消费领域共同创造价值的前因及后果——基于自我理论的实证分析

本文将自我理论中的宾我和积极错觉内容引入营销领域,以探索消费者在消费领域进行共同创造价值活动的形成机理,并采用了实证的分析方法.通过对参加节日活动的消费者进行研究,发现:物质我、社会我和精神我意识,是消费者参与共同创造价值活动的重要动机;具有积极错觉的消费者在一定程度上具有更大的参与创造价值的动力,但过高的能力评估并不利于共同创造价值活动的开展.本文研究结论对消费领域如何开展共同创造价值的实践有借鉴意义.     

价值创造的延伸:从马克思生产观到现代物流观

价值创造是一个历史概念,它将随着社会发展而不断延伸。马克思物质生产观认为只有生产领域才能创造价值。现代物流观则认为流通领域和生产领域共同创造价值。在专业化和规模经济的基础上,大物流将商品生产和商品消费紧密地联系在一起。物流与生产的"融合",既减少双方的成本,又提高双方的效率,满足了双方的利润需求;物流与消费的"融合",不仅为消费者创造了效用价值、服务价值、精神价值,而且物流企业也获得了好处。     

顾客与企业共同创造价值的理论演化、研究范式及管理启示——兼谈消费创造价值观点对传统价值理论的挑战

首先介绍了在价值创造中顾客作用理论的演化过程;然后归纳、分析了共同创造价值理论研究的两种范式及其内容,并做了简要评析;最后阐述了共同创造价值理论尤其是消费创造价值观点对传统价值理论以及管理实践的冲击及其启示。     

广义虚拟经济价值理论视角的品牌价值研究

传统经济学一般认为品牌价值是一种无形资产或非功能性的附加价值,来源于企业能力、广告宣传、营销活动、消费者主观感受等,或者将品牌作为一种竞争优势,认为品牌是一种能够为企业创造溢价收入或实现增值的能力.本文认为,品牌价值本质上是一种虚拟价值,是在品牌产品的生产过程以及广告宣传、营销活动、商业服务、品牌管理、社会生活等全过程共同创造的价值,消费者对品牌价值的实现和增值也有贡献；而品牌的自然属性是一种满足人们心理对产品质量、品质、安全、知识、艺术、尊贵、时尚等文化性(信息态)消费需要的一种虚拟使用价值,是品牌价值的载体.品牌是一种物化价值和文化价值的容介态.     

基于序数效用理论探讨羽毛球爱好者的消费行为——以西安为例

羽毛球运动作为具有趣味性、娱乐性、简单性等特性的活动,在全国风靡不息。而西安市作为羽毛球运动蓬勃发展的区域,分析羽毛球爱好者的消费行为,探究羽毛球运动的盈利模式,可以促进西安体育经济的发展。由于不同收入的消费群体对于羽毛球运动的价格变化产生相应的收入效应和替代效应,消费者对于羽毛球运动的消费效应,是由羽毛球运动的品质价值、消费者的支付能力和社会各阶层的分类所共同作用的,从基于序数效用理论来进行消费行为的研究,一方面,可以探究羽毛球爱好者的消费特征、动因;另一方面,可以探究影响消费者行为的外部因素。     

人均创造价值与人均消费水平的动态平衡关系探析

在当前国际金融危机的背景下,探讨保持人均创造价值与人均消费水平动态平衡关系,具有重要现实意义.本文以人均创造价值与人均消费水平应维持相对平衡关系作为切入点,从人均消费需求结构、超社会劳动消费、社会生产力水平等方面论述影响人均创造价值与人均消费不平衡的因素；并从分配制度改革、政府消费改革、土地房产管理和国际金融掠夺等方面提出了具体的对策建议.     

服务消费的满意度、感知价值与消费忠诚——医疗领域的一个实证研究

本文以济南某三甲医院的263名医疗服务消费者(患者)为样本,对服务消费者的满意度、感知价值和消费忠诚之间的关系进行了实证研究。结果表明,满意度是感知价值影响消费忠诚的中介变量,感知价值是消费忠诚的最终来源。其应用意义在于,在医院管理中,不能仅停留于对患者满意度的测评,应在功能、情感、社会3个方面为患者提供高水平的服务。     

营销领域中算法推荐与消费者响应:研究评述与展望北大核心CSSCI

在数字经济时代,数据成为了一种战略性生产要素参与到价值创造、分配、流通和消费的全过程,算法则成为了收集和处理数据的战略性工具,衍生出了基于算法的推荐,成为了近年来实务界营销创新和赋能的重要驱动力。在营销领域的国际顶级期刊上,均有不少的文献关注算法推荐在营销领域的应用与消费者响应问题,但研究点相对比较散乱。由于国内营销学者对该领域的研究还相对匮乏,亟需一个整合性的框架来分析和梳理现有研究成果与进展。同时,实务界也亟需一个一般性的算法嵌入型应用接受模型来指导企业相关的开发与应用。鉴于此,本文首先对推荐系统和算法推荐的概念和内涵进行了界定,通过全面梳理算法推荐在营销领域中的应用与消费者响应及其中介机制与边界条件,试图勾勒出现有研究脉络和研究进展,并提出了该领域未来值得关注的若干研究主题。     

消费领域中的环境伦理探讨

消费问题是环境危机问题的核心。本文从广义的消费观出发,探讨了两种消费模式下的环境伦理问题。以消费链的主体—企业与消费者为核心,阐述了可持续消费模式下企业与消费者在消费行为中应当遵循的环境伦理原则,并首次提出了消费者延伸责任,指出生产者延伸责任与消费者延伸责任是消费领域环境伦理原则中的重要组成部分。同时,针对企业与消费者实践环境伦理的重点行动方案、制度保障提出了建议。     

中草药护理品营销中的消费者教育问题

文章研究了中草药护理品市场营销中的消费者教育问题.通过分析百草集中草药护理品营销中所应用的宣传册,SPA馆创造知觉体验,专柜咨询提供建议与指导,俱乐部教育,广告和公益活动等消费者教育方法,试图寻找出在中草药护理品营销中行之有效的消费者教育方式.     

Is the public sector too large in an economy with club goods? A case when consumers differ in both tastes and incomes

In an archetypal economy with a single private good and a single shared good, the latter represents the public sector. With the shared good a club good, we ask if second-best (SB) provision of it is too small, as usually claimed for pure public goods. When consumers differ only in exogenous incomes, if the club good is a superior good in a single-club economy, overprovision in the SB occurs if club good demand is convex in income. We show this can extend to an economy where consumers differ in both tastes and incomes, depending on the covariances between consumers' incomes and their relative strength of preference for the club and private goods, and the covariances between incomes and taste parameters.     

Consumer mobility and community tax bases : The financing of local public goods

In a model of economic ‘clubs’, size is fixed and members consuming a public good raise the question of composition; with whom would they rather consume? This depends on the way collective consumption is financed, and three results are proven With a poll tax, clubs must be homogeneous in income for all to be satisfied With a marginal benefit (Lindahl) tax, no consumer is ever satisfied with any composition; and with an income tax, at least one consumer in each club is always dissatisfied. Satisfaction implies there exists no club composition preferred to the existing one.     

Banking market integration in the SADC countries: evidence from interest rate analyses

This study investigates the state, development and drivers of banking market integration in the member countries of the Southern African Development Community (SADC). A Principal Component Analysis (PCA) of national retail interest rates indicates increasing integration in loan and deposit markets. These integration processes are not developing uniformly and we can identify a convergence club. When investigating the interest rate pass-through from central bank onto retail rates for this convergence club, we find both, genuine and monetary-integration driven processes though the latter dominate. We thus conclude that a selective expansion of the Common Monetary Area (CMA) is possible.     

Social capital access and entrepreneurship

We investigate the effect of social capital access on entrepreneurship. Social capital helps entrepreneurs to overcome resource constraints. This is especially important in small communities where we often see a lack of market-oriented institutions such as venture capital firms. Entrepreneurs gain access to social capital via club memberships. Combining differences in the number of individual club memberships with differences in the importance of social capital across communities, we identify a causal small community mark-up effect of individual club memberships on entrepreneurship. Assuming that unobserved heterogeneity that might influence both the individual's selection into clubs and the occupational choice to be an entrepreneur is independent of community size, we find that the effect of club membership on the propensity to be an entrepreneur is 2.6 percentage points larger in small communities than in large communities. Robustness tests support the validity of our identifying assumption and results.     

扩展的SOLOW模型的应用-我国经济增长的地区性差异与趋同

该文的结论与一些学者使用看似完美的结构主义的经济增长模型的结果不尽相同.从实证的角度给出不同回归方法对PANELDATA模型回归结果的不同影响.该文力图说明以下两点:一是SGMM法估计扩展的SOLOW模型是有效的,而科学合理的方法是获得正确结论的前提;二是模拟的结果表明我国三个经济带之间的经济增长的趋同性较小,而经济带内存在俱乐部趋同现象.分析了消费水平与经济增长惯性的地区差异性对我国经济增长趋同性的影响.指出了西部大开发中人力资本比物质资本更有效.     

Nonlinearities in economic growth and club convergence

This paper deals with heterogeneity and nonlinearities in the growth process by developing a two-stage strategy to identify and estimate a club convergence model with threshold externalities. Because of identification and collinearity problems, we develop an entropy-based estimation procedure which simultaneously takes account of ill-posed and ill-conditioned inference problems. First, clubs are identified by introducing a mapping structure in a conditional convergence model. Finally, we estimate a multiple club convergence model, where clubs correspond to subsets of total observations. Our procedure is applied to assess the existence of club convergence for a large sample of countries (1965–2008).     

Passports for sale: The political economy of conflict and cooperation in a meta-club

Some of the member states of the European Union sell citizenship or residence to wealthy foreign investors. We analyze these “golden-passport” programs as a study in the political economy of conflict and cooperation in an international meta-club. Seen through the lens of club goods theory, the EU is a club of nations, each of which can be interpreted as itself a club. Each single nation reserves the right to govern the admission of new individual members into its own club, and new members automatically benefit from the EU wide meta-club good. We characterize the unique equilibrium when individual clubs that may differ in membership size are free to choose the terms on which they admit members, and evaluate it from the point of view of the wellbeing of the set of clubs as a whole. We identify club size and benefits as well as differences in cost externalities as the key determinants. We also consider how the set of clubs as a whole can respond to the economic inefficiency problems such a situation creates.     

Labor productivity and technology heterogeneity

This paper investigates the role of technology club heterogeneity in economic growth and convergence. To do so, we break up labor productivity change into three factors – efficiency, technological, and capital–labor ratio changes – while distinguishing the impact of technology club heterogeneity respectively. This allows us to observe what is happening within and between clubs; as well as between the world and club technologies. Our labor productivity decomposition is nonparametric in nature and thus overcomes the issue of specifying functional forms for the club technologies. Our results reveal the existence of technology heterogeneity and divergence: the world technology is defined by advanced and rich countries; there exists intra-convergence phenomena (mostly due to capital–labor ratio change), but inter-convergences (owning to capital–labor ratio and technological changes) are not found. Finally, we argue that follower and marginalized countries have adopted imitating strategies, but with respect to different dimensions, namely technological change or capital–labor ratio.     

Economic Growth and Development: Towards a Catchup Model

We develop a model for economic growth applicable to a group of countries, constituting around half of the gross global production, that have been consistently “catching up” to the US since 1960 or so. This group can be termed “the convergence club.” The model has a theoretical basis developed in other publications (cited), but the present work is essentially empirical. It demonstrates that there is a very strong correlation between “catchup” growth, with respect to the US, and an energy proxy (EP). The energy proxy that works best is a linear combination of domestic electric power consumption petroleum (oil) consumption, per capita, compared to the US levels. The results presented here do not constitute a theory of growth, but they are consistent with theory presented elsewhere. On a practical level, we argue that consistent “catchup” trends over the past 40 years can safely be extrapolated for a few more decades for scenario construction purposes. We also believe that the observed catchup trends can be regarded as “potential” mid-term or long-term growth trajectories for transition economies and others that have recently been adversely affected by conflict or mismanagement.     

On the emergence of an MFN club: equal treatment in an unequal world

Abstract .  Motivated by GATT, we endogenize the formation of a club whose members have to abide by the MFN principle of non-discrimination. The underlying model is that of oligopolistic intraindustry trade. While an MFN club does not alter average tariff levels across countries, it increases aggregate world welfare; makes non-members worse off; and can immiserize its high cost members. These results imply that (i) core WTO rules such as MFN are valuable even if multilateral negotiations deliver limited trade liberalization and (ii) the distributional effects of MFN maybe one reason why developing countries have been granted Special and Differential treatment at the WTO.