The Importance of Internal Resources and Capabilities and Destination Resources to Explain Firm Competitive Position in the Spanish Tourism Industry

This study draws on the Resource‐Based View to analyze the effects of distinctive competences in tourism firms and location in a tourism district on competitive position, and explores the moderating effects of the tourism destination. Multiple linear regression was used to test the research hypotheses on a sample of 1019 Spanish tourism firms. Results reveal that financial resources and dynamic and production capabilities favor a better competitive position for tourism firms in general; however, coordination and marketing capabilities are key factors for firms embedded in a tourism district, while dynamic capabilities have a negative effect in this case. Copyright © 2015 John Wiley & Sons, Ltd.     

The challenges of economic diversification through tourism: the case of Abu Dhabi

In recent years, tourism has become a ubiquitous vehicle for economic development and diversification and, for many regions and countries both in the developed and less developed worlds, tourism has become an integral element of economic development policy. Even those countries that, in the past, have had neither the desire nor the need to seek alternative economic sectors increasingly have been turning to tourism as a potentially effective means of achieving economic growth and diversification. As this paper argues, however, the justification for using tourism as an agent of economic development must be treated with some caution. Focusing upon the case of Abu Dhabi, the oil‐rich emirate that in recent years, and in common with other countries in the region, has been seeking economic diversification through tourism to counter instability in global oil prices, a number of challenges to tourism development are identified. These may be overcome collectively through significant investment in product and promotion but, as the example of Abu Dhabi demonstrates, tourism may not always be an easy or cost‐effective means of achieving economic growth and diversification. Copyright © 2002 John Wiley & Sons, Ltd.     

Marketing performance measurement in hotels,travel agencies and tour operators: a study of current practices

As successful tourism firms invest heavily in marketing to defend or improve their competitive position, they increasingly need to measure their marketing performance. Previous studies related to tourism have largely focused on financial and operational performance, but the marketing perspective has been largely overlooked. Drawing on an in-depth investigation involving 12 hotel chains, 8 travel agencies and 8 tour operators, this study provides an overview of the state-of-the-art marketing performance measurements among some of the leading tourism firms in Italy. Several issues and unanswered questions are also identified.     

A Tool For Measurement of Innovation Newness and Adoption in Tourism Firms

The paper focuses on the newness characteristic of realized innovations and their adoption in tourism firms. For that purpose it investigates three research problems: (i) measurement of newness level and adoption of tourism innovations; (ii) definition of tourism innovations taxonomy (needed for the measurement); and (iii) statistical analysis of innovations’ adoption in tourism destinations (result of the measurement). The main aim of the research was to develop and validate the tool used for such measurements. The tool should help researchers and managers in tracking and benchmarking how innovative tourism firms are. Copyright © 2012 John Wiley & Sons, Ltd.     

Confrontations and concessions: an everyday politics of tourism in three ethnic minority villages,Guizhou Province,China

As a state-promoted livelihood diversification approach for ethnic minority communities in rural China, tourism development influences household and community assets in diverse ways. Focusing on three case study villages in Qiandongnan Hmong and Dong Autonomous Prefecture, Guizhou Province, we compare the livelihoods of one village without tourism to date (but slated for tourism development in the near future), one with a ‘medium’ level of tourism, and another where tourism is in full force. Our analysis of the transitional characteristics of these communities focuses on agriculture, income-related activities, cultural norms, and social relationships to shed light on the everyday politics of ethnic minority households under different stresses and demands from local government and state-controlled tourism businesses. We find that confrontations have arisen due to tourism expansion and state tourism planning directives among a wide range of stakeholders: Zhailao elites, core and peripheral tourism communities, country-level governments, local residents, and tourists. In turn, local residents have made broad concessions ranging from resignation to unwelcome changes in their livelihoods and new income inequalities, to acceptance of certain tourism-based changes and reallocation of resources. In sum, we find that villagers’ everyday politics involves coping with or challenging new tensions in diverse ways, yet at times marginalisation remains.     

Human resource development issues for the hotel sector in Libya: a government perspective

The Libyan government emphasises the importance of tourism in economic diversification through its Libyan Tourism Master Plan identifying various initiatives to develop the Libyan tourism industry, including human resource development (HRD). Hotels are key to an internationally competitive industry and human resources critical to perceptions of service quality. This paper analyses issues relating to the Libyan hotel sector, including the need to strengthen the private sector; to match education/training programmes to industrial needs, and to address cultural and religious dimensions which exacerbate poor industry image. The paper identifies a partnership approach between governmental, educational and hotel sectors to address HRD issues through workforce planning. Copyright © 2008 John Wiley & Sons, Ltd.     

Agglomeration Density and Labor Productivity in China's Tourism Industry

The primary objective of this study is to examine the extent to which tourism agglomeration density contributes to tourism labor productivity across the provinces of China. This objective is achieved by analyzing a panel dataset from 2000 to 2011. Our estimation results indicate that tourism industry agglomeration density and per capita capital stock are important determinants of labor productivity and that the benefits of locating in dense areas can offset the associated costs for tourism firms. However, diverse industrial circumstances have a negative effect on tourism labor productivity of tourism firms, such as star‐rated hotels, travel agencies, scenic spots, transportation enterprises and other firms. These results are robust for a large series of empirical tests. Copyright © 2015 John Wiley & Sons, Ltd.     

Prospects of basket production in promoting sustainable rural livelihoods in the Okavango Delta,Botswana

This paper uses the concept of sustainable rural livelihoods and income diversification to assess the role that basket making as a cultural tourism activity can play in improving rural livelihoods in the Okavango Delta, Botswana. Using both primary and secondary data sources, this paper points out that shocks and natural causes such as drought, disease and changing flood levels in the Okavango River, particularly the drying of the Thaoge (one of the distributaries of the Okavango), have contributed to a decline in livestock and crop yields and increased poverty levels in the region. Therefore, alternative livelihood options that can diversify rural incomes from agricultural production need to be identified. This paper argues that basket making has the potential to diversify rural incomes and improve livelihoods in the Okavango. Baskets are a cultural tourism product that can raise income earning and employment opportunities for rural residents in the Okavango. For this to be successful, basket making will need to be developed as part of cultural tourism. A sustainable cultural tourism sector where baskets are key products requires the sustainable use of natural resources used for basket making. These resources are at present overharvested and are threatened with depletion. There is also a need to promote the empowerment of basket weavers particularly in entrepreneurship and managerial skills in the tourism business, attract young and educated people and promote the preservation of traditional basket making skills, which are important in the development of cultural tourism. Copyright © 2004 John Wiley & Sons, Ltd.     

Stakeholder Network Integrated Analysis: The Specific Case of Rural Tourism in the Portuguese Peneda‐Gerês National Park

This study addresses the structure, nature and composition of stakeholder networks related to rural tourism in a Portuguese National Park (Peneda‐Gerês National Park). In particular, it examines their interactions along the following dimensions: marketing information (marketing exchanges such as flyers, tourism information and information on specific events), administrative resources (logistic and technical support), human resources (allocation of human resources), training (training of local stakeholders in the area of promotion) and financial resources (financial support). In terms of methodology, it uses both qualitative and quantitative techniques. The analysis of the type and nature of interactions among different stakeholders within a specific rural tourism destination is the main focus of this study. Among these, the marketing information network shows both a high number of connections and high centrality indices, which may indicate that there is a significant share of information about common projects, products and services among stakeholders. In contrast, the training network evidenced the opposite behavior pattern. The study also contributes to a better understanding of how different local stakeholders are positioned in a complex structure of interactions that are critical in providing useful directions to maximize potential opportunities that may contribute to promote rural tourism and local development efficiently. Several limitations and implications are offered in the final section. Copyright © 2014 John Wiley & Sons, Ltd.     

Tourism Innovation in the Global South: Evidence from the Western Cape,South Africa

A research gap exists for the conceptual strengthening, measurement and analysis of innovation at the tourism firm and systems levels, especially in the context of the global South. This paper investigates tourism innovation in the Western Cape region of South Africa. In particular, the nature and types of innovation by tourism firms and system actors are interrogated. It is revealed that innovation by tourism firms is widespread, albeit is largely incremental in nature. The main contribution of this research is the development of an expanded evidence‐based tourism innovation typology from a cross‐sectoral survey of tourism firms and qualitative interviews undertaken with tourism system actors. In addition, recommendations are provided regarding measurement of innovation in tourism. Copyright © 2016 John Wiley & Sons, Ltd.     

Send More Tourists! Stakeholder Perceptions of a Tourism Industry in Late Stage Decline: the Case of the Isle of Man

Qualitative interviews, conducted in the Isle of Man, investigate local perceptions of a tourism industry in late stage decline. Social impacts of decline, including facilities loss, cultural changes and a heightening of perceived peripherality, which together undermine local identity, are pronounced despite successful economic diversification. Tourists are welcomed as they help to affirm the pride residents have in their island, create a more active atmosphere, provide social interaction opportunities and combat negative stereotyping. Overall, findings emphasise the diverse, unique and persistent benefits of tourism in the Isle of Man, despite decline. Copyright © 2011 John Wiley & Sons, Ltd.     

Sport events and integrated destination development

Sport events are recognised as contributing to the development of tourism destinations, both through direct visitation and through destination image building, and yet they are not well understood in terms of their contribution to the development of destination networks. The development of the ‘tourism destination framework’ by Haugland, Ness, Grønseth, and Aarstad [2011. Development of tourism destinations: An integrated multilevel perspective. Annals of Tourism Research, 38(1), 268–290.] is supported by five propositions which are assessed here, in the light of the evidence collected from Sail Port Stephens and other published studies. Overall, the results support the propositions, and further suggest that sport events can become a mechanism through which destinations can develop products and services that utilise resources and competencies across several firms to contribute to destination development.     

Economic diversification of a single-asset tourism city: evidence from Antalya†

It is often argued that the growth of single-asset tourism places is fragile because it is vulnerable to economic fluctuations and is based on specialization and localization economies that lead to an ever stronger lock-in process of path-dependent urban economic development and, in the end, slow growth. In this paper, it is doubted whether a high urban tourism growth implies an ever stronger specialization and an ever stronger lock-in. This paper shows that the growth of tourism stimulates the growth of related and unrelated industries and generates a diversification of the economy, even though some other sectors are crowded out. Antalya (Turkey) is selected as a case-study area not only because its economy is dominated by tourism (it is a good example of a single-asset tourism city), but also because its economy shows a tendency to economic diversification at the sectoral level. This diversification tendency is shown by means of a shift-share analysis and Herfindahl indexes.     

Adventure Sports and Tourism in the French Mountains: Dynamics of Change and Challenges for Sustainable Development

Despite their historical links, there have always been profound contradictions in the relationship between sport and tourism in France and Europe in terms of behaviour and development models. The end of the 1980s and the beginning of the 1990s marked a certain narrowing of this divide, with a gradual blurring of the boundaries between tourism and sport, and an increasing hybridisation of activities and reference models. This change was due on the one hand to the increasing demand for 'active tourism', breaking with the cultural and geographical conformism of conventional holidays and trips, and on the other hand to the appearance of 'leisure sports' held in new esteem following the development of a whole range of new or revived activities (climbing, mountain biking, canyoning, parascending, rafting, hydrospeed), which no longer resisted 'touristification.' In this process, the crisis which affected winter sports in France during the second half of the 1980s played a far from negligible role by stimulating a systematic search for diversification in the supply of tourism 'products', with respect both to seasonal aspects and to the target clientele and activities. Thus, while a crisis was shaking the foundations, the renewal in the supply of leisure sports was contributing to a revival of mountain tourism, particularly in the summer. The result of this upheaval was that leisure sports, which until then had been largely marginal to tourism, were placed at the very centre of the touristic system.     

The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain

The deployment of information and communication technologies (ICT) is crucial for the competitiveness of rural tourism businesses. It is therefore important to know the relation between a firm's characteristics and ICT deployment. This study makes two hierarchical segmentations to predict the behaviour of these firms when deploying the Web and e‐mail. This work determines which characteristics are related to ICT deployment. Activity and category are the two characteristics that most effectively predict a firm's behaviour, whereas location and size are less effective. These results have implications for entrepreneurial behaviour and for public agents working in rural tourism. Copyright © 2009 John Wiley & Sons, Ltd.     

‘Hafa Adai … means hello!’ Written banal codeswitching on tourism websites

In the expanding research on the discourse(s) of tourism, a paucity of work exists in the context of written codeswitching (CS), that is, the use of two or more languages (codes) within a written text. In this article, I explore the presence and use of indigenous language CS within the English text on official tourism websites. The focus is on ‘exotic’ US island states and territories including Hawaii, Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. Though English is predominant on these sites, a few codeswitches into ‘exotic’ languages are found within the English text. In contrast to Mühlhäusler's [(2008, August). Developing language-based tourism products for Norfolk Island. Paper presented at the 15th World Congress of Applied Linguistics, Essen] findings related to Norfolk (Norf'k) Island, Australia, that tourism promotes not only the island but also the language native to the island, I argue that this particular type of CS, which I label ‘banal’, may function solely for the purpose of promoting the identity of an exotic Other rather than to promote or maintain their indigenous languages.     

Informal tourism entrepreneurs’ capital usage and conversion

ABSTRACT

This article examines informal entrepreneurs’ capital usage and conversion in the Thai tourism sector. On the Bourdieusian assumption that people perpetually transform tangible and intangible forms of capital, this study seeks to answer how informal tourism entrepreneurs transform intangible capital into tangible capital, and vice versa, at different stages of their development process. A visual dataset of 78 filmed interviews and of 426 photographs of informal entrepreneurs in three tourist-island destinations in Thailand was compiled and analysed using thematic qualitative analysis. The results show the importance of diversification of capital mix at informal entrepreneurs’ different development stages. Whereas cultural and symbolic capital are more salient for freelancers and small-size entrepreneurs, economic and social capital are more important for mid-size and large informal entrepreneurs. Furthermore, this study introduces dream capital as a new form of capital. Developing countries are recommended to introduce a policy on profiling informal tourism entrepreneurs so that the appropriate level of regulation can be applied in order to maintain or increase their benefits to society.     

Valletta ECoC 2018 and cultural tourism development

Valletta, European Capital of Culture 2018 offers the prospect of cultural tourism development and attracting more visitors. However, tensions and opportunity costs potentially arise in planning such change. Strategies could be to intensify or diversify Valletta’s cultural tourism during the run-up to 2018; however, their appropriateness could differ in terms of competitive advantage, social inclusivity and sustainability. This paper focuses on the rationales for different approaches to tourism product development, adopting a broad relational perspective on product assembly that directs attention to the relationships, processes and contexts involved. Analysis suggests that innovative, experimental combinations of selected forms of intensification and diversification are needed to avoid locally insensitive cultural change and unsustainable tourism development.     

Marketing practice in small tourism and hospitality firms

There has been a paucity of research into the marketing practices and approaches of small tourism and hospitality firms, until the 1990s. This paper goes some way towards improving knowledge in this area by reporting the findings of the first national survey of small tourism and hospitality firms in the UK. Four key areas of marketing practice are highlighted: marketing planning, promotion methods, pricing methods and marketing research. The paper concludes that although a great deal of small hospitality and tourism firm marketing may be characterised as haphazard and unsophisticated, there is much to commend it in the UK. Copyright © 1999 John Wiley & Sons, Ltd.     

Regional tourism development: culture,nature, life cycle and attractiveness

In this article, a simplified version of the tourism area life cycle model is developed in order to identify different stages of tourism evolution among the regions of Southwest Europe (Italy, France, Spain and Portugal). This information has been included as a dummy variable in a panel data model which aims to explain regional tourism attractiveness, between 2003 and 2008, including other variables related to sustainability (regional natural and cultural resources), regional innovative efforts and other elements related to tourism infrastructures and economic conditions that influence regional tourism performance. The results obtained show that 50% of the inland regions and 56% of the west coast regions are in the exploration stage while 52% of the south coast regions are in stagnation. An important result from the application of the panel data model is the identification of a positive relation between the regional availability of natural and cultural assets, the regional efforts on innovation and the evolution of tourism demand, suggesting that these regions are generally incorporating these local specific resources in innovative ways to differentiate their tourism supply.