A Case of Improperly Registered "Wansheng" Trademark

In September 1999, the Trademark Review and Adjudication Board of the China State Administration for In-dustry and Commerce (SAIC) made its fi-nal decision on revocation of the "Wangsheng" trademark: the ground for the revocation raised by Hitachi Maxell Ltd.(Hitachi) that the Shenzhen Hua Yuan In-dustrial (Group) Co., Ltd. (Hua Yuan) has registered, by improper means, the "Wansheng" trademark no. 592880 for Class 9 floppy and magnetic disks and no.870819 for Class 9 battery are tenable and the trademark is revoked.     

"西班牙制造"应当成为一种商标--西班牙正努力改进其营销能力

"西班牙人非常有创意而且性格外向,但他们不会推销自己!"斯坦佛大学营销学教授Jennifer Aaker如此评论道.对西班牙来说,迄今为止可能只有一个广告战役在国际上打响了.那就是代表西班牙精神的制作人Osborne于几年前在一风景区竖起的一只巨大的卡通牛,来提醒世人:西班牙和烈酒精髓是战斗和乐趣.     

合作保护品牌

美国海关实施品牌保护涉及到海关程序的多个方面,但海关的执法程序主要包括两个阶段：扣押与没收。在这两个阶段里,商标所有人可以亲自参与执法过程,告知海关如何识别他们的品牌,并且收集有关非法流入美国的伪造品信息。     

What Does the Trademark ＂Peter Rabbit＂Protect：Revelation from the Judgement by the US Court and Trademark Trial and Appeal Board over Twenty Years Ago

"The series of Peter Rabbit's Stores was written and illustrated by American woman writer Beatrix Potter. "     

A Case of Infringement Upon Exclusive Trademark Right of "Funandan" of the US FMC Corporation

Facts of the Case In January 1996, the US FMC Cor-poration filed, through its Chinese Agent,an complaint with the Administration for Industry and Commerce of Zhabei District, Shanghai, accusing the Shang-hai Agricultural Production Materials Company (SAPMC) of infringement of its exclusive right to use the "Funandan" trademark which FMC has registered in China according to law by selling pesti-cide bearing the passing-off"Funandan "trademark.     

论我国驰名商标的保护

驰名商标是企业的重要财产，也是拓展与巩固市场的有力工具。驰名商标的特殊保护已不仅仅涉及到商标所有人的利益，更成为各国用以争取和维持本国竞争者在国际市场上的竞争优势，最大限度地占领市场的有效手段。今天的驰名商标已不仅仅只是在区别商品的出处，它同时也已成为商品的一部分．人们购买商品时已不单看重它的功能和质量，同时还会看重品牌及其代表的形象。在这种情况下，保护驰名商标，对于维护驰名商标权人以及消费者的利益都是十分重要的。     

企业拓展海外市场时的商标保护策略

<正>中国改革开放以来,不断吸引外资举措帮助促进了中国经济的各项发展,也使许多国际品牌得以进入中国。如今,中国品牌也在逐步开拓国际市场,国际商业舞台上也开始出现中国品牌的身影,如海尔、华为、联想等公司。     

商标权的法律特征及其权项构成

商标权是商标注册人依法享有的权利。商标权属于知识产权范畴,是工业产权的组成部分,具有知识产权的共同特征。正确认识商标权的法律特征和商标权的权项构成,有助于更好地发挥商标在开拓市场、促进经济发展的积极作用。     

商标平行进口法律问题研究

商标平行进口是一个与知识产权有关的国际贸易问题。在考察国际商标平行进口理论与实践的发展状况的基础上,针对我国国情提出中国宜以"原则上禁止商标平行进口,一定条件下例外允许平行进口。"为指导完善我国相关法律的建议。     

中国历史上最早的商标法

商标是商品经济发展的产物。１９０４年产生了中国历史上第一部成文商标法，它的问世，并非中国近代工商业自身发展的必然产物，而是在中国半殖民地半封建社会条件下产生的。它的颁布具有对列强的妥协性和抗争性。     

Franchising and Trademark Protection in China

With the downturn in the US economy well into its fourth year,American and Canadian franchisors are increasingly looking to international markets to secure new franchisees.As the worlds' second largest economy and with the largest middleclass anywhere,China is generating an increasing amount of attention.     

论企业营销的品牌意识

21世纪的企业竞争是品牌竞争。我国企业应树立品牌意识,在营销中实施生产规模扩大化、经营集团化、多样化、国际化的品牌战略,同时应注意产品质量要赶超国际标准;采用高新技术;创特色品牌;注意品牌保护。     

Trademark Law and Litigation in China

This article deals with trade relations between the EC and Japan by focusing on the automobile industry. It analyzes the performance of the European and Japanese car manufacturers in the EC market. It examines quantitative import restrictions as well as non-tariff restrictions such as technical regulations, the value-added system, state aid to European car producers, exclusive distribution system, and "rule of origin" requirements. The article also discusses how the Japanese car producers are reacting to the EC-92 program by pursuing at least three strategies.     

温州商标品牌战略分析

本文通过国外、国内及温州商标品牌情况的调查研究,借鉴先进经验和做法,结合温州实际,突出温州特色,发挥优势、找准不足、明确威胁和挑战,从战略角度对温州商标品牌的发展提出建议。     

Franchising and Trademark Protection in China

With the downturn in the US economy well into its fourth year,American and Canadian franchisors are increasingly looking to international markets to secure new franchisees.As the worlds' second largest economy and with the largest middleclass anywhere,China is generating an increasing amount of attention.     

商标侵权行为的新认定

在认定销售侵犯注册商标专用权商品行为的归责原则和反向假冒行为性质的问题上,一直存在着争议。而新出台的《商标法》将这两个问题给予立法上的明确化,使得商标权人的合法权益得到了更加有利的保障。由此在对不同见解的分析中,寻求了立法选择的依据。     

品牌战略中的商标困扰

<正>品牌是现代企业的无形资产之一,是核心竞争力的重要组成部分,是投资智慧的结晶。著名品牌商品往往使消费者对生产该产品的企业产生好感,促进对企业的其他产品产生认同,从而产生诱导性购买行为。商标,作为品牌发展的基础,是企业生存和发展的经济纽带,已成为现代企业走