专家解读：央视节目变革的“蝴蝶效应”——中央电视台节目大变革成效初显新闻节目收视率大幅提升

今年以来，中央电视台进行了全方位的节目变革。这场变革不仅让节目更为受众喜闻乐见，而且为央视合作企业带来了巨大的价值。这种“蝴蝶效应”是如何发生的，它们之间的关联点在何处？而11．18，央视一年一度的广告招标又进入倒计时，这种“蝴蝶效应”又会如何有效的延展到整个广告行业之中？万众注目下的的央视．已经蓄势待发!     

深度挖掘电视收视率背后的增值效益——从“06跨年演唱会”看湖南卫视节目与短信互动

2006年12月31日晚，湖南卫视直播“跨年演唱会”。卫视拓展部提前一个月准备，精心设计了名为“快乐密码”的短信互动游戏。由于2005年跨年演唱会的短信互动不甚理想。仅9843人参与（其中10人还退定了产品），因此保守预估06年跨年演唱会的短信业务量为30万人次。令人振奋的是，06跨年演唱会不仅创下了同时段全国第一的收视佳绩．短信业务也大获全胜，4个小时的节目累计上行短信649374条（即有60多万人次参与互动）。这是只有“超级女声”总决赛才有可能达到的数值。即使是收入和互动效果都不错的元宵喜乐会最高也只创下30多万用户的成绩。然而，就在06跨年演唱会结束20个小时后，湖南卫视元旦晚会的短信业务却遭遇滑铁卢，只有15015个用户参与。不到跨年晚会的四十分之一。     

深度挖掘电视收视率背后的增值效益——从“06跨年演唱会”看湖南卫视节目与短信互动

收看电视是最普遍的家庭娱乐方式,它吸引观众的最大特点就是同时分享性,虽然这种分享在空间上是以家庭为单位分隔的,但是从更广泛的意义来说,这个分享过程是收看了同一节目的观众之间的社会性互动,比如说《渴望》、《还珠格格》等热播剧,比如超级女声等热门活动,比如看了想骂、骂完还看的央视春晚。由电视媒体单向传播的特质决定,观众互动往往集中在电视节目结束之后,     

诌议侵权责任法中公平责任之地位

本文对侵权责任法中公平责任之地位进行了论述.     

基层统计工作和谐开展的思路探索

近年来,随着各级党委、政府和社会公众对统计资料的需求日趋增加,统计事业得到了全方位的发展.政府统计的和谐开展是统计发挥信息、咨询和监督功能的前提条件.长时间从事统计工作的我,却真实地感觉到基层统计面临的问题越来越复杂,政府统计工作开展难度越来越高.基层统计究竟怎样才能和谐?     

资产负债表债务法的应用研究

为使会计适应我国社会经济发展的现实需要,推动社会经济的全面、协调和可持续性发展,形成良性互动循环效应,我国会计准则实现了与国际会计准则的趋同.在决策有用性会计目标下,资产负债表成为会计准则的国际趋势,相应的资产负债表债务法的应用也愈采愈广泛,在捐赠业务、借款费用、或有事项、资产负债表日后调整事项、非货币性资产交易等方面的应用中均有共同之处,基于此全文主要以其在企业合并应用的特殊之处为例加以分析说明,以让企业对资产负债表的应用更加透明,意在对于提高企业所得税会计信息质量起到积极的效果.     

婚内侵权民事赔偿责任初探

我国新婚姻法创设的离婚损害赔偿制度一定程度上保护了当事人的合法权益.但现实生活的不断发展以及人们法律维权意识的不断增强,已有的法律规定愈益凸显出对受害人有效救济的不足.本文分析我国婚内侵权的现状及建立婚内侵权损害赔偿制度的构想.     

浅谈加强法制宣传对社会和谐的重要性

大庆师范学院坐落于闻名遐迩,有绿色油化之都,天然百湖之城美誉的著名石油工业城市--大庆市,占地面积63.89万平方米,建筑面积22.32万平方米,图书馆建筑面积近2万平方米.校园信息资源丰富,高效便捷,为社会各行各业培养出了大量专业人才.     

Designing for the genders: The role of visual harmony

While marketers often design their offers to visually appeal to either female or male audiences, the traditional view on gender is changing. This research explores (1) the influence of gender on the perception and attractiveness evaluation of marketing visuals varying in harmony including (2) the underlying mechanisms through which gender differences occur, and (3) the differential roles of biological sex and gender identity. Drawing from the selectivity hypothesis and self-congruity theory, we argue that consumers process visual harmony along three distinct stages: (a) an early stage where their biological sex plays a role, (b) an intermediate stage where the consumer appraises cognitive effort, and (c) a late stage where consumers evaluate the congruity between the design and their self, including their gender identity. Four studies test these propositions using mixed methods, a variety of marketing visuals, and different concepts of gender. We find that biological sex plays a moderating role in the early phase of visual harmony perception due to men's and women's differential processing abilities, whereas gender identity plays a significant role later in the more reflective phase of visual harmony evaluation. Managerial implications for gendered marketing and avenues for future research are delineated.     

The liability of closeness: Business relatedness and foreign subsidiary performance

It is widely accepted that business relatedness, defined as the extent to which a foreign subsidiary is related to its parent's core business, has a positive effect on subsidiary performance. With a sample of 165 Japanese subsidiaries located in China, however, we found that modestly related subsidiaries, on average, outperformed both unrelated and closely related subsidiaries, and that closely related subsidiaries performed poorly especially when the parent had a heavy majority ownership in the subsidiary and the subsidiary was at its early stage of operating in the host market. Our results indicate that being too closely related to the parent could be potentially detrimental, suggesting a liability of closeness.     

The impact of 1992 on product liability in Europe

MNCs with plans for marketing within the EC after 1992 may want to prepare now for developments stemming from a directive calling for a tough stand on product liability within the European Community.     

机动车交强险与三者险的比较分析

机动车交通事故责任强制保险和第三者责任险是关于机动车的两个重要险种,两者之间在诸多方面存在着差别,商业性三者险在实践中起着补充"交强险"的作用。文章对两个险种进行了全面的比较分析,以利于提高认识,在保险实践中更好地发挥它们的作用。