Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms

Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company performance, for small firms. A specific feature of our research is that we use an objective measure for product innovation in contrast to the self-reported measures commonly used in research on innovation. To test our model data from 152 rose growers were used. This study's results show that the owner's innovativeness permeates all variables in the model and has a positive influence on market orientation, innovation, and performance. An interesting research result is also that customer market intelligence influences product innovation positively or negatively, depending on whether the innovativeness of the owner in the new product domain is weak or strong.     

Improving New Product Quality: An Empirical Study of Product Development Teams in Taiwan

ABSTRACT

The role of team and organizational factors affecting new product quality and their interactions as moderating the effects are examined. Results from a domestic study suggest that new product quality is positively affected by information capability in the team and quality orientation in the firm; in contrast, it is negatively related to the innovativeness of the new product as seen by the firm and speed-to-market pressure in the team. However, teams' information capabilities alleviate the negative effect of innovativeness on quality. Quality orientation lessens the relationship between information capability and new product quality. Functional diversity and tenure diversity do not affect new product quality. In addition, managerial implications and directions for future research are proposed.     

顾客参与新产品开发的绩效影响:产品创新类型的调节效应

顾客参与企业新产品开发对新产品开发绩效有着重要影响,在处于转型经济背景下的中国进行相关研究更有着极为重要的战略意义。文章以B-B市场中的制造企业为研究对象,构建了以产品创新类型为调节变量的顾客参与对新产品开发绩效差异化影响的调节效应模型。研究表明,顾客参与对新产品开发时间绩效与创新绩效的积极影响会受到产品创新类型的调节作用;但产品创新类型对顾客参与和财务绩效关系的调节影响不显著。     

Product Innovativeness,Trade Show Strategy and Trade Show Performance

Abstract

This study examines the effects of product innovativeness and trade show strategy on trade show performance. Based on a sample from the information technology industry in Taiwan, the results show that companies marketing innovative products focus on the trust and relationship building toward visitors and trade show organizers. In addition, information communication and relationship building strategies toward visitors affect perceived trade show performance. Finally, product innovativeness has a direct effect on perceived trade show performance in addition to the effect through trade show strategies.     

氟化工新产品的市场前景及发展建议

本文重点论述了氟化工新品的市场状况及在工业上的应用，针对氟化工行业发展现状，提出应采取的主要措施。     

Market-Oriented New Product Design of Functional Orange Juice Beverages: A Qualitative Approach

Abstract

The functional beverages category is considered one of the most significant drivers of new product development (NPD) in recent years. Fifteen in-depth interviews and three focus groups were held between February and March 2003 to identify the most important attributes influencing consumers' purchase decisions for orange juice, and to explore consumers' attitudes towards existing and new functional orange juice beverages. The results suggested that functional food and beverage manufacturers should place a greater emphasis on the base product when evaluating new product concepts. This study highlighted the key role of qualitative research in facilitating the integration of consumers with the concept stage of the NPD process.     

新经济对中国经济的启示与中国新经济策略

新经济给美国经济带来了持续强劲的发展,分析新经济发展的原因,借鉴新经济发展的经验,加速我国经济的发展,是新世纪中国经济发展的重中之重。为此,提出了六点加速经济发展的新经济策略。     

Barriers Inhibiting Export Performance of Small and Medium-Sized Manufacturing Firms

Abstract

This study uses a step-wise discriminant analysis to address two related questions. First, to identify those inhibiting factors perceived to be both important and difficult to counter when a firm is initiating an export program. Second, to address the criticism that the current export research has failed to differentiate between degree of importance and the level of difficulty that firm may encounter when entering foreign markets. Two-hundred and forty-two small and medium-sized Wisconsin manufacturing firms were surveyed. The findings identified three barriers perceived to be both important and difficult to overcome. However, they did not support the criticism that we must differentiate between the degree of importance and the level of difficulty.     

The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx

In this article we present an in-depth case study to better understand the underlying market orientation concept in relation to bringing new technologies to the marketplace. We use the case history of the anti-arthritis drug Vioxx, developed and marketed by the company Merck & Co. Inc that allegedly killed thousands of customers. The case shows how market orientation can take shape and how the key components may form an explosive cocktail prone to problematic behaviour rather than a synergistic set of orientations that creates value for customers. From the data covering 20 years, it is clear that a consumer orientation and competitor orientation, for example, are difficult to internalise and balance by employees. A competitive orientation seems to lead to tunnel vision regarding profit and market share outcomes. Implications for the fundamental market orientation concept, innovation management, together with management challenges are discussed.     

基于可持续发展的绿牌产品竞争策略

可持续发展观念使 2 1世纪的经济步入绿色经济时代 ,世界各国将可持续发展纳入一个共同研究的命题 ,发展绿色经济成为世界经济发展的一个必然趋势 ,是企业实现可持续发展的唯一途径。绿色经济时代的市场竞争与以往市场竞争不同 ,传统的名牌产品竞争策略将要被以质量为核心的绿牌产品竞争策略所替代 ,创造绿牌产品 ,确保企业在可持续发展环境下的竞争主导地位     

对蜂产品企业构建科学营销系统的研究

蜂产品营销从整体上说 ,隶属于保健品营销 ,但又有着自身的特点。因此 ,蜂产品的营销既要关注保健品营销 ,又要设计符合蜂产品行业特征和市场要求的营销系统。然而 ,目前蜂产品企业的营销在整体上还是初级和不完善的阶段 ,蜂产品企业要走出低效益的发展怪圈 ,就必须对营销系统进行再设计和重新整合企业的资源 ,由此促进蜂产企业构建科学系统的营销模式。     

产品市场竞争对经理层激励效果的影响研究

通过对我国转轨经济条件下的产品市场竞争对经理层激励效果的影响进行研究,并结合我国上市公司终极控制人的特征,对国有控股和民营控股公司中这种影响关系的差异进行系统比较。实证研究发现,只有当产品市场竞争程度超过一定水平后,产品市场竞争才会对经理层激励效果存在显著的正面影响,并且这种影响在民营控股企业中比在国有控股企业中更强烈。     

关系范式下新产品开发模式的变革

市场的成熟和技术的进步推动着营销从交易范式转变为关系范式。在关系范式下新产品开发在企业经营中的地位有了很大的提升,新产品开发模式本身也发生了根本性的变化。本文以关系营销的核心特征为理论依据,通过对交易范式和关系范式下新产品开发模式的比较研究,凸现关系范式下新产品开发模式的特点———“3I”,旨在为中国企业转变新产品开发模式,提升企业竞争力提供有益参考。     

化工新材料、新工艺与可持续发展

本文以某些化工新材料、新工艺为例,论述化工新材料、新工艺与可持续发展战略的关系,希望能引起更多的关注。     

区域红色旅游产品体系构建与开发——以临沂市为例

红色旅游产品有自身的特点,其开发应遵循一定的原则。临沂市红色旅游资源丰富多样,特色鲜明,可设计开发由革命遗址与遗迹类、红色纪念馆、博物馆与烈士陵园类、红色节庆类、红色文化类等构成的红色旅游产品体系,并加强与“绿色”等类旅游产品的组合开发。     

Effects of Organizational Learning and Information-Processing Behaviors on New Product Success

Individual learning constructs were formulated in an organizational learning context and empirically tested for relationships with new product success. Two constructs, information recording-retrieving and information reviewing, were found to be positively related to new product success. The relevance of these constructs to organizational learning theory are discussed, along with the implication that managers should carefully record and review past information to improve future new product success rates.     

农产品物流研究的理论、方法与进展

本文认为,我国农产品物流研究多是对现象的描述性分析或简单的经济分析,存在一些不足:第一,宏观层次的理论研究缺乏足够的广度和深度。第二,微观层次的实证分析不足,缺乏严格的计量分析,以农产品具体品种作研究对象而开展的实证研究还很少。第三,没有在市场体系中对我国农产品物流问题进行系统分析,缺少对消费结构和消费趋势变化后农产品物流产业组织模式的研究,更缺少对我国农产品小规模生产经营现状下物流链上各相关利益者之间合作与协调机制的研究。第四,对农产品物流运行机理的研究较少,没有形成一套完整的研究方法,缺乏充分的理论依据,合作机制、激励机制、协调机制和信任机制等对农产品物流的重大作用尚未引起重视。第五,对农产品质量安全未引起足够重视,研究也主要集中在保障供给的数量安全方面。     

A Neural Network for Predicting Manufacturers' Perceived Cooperation with Distributors in the New Product Development Process

ABSTRACT

This research has two objectives. The first is to develop a conceptual neural network for studying manufacturer-distributor cooperation in the new product development (NPD) process and to compare the neural network directly with the traditional multiple regression. The second objective is to examine the relative importance of the antecedents of manufacturer-distributor cooperation. Data from 295 U.S. manufacturing firms are used to test the neural models. The study demonstrates that neural network analysis is a good method predicting manufacturer-distributor cooperation in the NPD process. The results also show that the ranking of antecedents of manufacturer-distributor cooperation from most to least important is: relative dependence, shared values, communication, commitment, and trust. Implications for NPD managers are offered at the end of the paper.     

大力推进我国农产品营销渠道建设

本文认为,营销渠道完善与否直接影响到农产品流通的成本和效率。当前在国际农产品市场上,形成了以美国为代表和以日本为代表的两种比较典型的农产品营销渠道模式,其成功经验值得我国借鉴。完善我国农产品营销渠道,应着力培养农产品营销主体,进一步完善农产品批发市场,改革农产品交易方式,积极推进农产品的超市经营和连锁经营,逐步建立和完善农产品物流配套系统。     

“两型社会”建设中长株潭旅游产品开发模式研究

本文阐述了建设长株潭"两型社会"试验区的根本目的、立足点、要解决的关键问题,提出了"两型社会"建设中长株潭旅游产品开发模式,包括构建农业旅游产品模式、工业旅游产品模式、湘江水景旅游产品模式和红色旅游产品模式.文章认为,建立"两型社会"试验区的最根本目的是实现长株潭城市经济可持续发展,建设"两型社会"试验区要立足长株潭新型城市化的建设,建设"两型社会"试验区要解决的关键问题是发展农业现代化,建设"两型社会"试验区要把社会建设目标内化为企业目标.文章提出,以开发旅游产品模式为切入点建设"两型社会"要解决的关键问题是发展农业旅游,这是建设长株潭资源节约型社会的重要特色内容.