Information searching and the travel behaviours of MICE travellers: a cross‐cultural study

Despite growing academic interest in meetings, incentives, conventions and exhibitions (MICE) travel in recent years, there has been little investigation of the comparative information search behaviours of MICE travellers on the basis of their country of origin and cultural background. This paper proposes that country of residence and primary language spoken are significant factors in explaining the information searching and travel behaviours of MICE travellers. The sample population included Japanese‐, English‐ and Chinese‐speaking MICE travellers. A self‐completion questionnaire was administered to travellers undertaking MICE‐related travel in Taipei, Taiwan. Some significant differences were identified between the three respondent groups. The findings demonstrate the important role that is played by internal and external information sources among MICE travellers as a predictor of their subsequent travel to Taiwan. Copyright © 2011 John Wiley & Sons, Ltd.     

Perceived constraints to travel across the US‐Mexico border among American university students

This paper examines the primary structural barriers or constraints to travel across the US‐Mexico border to visit Mexican border towns, in particular among students at a major university near the border. Factor analyses resulted in the identification of three primary types of perceived constraints erected by the international boundary, namely, personal safety, institutional and disinterest. Pearson correlation tests found that familiarity with the border and what lies on the other side does not have a significant bearing on the barriers perceived by student travellers. Copyright © 2007 John Wiley & Sons, Ltd.     

Supporting the needs of special assistance (including PRM) passengers: An international survey of disabled air passenger rights legislation

Passengers who require special assistance at airports and on aircraft represent one of the fastest growing demographics for aviation worldwide. At some airports, annual growth in PRM (persons with reduced mobility) traffic is six times greater than the overall rate of passenger growth yet barriers to accessible air travel remain and disabled passengers continue to exhibit a lower propensity to fly than other travellers. In an attempt to aid disabled passengers’ accessibility to air travel, countries have introduced dedicated air passenger rights and consumer protection legislation which seeks to specifically address the needs of disabled travellers. These regulations typically state minimum service standards and levels of service provision that must be provided by air transport operators to enable disabled travellers to access air travel on an equal basis to other passengers. These legal interventions, however, have been developed on a country-by-country basis and this has created a lack of international regulatory alignment. This paper reports on the findings of an international survey of disabled air passenger rights legislation in 47 countries covering 20 aviation markets (the single market in the European Union and 19 other States). It identifies the differences in regulatory frameworks, highlights their implications for consumers and ultimately concludes by recommending the formation of more harmonised global policy making to better support the needs of special assistance passengers and facilitate their greater mobility by air.     

Chinese International Students. An Avant‐Garde of Independent Travellers?

Though most long‐haul Chinese travellers participate in group‐based tours, many young Chinese are now travelling overseas to acquire educational qualifications. These ‘study tourists’ travel independently around their place of study, often accompanied by friends and relatives whom they are hosting. Understanding the characteristics of such independent behaviours may offer insights into China's future outbound travel market. This study of 1400 Chinese studying in Australia highlights distinctions between independent student travellers and youth travellers more generally such as backpackers. The findings challenge established typologies of independent youth travellers and raise prospective implications for marketers. Copyright © 2013 John Wiley & Sons, Ltd.     

A typology of solo independent women travellers

This paper aims to profile solo independent women travellers in Tropical North Queensland, describe their key motivations for travel and behaviours, and locate this group on a typology of solo independent travellers in Australia. Previous research has painted solo independent women at one end of a travel spectrum as fearful and risk‐adverse and at another end, as risk‐takers who have few concerns about safety within the destination. This analysis is based on visitor surveys completed over 21 months at Cairns Airport (n = 2,618). The results indicated that solo independent women travellers (n = 228) felt safe in the destination and participated in a wide variety of activities including those with some degree of risk. Copyright © 2009 John Wiley & Sons, Ltd.     

Towards an understanding of older adult educational tourism through the development of a three-phase integrated framework

As a direct consequence of global ageing patterns, older travellers have become a significant proportion of annual total holiday spending. In addition, this has also brought with it a shift in the types of travel experiences that older travellers are now choosing. Educational and cultural touristic experiences are now becoming popular options for many older individuals, as they provide greater opportunities for meaningful engagement as well as tapping into their renewed interest for history and nostalgia. At the same time, older travellers are placing a greater value on lifelong learning that may help to enrich their life. This paper provides a comprehensive review of the educational travel experiences of older adults through the development of an integrated framework that links the three stages of educational travel: pre-travel, participation, and post-travel. It is envisaged that this framework will contribute to the development of a conceptual model for successful ageing that acknowledges the significant impact that educational travel experiences will have on the well-being of older tourists.     

Accessibility and attitudinal barriers encountered by Chinese travellers with physical disabilities

The China travel industry is growing rapidly and is expected to grow even more in the next 15 years. Another segment of the population that is increasing is individuals with physical disabilities. China has enacted several laws to enhance the quality of life for individuals with disabilities and to make travel more accessible. Although individuals with physical disabilities travel less than those without disabilities, the potential market is expanding. If travellers with physical disabilities encounter few barriers during their travels, they may travel even more in the future. This study examined four tourism industry sectors in China in terms of the accessibility and attitudinal barriers that participants with physical disabilities encountered. The four sectors were transportation, accommodations, eating–drinking establishments and attractions. Furthermore, comparisons were conducted on the participants' functioning level, income and types of mobility assistive devices they used. Results suggested that participants' functioning level was an appropriate indicator of the amount of barriers they encountered while travelling. Conversely, the amount of barriers encountered by the participants was not predicated by their income or the type of devices they used. Copyright © 2007 John Wiley & Sons, Ltd.     

Perceived travel risks: the traveller perspective and manageability

Although a large number of studies both in and out of the tourism literature have examined perceived risk, the risk categories utilized are often too broad and are not generated from the perspective of current and potential travellers. This deficiency in the travel research is addressed in this study by asking more than 2,000 respondents to identify their concerns when travelling. All respondent concerns were content analyzed to derive ten travel‐specific risks and the relationship of the identified risks with demographic characteristics of the respondents was examined. The identification of these potential and actual traveller‐driven travel‐risks allows tourism officials to better understand how to respond to alleviate traveller concerns and encourage travel. Copyright © 2008 John Wiley & Sons, Ltd.     

Travel motivations of Japanese senior travellers to Thailand

This study applies the conceptual framework of push and pull motivations to investigate travel motivations of Japanese senior travellers to Thailand. Using factor analysis, three push and four pull factor dimensions are identified. The three push factors are labelled ‘novelty and knowledge‐seeking’, ‘rest and relaxation’ and ‘ego‐enhancement’, while the four pull factors are ‘cultural and historical attractions’, ‘travel arrangements and facilities’, ‘shopping and leisure activities’ and ‘safety and cleanliness’. Among them, ‘novelty and knowledge‐seeking’ and ‘cultural and historical attractions’ are regarded as the most important push and pull factors respectively. The results of multiple regression analysis indicate that psychological well‐being (i.e. positive affect) and education are the two factors influencing travel motivations of Japanese senior travellers to Thailand. Copyright © 2007 John Wiley & Sons, Ltd.     

Segmenting travellers based on day-to-day variability in work-related travel behaviour

Travel needs for commute and business trips are complex and choices are not made based on the characteristics of individual trips, but instead based on the needs over weeks and months. For example, the cost per trip of commuting by bus varies depending upon the frequency of travel, and the cost of a monthly subway pass depends upon the number of zones visited during that period. Intrapersonal variability, namely the variation in an individual's travel behaviour from day to day, therefore shapes our transport choices and should influence service provision. Changes in working patterns such as increases in part time working, self-employment and tele-commuting challenge the traditionally held assumptions that work activities are fixed in time and space, thus making intrapersonal variability increasingly relevant. This research uses a data-driven approach to segment workers based on their work-related travel behaviour, including frequency of travel and both spatial and time of day intrapersonal variability. The analysis uses survey and seven day travel diary data for over 110,000 people collected over a 19 year period in England. Four groups of workers were identified: infrequent, spatially variable, temporally variable and regular travellers. These groups do not align closely with self-reported working arrangements such as self-employment or part time working. The group of regular travellers has decreased in size between 1998 and 2016 but remains the largest group, containing just under 60% of workers in 2016. Both the infrequent and spatially variable groups have grown over the same period. For a small but growing group of workers, a seven day diary is insufficient to understand their work-related transport needs as little or no work travel is recorded. These findings have implications for the design of public transport ticketing, the design of mobility as a service packages and the appraisal of congestion charging schemes.     

Non‐participation of Domestic Tourism: Analyzing the Influence of Discouraging Factors

This study analyzes the factors that discourage non‐tourists' participation in domestic tourism. Data were collected in 15 cities in China and analyzed using a comparative analysis and non‐parametric ridit analysis. The findings indicate that (i) non‐tourists have low internal travel motivation and attitude and are more likely to be under 25 or above 55 years old, less educated, less healthy, with small child(ren) and lower income; (ii) non‐tourists consider less on destination environment and attraction, but focus on price and travel expenses when making a travel decision and destination choice; and (iii) economic and leisure time are their main situational travel constrains. Copyright © 2016 John Wiley & Sons, Ltd.     

The Evolution of Gay Travel Research

This paper explores literature relating to the gay travel market. It argues that the current discourse in this area has largely concentrated on the demand‐led approaches such as the motivations and demographic profiles of gay travellers and the use of gay space. However, in light of societal change as well as the increasing role of technology, there is a need to revisit the demographic, motivational and behavioural characteristics of gay travellers, particularly in the context of their use of gay space. With this in mind, this paper highlights a number of significant opportunities for future research into the gay travel market. Copyright © 2015 John Wiley & Sons, Ltd.     

Holidays with the Hun: The Male Tourist and His Murderous Itinerary

The in-flight magazine is one of many industrialised print media to which the traveller is exposed. In-flight magazines, however ‘ideologically innocent’ they may appear, can be very powerful in representing the norms and values to which travellers should supposedly adhere. This paper builds on arguments that there is a lack of research on representation in tourism and focuses in particular on how in-flight magazine advertising produces, mediates and reproduces discourses surrounding air travel. Using Critical Discourse Analysis (CDA), advertisements from a selection of Qantas and Air New Zealand in-flight magazines from 2005 were studied. The content analysis of these texts reveals that the magazine advertisements wish to speak to a certain ‘elite’ type of traveller who is mobility-rich as well as financially wealthy, with the time to pursue a raft of travel activities and the money to buy an array of expensive luxury products. Essentially, the paper argues that magazine advertisements can be a subtle (or, perhaps, not so subtle) way of ‘socially sorting’ airline travellers into those who are socially and culturally acceptable airline travellers and those who are not. The advertisements can also be seen as a means of socially sorting the airline traveller from other types of traveller and from the non-traveller. No matter which way the sorting occurs, in-flight magazine advertising appears to be a powerful medium that overwhelmingly appeals and speaks to privileged groups in society.     

Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

In the realm of women's travel, while the accommodation experiences and preferences of female business travellers have been investigated, little is known about the female leisure-traveller in this regard. This study investigates one of the growth sectors in women's travel – girlfriend getaways (GGAs), which are holidays taken by females with other females. An action research approach was employed to explore the accommodation needs of all these female travel groups in the Malaysian context. Using a five-stage approach which included in-depth interviews, a hotel stay for three groups of women on a GGA, focus groups and secondary data analysis, four themes were identified. These themes address feminine comforts, facilitating friendship, safety, and shopping and the use of discount promotions with GGA. Findings suggest that the needs of female leisure-travellers are distinct from those of women who travel on business. Recommendations for hotel management are made to enhance the GGA experience for women, notably providing spaces and activities to facilitate female bonding.     

The impact of the perception of risk on international travellers

The primary objective of this paper is twofold: (i) to investigate the impact of perceived risk on the tendency to travel internationally; and (ii) to explore if there is any difference in the perception of risky places among three clusters segmented based on the Hofstede's uncertainty avoidance index. The sample population of the study consists of 1180 international travellers visiting Hong Kong in the fall of 2003. The research findings show that the majority of travellers are more likely to change their travel plans to a destination that has elevated risk while the minority reports they are more unlikely. These findings suggest that international travellers appear to be sensitive towards the occurrence of any type of risk in their evoked destinations. Differences were also observed from one continent to another in terms of the influence of perceived risks. The final note is that travellers from different national cultures may have varying degrees of the perceived risk. Implications both for theory and practitioners are also discussed. Copyright © 2007 John Wiley & Sons, Ltd.     

Observations of fundamental changes in the demand for aviation services

This paper addresses the seemingly inexorable decline in yield in the airline industry. The external shocks to the industry of the terrorist attacks of 9/11/2001, wars in Afghanistan and the Arabian Gulf and SARS all had downward impacts on the demand for air travel. However, these effects mask a more fundamental change in the demand for aviation services. The analysis uses published sources and a survey of 264 travellers to examine the fall in yields. The traffic mix of economy, business and first class passengers is shown to have changed over a 10 year period as proportionally more travellers choose to use economy class products. This combined with a fall in yield by a third in this cabin during the same period has lead to a significant fall in industrywide yields. Behavioural shifts in business travel and leisure demand are examined. Business travellers have switched from business class products as the difference between business class and leisure fares have increased significantly and as economy class and low-cost carrier products are increasingly viewed as acceptable for business traveller needs, particularly in short-haul markets. Leisure travel has increased as low-cost carriers have introduced low fares, generating new traffic and winning market share from scheduled and charter airline competitors alike.     

The value and usage of ticket flexibility for short haul business travellers

Fully flexible business class and “full economy” airline tickets are aimed at meeting the needs of business travellers whose travel requirements may change after a ticket is purchased. The provision of these products has implications for airlines’ revenue management systems, which may lead to overbooking and denied boarding. Low-cost carriers have developed a method by which tickets can be changed only when required. This paper investigates the usage and value of ticket flexibility by business travellers as the popularity of high fare-fully flexible tickets has fallen in recent years. A survey of 284 business travellers showed that business travellers change their flight arrangements in only 32% of short haul trips. A stated preference study investigated the likelihood of respondents to change tickets in three hypothetical scenarios. The results indicate that to extend a business trip for business purposes travellers are confident that their company will bear the cost of changing a ticket valuing additional time at about £54 per hour but that the value of personal time when travelling is fairly low at £15 per hour. The study concludes that business travellers do not need to change their tickets often and that when they do, low-cost carriers offer a more cost-efficient method of providing ticket flexibility. This pay-for-usage approach to ticket flexibility undermines the traditional airlines’ pricing structures and this has contributed to the reduced, relative value of business class and full economy class tickets for short haul air travel.     

A narrative review of Asian female travellers: looking into the future through the past

Following the rise of tourism in Asia, a growing female travel market has been observed in the region. Nevertheless, limited research has considered the travel experience of Asian women. In response to the dearth of research on Asian female travellers, this study employs a narrative synthesis approach through a postcolonial feminist lens to review the extant literature on Asian female travellers, with the aim to contribute to a cultural understanding of the historical and contemporary travel practices of Asian women. Based on this review, it is evident that Asian women’s travel behaviour is influenced by cultural identities and gender stereotypes. However, existing literature has also demonstrated the agency of Asian women in resisting discriminatory gender practices in tourism, which is represented in the transformation of the identity of Asian female travellers. Accordingly, an agenda for future research is proposed and some implications for the industry are discussed. This study addresses the western-centric and androcentric criticisms in tourism field and provides an alternative reading of women’s travel behaviour from an Asian perspective. This study has contributed to the critical tourism scholarship in Asia and has built an important foundation for future research on Asian female travellers, an area that is not well investigated.     

The perceived impact of risks on travel decisions

The recent phenomena of infectious diseases, natural disasters and terrorist attacks have imposed an unprecedented threat to the global tourism industry. This paper reports on a study that investigated the perceived probability of occurrence, magnitude of threat and efficacy of official media on major types of risks from 1304 international travellers. The study also examined the perceived usefulness of a set of measures that aims to strengthen the confidence of travellers. This paper should provide tourism practitioners and policy‐makers an updated view from the perspective of travellers, which in turn, can assist the formulation of risk management strategies, an area that has long been of interest to tourism researchers and practitioners. Copyright © 2006 John Wiley & Sons, Ltd.