The executive's wife: A factor in promotion

A critical evaluation of the potential contribution of the executive's wife to her husband's career is a concern of corporations today. A study has revealed some of the background characteristics of executives' wives at three levels. Analysis reveals that corporations look for wives who are adaptable to new environments, are good hostesses, and will participate in civic and social affairs. Above all, they are looking for the woman who will grow intellectually and socially with her husband. The “outgrown” wife is to be avoided. The authors point out that wife analysis is more important in some companies than others, and indicate how wives can prepare for their increasingly demanding and complex role.     

融合中的两个世界

最近参加的研讨会和演讲,许多都在探讨研究三网合一的问题,即英特网、手机网、数字电视网络的趋于融合。三网合一绝对不是把三根电线拧合在一起而已,而是要彼此有分工来服务人群。随着技术的不断创新,数码科技的不段发展,将来会有更多的智能终端连入互联网,形成一个愈来愈完善的“数码世界”。所以,以后“互联网”的概念与现在“英特网”的概念是不一样的。这个巨大的改变,对于我们的生活形态、商业模式、营销、品牌都将会产生重要影响。     

Measuring values using best‐worst scaling: The LOV example

The paper discusses the way that values have been measured and suggests an alternative way to collect values data. A recently developed approach, termed Best Worst Scaling, developed by Louviere and his colleagues, offers an opportunity to collect such data in a way that may produce more desirable values estimates. Kahle's (1983) List of Values, which has been widely employed in consumer research, was used to examine differences between the new approach and traditional ratings and rankings approaches. The results suggest that the new technique may provide better outcomes and that researchers should think about its potential usefulness in future research with these and other scales. © 2007 Wiley Periodicals, Inc.     

对农民工的法律援助工作研究

本文从对我市建筑业服务业农民工现状的描述入手,总结我市农民工法律援助问题的特点,并分析对农民工法律援助问题产生的原因,提出了解决问题的办法.     

The fairyland of Second Life: Virtual social worlds and how to use them

Virtual social worlds, such as the Internet site Second Life, have acquired a high degree of popularity in the popular and business press. In this article we address the increasing importance of virtual social worlds, and discuss how companies can make use of their potential. We first present how virtual social worlds evolved historically, how they fit into the postmodern paradigm of our time, and how they differ from other social media, such as content communities (e.g., YouTube), social networking sites and blogs (e.g., Facebook), collaborative projects (e.g., Wikipedia), and virtual game worlds (e.g., World of Warcraft). We subsequently present how firms can make use of virtual social worlds in the areas of advertising/communication, virtual product sales (v-Commerce), marketing research, human resources, and internal process management. We also highlight the points companies should pay particular attention to in their activities, the 5Cs of success in virtual social worlds, and the future evolutions that we expect to shape this sector over the next 5-10 years: a trend toward standardization and interoperability, improvements in software usability, increasing interconnection between reality and virtual worlds, establishment of law and order, and the transformation of virtual social worlds to business hubs of the future.     

When worlds collide: The implications of panel data-based choice models for consumer behavior

Panel data, both diary and scanner, have been analyzed by marketing scientists for over thirty years. One of the important uses of panel data is to better understand consumer behavior by developing and testing hypotheses using the revealed preference data rather than experimental data that uses only self-reported behavior or behavior in a simulated choice environment. The purpose of this paper is to suggest areas of research where panel data can be used to better understand the underlying behavior of the panel members.     

黑龙江农民工素质问题研究

我国农民工素质提升面临政府管理体制不顺;资源不足且缺乏整合;资金投入不足;农民工积极性不高;教育质量差,忽视农民工综合素质提升等诸多困境.本文对黑龙江农民工素质提升的战略意义进行了分析,并提出了提高农民工素质的可行办法.     

黑龙江农民工素质问题研究

我国农民工素质提升面临政府管理体制不顺;资源不足且缺乏整合;资金投入不足:农民工积极性不高;教育质量差,忽视农民工综合素质提升等诸多困境.本文对黑龙江农民工素质提升的战略意义进行了分析,并提出了提高农民工素质的可行办法.     

农民工就业歧视问题分析与解决对策

农民工是我国城乡二元结构的特殊产物,这个特殊群体在城市建设和经济社会发展中做出了巨大贡献,然而他们在为经济建设做出巨大贡献的同时,却并没有享受到相应的公平待遇,农民工就业歧视问题严重.本文从实际出发,分析了农民工就业歧视的表现,探求其根源,同时就如何消除歧视提出了相应的解决对策.     

The urban growth potential of second-generation migrant entrepreneurs: A sectoral study on Amsterdam

A rise in second-generation migrant entrepreneurs and an increasing focus on modern economic sectors have become new trends in migrant entrepreneurship in recent years. Although traditional sectors are still the most popular among the first-generation migrant entrepreneurs, because of the increasing pressure and their high competitiveness in traditional areas, nowadays new market niches are rapidly developing. While the first generation has more often become active in new areas such as the producer services sector which includes finance, insurance, real estate and business-related professional services, the second generation has contributed to the emergence of new areas of immigrant business activity such as the ICT sector and the creative industries.Against this background, this study focuses on the external orientations of the second-generation migrant entrepreneurs by addressing in particular the way – and the extent to which – the choice for entrepreneurship is made by higher-educated young ethnic generations. This is a new field of entrepreneurship research in many European countries. The empirical data of our study is based on in-depth personal interviews held in the first half of 2007. We employed a recently developed multivariate qualitative classification method, coined rough set analysis, in order to investigate the motivation, goals and strategies of second generation Turkish entrepreneurs in the ICT and the financial services sector in the Netherlands.The results of our study show that the second generation Turkish entrepreneurs in the Netherlands have started to be involved in new and non-traditional sectors like ICT and financial services sectors. The motivation and driving forces of the second-generation Turkish entrepreneurs are stemming from both their personal characteristics shaped by their higher educational level and their previous working experience as an employee or entrepreneur in the same sector. The demand for and a gap in the sector as well as the growing and promising structure of the sector play also an important role in pulling the second generation Turkish immigrants to become entrepreneur in these new sectors.     

The best of times,the worst of times: Differences in hotel performance Following 9/11

Not all hotels participated equally in the recent industry plunge—brought on by both recession and terrorism—and not all are recovering at the same rate.     

浅谈拖欠农民工工资的有效约束机制

农民工工资被拖欠问题,一直是现代社会高速发展中不和谐的一面.正确处理欠薪问题,无论是对政府,还是企业都是至关重要.我根据导致农民工工资被拖欠的原因,对约束欠薪的机制进行了如下分析.     

Language skills and migrant entrepreneurship: evidence from China

Business ownership constitutes a vital part of the economy. While many of the determinants of entrepreneurship have been intensively studied, the link between language proficiency and entrepreneurship has not. Using the Migrant Dynamics Monitoring Survey, this paper studies the importance of language skills for migrant entrepreneurship. We find that migrants who can understand and fluently speak the local dialect are more likely to become entrepreneurs. The effect of language on entrepreneurship is more pronounced in the urban fringe, towns, and rural areas, and especially where individuals migrate across different dialectal regions. Gaining local dialect skills influences positively the decision to become either a necessity- or an opportunity-driven entrepreneur.

     

We’re all connected: The power of the social media ecosystem

Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study of an organization's successful efforts to leverage social media in reaching an important audience of young consumers. Then, we conclude with several insights and lessons related to the strategic integration of social media into a firm's marketing communications strategy.     

Money use and purchases in families in which the wife works: a Turkish example

This study, which has been undertaken to find out the manner in which money is utilized and shopping is done in families in which the wife works, has revealed that in more than half of the families studied the spouses co-operate in financial planning. The study has also found that the nature of shopping determines the shopper in the family.     

Avatars as information: Perception of consumers based on their avatars in virtual worlds

The presence of consumers and companies in the virtual worlds has increased in recent years. It is predicted that 80% of active Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community, including social networks, by the end of 2011 (eMarketer, 2007 ). The increase in the number of consumers with avatars emphasizes the need for a better understanding of who these consumers behind the avatars really are in order to convert these individuals to online and real‐world customers. The objective of this paper is to investigate how avatars reflect the personality of their creators (targets) in virtual worlds. Using the Brunswik Lens Model as the theoretical framework, an investigation of real consumers in the virtual world Second Life reveals that perceivers who view targets' avatar use particular thin‐slices of observations such as avatar cues (e.g., attractiveness, gender, hairstyle) to form accurate personality impressions about targets. The findings support the premise that real‐life companies that intend to expand to virtual worlds can use member avatars as a proxy for member personality and lifestyles. As a future research direction, avatars and other consumer‐generated media could be used as the basis for targeting and segmentation of online consumers. © 2010 Wiley Periodicals, Inc.