小微企业电子商务采纳的理论分析

电子商务是促进小微企业发展的重要途径,而电子商务的采纳受多种因素影响,当前对电子商务采纳的分析理论都有一定不足之处,其中对电子商务采纳的社会网络关系研究欠缺。社会网络关系中的强弱联结和结构洞有助于电子商务知识的流动和社会资本的流动,决策者以及其他相关者也被纳入到社会网络中。小微企业的电子商务采纳应考虑社会网络的影响,这样才有助于小微企业电子商务的采纳。     

网络营销在国际贸易中的应用

近年来,电子商务迅猛发展,交易额已达数万亿元,电子商务已成为跨国贸易的重要平台,网络营销作为21世纪的营销新方式势不可挡,将成为全球企业竞争的锐利武器。文章从电子商务的发展,阐述了网络营销在国际贸易中的优势、它的营销方式以及存在的问题,提出了解决方法,对指导企业应用网络进行营销,发挥跨国贸易作用有一定的指导意义。     

电子商务生态圈的价值网络分析

电子商务的运作形态已经转变为合作竞争的形式,形成了电子商务生态圈,具有系统性、动态性、开放性、共赢性、区域性和增值性的特点,存在着各种利益相关者。不同商务模式的电子商务生态圈,赢利模式和利益关系各不相同,从而形成了不同的价值网络。     

移动电子商务交易安全研究

移动电子商务带来便利的同时也带来了新的安全问题,设备的多样性和移动网络环境的复杂性使得确保移动电子商务交易安全更加困难,本文通过分析现阶段移动电子商务的交易模式,提出现有移动电子商务交易过程中存在的安全问题与安全隐患,最后提出了较为可行的解决方案。     

论BtoC电子商务中的社会福利变化

本文通过对BtoC电子商务的经济学分析,揭示BtoC电子商务相对于传统零售商务具有交易成本优势,并由此引起社会福利的变化。对研究BtoC电子商务的经营对策具有借鉴意义。     

电子商务诚信交易问题分析及对策探讨

当今商业社会,激烈竞争以及网络发展带来的前所未有的交易速度已经是无可争辩的事实,电子商务诚信环境的建设尤为重要,文章简要分析了电子商务诚信的交易问题,并提出几点实施对策,仅供参考。     

Structural investigation of supply networks: A social network analysis approach

A system of interconnected buyers and suppliers is better modeled as a network than as a linear chain. In this paper we demonstrate how to use social network analysis to investigate the structural characteristics of supply networks. Our theoretical framework relates key social network analysis metrics to supply network constructs. We apply this framework to the three automotive supply networks reported in Choi and Hong (2002). Each of the supply networks is analyzed in terms of both materials flow and contractual relationships. We compare the social network analysis results with the case-based interpretations in Choi and Hong (2002) and conclude that our framework can both supplement and complement case-based analysis of supply networks.     

Towards A Synthesis of Transaction Cost Economics and a Feminist Oriented Network Analysis

A bstract This paper suggests the possibility of an interdisciplinary, tripartite merger of transaction cost economics and the concept of embeddedness, with feminist insights. It demonstrates that in isolation, a simple application of transaction cost analysis can offer an adequate explanation of economic activity. The explanatory power of this approach however, is enhanced when complemented by greater recognition of the importance of the social context in which economic activity occurs. This paper uses research from New Zealand's largest street market to examine women's work in street commerce, a sub-sector of the informal sector. Aspects of transaction cost analysis are applied to activities of women market vendors. It is proposed however, that the approach we take which considers the embeddedness of economic activity in ongoing networks of social relations, and the intertwining of economic with non-economic goals, is compatible with aspects of feminism. Novel features of the analysis include the application of transaction cost analysis to informal sector activity and a synthesis of this approach with a feminist oriented network analysis.     

电子商务信用评分方法研究

信用问题是困扰电子商务发展的主要瓶颈问题。文章对电子商务网站的信用评分机制进行了研究,指出了现有评分方法存在的问题,提出了新的电子商务信用评分模型,通过权衡考虑交易对方的信用度、交易次数和交易金额等,来计算被评用户的信用度及信用等级。     

试论面向电子商务的企业信息化网络平台建设

在对电子商务与企业信息化网络平台建设的关系进行阐述的基础上,重点就面向电子商务的企业信息化网络平台建设的框架设计、构建原则和建设要求等内容进行探讨,旨在改进企业的营销水平和管理质量,提高企业的经济效益。     

Leveraging multi-tier healthcare facility network simulations for capacity planning in a pandemic

The COVID-19 pandemic has placed severe demands on healthcare facilities across the world, and in several countries, makeshift COVID-19 centres have been operationalised to handle patient overflow. In developing countries such as India, the public healthcare system (PHS) is organised as a hierarchical network with patient flows from lower-tier primary health centres (PHC) to mid-tier community health centres (CHC) and downstream to district hospitals (DH). In this study, we demonstrate how a network-based modelling and simulation approach utilising generic modelling principles can (a) quantify the extent to which the existing facilities in the PHS can effectively cope with the forecasted COVID-19 caseload; and (b) inform decisions on capacity at makeshift COVID-19 Care Centres (CCC) to handle patient overflows. We apply the approach to an empirical study of a local PHS comprising ten PHCs, three CHCs, one DH and one makeshift CCC. Our work demonstrates how the generic modelling approach finds extensive use in the development of simulations of multi-tier facility networks that may contain multiple instances of generic simulation models of facilities at each network tier. Further, our work demonstrates how multi-tier healthcare facility network simulations can be leveraged for capacity planning in health crises.     

基于AHP-RBF神经网络的移动电子商务交易的信任评价

终端用户对移动电子商务安全的信任程度已成为进一步发展移动电子商务的主要阻力,尤其阻碍了移动支付业务的发展。基于层次分析法和神经网络理论,将AHP与训练后的RBF神经网络相结合完成对电子商务交易的信任评价,较好地解决了移动电子商务交易支付的信任问题。     

未来房地产网络营销在线交易模式

当前,我国电子商务技术得到了迅猛发展,房地产网络营销是必然的趋势,部分房企试水房产电商并建立独立的区域性体系,却收效甚微,弊端与瓶颈凸显。通过对我国房地产网络营销宏观和微观上现存问题的分析,提出未来房产的“整体－区域”在线交易模式的要点以及构建。首先,在政府引导下,房地产企业和第三方机构以购房者为中心,构建出四位一体的全国整体性营销信息平台体系;其次,在此基础上建立由企业、购房者、第三方机构组成的区域性在线交易三角关系;最后,诱导更多的企业进入,进而构建出有效的房产在线交易模式。     

An empirical study of the Mexican banking system’s network and its implications for systemic risk

With the aim to measure and monitor systemic risk, we present some topological metrics for the interbank exposures and the payments system networks. The evolution of such networks is analyzed, we draw important conclusions from the systemic risk's perspective and propose a measure of interconnectedness. Additionally, we suggest non-topological measures to describe individual behavior of banks in both networks. The main findings of this paper are: the structures of the payments and exposures networks are different (in terms of connectivity); the topology of the exposures network changed after the collapse of Lehman Brothers, whereas the structure of the payments network does not; the proposed measure of interconnectedness can be used to determine the importance of a bank in terms of connectivity. Finally, we found that interconnectedness of a bank is not necessarily related with its assets size but it is linked to the contagion it might cause.     

Identifying influential user communities on the social network

Nowadays social network services have been popularly used in electronic commerce systems. Users on the social network can develop different relationships based on their common interests and activities. In order to promote the business, it is interesting to explore hidden relationships among users developed on the social network. Such knowledge can be used to locate target users for different advertisements and to provide effective product recommendations. In this paper, we define and study a novel community detection problem that is to discover the hidden community structure in large social networks based on their common interests. We observe that the users typically pay more attention to those users who share similar interests, which enable a way to partition the users into different communities according to their common interests. We propose two algorithms to detect influential communities using common interests in large social networks efficiently and effectively. We conduct our experimental evaluation using a data set from Epinions, which demonstrates that our method achieves 4–11.8% accuracy improvement over the state-of-the-art method.     

Developing the e-commerce sector for the fishery industry: What business are we really in?

In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost-intensive activities are likely to be internalized within marketing firms selling fish.     

我国电子商务物流市场供给与需求分析

电子商务已经成为我国经济发展热点之一,而电子商务物流作为电子商务发展支撑基础,也逐步受到各方关注。文中从电子商务物流系统设施投入、民营快递业发展等方面分析了国内电子商务物流市场供给情况;从网络交易B2 B市场和网络零售市场的角度分析了电子商务物流需求情况;分析发现电子商务物流市场需求旺盛,但是有效供给不足,存在极大发展空间,电子商务企业、物流企业等各方投入趋势明显。     

基于电子商务的第三方物流研究

物流作为"四流"中最为特殊和必不可少的一种,其过程的逐步完善还需要经历一个较长的时期。在开展电子商务活动时,很多企业原有的物流能力在通过网络交易而飞速增加的订单面前往往显得无能为力,利用第三方物流已经逐渐成为企业缩减资产、节省物流费用的必然选择。