网络型产品厂商防降价均衡模型研究

本文以网络型产品市场为对象,运用区位模型,研究在该类产品市场中厂商均衡价格的存在性,并区分不同情况,比较厂商在市场中的均衡价格水平和利润水平。同时,分析了网络型产品的一个实证案例。最后得出网络型产品市场厂商价格均衡的相关结论。     

病毒式营销传播对网络外部性产品市场影响研究

在病毒式营销传播逐渐成为理论界研究的一个热点的背景下,本文试图从"病毒式营销传播对网络外部性产品推广的影响"这一命题入手,把经济学规范分析方法引入到对病毒式营销传播的理论探索中来。本文在对网络外部性与病毒式营销传播的概念进行梳理的前提下,对网络外部性特征进行分析的基础上,提出病毒式营销传播对网络外部性市场的发展产生重要的影响,主要体现在两个方面,第一是调整临界数量,为市场稳定发展提供基础。第二是调整理想状态稳定均衡,有效扩大市场容量。     

论消费外部性及其社会福利影响

消费外部性是指个人或家庭的消费行为影响他人或社会,但个人或家庭并未因此而给予相应补偿或取得相应报酬。无论是正消费外部性还是负消费外部性,其结果都使资源配置达不到怕累托最优状态,导致国民收入减少,从而整个福利也就相应减少。     

网络型组织结构的特点

出现于上世纪末的网络型组织结构,是一种可以形成组织的整体力量的汇聚和放大效应的全新的组织结构形式,它与传统的企业组织结构相比,有着深刻的变化、鲜明的特点。本文通过分析网络型组织结构的特点,阐释了网络型组织的全新经营理念。这对促进企业组织结构重新设计,增强企业核心竞争力,有一定的启示作用。     

网络外部性对产品扩散的影响

网络外部性效应是技术创新扩散理论中的一个新视角。对创新扩散中网络外部性的概念、特点、已有的模型及研究中的问题进行了总结。指出了目前研究的不足及一些未来的研究动向。     

网络型组织的经济关系探析

网络型组织中结点企业间的复杂可以分为契约关系和权力关系。契约关系是平等互利的关系,网络型组织的契约有为交易契约、合作契约和关系契约。权力关系是地位不平等的关系,网络型组织的权力有资本权力、知识权力和信赖权力。不同网络型组织的契约关系和权力关系的不同的表现。     

网络型公用设施企业的治理结构研究

网络型公用设施企业具有与传统竞争性企业不同的特征,其治理目标也与传统竞争性企业不同。由于治理目标决定治理结构,所以网络型公用设施企业的治理结构同样有着与传统竞争性企业不同的特点：管制是重要的外部治理机制;企业的控制权配置并非完全按照权益资本的比例进行分配;董事会以维护消费者为主的利益相关人的利益为治理的基本原则,并具有政治关联性;激励机制的设置关注非业绩激励指标。     

信息产品营销的几个问题及解决方案

网络技术的发展给信息产品提供了一个新的销售平台 ,然而 ,销售信息产品的企业必须面对由信息产品特性带来的问题 ,本文拟对这些问题进行讨论 ,并给出解决方案。     

知识经济下的动态网络型组织研究

知识经济正在向我们悄然走来,正逐步取代工业经济成为现代社会的主要特征。本文在分析工业社会层级组织以及知识经济下组织机构和结构创新内容的基础上,对适应知识经济的网络型组织的涵义、特征、优缺点和网络化的层级组织进行阐述。     

谈企业集成与网络型企业的发展

本文简要讨论了组织创新与企业集成,并进一步分析了二者之间的相互关系。在此基础上,提出将企业集成作为一种有效的思想方法和技术工具,通过企业集成度的提高,进而促使一种新的组织创新机制—网络型企业的实现。     

关于当代大学生网络消费心理研究

大学生是网络消费的主流群体之一.由于受到大学生个性特征的影响,大学生在进行网络消费的时候显示出了追求个性化、追求物美价廉、追求方便快捷、追求新鲜事物的消费心理.这些消费心理客观上促进了我国网络消费的发展,但也面临着网络消费风险意识不够、盲目消费、高消费现象较为严重、不利于社会心理需求的满足等问题.这就需要我们从加强大学生的基础知识教育、网络文明与责任教育以及加强大学生网络消费行为的引导等方面努力.     

The impact of visualizing use versus acquisition of a product on the appeal of its complement

Prior work on consumer visualization has focused on how visualization increases the appeal of the imagined product itself. Instead, the present work examines the effects of visualization on the appeal of the imagined product's complement. The authors distinguish between two visualized consumption actions: use and acquisition. Both are predicted to increase the appeal of the complement, but this increase is expected to be asymmetric, with imagined acquisition leading to a greater increase than imagined use. Specifically, the authors propose that imagining use evokes consideration of how one would interact with the product, which increases the salience of the imagined product's attributes. Conversely, imagining acquisition evokes consideration of why one would purchase the product, which increases the salience of the imagined product's goals. As complementarity is defined by products’ shared goals (not physical attributes), it is predicted and shown that imagining acquisition results in a greater increase in the appeal of the complement than imagining use. Four studies demonstrate the asymmetric effect of imagined use versus acquisition on preference, choice, and willingness‐to‐pay for a complement. The studies also provide evidence for the proposed process and rule out several alternative explanations. Implications for theory and practice are discussed.     

The impact of corporate behavior on perceived product value

This research examines how ethical and unethical corporate behavior influence the perceived value of a firm's products, operationalized as the price consumers are willing to pay for that product relative to the competition. We propose that if consumers expect companies to conduct business ethically, then ethical behavior will not be rewarded but unethical behavior will be punished. The results of the first study confirm this expectation. The second study explored ways a firm can improve the perceived value of its products after an unethical act has been committed. Our results indicate that after a firm has committed an unethical act, consumer's perceptions of that company and its products were positively influenced by ethical behavior, corporate philanthropy, and cause-related marketing. However, our analyses revealed that these different strategies varied in their effectiveness. The third study used a choice task, rather than a judgment task, to confirm the finding that corporate behavior does influence perceived product value and is therefore likely to influence market choices. The implications of these findings are discussed.     

Dairy product consumption in South Korea

The per capita daily consumption of dairy products increased approximately 2450% in South Korea from 1969 to 1987. The purpose of the present study was to determine the frequency with which urban South Koreans consume 10 common dairy products, and to find the socio-economic group most responsible for the increase in dairy product consumption. Data were collected on the dietary patterns and socio-economic backgrounds of 923 women, 880 children and 772 men in urban areas. This study showed that seven of 10 dairy products investigated were consumed evenly by both sexes, all age groups and income levels. However, three recently-introduced products (i.e. cheese, ice cream and butter) were found to be consumed most frequently by young Koreans in the high income level.     

The impact of 1992 on product liability in Europe

MNCs with plans for marketing within the EC after 1992 may want to prepare now for developments stemming from a directive calling for a tough stand on product liability within the European Community.     

The impact of market orientation on product innovativeness and business performance

The paper reports a study of the impact of market orientation on business performance. The use of product innovativeness is proposed as a mediator of the influence of market orientation on business performance. Product innovativeness is defined along two dimensions: use of new-to-the-firm and use of new-to-the-market products. Business performance was represented by relative price premium, sales growth, capacity utilization, and profitability. The findings provide support for the positive influence of market orientation on both dimensions of product innovativeness. However, only use of new-to-the-market products turns out to be a positive contributor to business performance.     

Comparing sustainable consumption patterns across product sectors

In this paper, we present findings from two qualitative studies where we explored sustainable consumption practices through examining consumers' information search and decision-making processes for recent purchases of five categories of goods/services: fast moving consumer goods (such as foodstuffs and household products), white goods (such as fridges and washing machines), small electrical products (such as TVs and computers), green energy tariffs (such as electricity from renewable sources) and tourism (such as flights). This research has provided us with a set of rich data which explores the nature and extent of sustainable consumption practices across different product sectors. A comparative analysis has allowed us to draw out patterns of consumer behaviour for different product and service types. Our findings suggest that even the same green consumer will not use the same information sources or decision-making criteria, consider the same options or focus on the same industry actors, for products in different sectors. However, we have identified some degree of consistency in purchases within sectors. We present these sector-specific patterns of consumer behaviour and highlight differences in the criteria utilized and the research norms in each sector.     

Global product stereotypes and heuristic processing: The impact of ambient task complexity

This study examines consumer information processing heuristics in the context of ambient task complexity. Individual consumers are often called upon to make evaluations of product and advertising stimuli while ambient events not directly related to the purchase at hand may enter the evaluative process and influence the way evaluations are made. Subjects facing a more complex task due to ambient events were found to evaluate the target stimulus in a way that was more consistent with category‐based rather than piecemeal processing. Additionally, the findings provide considerable evidence for stereotype‐driven evaluations and processing of attribute information. The theoretical and practical implications of this research are discussed. © 1999 John Wiley & Sons, Inc.     

The impact of a product’s country-of-origin on compromise and attraction effects

Product information, such as country-of-origin (COO), often influences consumer choice. This research explores how valence of COO influences the magnitude of the compromise and attraction effects. The results of four experiments demonstrate that when a product’s COO denotes a negative image, the compromise and attraction effects decrease. The analysis also reveals asymmetric change of magnitude in the compromise and attraction effects.     

The impact of the meal situation on the consumption of ready meals

The context in which a meal is eaten is known to affect intake and choice of food. The purpose of this study was to investigate in what typical situations ready meals are consumed and if consumer demands vary according to different situations. With a market survey four typical ready meal eating situations were identified, and the respondent's ready meal consumption was shown to be affected by situational factors. In the different eating situations there were dissimilar reasons for consumption. Two ready meal eating situations were investigated in greater detail in order to establish what triggered the ready meal consumption in these situations. One of these meal situations proved to be convenience driven and the other time driven. A situation‐oriented approach is suggested for further ready meal product development.