The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan

This study aims to examine the effectiveness of comparative advertising of a high involvement product in two countries, the United States and Taiwan. The results show that different types of comparative advertising moderate the relationship in the proposed model and exert different levels of influences on consumers. The United States and Taiwanese consumers are significantly different in attitudes toward the ad, attitudes toward the sponsored brand, and purchase intention. The results show that direct comparative advertising might be suitable for promoting a new brand in countries with individualistic cultures. However, global marketers should be cautious when employing comparative advertising formats in collectivist cultures.     

Antecedents to Online Purchasing–An Exploratory Comparison of Anglo versus Hispanic Consumers in the United States

ABSTRACT

This exploratory research investigates whether or not Anglo versus Hispanic consumers in the United States (US) differ with respect to purchase behavior on the Internet. As a new, ground-breaking innovation, the Internet represents an entirely new medium of exchange. In this study, we address whether or not the Internet has been adopted to the same extent and in the same way(s) among Anglo and Hispanic US consumers. Anglos and Hispanics represent the two largest segments of the US population and, curiously, little if any marketing research has compared and contrasted these two groups with respect to using the Internet to make commercial purchases. Extant theory and research in electronic commerce provide a basis to suggest that there may, in fact, be differences across these two US sub-cultures. Our findings reveal that the two groups do actually differ in this regard; the data also offer insights into these differences.     

Dynamics of Stakeholders’ Implications in the Institutionalization of the CSR Field in France and in the United States

This study supports the idea that fields form around issues, and describes the roles of various stakeholders in the structuring, shaping, and legitimating of the emerging field of Corporate Social Responsibility (CSR). A model of the institutional history of the CSR field is outlined, of which a key stage is the appearance of CSR rating agencies as the significant players and Institutional Entrepreneurs of the field. We show to which extent the creation and further development of CSR rating agencies, and the activism of other significant stakeholders of the field (typically portrayed as “standard setters” and “regulatory agents”), contribute to the institutionalization of CSR. With this in mind, among various stakeholders that legitimate the field of CSR, we present the efforts of global and local stakeholders such as the European Union, the United Nations, the International Organization for Standardization, and governments and their interactions. We suggest that the different paths of CSR development and institutionalization in France and in the United States depend on the nature of local and global stakeholders’ involvement in this process and their interactions.     

What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States

Considering the universal prosperity of online group-buying (OGB), this research study used online surveys to gauge the impact of perceived risk, opinion seeking, and hedonistic/recreational and brand conscious decision-making styles on consumers' OGB intention in two diametrically distinguished countries—China and the United States. The research findings indicated both cultural similarities and differences in the mechanisms underlying Chinese and American consumers' OGB intention. Perceived risk emerged as the most important predictor in the U.S. data while brand consciousness was the key driver of Chinese consumers' OGB intention. Promotion and management implications based on the research findings are also presented.     

Ethics Trumps Culture? A Cross-National Study of Business Leader Responsibility for Downsizing and CSR Perceptions

Downsizing remains a topic of great interest to both academics and practitioners. Yet, the impact of layoff decisions on perceptions of corporate social responsibility (CSR) has hardly been studied. We examine the impact of responsibility of business leaders making these layoff decisions, and characteristics of the downsizing implementation on convergence and divergence in (1) CSR perceptions, (2) victims’ perceptions of fairness, and (3) survivor commitment, in four countries. Using an experimental design, sixteen scenarios were distributed to (1) 163 managers in Estonia, (2) 152 MBA students in India and 125 MBA students in France, and (3) 186 (non-traditional) undergraduate students in the USA. Results suggest that when top managers are attributed with the responsibility for downsizing, the resulting perceptions of CSR are negative. A similar pattern of results is obtained for victims’ perceptions of fairness and survivor commitment. In addition, although there are differences in effect-size based on differences in power distance, these results hold good (are similar) across the four countries, from four different society clusters. We discuss implications, limitations, and future research directions.     

An Econometric Study of Quits Rate Trends in the United States since the Great Recession: Cyclical Movement or Structural Change?

This paper attempts to identify the possible reasons behind a drop of the quits rate in the period since the Great Recession. (As defined by the U.S. Bureau of Labor Statistics, the quits rate is the number of quits during the entire month as a percent of total employment.) The paper examines several essential questions on the quits rate using econometric models and analysis: What are the crucial determinants that explain the movements in the quits rate? Is the postrecession stagnation of the quits rate a result of current cyclical macroeconomic conditions, or does it reflect a structural change? As far as we know, no recent research has attempted to model this indicator to answer these questions. Quits rate data have been systematically collected by the Bureau of Labor Statistics through the Job Opening and Labor Turnover Survey (JOLTS) only since the end of year 2000. By dividing our data set into 12 industrial categories and four regions, we are able to come up with empirical models to explain quits rate behavior over a consecutive time span and also across industries and regions. After developing our model, we are then able to examine if there is evidence of structural change using several methods.     

An Empirical Analysis of the Economic Integration Between Mexico and the United States and Its Connection with Real Exchange Rate Fluctuations (1980–2000)

This article provides a new perspective about the links between the Mexican and US economies by studying the behavior of some Macroeconomic variables during the 1980–2000 period. It uses time series techniques to show that the Mexican GDP, its components and even real money balances had a robust long-run relationship with the US economic activity and the bilateral real exchange. The tighter nexuses appear to have begun in the early eighties and not in the nineties, as is often thought. The relationships here found were not modified by the inception of NAFTA or other events.     

A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization–public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices.     

Cash,credit, or phone? An empirical study on the adoption of mobile payments in the United States

The purpose of this study is to investigate the effects of consumer factors on behavioral intention to adopt mobile payments. We focus on the proximity mobile payment, which is made feasible by the near-field communications (NFCs) technology. Building upon the theory of reasoned action and technology acceptance model (TAM), a behavioral intention model was established consisting of enhanced cognitive antecedents as well as affective and social antecedents. Cognitive antecedents encompass the factors including relative advantage, perceived usefulness and ease of use in the TAM, and technology characteristics (e.g., responsiveness and mobility); affective antecedents focus on positive and negative emotions associated with using NFC mobile payments. Both antecedents are expected to affect attitudes. In addition, social antecedents examine subjective norms and the influence of network externalities. Data were collected from 394 adult nonusers of NFC mobile payments in the United States via an online survey. The research model was tested using structural equation modeling. The results showed that all three antecedents significantly affected individual consumers’ intention to adopt NFC mobile payments, explaining a significant amount of variance. Both theoretical and marketing implications are discussed in the context of NFC mobile payments.     

Pay-for-performance – Does one size fit all? A multi-country study of Europe and the United States

Are there country-level differences in the use of pay-for-performance in executive compensation contracts? We investigate how formal country-level institutions affect pay-for-performance directly and if institutions have a moderating effect on the relation between ownership structure and pay-for-performance contracts. Based on agency theory arguments, we show that substitutionary and complementary relations are conceivable, for the direct and the moderating effect. We conduct an empirical analysis based on 2766 firm-year observations for the years 2005–2008. Our empirical results show that whereas strong shareholder protection substitutes pay-for-performance, disclosure requirements complement pay-for-performance. Additionally, strong shareholder protection complements the effect of concentrated ownership on pay-for-performance while disclosure requirements substitute effects of ownership concentration. Overall, our results provide evidence for the relevance of formal institutions as determinants of executive compensation contracts. Additionally, our results indicate the general complexity of integrating institutions and internal governance mechanisms.     

Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry

The Cardiff Business School, University of Wales, is currently undertaking a research programme on the influence of environ‐mentalism upon the United Kingdom cosmetics and toiletries market. This paper examines four main areas in relation to the environment and the development of environmentally acceptable products. The survey considers products and their environmentally acceptable attributes; the research of companies into the production of environmentally acceptable products; the production processes of companies and the environmentally conscious activities of companies.     

Is the Red Dragon Green? An Examination of the Antecedents and Consequences of Environmental Proactivity in China

China is the world’s second largest economy and the largest emitter of carbon dioxide, yet we know little about environmental proactivity in the most populated country in the world. We address this gap through a survey of 161 Chinese companies with two respondents per firm (N = 322), where we seek to identify the antecedents and consequences of environmental proactivity. We identify two categorizations of environmental proactivity: Environmental operational improvements and environmental reporting. We find that ecological motivations and regulatory stakeholder pressure are positively related to both types of environmental proactivity, and external stakeholder pressure is negatively related to environmental reporting. Furthermore, we find that (1) if a firm is environmentally proactive (as it relates to either measure) and they are ecologically motivated, there is a positive and significant cost advantage, and (2) if a firm makes use of environmental operational improvement and they are competitively motivated, there is a positive and significant reputation advantage. Implications for researchers, managers, and policy-makers in China are discussed.     

Credit Union Legislative Frameworks in the United States of America and the United Kingdom – A Flexible Friend or a Step Towards the Dark Side?

This article questions the findings of several studies which have concluded that the Credit Unions Act 1979 was a factor limiting the growth of credit unions in the United Kingdom (UK). The author’s conclusions are based upon an analysis of the amendments to the Credit Unions Act 1979 introduced by the Financial Services Authority (FSA). As a result, the 1979 Act now reciprocates the controversial, yet flexible United States (US) legislative framework. In particular, the article examines the interpretation of the common bond, the provision of financial services and the regulation of credit unions. The article concludes that these three statutory provisions have assisted the growth of credit unions in both countries and not limited their development. However, the growth of credit unions has come, at the expense of their unique status and philosophy. It has made US credit unions, in particular, indistinguishable from banks. This is a problem which may affect credit unions in the UK. The article concludes that the Credit Unions Act 1979 did not limit their development, but acted as a galvanising factor for credit union expansion.     

How Important Are CEOs to CSR Practices? An Analysis of the Mediating Effect of the Perceived Role of Ethics and Social Responsibility

Drawing on the Agency–Stewardship approach, which suggests that manager profile may range from the agent model to the steward model, this article aims to examine how important CEOs are to corporate social responsibility (CSR). Specifically, this exploratory study proposes the existence of a relationship between manager profile and CSR practices and that this relation is mediated by the perceived role of ethics and social responsibility. After applying a mediated regression analysis using survey information collected from 149 CEOs in Spain, results show that those closer to the steward model are more inclined to attach great importance to ethics and social responsibility, and to implement CSR practices in their companies. Results also provide support for the suggested mediating effect. Thus, this article extends research in understanding top managers as drivers for CSR and suggests new ways to deal with this issue empirically.     

The Influence of Historical Socialismand Communism on the Shaping of a Society’s Economic Ethos: An Exploratory Study of Central and Eastern Europe

This study utilizes an exploratory research design to investigate the influence of historical socialism and communism on the shaping of a society’s economic ethos. The discussion of ethics and economics has a very long history across multiple disciplines including the founder of modern economics, Adam Smith. However, with the growth of economic science, academic consideration has shifted toward positive analysis while normative analysis has been left mainly to philosophers. By utilizing the newly developed Morality of Profit-Making (MPM) scale, the authors sought to understand how historical socialism and communism influences respondents’ economic ethical worldview utilizing an exploratory research design. Data were collected from respondents in the Czech Republic, Slovenia, Slovakia, Serbia, Poland, and Hungary.     

How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States,the United Kingdom,and Korea

This study investigates the content of diet websites in the United States (US), United Kingdom (UK), and Korea from a cross-cultural perspective using two cultural typologies: Hofstede's individualism-collectivism and Hall's low-high context. The results show a balance of the universal features and culture specific characteristics in the websites. Interestingly, the UK was in the middle between the US and Korea in several features even though the UK and the US typically had been generally included in the same cultural group in advertising studies. It was also determined that neither Hofstede's typology nor Hall's high-low context is enough to explain the cultural representations found on the websites. The need for new typologies for explaining or categorizing the cultural characteristics in advertising is suggested.     

Digitalization and its Impact on the Future Role of SCM Executives in Talent Management – An International Cross-Industry Delphi Study

In the field of supply chain management (SCM), attracting and developing appropriate talent is critical for achieving most SCM goals, as extensive skills are necessary to do the job properly. In order to ensure that future-proof talent can continue to emerge in this discipline, the role of SCM executives is extremely important. Although many studies have been conducted in the field of talent management (TM), the future role of SCM executives has been mostly neglected in research. The present empirical study addresses this gap, taking into consideration the fourth industrial revolution, as innovation in technology continues to drive significant changes in the SCM field. Aiming to investigate the extent to which increasing digitalization is influencing the future role of SCM executives, a Delphi study with 103 experts from industry, academics, and politics/associations was carried out. In order to identify meaningful topic clusters from the data, fuzzy c-means clustering was used. From an actor-network theory perspective, our results show that in some areas of TM, digitalization is leading to a strong fusion of SCM executives and digital technologies, as well as to a clear division of roles, in which either SCM leaders or technology will dominate in the future.     

Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations

Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers’ significant technology investments, shoppers do not always adopt omnichannel usage. Understanding omnichannel retail technology (ORT) usage and how it interacts with shopping orientations is thus an important research challenge.The model is tested through a field study that targets real users of a 3D virtual reality application.The results first show that omnichannel use positively influences performance and effort expectancy perceptions. Second, the effect of ORT use on decision quality depends on task orientation. Third, task orientation moderates the effect of omnichannel use on performance expectancy. Fourth, recreational orientation positively influences shoppers’ perceived experience. Fifth, perceived value is an important predictor of retail patronage intentions.     

Does Psychological Contract Violation Moderate the Impact of Severity and Recovery Satisfaction on Boycott? An Analysis of Halal Violation

Halal violation is a critical issue in the Islamic market, but little is known on its impact on the Muslim consumer. Thus, this study investigates the effect of psychological contract violation (PCV), recovery satisfaction, and severity of halal violation on product boycott. The moderating role of PCV in the relationship between recovery satisfaction and seriousness of a violation on the product boycott is also examined. Data collected from a sample of 360 customers were analyzed using PLS-SEM. The results show that recovery satisfaction, severity, and PCV significantly influence product boycott and PCV significantly moderates the relationship between recovery satisfaction and product boycott. This study provides new insights into the relationships among recovery satisfaction, the severity of the halal violation, psychological contract violation, and product boycott and helps the managers to design recovery action toward halal violation.     

An Empirical Analysis on Differences Between the Will and Behaviors of Farmers＇ Participation in the New Rural Social Pension Program： A Case Study of Fujian

本文关注新农保试点中农民参保行为和参保意愿的差别,利用福建省600多户入户调研数据,对农民参保行为和意愿的影响因素进行实证分析,结果表明：影响农户参保意愿和参保行为的因素不尽相同。对新农保的认识、区域及其他因素对农民参保意愿和参保行为影响效果一致;婚姻状况及家庭收入对农民参保意愿有显著影响,但这种影响在实际参保行为中没有得到体现;农民的性别、文化程度以及家庭人均耕地和老人养老模式对农民的实际参保行为有显著影响。