Attitudes of Businessmen,Consumers, and Consumerists Toward Consumerism

Despite the apparent concern about consumerism issues by various groups, it appears that much of this concern has been based on speculation and casual observations. There is a paucity of empirical research regarding attitudes toward consumerism. This study is the first to assess the attitudes of businessmen, consumers and consumerists—all from the same geographic and market environmenttoward several important consumerism issues. The results, which show significant differences in various areas, have important policy implications for consumerists, politicians and businessmen.     

Dynamics of Households' Income,Debt, and Attitudes Toward Credit, 1983–1989

Using the panel data from the 1983–1989 Survey of Consumer Finances, this research examines the shifts in households' income and debt quintiles and changes in respondents' attitudes toward credit. Households exhibited considerable income mobility during the 1980s, almost as much as during the more volatile decade of the 1970s previously reported by Duncan (1986). Except for a committed group of “no debt” households, there was even more mobility in households' debt status, that is, a majority of households were in a different debt quintile in 1989 than in 1983. Respondents' attitudes toward debt also changed considerably with more respondents' becoming more negative toward credit than more positive. Trend analyses of American households' debt underestimate the extent and variability of such changes.     

Consumer Attitudes Toward Health and Health Care: A Differential Perspective

Measures of attitudes of health care consumers toward their own health behaviors and health care institutions reveal the overall pattern of their views as well as their segmented views. Results suggest that some consumers may take a more scientific approach to health care and prevention than others and that demographics, health status, and health consciousness are partial predictors of that consumer approach. Policy makers for health care should formulate and target programs with different segments of the population in mind.     

A Decade in Perspective 1975–84: Focus and Trends in the Journal of Consumer Affairs

An analysis of research articles published in the Journal of Consumer Affairs for the issues published from 1975 (1) through 1984 (2) reveals a marked increase over time in the number of papers focusing on policy issues and a marked decrease over time on articles focusing on the consumer movement and consumer education. The largest number of authors during this period were from the University of California-Davis. Forty-four percent of all authors were from business and economics subject areas, and 26 percent were from home economics. Assistant Professors had the highest publishing rate. Papers were found to be equally divided between land grant and nonland grant institutions with the majority being of single or dual authorship. It is concluded that the Journal of Consumer Affairs is meeting its stated editorial policy.     

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising. Study 1, a survey of U.S. consumers, found no positive relationship between green consumerism and general ad skepticism. However, green consumerism was negatively related to green advertising skepticism. Study 2, a survey of Austrian consumers, addressed the underlying mechanism of this negative relationship in a mediation analysis. It was shown that green consumers saw more informational utility in green ads than nongreen consumers did. This, in turn, decreased their green advertising skepticism. The emotional appeal of green ads, however, had no impact on green advertising skepticism. Findings suggest that the “dilemma for marketers who desire to target the green consumer” (Zinkhan and Carlson 1995, p. 5) is far less serious than previously thought.     

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

Despite the wide array of contemporary advertising formats and media, television advertising remains the most dominant form to which typical consumers are exposed. Research on attitudes toward advertising in general (Att-AiG) implicitly assumes that the Att-AiG measure represents advertising as a whole. A major finding of the current research is that consumers tend to have a mental representation, or exemplar, of the most typical type of advertising—television advertising—when they report their Att-AiG. Therefore, in reality, Att-AiG primarily reflects attitudes toward television advertising. In addition, the results of our experiments indicate that television ad exemplars generate temporal changes in consumers’ reported Att-AiG and attitudes toward television advertising. Theoretical and practical implications are discussed.     

International Consumer Attitudes Toward Cloud Computing: A Social Cognitive Theory and Technology Acceptance Model Perspective

The purpose of this article is to examine the factors affecting consumer attitudes toward cloud computing in the United States and Australia. The technology acceptance model and social cognitive theory are utilized to test relationships between technology acceptance model constructs (perceived ease of use and perceived usefulness) with individual characteristics that are shaped by environmental factors as part of social cognitive theory (consumer innovativeness, security concerns, performance expectations, and social networks) on consumer attitudes toward adopting cloud computing services. Consumers in the youth segment are used to test the hypotheses in two different countries (the United States and Australia). The results of the analysis indicate similarities and differences related to behavioral intentions and adoption behavior toward cloud computing services. © 2015 Wiley Periodicals, Inc.     

消费认知、政府规制与中国食品安全--一个综述及其引申

尽管影响食品安全的因素众多,但食品安全问题本质上是经济问题,仍无法脱离基本的供需矛盾。本文从有效需要的角度出发,以消费认知和政府规制为两条主线对相关前沿的研究文献进行了梳理,并将其纳入到一个基本的供需分析框架中。通过文献研究发现,频发食品安全事件是粗放型经济增长的阶段性产物,而消费认知的偏误以及政府规制的合理程度对食品安全市场的有效供给具有很强的引导作用。食品安全治理中的政策制定与制度安排不能仅着眼于对供给的约束,如何提振有效需求则更有利于监管资源的优化和规制效果。对于中国食品安全问题的研究目前仍主要停留在一种概述性、工具性的研究阶段或某一领域的经验性研究,关于食品安全经济的内在价值和深度机理性研究还十分缺乏。     

The Changing Information Seeker: A Study of Attitudes Toward Product Test Reports–1970 and 1976

Systematic samples of subscribers to Consumer Reports were surveyed in 1970 and 1976 to obtain their evaluations of the information they had received. Responses are compared between the two years, stressing the environmental context of each measure. Attitudes toward characteristics of the information and satisfaction with Consumer Reports are found to be high in both years, but ratings are significantly less favorable in 1976. Implications for Consumers Union management, other policy-makers, and further research are discussed.     

Female Handgun Ownership,Usage, and Attitudes Toward Training:

Recent research has reflected an increased handgun ownership among females in the United States. This increase in female gun ownership and purchasing has occurred simultaneously with the alarming increase in violent crimes committed against women. The increased interest in, and purchase of, handguns by women provided a needed new market for gun manufacturers. The purpose of the study was to access female handgun ownership, purchase patterns, and attitudes toward gun usage and safety. The findings of the study indicated that one-fourth of the women surveyed owned a handgun, and were motivated to purchase a handgun for personal protection. Also, approximately one-third of the female handgun owners had participated in certified handgun training. Societal implications of the findings are also discussed in the paper. The implications include proposals for: availability of low cost training, gun safety education in public schools, and a more active role of law enforcement officers and handgun manufacturers in providing handgun training.     

Consumer ethoses in Finnish consumer life stories – agrarianism,economism and green consumerism

This article examines Finnish consumer ethoses and the moral rules that include them. We argue that Finnish consumers legitimize their consumer and spending practices, and constitute themselves as moral agents through three culturally dominant and historically constructed consumer ethoses: agrarianism, economism and green consumerism. The material of the study consists of 53 consumer life stories collected between September 2006 and May 2007 using a writing competition. Through our material, we are able to illustrate how consumers negotiate, produce, transform and contest these three ethoses. We interpret life stories as socially constructed stories. Thus, our aim is to analyse the culturally shared and historically transformed meanings, rather than to reveal the motives or intentions of the individual consumer.     

Household Debt Quintiles: Explaining Changes 1983–1989

Households' changes in consumer debt from 1983–89 were examined using the panel dataset of the Survey of Consumer Finances. Logit models of the odds of an increase and a decrease in debt quintile revealed four factors hypothesized by Bryant (1990) to be symmetrically related—household size, respondents marital status, inflationary expectations, and time preferences. Asymmetrical effects of other variables, including life cycle consumption needs, present resources, expected future resources, and preferences were found for either the odds of an increase or decrease in consumer debt, but not both. Households' access to credit markets and changes in economic status between 1983 and 1989 also significantly affected the odds of change in consumer debt status, albeit not consistently across models. Household level change in consumer debt and the factors that affect it are more complex than hypothesized.     

Attitudes Toward Consumer and Business Ethics Among Canadian and New Zealand Business Students: An Assessment of 28 Scenarios

Recent initiatives in business curricula have included emphases on global business and ethics. This paper combines these issues by comparing the ethical predisposition of business students in New Zealand with their Canadian counterparts. A sample of 360 students indicated that students in both countries generally hold high expectations for the behaviour of both business and consumers. Of the 28 scenarios evaluated, five exhibited significant differences between the two groups. In four cases, students from New Zealand expressed less tolerance for the questionable business practices, and in the other one the situation was reversed. Despite the relative congruence of attitudes exhibited by the students of the two countries, the fact that differences do exist is testimony to the increased risk inherent to international business.     

Consumer Boycotts in the United States, 1970–1980: Contemporary Events in Historical Perspective

Despite the theoretical and practical interest in consumer boycotts, little in the way of an empirical literature has accumulated on this form of marketplace action. The present study surveyed news sources and participants in an effort to understand consumer boycotts which occurred in the United States in the 1970–1980 period. A total of 90 boycotts was identified and described. The findings indicate that boycotts have involved an unusually wide variety of protest groups, target organizations, and social concerns in cities and states in every region of the United States. They also appear to be on the increase. Some factors which may influence the success of boycotts are identified and discussed. Also discussed are ways in which consumer boycotts in the United States have changed and ways in which they have remained the same since the turn of the century. Of special interest here is the growing use of “surrogate boycotts” to deal with issues with origins outside of the marketplace.     

Bibliometric analysis of the Journal of Consumer Studies and Home Economics, 1977–1983

Two questions formed the structure for examining the formal communication among researchers using the Journal of Consumer Studies and Home Economics (JCSHE) The first question pertained to the interrelationship between the literature published and cited in JCSHE. The second asked what impact the literature published in JCSHE had on authors publishing in other journals. By performing Bradford analysis using the 1,160 journal references cited by authors of 210 articles in the first seven volumes of JCSHE, 26 core journals were identified. JCSHE was ranked second because it was cited 54 times in 37 articles by 29 authors. Through citation analysis 17 citing articles published in 12 journals other than JCSHE were found. Seven of these 17 citing articles were published in other home economics journals.     

Evolutionary Changes in the Marketing of Mental Health Products to Government,Business and Industry

The U.S. mental health industry is growing, with government, business and industrial organizations playing an increasingly important role. Organizations have accepted the responsibility of employee stress management and incorporated it into existing employee wellness programs. Since stress is an artifact of mental health, it may serve as a link through which organizations eventually assume a central role in employee mental health management. With this will come major changes in the U.S. mental health market. Providers of mental health products could benefit strategically by evaluating these evolutionary changes.