节日促销权“谋”为先

一般来讲，节假日的销售业绩是平常的2—3倍以上。有的甚至可以达到数十倍的增长。所以，供应商和卖场特别重视节假日促销。从对节假日促销操作的掌控度来讲，KA卖场比供应商占据更大的主动权，因为，一家卖场有很多的供应商，它可以很容易地选择自己需要的资源。而许多的供应商只能共同拼抢一家卖场的促销权，比如堆头、好的陈列位置等。     

节日促销 重在终端管理

要在竞争日趋激烈的节日促销市场赢得先机．需要使用即时的数据。企业只有真正掌握终端销量信息．才能掌握“正确的事实”．并对快速变化的促销市场做出正确响应。     

商场节日促销的几点思考

商场的迅速发展在给人们的生活带来方便之时,商场彼此之间的竞争也日益激烈,商场为了扩大销售额,吸引更多的消费者前来购物,纷纷使出浑身解数,采取各种促销手段.本文针对各商场在节日中,从促销理念,促销方式手段、促销人员的促销技巧等方面所存在的问题进行分析思考,提出了相应的几点对策,使商场在节日促销中尽可能达到预期的目的.     

磨枪上膛，节日促销谋略六“要”

节日促销，战略思想第一，注意文化和对手，着眼长线客户，时刻彰显品牌亲和力。[编者按]     

青岛百货商场年底“下重本”促销聚拢人气

<正>如今,年底圣诞、元旦"双庆"已经成了商家们促销揽客的一大契机。今年的圣诞节正日并非周末,元旦调休也略微有些让人失望,但这丝毫没有影响商家们的促销热情。从12月初开始,各大商场百货以"庆双旦"为主题的促销就已经提前开始"交战",陆续推出一系列以圣诞、元旦为主题的促销活动。记者走访了解到,眼下,很多百货商场开始改变"折扣至上"的单一模式,加入多种新颖的促销形式。在这次年底"大促"中,促销形式五花八门,商场用于抽奖的礼品也非常丰富,为     

关于百货零售业节日促销策略的思考

本文以天津友谊百货为例,分析了节日促销在百货零售业的主打营销策略中发挥的作用,在此基础上探讨了节日促销的主要形式以及应注意的问题.     

网络节日促销对消费的影响分析——以“双十一”为例

现今网络平台购物已成为人们主流购物方式之一,网络电商为提高销售利润,打响了网络节日促销战役,各种节日促销纷至沓来,在很大程度上刺激了网民的消费。现以最为人们熟知的双十一为例,分别从消费者、商家、社会经济三个方面,阐述网络节日促销对消费的影响,并提出一些政策建议。     

超市节日促销应关注的几个问题

我国的节假日已占到了全年的三分之一,节日已成为我国消费者主要的消费时间。超市节日促销是吸引消费者注意力和迅速提升销售量而使用的最有效的手段之一,本文就超市节日促销应关注的几个问题进行了探讨。     

“老字号”无须“羞羞答答”

日前，笔者漫步街头，发现了一个颇为有趣的现象：在闹市，登堂入室的洋品牌，紫袍金冠，身价不菲，真个是相貌堂堂，气宇盖世，不由让人瞧得眼热。     

商战中的“退与进”

一件商品本来值一元钱。却定价0．99元。这样,给购买者的印象是：这件东西还不到一元钱呢,而且还会有这种感觉：0.99元是经过卖主精心计算的,一定货真价实。一元钱嘛,可能是大略估算的,说不定赚我不少钱呢。因此,价格的尾数不同,给消费者带来的影响也是不同的。     

NONPARAMETRIC KERNEL-BASED SEQUENTIAL INVESTMENT STRATEGIES

The purpose of this paper is to introduce sequential investment strategies that guarantee an optimal rate of growth of the capital, under minimal assumptions on the behavior of the market. The new strategies are analyzed both theoretically and empirically. The theoretical results show that the asymptotic rate of growth matches the optimal one that one could achieve with a full knowledge of the statistical properties of the underlying process generating the market, under the only assumption that the market is stationary and ergodic. The empirical results show that the performance of the proposed investment strategies measured on past nyse and currency exchange data is solid, and sometimes even spectacular.     

RISK-MINIMIZING HEDGING STRATEGIES UNDER RESTRICTED INFORMATION

We construct risk-minimizing hedging strategies in the case where there are restrictions on the available information. the underlying price process is a d -dimensional F-martingale, and strategies φ= (ϑ, η) are constrained to have η G-predictable and η G'-adapted for filtrations η G C G'C F. We show that there exists a unique (ηG, G')-risk-minimizing strategy for every contingent claim H ε E ² (_T, P ) and provide an explicit expression in terms of η G-predictable dual projections. Previous results of Föllmer and Sondermann (1986) and Di Masi, Platen, and Runggaldier (1993) are recovered as special cases. Examples include a Black-Scholes model with delayed information and a jump process model with discrete observations.     

OPTIMAL INVESTMENT STRATEGIES FOR CONTROLLING DRAWDOWNS

We analyze the optimal risky investment policy for an investor who, at each point in time, wants to lose no more than a fixed percentage of the maximum value his wealth has achieved up to that time. In particular, if M _t is the maximum level of wealth W attained on or before time t , then the constraint imposed on his portfolio choice is that W_tα M _t, where α is an exogenous number betweenα O and 1. We show that, for constant relative risk aversion utility functions, the optimal policy involves an investment in risky assets at time t in proportion to the "surplus" W _t - α M _t. the optimal policy may appear similar to the constant-proportion portfolio insurance policy analyzed in Black and Perold (1987) and Grossman and Vila (1989). However, in those papers, the investor keeps his wealth above a nonstochastic floor F instead of a stochastic floor α M _t. the stochastic character of the floor studied here has interesting effects on the investment policy in states of nature when wealth is at an all-time high; i.e., when Wt = M _t. It can be shown that at W _t= M _t, α M _t is expected to grow at a faster rate than W _t, and therefore the investment in the risky asset can be expected to fall. We also show that the investment in the risky asset can be expected to rise when W _t is close to α M _t. We conjecture that in an equilibrium model the stochastic character of the floor creates "resistance" levels as the market approaches an all-time high (because of the reluctance of investors to take more risk when W _t= M _t).     

谨慎设计与开放--"加入WTO后过渡期"中国金融服务业制度调整战略

“加入WTO后过渡期”的服务业开放有两层含义:一是指中国加入WTO过渡期2／3已完成。在主要领域所做的开放承诺基本履行的阶段;二是指在过渡期全部结束,即2006年12月以后的对外开放阶段。本文旨在说明,加入WTO后过渡期出现的不可逆转的快速开放趋势,如果长期缺少国     

加快文化贸易发展推动中国文化出口

近年来，全球文化贸易快速发展，日益受到各国政府的重视和大力支持。中国如能有效把握机遇，尽快解决主要制约问题，文化出口将取得跨越式发展。