Thanatourism or peace tourism: perceived value at a North Korean resort from an indigenous perspective

This paper examines the underlying factors that affected perceived value among South Korean tourists who visited the North Korean Mt Kumgang resort. Results identified emotional, functional and economic values as core elements that directly affected guest satisfaction, which influenced intentions to recommend and revisit. Seen as a peace tourism site when the Sunshine Policy of rapprochement guided inter‐Korean strategy, we argue that the resort project is a heterotopia of comparison combining idealized cultural and contradictory political spaces in one place. Understanding this needs Korean ideas that lead to a thanatourism with an indigenous perspective, which is applicable to other non‐Western thanatourism‐like sites. Copyright © 2011 John Wiley & Sons, Ltd.     

Economic aspects and the Summer Olympics: a review of related research

As the Summer Olympics are growing with larger media coverage and sponsorship, host cities have started to attach great importance to the tourism and other likely economic effects that occur by staging such a special event. As a result, a number of studies have been conducted to consider the various economic implications on the hosts. This paper examines and evaluates methods and assumptions used by the economic studies. It also compares ex‐ante models and forecasts with the ex‐post approach. The aim is to improve the information available to policy makers and potential future hosts of Summer Olympics and other mega‐events. Copyright © 2003 John Wiley & Sons, Ltd.     

The effect of frequent flyer programs: A case study of the Korean airline industry

Frequent flyer programs are important for airlines in Korea in their marketing of services. This paper develops a conceptual model to investigate the effect of such programs by examining the relationships them and, airline service quality, pricing, passenger satisfaction, airline image, and airline selection. Path analysis is used to analyze data collected from Korean international air passengers. The results show that frequent flyer programs have direct and indirect effects on pricing, passenger satisfaction, airline image, and airline selection. In addition, their effects on passengers' selections are significantly different between Korean and foreign airlines.     

Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

The purposes of this study are to demonstrate how it is possible to determine which attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre‐purchase stage. We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice‐based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered, focusing particularly on marketing services. Copyright © 2012 John Wiley & Sons, Ltd.     

Tourism and Long‐run Economic Growth in Aruba

This study examines the long‐run relationship between tourism development and economic growth in a small island destination. Determining whether the nature of the relationship is unidirectional or bidirectional provides insightful information as to policies to be implemented. This information is crucial in a resource‐poor environment, such as a small island destination. The study employs an econometric methodology consisting of unit root testing, co‐integration analysis, vector error correction modeling and Granger causality testing. Results confirm the reciprocal hypothesis. The policy implication is that resource allocation supporting both the tourism and tourism‐related industries could benefit both tourism development and economic growth. Copyright © 2013 John Wiley & Sons, Ltd.     

Is the tourism‐led growth hypothesis valid for malaysia? a view from disaggregated tourism markets

This research note attempts to re‐investigate the validity of tourism‐led growth hypothesis for Malaysia based on the data set of 12 different tourism markets from January 1995 to February 2009. The error‐correction modelling‐based cointegration test shows that economic growth and international tourist arrivals are cointegrated for all tourism markets. Nevertheless, the Granger causality results demonstrate that not all international tourism markets Granger‐cause economic growth. Therefore, identification of potential tourism markets is vital for implementing effective tourism marketing policies. Copyright © 2010 John Wiley & Sons, Ltd.     

Trip Cultural Activities and Tourism Expenditure in Emerging Urban‐cultural Destinations

Although tourism expenditure is determined by different factors, the literature has not analysed the extent to which trip cultural activities affect tourism expenditure in the destination. The focus of this paper is a microeconomic analysis performed in 14 emerging urban‐cultural destinations in Andalusia (Spain). The results confirm that there are activities related to cultural visits, attendance at events or gastronomic activities that determine tourism expenditure. These results guide the implementation of specific actions by the policy‐makers in these destinations aimed at increasing the economic impact of tourism, based on the creation of high value‐added tourism products to overcome their mere dependence on built heritage. Copyright © 2015 John Wiley & Sons, Ltd.     

Dependency,Globalization and Overseas Sex‐related Consumption by East Asians

Previous research has used dependency theory to explain sex consumption by rich, northern men travelling to ‘developing countries’. Little is known about how this perspective can be applied to sex‐related consumption by tourists from non‐western regions. Analyzing the East Asian Social Survey of 2008, we found that many eastern Asians had engaged in sex‐related entertainments abroad. People from the newly rich countries had become exploiters of sexual services in peripheral countries. East Asian tourists also went west and north bound overseas for sexual pleasures. We argue that the increasing economic activities and travelling opportunities across borders may better explain the overseas sex‐related consumption of eastern Asians than dependency theory. Copyright © 2012 John Wiley & Sons, Ltd.     

Conceptualising Customer‐to‐customer Value Co‐creation in Tourism

The notion that tourists actively co‐create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co‐create value with each other. This conceptual paper offers a theoretical basis for the study of customer‐to‐customer co‐creation in tourism contexts, while debating the epistemological assumptions of value‐related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. Copyright © 2014 John Wiley & Sons, Ltd.     

An analysis of traveler need for and willingness to purchase airline dynamic packaging: A Korean case study

This study analyzes (1) the need among air travelers for commission-based ancillary products and services from airline websites via dynamic packaging and (2) the willingness to purchase them. For this purpose, a survey is conducted with 2030 airline customers in Korea. This study aims to provide insights into Korean traveler preference to enable airlines serving Korean customers to formulate and implement successful business strategies that incorporate dynamic packaging into airline websites to expand ancillary revenues. The results confirm that Korean travelers demonstrate the need for and willingness to purchase commission-based ancillaries when purchasing tickets from airlines. On average, commission-based ancillary products are positively received by respondents. Airport transfers (e.g. rail and shuttle services), foreign currency exchange offers, and travel insurance are the most popular. Female travelers, travelers in their 20s, and frequent travelers (10 + times a year) report a significantly higher need for and willingness to purchase a set of commission-based ancillaries with flights from airline websites. Willingness to purchase third-party products from airlines is higher than in previous studies, and the preference rankings also differ. This study supports the viability of commission-based ancillary offerings from airline websites targeting Korean travelers. It shows the potential for airlines to successfully upsell and cross-sell via dynamic packaging strategies, one of the first steps toward becoming competitive travel retailers.     

The evolution of backpacker destinations: the case of Zipolite,Mexico

Despite the growing literature on backpacker tourism, little is known about the evolutionary patterns of the places that cater to such travellers. This paper analyses, first, the way in which established and current models of tourist development conceptualise backpackers and their destinations. In addition, it offers some specific suggestions that will allow them to explain the evolution of backpacker destinations in a more detailed manner. Then, results of field research conducted at Mexico's largest backpacker resort are presented, to illustrate its particular socio‐spatial evolution. The paper concludes that, when fuelled by an increasing number of arrivals and a growing demand for comforts, what were once drifter‐dominated peripheral places may evolve gradually into well‐established ‘resorts’ that satisfy contemporary backpackers' demands for infrastructure, natural settings and ambience. Developer‐tourists with an affinity to backpacker culture are likely to become key actors as they come to gain control over land use and local economic development. Copyright © 2007 John Wiley & Sons, Ltd.     

Customer value of purchasable supplementary services: The case of a European full network carrier's economy class

There is a general trend in the airline industry to try to find ways to generate ancillary revenue by offering additional or unbundled services. Low-cost carriers in particular are known to offer unbundled services, but only a few network carriers have started to unbundle their services and seek ancillary revenues. Meanwhile, others do not attempt this, due to a possible negative impact on customer perception and their brand image.The goal of this study is to determine the viability and customer value of purchasable supplementary services for economy class passengers of European full-service network carriers. The focus of the study lies in determining specific characteristics of the customer value concept in the context of purchasable supplementary services. By conducting a choice model the implicit preferences in regard to purchasable supplementary service of economy class passengers were analysed. A survey was conducted at Zurich Airport in Switzerland and the results and analysis were built on the data of 249 respondents. The results show that economy class passengers do perceive value in purchasable supplementary services and display a general intention to purchase such services provided they give the passenger added value and utility.     

The effect of airline service quality on passengers’ behavioural intentions: a Korean case study

This paper seeks to improving our understanding of air passengers’ decision-making processes by testing a conceptual model that considers service expectation, service perception, service value, passenger satisfaction, airline image, and behavioural intentions simultaneously. For this testing, path analysis via maximum likelihood estimator is applied to data collected from Korean international air passengers. Service value, passenger satisfaction, and airline image are each found to have a direct effect on air passengers’ decision-making processes.     

Tourism and the state in Cuba: from the past to the future

It has long been recognised that nature and extent of state intervention in tourism development closely reflects the prevailing political‐economy and ideology within the destination state. This is certainly the case with Cuba which, since the 1959 revolution and despite the collapse of communism elsewhere, remains the world's only centrally‐planned economy that boasts a significant international tourism sector. Tracing the development of tourism since 1959, this paper explores the relationship between the evolution of Cuba's political‐economic structures and processes and their subsequent influence on the planning, control, development and ownership of tourism on the island. In particular, it considers the potential future of tourism in Cuba, challenging the widespread belief that, in a post‐Castro era, the island's tourism sector faces a bright future. It concludes that, even with a potential move towards market reform, significant improvements will be required with respect to the quality, value and diversity of the island's tourism product. Copyright © 2008 John Wiley & Sons, Ltd.     

Measuring the Socio‐Economic Legacies of Mega‐events: Concepts,Propositions and Indicators

Legacies have become a key rationale underpinning the bidding process for hosting mega‐events. These long‐term effects are deemed to hold benefits and costs, and measurement is important. However, there is limited theory or empirical evidence on legacy impacts. In this article, the literature on legacies of mega‐events is reviewed and event tourism isolated to develop an interdisciplinary conceptual model to measure tourism legacies, and develop propositions on measurement issues. This paper develops a framework of key indicators, propositions and measures to evaluate socio‐economic legacies, which will support event organizers and decision makers to formulate policies for improving event legacies. Copyright © 2012 John Wiley & Sons, Ltd.     

Tourism Competitiveness and the Role of Fractionalization

This study explores the impact of ethno‐linguistic fractionalization on tourism competitiveness. Using the 2009 Travel and Tourism Competitiveness Index, a comprehensive measure of tourism competitiveness developed by the World Economic Forum, this study provides evidence that while ethno‐linguistic fractionalization negatively impacts tourism competitiveness across nations, this effect is mitigated in wealthier countries. The results suggest that policy makers operating in less developed and more fractionalized countries should make a concerted effort to enhance economic development and strengthen the institutions, infrastructure, and overall business and economic environment needed to support and foster a successful tourism industry. Copyright © 2011 John Wiley & Sons, Ltd.     

Elite hotels: painting a self‐portrait

Commercial hospitality provision arose from a general process of modernisation, the gradual breakdown of the importance of kinship and social obligation relative to a common duty of care for those travelling away from home, and the process of urbanisation. Consequently market demand evolved for the provision of accommodation, food and beverage for those persons temporarily removed from their domestic environment. What is argued in this paper is that the original function of commercial hospitality bears scant resemblance to sophisticated potentialities for socio‐economic self‐expression, which manifest themselves in the form of the elite hotel sector. The manner in which contemporary consumption of elite hotels revolves around the notion of self, with multiple identities and group affiliations is explored. Conclusions focus on the elite hotel sector as a means of defining self‐identities and the management implications therein for the provision of commercial hospitality in elite hotels. Copyright © 2001 John Wiley & Sons, Ltd.     

International tourism specialisation of small countries

International tourism has expanded enormously over recent decades, fuelled by changing consumer tastes, advances in transport and new holiday destinations. The present study aims at analysing the linkages between economic growth and tourism‐based economies. An econometric model for a selected number of small countries has been implemented to investigate the nature, magnitude and overall significance of the demand for tourism. Countries were selected to capture regional diversity, differences in market orientation and a range of experiences, from emerging to long‐standing industries. The results show that tourism can be a significant engine of economic growth, when the elasticity of substitution between manufacturing goods and tourism services is < 1. Finally two stylised facts emerged, namely: (i) countries specialised in tourism register good economic performances; (ii) these same countries have small dimensions as defined by international trade theory. Copyright © 2006 John Wiley & Sons, Ltd.     

Tourism Development: The Challenges of Achieving Sustainable Livelihoods in Bhutan's Remote Reaches

Merak–Sakteng is a remote area of Bhutan, which is targeted for development of tourism owing to the unique culture and way of life of the semi‐nomadic local ‘Brokpa’ people, whose livelihoods depend on herding yaks and sheep. These livestock enter forests where local residents and government see their grazing as threatening their crops and causing environmental degradation. The semi‐nomadic life centred on livestock, which has long been essential to Brokpa culture and economy, thus comes under threat. The opening of Merak–Sakteng to tourism is intended to address this conflict by lessening the Brokpas' economic dependence on livestock. This paper reports on research into the potential of tourism to transform this ethnic minority's economic way of life through the introduction of tourism into the local livelihood mix. Sustainable livelihoods issues are investigated through a consideration of both economic and socio‐cultural aspects of the local way of life, based on observation, and the findings of a survey of local people, semi‐structured interviews with village leaders and government officials concerning development of the area. The survey found that despite land‐use conflicts and limited grazing land, Brokpas still aspired to spend money gained from tourism on purchasing more yaks, which may escalate land‐use conflicts and threaten environmental sustainability. Copyright © 2015 John Wiley & Sons, Ltd.     

What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan

Many airlines recognize the importance of environmental protection. The airlines implement a number of environment-friendly activities related to in-flight services and wish to trigger passengers' support and therefore inquire as to their preferences. Because these activities are not identical between airlines, it is not known which items are actually supported and which items are opposed. In this paper, major airline environmental protection activities were collated, and the Smart partial least square software was used to analyse data from 442 passengers who have experienced air travel in the past 3 years. The results showed that in general, passengers would prefer to choose airlines that supported environmental protection activities. However, several activity items would be rejected if passengers felt their rights or interests being compromised. It was also indicated that people from countries at different stages of economic development had varying preferences regarding their support of airlines' environmental protection activities, and the young generation had more concern about environmental protection than others. The findings of this research could be beneficial for airlines setting up their differentiated marketing strategies for enhancing both environmental protection efforts and business performance.