The impact of seasonality on tourism and hospitality operations in the alpine region of New South Wales,Australia

Despite the recognized importance of seasonality for tourism businesses, there has been a distinct lack of studies undertaken in the past that discuss the impact of seasonality on alpine accommodation resorts, and more specifically that focus on an Australian location. The main purpose of this study was to examine whether or not the Australian alpine accommodation providers and ski operations have been significantly impacted by the issue of seasonality and to determine more specifically, had there been industry pressure placed on them to become all season operations? For this study, a total of 15 semi-structured interviews were conducted with managers of hospitality businesses located in the sub-alpine region of Jindabyne, and nearby alpine areas of Perisher and Thredbo in New South Wales, Australia. Study results indicated that the majority of managers acknowledged the fact that there has been an increase in the number of summer visitors each year which has pressured them to make changes to their operations. They conceded that such activity has served to reinforce a ‘stand alone’ mindset which was still prevalent amongst the majority of the managers in the region.     

Disparate learning styles of hospitality students,professors and managers

The communication gap between managers and management scientists persists. It has been suggested that a major factor contributing to this gap is the marked difference in the learning styles exhibited by these two constituencies. Management educators and managers should be keenly concerned about deriving means to bridge this communication gap in order to enhance synergy among managers, management scientists, management educators and students of management. Scores were obtained for a sample of hospitality students, professors and managers on the Kolb Learning Style Inventory. Differences among the three groups are analysed. Applications to the hospitality management classroom and to industry management training programmes are suggested.     

Attentional styles and stress factors of hotel sales/marketing managers

Paying attention is critical to performance. However, individual attentional styles vary from broad to narrow focus, and from external environment to internal thoughts. Successful performance requires a proper match between attentional style and the performance demands of the situation. This study examines the attentional styles of hotel sales managers and how those styles may relate to key elements of the job.     

The learning style preferences of hospitality and tourism students: Observations from an international and cross-cultural study

This paper reports on a study of the learning style preferences of new entrants onto hospitality and tourism programmes in Australia and the United Kingdom. It suggests that a majority of students on these programmes in both countries have strong learning style preference that present some challenges to educators and the planning of learning experiences in higher education. Typically these students prefer learning styles that are concrete rather than abstract, and active rather than reflective. Furthermore, substantial minorities register low or very low preferences for learning in abstract and reflective styles. The initial learning style of new entrants on to taught programmes, therefore, present substantial teaching and learning barriers for educators who are attempting to develop reflective practitioners. Inappropriate teaching strategies can present some genuine learning difficulties for these students. In Australia, educators face added complexity because students from Confucian heritage backgrounds display learning style preferences at odds with their piers. They are more likely to respond positively to abstract and reflective approaches but negatively to active and concrete teaching strategies. The authors suggest one way of approaching the learning needs of these students is to use Kolb's experiential learning cycle as a way of encouraging the development of ‘balanced’ learning strategies that lead to reflective practice.     

Leading a successful hotel: A look at the general manager’s ability to utilize multiple leadership styles

Using a case study format the researcher examines the leadership styles of three ultra-successful general managers (GMs) in select- and limited-service hotel environments. The study’s findings identify and characterize specific situations in which each GM was able to: 1) effectively utilize their primary leadership style and 2) intuitively shift to a non-prevalent style to accomplish a specific task. Applications of various aspects of leadership styles observed in the field were compared with the results of a formal leadership assessment. The cross-case analysis produced three dominant themes: 1) the GMs under study balanced the needs of their followers and guests; 2) while the GMs took three separate approaches to developing their followers, each built a cohesive management team with loyal employees; and 3) the GMs shifted leadership styles to help employees learn from their mistakes. Each GM utilized all aspects of their primary leadership style while also employing secondary styles when needed.     

Are all five points equal? Scaling heterogeneity in hotel online ratings

Online hotel ratings play a critical role in hotel online reputation building and greatly influence travelers’ decision making. However, self-reported online ratings are vulnerable to scaling heterogeneity due to reviewers’ unique response styles, leading to some incomparability issues. A research framework was developed based on latent state-trait theory and empirically tested using hotel online review data from TripAdvisor. A hierarchical ordered probit (HOPIT) model, which captured threshold differences in hotel online ratings, confirmed the presence of scaling heterogeneity and response styles in the online rating context. Results indicated that younger travelers, women, and travelers with less review expertise used lower thresholds when rating hotels online. Business travelers had the highest rating threshold compared to other types of travelers. Guests staying in high-class hotels tended to have more extreme response styles than those staying in low-class hotels. These findings offer valuable insights for hotel managers and online rating/review sites.     

Operating small tourism firms in rural destinations: A social representations approach to examining how small tourism firms cope with non-tourism induced changes

This study explores the representation that owners and managers of small tourism firms ascribe to their rural destination and how non-tourism induced changes interfere with this representation and motivate coping as guided by social representations theory. Semi-structured interviews were conducted with twenty-four owners and/or managers of at least one small accommodation property in Gloucester, New South Wales, Australia. The informants became involved in the area's accommodation sector primarily driven by the lifestyle goals embedded in their representation of Gloucester. The perception that mining-induced changes might transform Gloucester into a mining town as opposed to its current representation as a town with a mine has motivated many informants to cope. However, coping is impeded by feelings of powerlessness, perceived uncertainties, and distrust in both government and industry. The findings provide preliminary insight into why and how small tourism firm owners/managers cope when faced with change from the perspective of social representations.     

A Review of Web-Based Job Advertisements for Australian Event Management Positions

Abstract

Strong growths in the Australian event management industry, ongoing technological changes and the internationalization of the market place has spurred the need for appropriately educated and trained event managers and for a re-evaluation of educational and job training curriculum to meet these new challenges. In order for Australia to position itself as a world leader in event management, it is important to provide consistent high professional standards and event managers that not only meet, but exceed the demands of the industry. While there is some literature that focuses on the tourism and leisure job market (Crossley, 1992; Keung & Pine, 2000), and a small but developing literature base that focuses on event management training (Harris & Jago, 1999; Hawkins & Goldbatt, 1995) relatively little consideration has been given to a national agenda for event management skilling.

To provide an indication of current employer requirements, a nationwide study of job advertisements in event management has commenced. The aims of the study are to further the understanding of the educational needs and training requirements of the industry; to ascertain the learned skills and personal attributes sought from event managers; to determine the compatibility of industry demands with current educational and vocational provisions; and to suggest post-secondary institutional avenues through which event management education and training needs can be pursued. This is an ongoing study and it is hoped that it will contribute towards a broad scale understanding of the event management job market. More importantly, however, it can be used as the basis for curriculum evaluation and training needs, and create a better understanding and compatibility between event management education and industry practice.

This paper reports the preliminary results from a content analysis of approximately 100 web-based job advertisements. E-mail alert accounts were established with several search engines to gather a sample of event management related job advertisements from around Australia. An analytical framework was devised for the analysis of the advertisements themselves. The results reveal several interesting trends including the geographical concentration of the event management job market, the range of industries that require event management specialists or event management skills, and a series of required skills and key attributes of event managers. The results of this study establish a platform from which to develop a classification of event management skills required by the industry.     

Mobile Technology: An Exploratory Study of Hotel Managers

Hospitality businesses provide a natural context for mobile technology, especially given the dynamic nature of the business, the size and complexity of many hotel operations, and the need to have managers visible and overseeing multiple areas of the business (and sometimes, multiple properties) concurrently. To explore the potential for mobile technology in hospitality business contexts, we surveyed 70 full-service hotel property managers. The survey was based upon two theoretical frameworks: technology adoption model and innovation diffusion theory. Specifically, this study addressed (a) hotel property managers’ intentions to use mobile technology at work, (b) factors influencing their intentions, (c) their suggestions for implementing mobile applications in different departments, and (d) demographic characteristics of those who are inclined to adopt certain types of mobile applications. This study identified the top opportunities for mobile applications and found adoption differences based upon the respondents’ demographics as well as the factors of perceived enjoyment and relative advantages as significant determinants of hotel property managers’ intentions to use mobile technology. This study concludes with recommendations for industry practitioners and suggestions for future research opportunities related to mobile technology adoption and usage in hospitality.     

Hotel management style: a study of employee perceptions and preferences

This study investigates employee perceptions of, and preferences for, management practices within a five-star, medium-sized hotel. In particular, the study examines the hypothesis that hotel managers have become more consultative. Using longitudinal data over a 4-yr period, the study examines the perceptions of staff of the management practices and styles in the changing environment of one hotel. The findings suggest that, while staff prefer a decisive style of management, supervisors and department heads were perceived as being autocratic. In fact, in the 4 yr over which the data had been collected, the style of management had become less consultative and more autocratic. Implications for management are discussed, as are recommendations for future research.     

Comparison of management styles of local and foreign hotel chains in Turkey: A cultural perspective

This study seeks to compare the management styles of local and foreign hotel chains operating in Turkey from a cultural dimensions perspective. It aims to build a link between cultural values and management styles. The data was collected through conducting survey with 596 mid-level and senior managers working in 101 foreign and 66 domestic hotel chains operating in Turkey. The empirical results confirm that there are similarities in all the supervision style, decision-making, communication pattern, control mechanism, interdepartmental relations and paternalistic orientation dimensions of Turkey/United States, France/United Kingdom and United States/United Kingdom-based hotel chains. Furthermore, the results also evidence that there are differences in the supervision style, communication pattern and paternalistic orientation dimensions of Turkey/France and Turkey/United Kingdom-based hotel chains.     

Antecedents of coopetition in small and medium-sized hospitality firms

Coopetition, which is entering cooperation with competitors, lets firms overcome the challenges of uncertain environments and their intense competition and pressure to innovate. The hospitality industry frequently experiences this kind of competition. It is also dominated by family-run small and medium-sized enterprises (SMEs), which are inclined towards cooperation due to their limited size and resources, along with their strong social ties. Investigating hospitality SMEs’ decision-making, this mixed-method study tests the antecedents of coopetition in 171 hospitality SMEs in western Austria. Its findings show that economic benefits and destination networks directly and positively influence coopetition, while family involvement indirectly and positively moderates the effect of environmental conditions and social relationships on coopetition. Information from follow-up interviews with 15 firm managers complements the understanding of these effects. Our findings encourage destinations to establish services helping family firms to coopete.     

Towards Strategic Intent: Perceptions of disability service provision amongst hotel accommodation managers

The tourism sector globally has become increasingly mindful of how an ageing population is reshaping service provision forms and offerings. This being particularly true of accommodation operations where there is a now a growing recognition of the commercial value for providing market groups with exceptional service. With this in mind, this study sought to ascertain the perceptions of managers in the accommodation sector towards disability service provision with a view to identifying any current service gaps or failings. An inductive, qualitative approach was used with the data collection phase incorporating a series of one on one interviews and a focus group. The in-depth interviews were conducted with 10 managers of hotels deemed to have accessible rooms that complied with the relevant building codes and standards. A focus group comprised 22 managers of hotels located in the Sydney central business district, Australia. Study findings revealed five key themes that had not been previously discussed in the literature. They were: inclusive attitudinal approach; safety; the responsibility of people with a disability to communicate their needs to the hotel; perceptions of accessible rooms by the general public; and operational processes. Related themes that emerged from the data analysis that had previously been aligned with the literature included: legislative responsibility, policy and building codes; disability as a market segment; staff awareness/training; and language, marketing, and promotion information. Implications with respect to management of accessible rooms in the accommodation sector are outlined and further areas of research are proposed.     

Identifying cultural tourism: a theoretical methodological proposal

This article explores the effectiveness of tourism as a means to heritage conservation in urban areas, focusing on the case study of Woolloomooloo Finger Wharf, an inner-city industrial heritage site in Sydney, Australia. The Finger Wharf redevelopment represents a familiar scenario whereby an old industrial site located at a sought after inner-city location has been redeveloped and transformed from a derelict structure into a popular leisure and recreation precinct. The findings of a study of local stakeholder perceptions of the redevelopment are presented and then evaluated according to the goals of sustainable tourism development. The findings highlight the importance of planners and managers of heritage tourism sites thinking beyond the cosmetic conservation of the tangible asset to also consider how best to preserve the non-material value of the site. Through the provision of more effective interpretation heritage, managers can create a visitor experience which is authentic and meaningful to visitors and local stakeholders.     

Event managers' leadership styles and attitudes towards resourcing volunteer training: Exploring variation and practice implications

Events rely extensively upon short-term labour and volunteers, although the training volunteers receive can influence service quality outcomes. Decisions governing the scope of training offered to volunteers are managerial decisions for those occupying leadership roles within event organisations, and event managers' leadership styles may influence decision-making around volunteer training. Utilising mixed methods, 19 Australian event managers were categorised according to an established leadership framework then interviewed to explore their attitudes towards training for event volunteers. Variance was evident in the event managers' attitudes towards volunteer training between transactional and transformational leaders. However, broad alignment was observed between the event managers' attitudes towards volunteer training and their innate leadership styles. Despite widespread endorsement of resourcing training for event volunteers, the event managers described being thwarted by resource limitations which ultimately shaped decision making around resourcing volunteer training. Implications for theory and practice are discussed alongside opportunities for future tourism and events research.     

Coping Strategies Used by Lodging Managers to Balance Work and Personal Lives: An Exploratory Study

The hospitality industry offers services to consumers around the clock, every day of the year. Lodging managers, in particular, are required to work long hours in a highly unpredictable and stressful environment. Consequently, a successful career in hotel management leaves little time for outside activities which often leads managers to leave such positions or the industry altogether. The purpose of this study is to explore the coping strategies used by lodging managers who have a successful balance between their work and personal lives. Eight coping strategies are identified by interviewing 15 lodging managers.     

Understanding and Sharing Knowledge of New Tourism Markets

SUMMARY

This paper examines issues involved in the definition, creation, and use of knowledge about the Chinese outbound market. It provides an initial view of the type of knowledge required by tourism managers in Australia, some suggestions about where this knowledge is available, or how it may be produced, and identifies issues in sharing that knowledge between tourism industry members and between academics and the industry.     

The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia

The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.     

“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism

Socio-cultural aversions encompass a multitude of avoidant behaviours expressed in different forms and intensities. While there has been an increase in research on aversions that are somewhat underpinned by racism and discrimination, little research to date explores the existence of these aversions within an Indigenous tourism context. This study utilises projective techniques to explore the extent to which socio-cultural aversions may exist and how they manifest towards Indigenous tourism in Australia. Three major themes identified suggest that implicit and explicit socio-cultural aversions exist: 1) racial and stereotypical projections, 2) implicit cultural distancing and avoidance, and 3) ambivalence and indifference. Although less prevalent, non-aversive sentiments were also identified. The study makes a theoretical contribution to Consumer Culture Theory (CCT), specifically to the “consumer identity”, “socio-historic patterning”, and “marketplace culture” streams of research. Practically, product repositioning and marketing strategies are provided for destination managers and tourism stakeholders responsible for Indigenous tourism experiences.     

Creating and Sustaining Fun Work Environments in Hospitality and Service Organizations

ABSTRACT

Managers of hospitality and service organizations have long believed that it is critical for their employees to have fun at work. They recognize the important relationships between their employees having fun and their customers having a pleasant experience. While everyone accepts this notion, there is little empirical support for either a definition of what managers can do to promote a fun work environment or even what makes a fun work environment fun. Further, while many positive outcomes for both the individual and the organization are claimed to be associated with fun work environments, there is even less empirical data to support this belief.

This primary purpose of the paper is to identify and define the actions and activities that managers can do or support to create and sustain the feeling employees have that their firm is a fun place to work or have a “fun work environment.” The paper reports results of a large e-mail survey of human resource managers designed to identify what cues managers send to create a fun work environment, the degree to which these cues actually are associated with a work environment that is fun, and the positive individual and organizational outcomes that are claimed to be associated with working in such an environment. The study offers definitions and measurements of the cueing process, a fun work environment, and outcomes of the process.

We found a strong relationship between the antecedent cues and the degree to which the work environment was perceived as fun. The relationships between a fun work environment and various outcomes were not as strong or comprehensive. While the results of this research are positive and extend our knowledge of cues, culture and especially “fun work environments,” more needs to be done in validating the measures and extending the research.