顾客视角下饭店绿色管理措施研究

本文研究饭店的绿色管理措施对顾客的质量感知、风险感知和价值感知的影响，探讨了顾客感知对绿色管理措施的影响机理。在此基础上，以我国的饭店为背景，国内消费者为调查对象，开展饭店绿色管理措施作用于顾客感知之上的研究。     

现代饭店的绿色装修

随着人们环保意识的不断增强，越来越多的饭店加入到绿色饭店建设的行列中来。本文提出了绿色饭店和绿色装修的概念，具体就如何进行饭店主体建筑的绿色装修创造绿色环境展开了论述：饭店的绿色装修应注重新型建材饰材的选择，环境的整体设计、施工工艺以及监测的管理，使饭店良性发展成为真正的绿色饭店。     

饭店绿色营销博弈观

文章运用博弈论对饭店绿色营销中各个博弈主体的相互关系进行了深入分析,指出饭店绿色营销的实施是饭店、宾客、政府三方博弈的结果。     

国外饭店与餐饮业发展循环经济的经验与启示

本文从分析循环经济与饭店、餐饮业的关系入手，从实施绿色设计和绿色采购、固体废弃物的循环再利用、节能降耗、员工环保培训与参与、倡导绿色消费及使用法规与政策作为驱动力六方面总结了国外饭店与餐饮业发展循环经济的经验，并在借鉴国外经验的基础上提出了我国饭店与餐饮企业发展循环经济的模式。     

刍议饭店业的绿色管理

饭店业在突飞猛进的发展过程中暴露了一些问题,限制了饭店业的可持续发展。它在饭店实施绿色管理有着重要意义,具体可以从健全管理体制、培育绿色文化、进行绿色生产、提供绿色服务、开展绿色营销、争取绿色认证等六个方面做好工作。     

论现代酒店的绿色管理

绿色时代的到来对世界经济发展产生巨大影响。当然,酒店业也不例外。在这样的背景下,如何在旅游饭店行业中倡导绿色管理,已是当务之急。从创建绿色酒店的重要意义出发,分析了绿色酒店的内涵,进而探讨创造绿色酒店的重要意义,提出创建绿色酒店的可行性对策,给正在创建和即将创建＂绿色酒店＂的企业以启示。     

预算管理和预算机制的环境保障建设

预算管理作为企业的一项重要管理活动，需要在一个良好的环境保障体系下完成。良好的环境保障体系是预算机制良性发挥其预算管理作用的重要前提，在企业预算管理中普遍存在工作程序难以推动的现象，其根本原因在于缺乏强有力的环境保障体系。     

绿色营销与饭店业可持续发展探析

绿色营销是实现饭店可持续发展战略的根本途径。本文在讨论两者关系的基础上,提出了实施饭店绿色营销的对策。     

高职饭店管理专业办学模式研究

现阶段高职饭店管理专业在办学模式上存在着各种各样的问题，如何培养出一复适应经济社会发展的饭店管理人才，在当前的高职教育中尤为重要。本文从培养目标、教学设计、师资结构蹦及严学研四个方面进行了系统分析，旨在为困境中的高职饭店管理教育找出一条路子。     

饭店的可持续发展与生态文明

可持续发展观和饭店的经营特点要求饭店的企业行为符合整个社会与经济长期持续发展的需求,因此饭店企业在经营过程中应对社会生态文明建设承担应有的责任,减少能耗,降低成本,开发绿色产品,加强绿色沟通,对社会生态文明建设做出贡献.     

Bidirectional technological spillover in the Chinese star-rated hotel sector: An empirical investigation

The star-rated hotel sector has played an increasing role in Chinese economic development. A feature of this sector is the technology-gap between high- and low-end hotels, which may generate spillover through different channels: such as human capital mobility and management systems. High-end hotels are technological leaders with better access to technology, foreign connections, and government policy support, while low-end hotels have better localized knowledge and expertise. Therefore, it is important to see whether there is spillover between high- and low-end hotels. Two contributions of our paper are to model hotels as multi-service decision-makers, and to rely on a nonparametric empirical strategy. The results show that high-end hotels are the major spillover generators moving the star-rated hotel sector to better performance. On the other hand, low-end hotels not only integrate the technological knowledge from high-end hotels, but also share their experience of local knowledge.     

Application of Multivariate Statistical Analysis for Valuation of Copyrights in the Hotel Industry

The aim of this work was to identify comparable markets for the hotel industry in Europe and to compare the fees incurred by hotels for using copyrighted and indirect rights for copyright management organizations. The study covers 21 European countries. Using multivariate statistical analysis methods, these countries were grouped, taking into account gross domestic product per capita and the average daily rate for a hotel room. A detailed comparison of the fees that hotels pay for using music and audiovisual works was conducted for the Central and Eastern European countries characterized by the lowest income and hotel prices. The analysis identified wide variation in the methods for calculating fees, fee amounts, and the relationship to hotel revenues among the various countries.

     

重庆中高档星级酒店员工流动动因研究

高员工流动率是中国星级饭店的普遍现象,也是影响中国星级饭店健康发展的重要因素。采用问卷调查、均值比较、相关性分析等方法探讨了重庆市星级饭店员工的流动意向及其影响因素,发现员工流动愿望强烈,并且薪酬吸引力、员工参与酒店管理等内部因素是引发员工流动的主要因素,酒店行业发展前景、社会舆论压力等外部因素是次要因素。为此建议酒店通过完善薪酬体制、晋升制度、绩效评估等措施来稳定员工队伍。     

国外精品酒店的发展及中国的对策

精品酒店虽然在整个饭店市场中只占极小份额,但其精准的市场定位、独特的文化内涵、极富个性化的服务方式和到位的营销管理,使其在酒店业竞争中占据着巨大的高利润优势。因此,中国应在国外成功经验的基础上,结合自己的国情,发展一批具有中国特色的精品酒店。     

中国旅游饭店供给特征研究

旅游服务性单位的空间、等级供给特点是旅游业发展特征的重要表现，本文在对我国旅游饭店的现状及特征等相关资料分析、研究的基础上，对我国旅游饭店在发展、经营、等经和空间等供给方面的特征及其存在的问题进行了探讨。     

Insiders vs. outsiders in the hotel sector

We investigate whether entering an official hotel classification system is as lucrative as suggested in the tourism management literature. Indeed, in countries in which the official hotel classification system is voluntary, a substantial fraction of hotels choose not to enter the system, and are outsiders. Considering that being classified (being insider) as a predictor of the rate structure may raise an endogeneity issue, we apply the recursive semi-ordered probit model to control for endogeneity and appropriately assess the effect of being classified on price rates. Using a sample of 357 hotels of Corsica, we show that, in contrast to previous research, classification does not provide any rate premium. We also fully derive conditional probabilities and partial effects on differences in conditional probabilities within the recursive semi-ordered probit model.     

Impacts of star-rated hotel expansion on inbound tourism development: evidence from China

This article applies heterogeneous firm trade theory, developed for the manufacturing sector, to the hotel and tourism industry to detect expansion among star-rated hotels in the context of inbound tourism development at the macro level. This article adopts both a traditional ordinary least squares (OLS) panel model and a threshold panel model using data from 31 administrative regions (provinces) in China during the 2004–2013 period. The results reveal remarkable and significant nonlinear relationships between star-rated hotel expansion and inbound tourism development, thereby offering sound evidence supporting the research hypotheses. Star-rated hotel expansion in most provinces clusters in the standardized threshold between 0.48 and 0.83, while only a few hotels have realized ‘leapfrog development’ thus far. In addition, as in the particular case of star-rated hotels, inbound tourism development should be promoted through investments in human resources rather than through the exploitation of natural tourism resource endowments. The implications of our results are that rational development plans can be made according to different expansion levels of star-rated hotels in corresponding regions, when both hotel labour productivity and macro tourism environment are considered.     

基于结合分析方法的常客计划顾客价值研究——以中国经济型酒店为例

常常客计划在航空业、酒店业、银行和零售业等领域已经得到广泛的应用,并成为标准的市场营销和客户管理工具。文章通过对国外研究文献的回顾,总结出了常客计划的概念、作用机制和构成要素。在总结国内主要品牌经济型酒店常客计划方案的基础上,利用正交设计产生了一个关于经济型酒店会员计划奖励方式偏好的调查表。利用这个调查表进行了针对酒店入住者的问卷调查,基于结合分析方法对调查数据进行了统计分析,实证了消费者对经济型酒店会员奖励方式的偏好。实证结果表明,基于年内住店时间和费用负担方式两个变量所划分的四类人群对各种奖励措施有不同的偏好。现有的常客计划并没有满足不同类型消费者的特定需求。研究结论提示,企业应当基于市场细分设计其常客计划,并力求实现吸引顾客和提高品牌价值的平衡。