The Impact of Corporate Social Responsibility Disclosure on Corporate Reputation: A Non-professional Stakeholder Perspective

This paper examines the impact of corporate social responsibility (CSR) disclosure on corporate reputation as perceived by non-professional stakeholders. Proponents of CSR disclosure argue that CSR disclosure can be considered as a tool for reputation management. We empirically investigate this claim using a reputation index which tracks the general public’s perceptions of corporate reputation over time. In our analysis, we focus on disclosure in stand-alone CSR reports and control for CSR performance. We find that, in contrast to the common belief, stand-alone CSR reports do not influence corporate reputation among non-professional stakeholders. However, we are able to document that stand-alone CSR reports influence corporate reputation among professional stakeholders. We also provide some evidence that transparent CSR disclosure on corporate websites can influence corporate reputation among non-professional stakeholders.     

社会责任履行与企业信誉资本生成——基于问卷调查的实证分析

信誉是企业利益相关者对企业的一种综合评价,社会责任影响利益相关者行为,因此对企业信誉可能产生积极的影响.通过问卷调查的实证分析,发现顾客责任、环境责任和慈善责任对企业信誉有显著的正向影响,而政府责任和员工责任对企业信誉影响不明显.     

Corporate Governance and Firm Value: The Impact of Corporate Social Responsibility

This study investigates the effects of internal and external corporate governance and monitoring mechanisms on the choice of corporate social responsibility (CSR) engagement and the value of firms engaging in CSR activities. The study finds the CSR choice is positively associated with the internal and external corporate governance and monitoring mechanisms, including board leadership, board independence, institutional ownership, analyst following, and anti- takeover provisions, after controlling for various firm characteristics. After correcting for endogeneity and simultaneity issues, the results show that CSR engagement positively influences firm value measured by industry-adjusted Tobin’s q. We find that the impact of analyst following for firms that engage in CSR on firm value is strongly positive, while the board leadership, board independence, blockholders’ ownership, and institutional ownership play a relatively weaker role in enhancing firm value. Furthermore, we find that CSR activities that address internal social enhancement within the firm, such as employees diversity, firm relationship with its employees, and product quality, enhance the value of firm more than other CSR subcategories for broader external social enhancement such as community relation and environmental concerns.     

社交网络的企业公益传播价值与空间

随着社交网络的用户群体不断壮大,其应用价值正处于不断的试验与探索中。已有企业成功地将社交网络应用于客户服务和营销。但值得注意的是,社交网络同时具有超越商业的公益价值。而企业公益传播作为一种服务公益的品牌传播,能够整合社交网络的各种应用价值。企业公益传播利用社交网络达成公益目标,塑造品牌的同时,社交网络的公益价值亦能被发掘。本文将从社交网络当前的应用出发,结合实例探讨社交网络对于企业公益传播的价值与空间。     

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers’ viewpoints by taking the sample of industrial purchasers from Taiwan small-medium enterprises. The aims of this study are to investigate: first, the effects of CSR and corporate reputation on industrial brand equity; second, the effects of CSR, corporate reputation, and brand equity on brand performance; and third, the mediating effects of corporate reputation and industrial brand equity on the relationship between CSR and brand performance. Empirical results support the study’s hypotheses and indicate that CSR and corporate reputation have positive effects on industrial brand equity and brand performance. In addition, corporate reputation and industrial brand equity partially mediate the relationship between CSR and brand performance.     

The Impact of Corporate Social Responsibility on Risk Taking and Firm Value

We hypothesize that CSR serves as a control mechanism to reduce deviations from optimal risk taking, and therefore, CSR curbs excessive risk taking and reduces excessive risk avoidance. Based on the stakeholder theory, firms with CSR focus must balance the interests of multiple stakeholders, and therefore, managers must allocate resources to satisfy both investing and non-investing stakeholders’ interests. Using five measures of corporate risk taking and a sample of 1718 US firms during 1998 to 2011, we find that stronger CSR performance is associated with smaller deviations from optimal risk taking levels. We examine the mechanism through which CSR has an impact on firm value and find a positive indirect impact of CSR on firm value through the impact of CSR on risk taking. CSR performance is positively associated with firm value because CSR reduces excessive risk taking and risk avoidance.     

浅论公司社会责任的地位

公司社会责任理论的产生是对传统公司囿于其营利性所导致的弊端进行反思的结果。对于对公司社会责任是否应当就其整体赋予独立的法律地位,学理上有不同的观点。我国公司社会责任的地位主要应当体现在学理和道德层面,而不应概括的反映在公司法律中。此外,相对于公司的营利性目标,它应当是补充和辅助性的。     

The Causal Effect of Corporate Governance on Corporate Social Responsibility

In this article, we examine the empirical association between corporate governance (CG) and corporate social responsibility (CSR) engagement by investigating their causal effects. Employing a large and extensive US sample, we first find that while the lag of CSR does not affect CG variables, the lag of CG variables positively affects firms’ CSR engagement, after controlling for various firm characteristics. In addition, to examine the relative importance of stakeholder theory and agency theory regarding the associations among CSR, CG, and corporate financial performance (CFP), we also examine the relation between CSR and CFP. After correcting for endogeneity bias, our results show that CSR engagement positively influences CFP, supporting the conflict-resolution hypothesis based on stakeholder theory, but not the CSR overinvestment argument based on agency theory. Furthermore, firms’ CSR engagement with the community, environment, diversity, and employees plays a significantly positive role in enhancing CFP.     

企业社会责任研究新探

企业社会责任是除企业经济责任和法律责任以外的、反映企业与社会之间关系的责任,可以划分为强制性社会责任和选择性(自愿性)社会责任.强制性社会责任以禁止损害和损害赔偿为原则,自愿性社会责任以福利增进为原则.强制性社会责任属于企业必须履行的最低责任要求,无论企业的规模、行业和性质怎样,都必须履行,其责任的实现程度与企业自身的经济绩效无关,一旦违反必须进行赔偿.并受到相关制裁.选择性社会责任是企业在履行强制性社会责任的基础上.可以由企业自愿选择的社会责任.强制性社会责任的内容会随着社会经济的发展、企业的成长和企业伦理的成熟而变化.从现阶段看,企业强制性社会责任的对象主要应当是企业的利益相关者,包括员工、消费者(客户)、环境和社区.在企业社会责任评价方面,是否履行强制性社会责任是普遍性的评判标准.     

Corporate Social Responsibility

In the context of some criticism about social responsibility education in business schools, the paper reports findings from a survey of CSR education (teaching and research) in Europe. It analyses the extent of CSR education, the different ways in which it is defined and the levels at which it is taught. The paper provides an account of the efforts that are being made to mainstream CSR teaching and of the teaching methods deployed. It considers drivers of CSR courses, particularly the historical role of motivated individuals and the anticipation of future success being dependent on more institutional drivers. Finally it considers main developments in CSR research both by business school faculty and PhD students, tomorrows researchers and the resources devoted to CSR research. The conclusion includes questions that arise and further research directions.     

企业社会责任风险管理研究

企业面临着越来越多来自利益相关的压力．分析了企业由于承担的社会责任不合理所导致的社会责任风险,介绍了企业进行社会责任风险管理的一般流程,希望通过本文引起对社会责任风险研究的重视。     

服务性企业社会责任与顾客忠诚影响机制研究

在社会认同理论的基础上,通过建立服务业企业社会责任与顾客忠诚的关系模型,研究发现企业社会责任对服务评价、消费者认同感有正面效应,服务评价、消费者认同感对顾客忠诚有正面效应,企业社会责任对顾客忠诚没有直接的作用,但通过服务评价、消费者认同感对顾客忠诚产生间接影响。     

The Construction of Corporate Social Responsibility in Network Societies: A Communication View

The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today’s networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.     

The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders?? perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity include informative advertising and persuasive advertising effects. This study contributes the literature by explicit defining the advertising effects of CSR initiatives. Following the first step made by McWilliams et al. (Journal of Management Studies 43(1):1?C18, 2006), the hypotheses of this study crystallize their conceptual framework. The obtained results in this research first identify the informative advertising effects and persuasive advertising effects of CSR initiatives.     

媒体参与企业社会责任治理：基于经理人声誉的分析

企业社会责任治理是企业治理概念在企业社会责任决策中的具体化,是指谁来决策并负责企业的社会责任行为。由于企业社会责任（CSR）的本质是私人提供公共品（Baron,2001;BagnoliandWatts,2003）,会产生溢过企业边界之外的正外部性。诸多利益相关方为了获得这种正的外部性,会纷纷采取手段对企业经理人的CSR决策施加影响。因此,在环境保护、公益慈善、     

我国企业社会责任的现状分析及对策研究

<正>企业不仅是经济活动和市场运营的主体,在社会生活中同样扮演着重要角色。在加快自身发展的同时,自觉履行社会责任,已成为企业树立现代经营理念、推进社会     

企业社会责任的战略价值

企业社会责任的内涵与层次近年来,企业社会责任在政策法规、学术研究和企业实践中都得到了越来越多的关注。但迄今为止,无论是学术界还是企业界,对于企业社会责任的内涵理解,依然处于发展阶段,目前仍是宽泛和模糊的。不少人对于企业社会责任的理解,还停留在慈善捐款、捐物的简单阶段。