超越顾客期待 才能换取感动

引言：一个优秀的汽车厂商应该追求什么？如果是去年,东风悦达起亚或许会告诉你是“顾客满意”。但时间进入2013年,你得到的答案将变成“顾客感动”、因为经过十年发展,该公司如果要在行业第七的位置上再次实现突破,他们必须要做出大的改变和付出、所以,在去年顾客满意的基础上,他们进一步推出了“顾客感动”经营方针,旨在给予顾客家人般的关怀,通过服务创新、     

解析节能发电调度——专访国家发改委能源局副局长王骏

用一些专家的话说，节能发电高度是一次“颠复性”变革，几十年来形成的生产运营方式，要做出幅度如此之大的调整，可以想象，遇到的阻力和困难绝不会小，节能发电高度政策在什么样的背景下出台？要解决的主要问题是什么？会不会只是“看上去去很美”？国家发改委能源局副局长王骏近日接受本刊专访，对节能发电调整度进行了深入分析。     

谈移动互联网

“在所有这些发展趋势里，现在最最重要的趋势是什么？互联网和传统产业的结合，尤其是移动互联网。如果互联网是电的话，移动互联网是电灯，每家每户都会用上，再不用你真的是要被淘汰了。复星今天思考的一个非常重要的问题，就是在移动互联网时代怎么转变。”     

迎接后危机时代

这是本刊2009年的最后一期杂志。倏忽间又是一年，此时此刻，回望2009年，在你的脑海里都会想到些什么？什么东西给你留下最深刻的印象？展望2010年，又有哪些“黑天鹅”将会不期而至，而你又期待什么？     

可持续性发展未来的10年

2009年11月，世界首脑、经济学家以及环境专家们将齐聚哥本哈根，参加“联合国气候变化大会”，共同讨论有关“京都议定书“之后的协议，那时他们想的会是什么？     

“油田”什么样？

油田究竟是个什么模样？这是我多年前的一个疑问。当我从农村的稻田来到胜利油田,一下车就急不可待地想看看油田什么样？可是,看到的就是土地、房屋、道路等等,没有什么“田”啊。于是就问别人：“油田在哪？”“这不就是油田嘛？”“怎么看不见？”我的意思是我没看到像稻田一样充满油的大池子啊。他们说在地下。我就信了。     

【每期一例】班组日常学习活动该如何开展？

前几个月,“开心农场”游戏在员工中比较盛行,很多人在“种莱”“收菜”“偷菜”的游戏中玩得不亦乐乎。如何能让员工学习时有玩“开心农场”的激情呢？有没有一个办法能让大家在娱乐中学习,在学习中找到快乐呢？山东日照移动海曲营业厅的做法值得借鉴：他们依照“开心农场”的学习模式,将以前的集中化学习模式“化整为零”。     

大众汽车全新一代甲壳虫即将惊艳亮相携MTV跨三大洲引爆音乐狂潮

大众汽车全新一代甲壳虫全球首发亮相的消息已引起全球车迷的关注。全新一代甲壳虫会是什么样子？它又将以什么方式揭开它的神秘面纱？揭开谜底的时刻将定格在“4月18日”——全新一代甲壳虫将惊艳亮相!     

【每期一例】班组日常学习活动该如何开展？

前几个月，“开心农场”游戏在员工中比较盛行，很多人在“种莱”“收菜”“偷菜”的游戏中玩得不亦乐乎。如何能让员工学习时有玩“开心农场”的激情呢？有没有一个办法能让大家在娱乐中学习，在学习中找到快乐呢？山东日照移动海曲营业厅的做法值得借鉴：他们依照“开心农场”的学习模式，将以前的集中化学习模式“化整为零”。     

“锈蚀”相对论

看过上篇稿件。我有些迷惑，为什么这些曾经的“铁姑娘”“钢小伙儿”变得如此懒散呢？带着这个迷惑我合计了好几天．为啥他们火急火燎地要退出这个班组？为啥他们要去充当腥一锅汤的“鱼”呢？     

创业之痛

和不同的创业者聊天,听一个个苦辣酸甜的故事。甜要放在最后,有些人尝到了,有些人还在追逐着。有人说,创业是一个梦想,也有人说,创业是一种生活。理想,才华,坚持;挑战,失败,再出发……不知道有多少创业者曾在最深的夜里想起那首《真心英雄》,很多的创业故事都在讲述同一个简单道理:没有人能随随便便成功。     

微电影 一个产业生态变革的开始

贾樟柯搬了张凳子坐在导演位置,仔细看着眼前小屏幕里的每一个细节,神情却和往常略有不同——在这组名为《爱的联想》的微电影里他并不是导演,而是监制。贾樟柯曾执导过多部获奖电影,首部长片《小武》被法国《电影手册》赞誉为摆脱了中国电影的常规,是标志着中国电影复兴与活力的影片,2011年被第68届威尼斯国际电影节"地平线单元"邀请担任评委会主席。     

Whose call is it? Targeting universal service programs to low-income households’ telecommunications preferences

Do universal service programs give customers what they want? This paper uses new survey data to study low-income households’ telecommunications choices in the United States and to consider the degree to which such households’ preferences are addressed by existing universal service programs. The research shows that households that choose only one form of telecommunications increasingly are choosing a mobile phone, while those that choose to have both modes of communications are shifting their usage towards their mobile phones. These trends are less pronounced among higher-income households. One implication for universal service policy is that traditional subsidies for landline phones are increasingly ineffective in reaching low-income households such subsidies are designed to help; subsidies for acquiring and using mobile phone services might be more beneficial to low-income households than traditional subsidies for landline phones.     

占领APP

无论你做着多么传统的生意,一间餐厅、一个连锁超市或是一家银行…不容否认的是,在过去的十年里,互联网实实在在地改变了你所处的商业生态。你建起了网站,购买门户或搜索引擎广告、     

Examining design cognition coding schemes for P-12 engineering/technology education

Cultivating students’ design abilities can be highly beneficial for the learning of science, technology, engineering, and mathematics (STEM) concepts, and development of higher-order thinking capabilities (National Academy of Engineering and National Research Council in STEM integration in k-12 education: status, prospects, and an agenda for research, The National Academies Press, Washington, 2014). Therefore, examining students’ strategies, how they distribute their cognitive effort, and confront STEM concepts during design experiences, can help educators identify effective and developmentally appropriate methods for teaching and scaffolding design activities for students (National Research Council in standards for k-12 engineering education? The National Academies Press, Washington, 2010). Yet, educational researchers have only recently begun examining students’ engineering design cognition at the P-12 level, despite reports such as Standards for K-12 Engineering Education? (National Research Council 2010) designating this area of research as lackluster. Of the recent studies that have investigated engineering design cognition at the P-12 level, the primary method of investigation has been verbal protocol analysis using a think-aloud method (Grubbs in further characterization of high school pre- and non-engineering students’ cognitive activity during engineering design, 2016). This methodology captures participants’ verbalization of their thought process as they solve a design challenge. Analysis is typically conducted by applying a pre-determined coding scheme, or one that emerges, to determine the distribution of a group’s or an individual’s cognition. Consequently, researchers have employed a variety of coding schemes to examine and describe students’ design cognition. Given the steady increase of explorations into connections between P-12 engineering design cognition and development of student cognitive competencies, it becomes increasingly important to understand and choose the most appropriate coding schemes available, as each has its own intent and characteristics. Therefore, this article presents an examination of recent P-12 design cognition coding schemes with the purpose of providing a background for selecting and applying a scheme for a specific outcome, which can better enable the synthesis and comparison of findings across studies. Ultimately, the aim is to aid others in choosing an appropriate coding scheme, with cognizance of research analysis intent and characteristics of research design, while improving the intentional scaffolding and support of design challenges.     

PayPal：未来货币生意

“支付行业正处在一个转折点,今后2年内的商业变革将比过去10年还要猛烈。” 3月中旬,全球支付巨头PayPal推出了一个新玩意“PayPal Here”——一种可以被插入iPhone和安卓手机的微型读卡器,只要下载相关的手机应用程序,这个蓝色的三角形设备就可以让你的手机变成收银机,相比之下,     

移动互联的钱途与前途

一片低迷景象中,移动互联网成为为数不多的相对热点的领域。投资人为钱途辨明趋势与噪音,创业者为前途各施解数。随着互联网创投热点一波接着一波,赵杨（化名）名片上的头衔也换了好几版。起初赵杨的名片上是某社交网站创始人,那时候社交正火,他很顺利地拿到了第一轮投资。之后VC们追捧电商,     

Me and you and everyone we know: An empirical analysis of local network effects in mobile communications

This paper investigates the importance that consumers assign to local network effects, i.e. the extent to which they take account of their contacts’ mobile operators when choosing a provider for themselves. The authors identify individual characteristics that affect the importance consumers attach to local network effects. The study relies on a survey of 193 Italian students. The results show that consumers are highly heterogeneous with respect to the importance they give to the operators chosen by their friends/family members in choosing which provider to use. This heterogeneity is associated with individual innovativeness and patterns of mobile phone usage. For instance, consumers who are more interested in local network effects are typically more-aware users, who use voice services quite intensively. These consumers, who pay attention to local network effects, spend comparatively little proportional to the intensity of their mobile usage.     

三个男人一台戏

手机舞台上的戏码从未像今天这样精彩过。自美国人马蒂.库珀发明了全球第一部手机以来,通信终端这台大戏已经开唱了39年。舞台上的角儿们你方唱罢我登场,各领风骚三五年。所有人似乎都已经习惯了这样的节奏和腔调。     

对油气管道过境费确定标准的思考

未来我国的油气资源保障将越来越多地依赖过境管道,缴纳的过境费也将越来越多。文章介绍了设置过境费的目的及其确定标准,认为相对于替代线路节省的建设投资与经营成本,是确定过境国对项目所做贡献的直接标准,是设置过境费的上限。由于油气价格上升和不稳定性增大,建议引进"累进"制的过境费计价公式,使过境国自动地从高油气价格中获益,从而减少油气资源国、消费国和过境国之间的冲突。