创新的个中高手，每次新车发布都让人耳目一新，其发布形式已成为仅次于新车本身最吸引眼球的事了。赛欧SRV天窗版发布邀来“羽泉”组合，一首《旅程》唱出一群人的生活方式。君威发布百人交响乐及合唱团的恢弘气势，一句“心致、行随，动静合一”透出社会精英们的人格魅力。而本届车展上，上海通用推出基于全新产品平台的“别克凯越Buick Excelle”，其发布形式则是更新颖的多媒体舞台剧。     

Consumer response to online apparel stockouts

In two online experiments this research investigated the process by which consumers respond to online apparel stock outages (or stockouts) and examined the effectiveness of managerial responses in mitigating the adverse impact of stockouts. Results of Experiment 1 demonstrated that negative emotions evoked by stockouts depressed perception of store image, lowered decision satisfaction, and reduced behavioral intent. In addition, the effect of negative emotion on behavioral intent was mediated by perception of store image and decision satisfaction. The results of Experiment 2 showed that financial compensation was most effective in mitigating the negative impact of out‐of‐stock occurrences on consumer responses. © 2011 Wiley Periodicals, Inc.     

Country-of-origin effect in apparel choices: A conjoint analysis

The purpose of this study was to determine Canadian consumers' beliefs about, and preferences for apparel products made in Canada, China and some other low-cost nations. The importance of the country-of-origin of garments relative to other apparel attributes in consumers' purchase decisions was also examined. Information integration theory provided the theoretical foundation for a conjoint analysis of product ratings. A simulated purchase of fleece sweatshirts was designed to conduct the conjoint analysis experiment. Consumers' beliefs regarding various attributes of apparel products made in Canada, China, Taiwan, Hong Kong and South Korea were also measured. Significant differences were found in consumers' beliefs about garments made in different countries regarding quality, price, style and fit. Canadian clothing was perceived to be superior in quality, style and fit, but the most expensive. Results of the conjoint analysis indicated that Canada was the most preferred country-of-origin. The effect of country-of-origin on subjects' evaluations of sweatshirts, however, was less important than that of either quality or price. Beliefs about quality, price, style and fit of garments made in Canada, China and South Korea were found to be significantly related to subjects' utilities for sweatshirts made in such countries. Differences in beliefs and utilities were found among respondents differing in awareness of country-of-origin, ethnic background, age and education, but not among those who held different opinions about supporting domestic industries.     

移动支付产业在世界及中国的发展前景

本研究分析了电子商务中移动支付产业的供应链结构,提出移动支付产业供应链的四大角色,使用者、商家、金融机构与技术与内容提供者,并列举出国际上金融机构和技术与内容提供者所包括的厂商与公司及其各厂商与公司的特性,尤其分析了在国内的各种技术、政策与消费者意识等大环境之下,移动支付产业供应链在国内的生存及发展前景,提出了问题的症结所在,并探讨解决的方案。     

Saudi Arabian consumer's interest in commercial application of 3D body scanner in the apparel market

The overall objective of this research was to explore Saudi Arabian female consumer's attitude towards the concept of using three dimensional (3D) body scanners and the commercial application in the Saudi Arabian apparel market. The questionnaire was administered to a convenience sample of 220 female college students. Findings indicated that participants were overwhelmingly positive about willingness to use 3D body scanner to get body measurements. Moreover, no significant relationship exists between religiosity and social liberty and interest in using 3D body scanner. However, significant positive relationships exist between respondents' clothing involvement and uniqueness and interest in using 3D body scanner.     

LNG市场分析

LNG(Liquefied natural gas),即液化天然气的英文缩写.天然气是在气田中自然开采出来的可燃气体,主要成分由甲烷组成.而LNG则是通过在常压下气态的天然气冷却至-162℃,使之凝结成液体.天然气液化后可以大大节约储运空间和成本,而且具有热值大、性能高等特点.