我国饭店业可持续发展探讨

本文从经济、社会、资源、环境、制度建设五个方面构建了我国饭店业可持续发展的考察要素框架;在研究饭店绿色营销与饭店业可持续发展的关系的基础上,提出了饭店实施绿色营销管理是实现饭店业可持续发展的理想选择,并探讨了饭店绿色营销的任务和对策,着重分析了饭店绿色营销的综合成本与综合效益;在研究饭店绿色标志的基础上,提出我国饭店业可持续发展的重点在于建立和实施饭店绿色等级标准。     

我国饭店人才链的失位与调整研究

伴随我国经济持续稳定的高速增长,饭店业迅速崛起,但在产业不断发展的同时,人才不足问题也显得日益严重,并越来越成为制约我国饭店业发展的关键因素.本文力图从人才链的失位与调整角度,研究人才缺失的原因,并探求改变现有饭店人才状况的调整策略.     

对我国饭店业竞争现状的深层思考

本文对我国饭店业的竞争现状做了较全面详细的分析,澄清了已往一些较为简单的表面认识。文章指出,“过度竞争”和“竞争不足”是现阶段我国饭店业竞争现状的主要表现,并对这一竞争现状的成因进行了系统的分析。经过分析发现,我国经济转轨时期经济运行的特点及我国旅游业、饭店业发展内在规律、本质特征在不同阶段的没表现是“过度竞争”和竞争不足”产生的根源。最后指出了这种竞争现状存在的必然性。     

非典对提升饭店业经营管理的启示

本文试图从“非典”后人们消费观念、生活方式、行为规范等方面发生的变化入手 ,分析饭店业经营管理的新思想 ,探索饭店业健康发展的新途径 ,以期对饭店业走向成熟有所裨益。一、“非典”改变人们生活的几大趋势及提升饭店业经营管理的启示“非典”足以使人们感到了疾病的恐怖和生命的可贵 ,同时使国人更多地关注自身的健康 ,认识到讲究良好的生活方式的重要性。“非典”很快就会过去 ,但它却改变了不少人的消费观念、行为规范 ,而这些改变 ,必然引起饭店业经营管理的变革。(一)良好卫生习惯的形成 ,促进饭店业公共卫生管理的提升“非典”的…     

我国饭店业地区运行效率评价与提升途径

饭店业与地区社会经济状况和自然环境有着密切的关系,因此立足于区域实际情况对饭店运行效率做出评价具有重要意义.文章从饭店自身投入与建设水平、旅游地吸引力和目的地接待和服务能力以及水平3个方面分析了饭店业与地区发展耦合机制,并相应地运用数据包络方法(data envelopment analysis,DEA)和超效率DEA对我国31个省区2012年饭店业运行效率进行了评价,超效率DEA解决了最优评价单元排序问题.结果表明,当前饭店自身投入主要影响饭店技术效率,而旅游地吸引力和目的地接待和服务能力则会影响饭店运营的规模效率和综合效率.对很多省区来说,协调饭店业与其他行业部门之间的发展关系比饭店自身管理和投入更为普遍和重要.在投入方面,人员投入是影响饭店业运营效率进一步提高的主要因素.另外,有些省份面临饭店业规模报酬递减问题,需要慎重考虑地区的饭店业建设规模.     

专用性人力资本投资与饭店业基层员工低薪酬现象成因解释

我国饭店业正逐步演变为典型的低薪酬行业,主要表现为固定工资合约逐渐成为主导性薪酬契约,且固定工资基数水平不断下降。文章运用专用性人力资本理论,解释了在隐性知识管理机制缺失的条件下,饭店业主为什么会放弃对专用性人力资本投资收益的追求而选择固定工资合约,并进一步分析了固定工资合约的实际支付水平为什么会逐步下降,直至最终形成接近法定最低工资标准的全行业统一价格。     

我国旅游饭店业向成熟转化时期的竞争特征和战略对策

我国旅游饭店业正逐步向产业成熟阶段转化,基本竞争环境发生了根本性的变化。本文运用SCP分析框架,对我国旅游饭店业产业转化时期的市场结构、企业行为和经济绩效进行了全面分析,对发展趋势进行了预测,并就产业转化时期的企业战略调整提出了政策及措施建议。     

转轨时期制约我国饭店业绩效的深层原因透视——基于产权结构和市场结构的双重视角

我国饭店业整体绩效水平较差,本文从产权结构和市场结构的双重视角对我国饭店业进行了深入分析,提出我国饭店业是国有饭店主导的竞争性行业,国有饭店主导和竞争性行业的不相容性必然造成我国饭店业整体绩效水平差,因此改善我国饭店业状况的首要问题是产权改革,实施国有化饭店退出,而不是规模化、集团化经营问题.     

出境旅游带动饭店业跨国经营的几个隐含假设

目前,从出境旅游者的规模来看,我国已经排名世界第4位。一些学者认为,中国庞大的出境旅游规模已经为中国饭店企业的跨国经营奠定了良好的基础,在现有的出境旅游发展水平上,饭店企业的跨国经营开展已是指日可待。     

关于中国城市饭店产业评价的思考

中国饭店业的发展加深着人们对饭店业的认识。单体饭店在走向成熟的同时,也需要整个饭店行业的成熟。文章提出衡量一个区域或城市饭店业是否成熟,有这样几个标准：拥有一批好的饭店群体,城市(地区)饭店的结构合理,有自身特色,有标志性的饭店,与城市特点相协调,有健全的行业法规,成熟的投资动机,成熟的职业经理人队伍,有成熟的市场和成熟的消费者,有成熟的饭店衍生业以及成熟的行业自律组织。     

Managing Quality in Hotel Excelsior

Abstract

There is no doubt that quality in the hotel industry is an important issue. Delivering quality in hospitality operations involves reliably providing accommodation, food, service and entertainment within an environment that meets the expectations of customers, simultaneously creating opportunities for adding value that will exceed expectations and result in delight and repeat purchases or recommendations. Managing quality in hospitality operations is difficult, complicated by the complex blend of production and service elements that need to be managed over the short cycle of operations. Hotel Excelsior initiated a benchmarking exercise in 5-star hotels and recognizing the contribution that quality might play in achieving company objectives in marketing and profitability, decided to gain ISO 9002 registration in July of 1999. ISO 9002 does not guarantee improvements in quality, but the management of Hotel Excelsior believes that the systems and controls have this effect. Hotel Excelsior has taken on that challenge. The paper analyzes how they established HRN EN ISO 9002 (Croatian Norm European Norm ISO 9002) and the advantages of an orientation towards quality.     

The Importance of Hotel Attributes in Contributing to Travelers' Satisfaction in the Hong Kong Hotel Industry

Abstract

This study surveyed 402 international travelers to explore their satisfaction levels towards service and facility quality in three Hong Kong hotel market segments, High-Tariff A, High-Tariff B and Medium Tariff. Six perception dimensions were extracted from 33 hotel attributes by a factor analysis. All six dimensions had a significant impact on the overall satisfaction of travelers with service quality and facilities in the three Hong Kong hotel market segments. Quality of Staff Performance was the most influential factor followed by Quality of Room Facilities, Value for Money, Variety and Efficient Services, Business Related Services, and Safety and Security respectively. It was found that travelers had the lowest satisfaction level towards the Medium-Tariff hotel segment. By identifying the most influential hotel dimension in influencing travelers' satisfaction levels, hoteliers will be in an advantageous position to formulate tactics to meet the changing needs and expectations of travelers. Implementing human resources training that emphasizes the fact that service quality is part of each employee's job should have a significant impact on guest re-purchase intention. The importance of value segmentation cannot be overlooked by hoteliers. Travelers will continue to expect hotels to provide more value-for-money services and facilities and they are expected to shift their purchasing decision to an economic value basis.     

我国星级酒店业知识资本微观机理研究

知识资本是知识经济时代经济增长舞台上的首要角色.我国星级酒店业只有加强知识资本管理,才能提高核心竞争优势,以应对国内外日益紧逼的严峻挑战局面.知识资本结构解析是知识资本管理的首要前提,结构解析过程必须密切结合所依附的行业运作特性,而验证性因子分析可以对建立起的指标体系提供有效性检验.     

基于SCP范式的浙江省饭店产业组织优化研究

浙江省饭店业在持续发展的进程中正迎来新一轮的投资建设高潮,市场也将面临日趋激烈的竞争和新的挑战.本文运用产业组织理论的SCP分析范式,透过浙江省饭店业的发展现状,分析与揭示目前饭店产业组织内部市场结构、市场行为与市场绩效等生产要素之间的相互关系及存在问题,在此基础上提出提高产业绩效、促进产业结构合理化.市场资源配置优化的政策建议.     

Hotel Labor Productivity Assessment

SUMMARY

The purpose of this study is to propose Data Envelopment Analysis (DEA) as an effective tool to measure labor productivity of hotels. Using the data collected from the hotels in the State of California, the study applies DEA to calculate the labor productivity score of each sampled hotel. The internal and external determinants of labor productivity are examined. Implications of the study's results are also discussed.     

Hotel engineering facilities: A case study of maintenance performance

Many hotels are using computerised maintenance management systems (CMMS) to organize building and facility maintenance works. The data recorded by a CMMS are useful information to assessment of maintenance performance but few have paid attention to this application. The findings of a pilot case study conducted based on a 618-room hotel in Hong Kong, as reported in this paper, include how the hotel's CMMS was utilized to facilitate maintenance work organization and the analyses of the CMMS records and associated documentary information for a 12-month period. The study revealed that the maintenance workload was dominated by electrical installations, and the guestrooms demanded for far more maintenance works than the other areas. Significant correlation was found between equipment downtime and amount of maintenance work orders. A range of performance curves and indicators which is useful for assessing maintenance performance of hotel engineering facilities is also presented.     

Predicting Hotel Choice Decisions and Segmenting Hotel Consumers: A Comparative Assessment of a Recent Consumer Based Approach

Abstract

Given the intensified competition to attract today's increasingly discerning hotel guests, it is vital for hotel managers to understand the set or bundle of hotel attributes which are demanded by the potential traveler. Unfortunately, marketing research in hotels is still mainly confined to the analysis of guest-related data collected during registration or from guest comment cards. These data, however, have little merit as predictors of customer behaviour and cannot answer the “what if” questions. In recent and past research in hospitality and tourism, researchers have demonstrated the use of product attributes in predicting consumer preferences and segmenting markets (Bell and Morey 1997; Kim 1996). In undertaking this approach to behavioral study, many researchers in the field have been attracted to use conjoint attribute part-worths, (the judgmentally quantified attribute valuesderived from conjoint modeling. This study attempts to utilize the compositional self-explication model as a reference model to assess the comparative superiority of the conjoint model in predicting client preferences among travelers to Hong Kong. It also seeks to reveal subgroup preference variations by using two segmentation approaches. The overall finding indicated that the most important hotel attribute sought by all respondents is Room Rate, followed by Star Rating, Location, Brand and Room Type. In terms of market segments, the results revealed similar preference profiles among leisure, short-haul and infrequent travelers as one group and business, long-haul and frequent travelers as another.     

Hotel job burnout: The role of personality characteristics

In hospitality and tourism academia, most research focuses on the work domain as a major source of hospitality job stress, with little attention given to employee characteristics. This study examines the effect of the Big Five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience) on hotel employees’ job burnout. After controlling for two commonly known job burnout antecedents (autonomy and quantitative workload), study results indicate that personality attributes explain significant proportions of three job burnout factors. The most noteworthy finding is the predictability of the agreeableness trait in hotel employees’ job burnout. Because of the mixed results reported on the relationship between this trait and job stress in other disciplines, more vigorous future research is recommended to validate the value of this personality to the hospitality industry.     

The Evaluation of Hotel Website Functionality by Fuzzy Analytic Hierarchy Process

Although previous studies have identified different factors on hotel website functionality evaluation, the evaluation of the relative importance of these factors has not been empirically determined. This study adopted a sophisticated approach that analyzes the weights of hotel website functionality. This approach involved triangular fuzzy numbers and an analytic hierarchy process to develop a fuzzy analytic hierarchy process (AHP) model which prioritizes the relative importance of hotel website functionality criteria. First, 20 criteria for hotel website functionality evaluation were developed from a literature review and three focus group interviews. After that, a fuzzy AHP approach was used to examine the relative importance of the criteria and sub-criteria of hotel website functionality evaluation. As human judgments are often uncertain and vague, the use of fuzzy set theory, rather than exact numbers, enables us to capture decision-makers' uncertainty. Finally, the results indicated that “Reservation Information” is the most important criterion to hotel website functionality.     

Thailand's Hotel Industry

Abstract

The purpose of this paper is to provide an exploratory examination of tourism on Phuket, a tourist island in the Andaman Sea, concentrating on the level of service provided in hotels. Although still a growth industry, the basic problems of tourism are (1) quality perceptions by the tourists, and (2) managing challenges, the latter based in part on western practice and in part on religion, namely Theravada Buddhism.