Are all tourism markets equal? Linkages between market-based tourism demand,quality of life,and economic development in Hong Kong

Tourism markets are heterogeneous, and their performance and effects can be better understood when considered separately. This paper investigates the linkages between tourism demand from several markets and quality of life, using Hong Kong as a case of study. The literature has, initially only considered a unilateral relationship running from aggregate tourism development to residents' quality of life, and a bilateral connection has only recently been recognized. The study contributes to the literature by considering a market-segmented (mainland China, Japan, the U.S., and other markets) approach to tourism demand, using a relatively underemphasized objectively-based method, and by providing building blocks for theoretical propositions. The methodology consists of unit root and cointegration testing, together with the application of the Three-Stage Least Squares method with the Seemingly Unrelated Regression approach on time-series data. The identified market-based differences can help academia and industry in better understanding the diverse markets and building a competitive edge.     

Exploring the relationship between employee creativity and job-related motivators in the Hong Kong hotel industry

The purpose of this research is to determine if there is any relationship between employee creativity and job-related motivators, using a case study of hotel employees in Hong Kong. From a sample of 983 employees, canonical correlation indicated there is a relationship between creativity and job-related motivators. Furthermore, the risk-taking dimension under creativity was found to be more correlated to the intrinsic job-related motivators. Intrinsic job-related motivators which include opportunity for advancement and development, loyalty to employees, appreciation and praise of work done, feelings of being involved, sympathetic help with personal problems and interesting work, are found to encourage the hotel employees’ risk-taking behavior. A “See-Saw” model is presented to show the relationship between the two opposing sides: intrinsic motivators and extrinsic motivators versus creativity and risk-taking factors.     

A spatial–temporal analysis of hotels in urban tourism destination

This study investigates the spatial associations of urban tourism phenomena by using GIS and statistical methods to examine the relationships between hotels and land use types, attractions, transportation facilities, and the economic variables of the tertiary planning units in which the hotels are located. Hong Kong is used as an example. The study first introduces the spatial characteristics of hotels and attractions development in Hong Kong. A geographical information system is then used to map hotels and investigate the characteristics of the land use, attractions, and transport facilities around hotels. The spatial relationships are then analyzed with a set of logistic regression models. The results reveal that commercial land type and the number of attractions around hotels are significantly related to the distribution of upper-grade hotels in Hong Kong. The determinants vary over time and the spatial structure changes accordingly. The analysis is important theoretically as it enriches the methodologies for analyzing the relationships between hotels and urban structure, and for conceptualizing and identifying tourism functional zones. It is important for practitioners as it provides useful information for selecting sites for hotels.     

Analyzing International Travelers' Profile with Self-Organizing Maps

It is generally agreed that knowledge is the most valuable asset to an organization. Knowledge enables a business to effectively compete with its competitors. In the tourism context, an in-depth knowledge of the profile of international travelers to a destination has become a crucial factor for decision makers to formulate their business strategies and better serve their customers. In this research, a self-organizing map (SOM) network was used for segmenting international travelers to Hong Kong, a major travel destination in Asia. An association rules discovery algorithm is then utilized to automatically characterize the profile of each segment. The resulting maps serve as a visual analysis tool for tourism managers to better understand the characteristics, motivations, and behaviors of international travelers.     

The Relationship Between Demographic Characteristics and Socialization Outcomes Among New Employees in Hong Kong Hotels

Abstract

High turnover among new hotel employees has become a major concern for Hong Kong hotel managers. Previous studies have shown that the demographic characteristics of employees are related to their subsequent behavior and attitude. However, there is little vigorous discussion on new employees in particular. This study examines the relationship between the demographic characteristics of new employees and their socialization outcomes in the Hong Kong hotel industry. Its findings show that there are significant differences between the effects of certain demographic characteristics on job satisfaction, organizational commitment and turnover intentions. Some recommendations for maintaining new employees' productivity and minimizing turnover intentions are made for hotel managers' consideration.     

The Importance of Hotel Attributes in Contributing to Travelers' Satisfaction in the Hong Kong Hotel Industry

Abstract

This study surveyed 402 international travelers to explore their satisfaction levels towards service and facility quality in three Hong Kong hotel market segments, High-Tariff A, High-Tariff B and Medium Tariff. Six perception dimensions were extracted from 33 hotel attributes by a factor analysis. All six dimensions had a significant impact on the overall satisfaction of travelers with service quality and facilities in the three Hong Kong hotel market segments. Quality of Staff Performance was the most influential factor followed by Quality of Room Facilities, Value for Money, Variety and Efficient Services, Business Related Services, and Safety and Security respectively. It was found that travelers had the lowest satisfaction level towards the Medium-Tariff hotel segment. By identifying the most influential hotel dimension in influencing travelers' satisfaction levels, hoteliers will be in an advantageous position to formulate tactics to meet the changing needs and expectations of travelers. Implementing human resources training that emphasizes the fact that service quality is part of each employee's job should have a significant impact on guest re-purchase intention. The importance of value segmentation cannot be overlooked by hoteliers. Travelers will continue to expect hotels to provide more value-for-money services and facilities and they are expected to shift their purchasing decision to an economic value basis.     

Family Life Cycle and Cohort Effects:

This paper discusses various aspects of travel patterns with respect to the family life cycle (FLC). A modernized FLC is proposed which reduces the number of non-classifiable cases. Based on longitudinal data, the paper explores not only the dependence of destination choice, seasonality, choice of accommodation, and transportation on the FLC, but also differences between three cohorts. It is concluded that that the FLC affects travel pattern considerably, however, other influences such as the cohort effect should be given more consideration. It is argued that longitudinal approaches can be valuable additions to the commonly used cross0sectioanl inquires in market research and positioning.     

Activity Based Segmentation on Pleasure Travel Market of Hong Kong Private Housing Residents

Abstract

If selection of activity types like outdoor sports, entertainment and sightseeing by the travelling public is better understood, more efficient marketing planning strategies can be developed to suit target markets, attract new target markets or increase customer volume in off-peak periods. In the present study, activity based segmentation was used to identify four groups of Hong Kong private housing travellers. They were ‘Sightseeing,’ ‘Outdoor Sports,’ ‘Entertainment and Outdoor Activities,’ and ‘Friends/Relatives Visiting.’ Statistically significant differences among activity-based clusters were found in socio-economic, demographic and trip related variables. Results showed that activity segmentation was a viable approach and that implications existed for packaging and programming, training programmes and promotional materials when targeting the pleasure travel market of Hong Kong.     

Exploratory study of understanding hotel employees’ perception on work–life balance issues

This paper explores hotel employees’ perception on work–life balance issues. In-depth interviews and self-administered questionnaires were used to collect the data. Factor analysis discovered seven factors: (1) enough time-off from work; (2) workplace support on work–life balance; (3) allegiance to work; (4) flexibility on work schedule; (5) life orientation; (6) voluntary reduction of contracted hours to cater for personal needs; and (7) upkeep the work and career—the determinants perceived by employees to attain “better” work–life balance in the dynamic hotel environment. Adopting an employee-centric and integrative approach are the critical success factors for implementation of a work–life balance program.     

Incorporating Both Positive and Negative Association Rules into the Analysis of Outbound Tourism in Hong Kong

This article presents a novel approach to data mining that incorporates both positive and negative association rules into the analysis of outbound travelers. Using datasets collected from three large-scale domestic tourism surveys on Hong Kong residents' outbound pleasure travel, different sets of targeted rules were generated to provide promising information that will allow practitioners and policy makers to better understand the important relationship between condition attributes and target attributes. This article will be of interest to readers who want to understand methods for integrating the latest data mining techniques into tourism research. It will also be of use to marketing managers in destinations to better formulate strategies for receiving outbound travelers from Hong Kong, and possibly elsewhere.     

Market Segmentation in the Tourism Industry and Consumers' Spending

Abstract

Despite the unabated pace of globalisation and the incessant flow of tourists to multiple tourist destinations, there is little attention paid by tourist operators and hospitality managers to the segmentation of holiday makers based on their distinctive spending habits for revenue maximization. Segmenting holiday makers according to their levels of expenditure is an important factor in developing comprehensive marketing strategies since travellers who decide to spend a vacation in the same area and in the same period might spend their money in very different ways. This paper uses the CHAID technique to examine direct as well as daily tourist expenditures of holiday makers in Hong Kong to define market segments (particularly, the big spenders). The results obtained confirm that CHAID is a relatively flexible technique to use and can be employed as a precursor to a more parametric approach.