Cluster-mapping procedure for tourism regions based on geostatistics and fuzzy clustering: example of Polish districts

ABSTRACT

In tourism, the phenomenon of spatial agglomeration (concentration of economic activity) spreads beyond the borders of the territorial units. It is referred to as geographic ‘spillovers’ that enhances spatial interdependence and functional relationship of neighbouring regions. Within the standard procedure of cluster-mapping, only concentration inside a territorial unit may be analysed which is a source of biased results in tourism studies. However, tourist agglomeration centres sometimes occur at the juncture of territorial units and the economic entities located in them form spatial clusters with a different degree of membership to several centres of agglomerations located in the neighbourhood. Therefore, we propose to measure ‘inter-regional’ agglomeration in tourism providing modification of spatial autocorrelation measures (regarding neighbourhood and distance). In order to measure neighbourhood more precisely, we use geostatistical information (global positioning system (GPS) coordinates of tourism entities) and geographically weighted fuzzy clustering approach (FGWC). We examine the method on the example of Polish districts (NUTS-4) using database of 131,338 firms registered in section I (accommodation and food services) of Polish Classification of Activity in 2015. The results proved that a novel method of cluster-mapping considering spatial dependency combined with geographic information system (GIS) and FGWC method increases the accuracy of the identification of tourism clusters (inter-regional agglomeration).     

Service-Dominant Logic in tourism: the way to loyalty

Many tourist destinations have focused heavily on attracting a growing number of new visitors each year. However, recent changes in the tourism market have led to the need for new strategies oriented towards retaining already existing visitors. Service-Dominant Logic (S-D Logic) is a new orientation that allows greater competitive advantage by recognising the active role of tourists in the creation of their own experiences. The main purpose of this paper is therefore to develop a theoretical model based on S-D Logic in order to increase levels of tourist loyalty. An in-depth analysis of foundational premises has allowed us to identify the key aspects of this process. The proposed model was empirically tested, using a structural equation model with partial least-squares technique, on a sample of 763 tourists visiting Spanish tourism destinations. Research findings have evidenced that tourist loyalty is achieved through the development of relationship quality in the co-creation of tourist experiences. These results will help destination managers to achieve a greater competitive advantage through the development of customer-centric strategies. The relevance of this article also lies in its being one of the first attempts to develop practical measures for S-D Logic by applying them to tourism.     

‘Gap Year' in China: views from the participants and implications for the future

This paper contributes to debate about how tourism is conceptualised. It takes a discursive approach to understanding some of the rules and relations that have influenced the way tourism has been defined ‘conventionally’ with particular attention to a way of seeing tourism that has the hallmarks of a tourist looking-glass. From here an examination is made of more contemporary movements that undermine conventional discourse. In searching for some common ground between these different approaches to tourism, a synthesis can start to be developed around the idea of relations and context. Tying these contemporary analyses to a relational and contextual basis invites some coherence in the search for new directions for tourism discourse.     

Capital City Museums and Tourism Flows: an Empirical Study of the Museum of New Zealand Te Papa Tongarewa

This study uses time series analysis to explore the extent to which the opening of the Museum of New Zealand in 1998 contributed to tourism growth in the nation's capital, Wellington. With the use of a series of different measures for tourism and major events in the city, econometric regressions are undertaken to better understand the relationship between visitors to the museum and tourism growth in the city's short‐term commercial accommodation sector. The findings are consistent with the museum having a positive impact on tourist arrivals and overnight stays. These results contribute valuable empirical evidence of the positive role of museums in attracting tourists to urban centres. Copyright © 2012 John Wiley & Sons, Ltd.     

Tourism Policy,Tourism Organisations and Change Management in Alpine Regions and Destinations: A European Perspective

Tourism is of great economic importance and significance for the European East Alpine regions. But to an increasing degree, low productivity resulting from the small-business structure of the Alpine region weakens the economic and social leadership of tourism. In the last few decades overcoming these difficulties often included substantial supporting of institutionalised tourism organisations by tourism policy, with the intention to bundle forces and to achieve growing global competition. Change in international tourist markets demands the pursuance of completely new strategies, particularly because the small-business structure of Alpine tourism in the past has always been the basis for its many positive effects for the local and regional population alike. By keeping its function of balancing regional economic growth, tourism policy's main responsibility for the future in the East Alpine region will be to create the prerequisites required for an adaptation to the new situation in the tourist markets. In addition, the support of tourism organisations is needed for achieving corporate success, which cannot be realised by individual entrepreneurs in the tourist industry owing to their small-business structure. The key to adaptation lies in the improvement of qualifications. This improvement should lead to the development of new skills for tourist cooperations as a basis for the strategic transition from institutionalised tourism organisations to flexible and market-oriented destination management companies.     

Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia

The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices relevant to tourism at the destination. The results of the partial least square indicate that tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.     

The nexus between firm-supply-chain relationships and the potential for tourism development: A case study approach

This exploratory study examines the importance of firm-supply chain relationships for tourism development. Based upon prior observations, two firms seeking to boost their tourism offerings and operating in a popular Vietnamese tourist destination were selected. Semi-structured face-to-face and online interviews were conducted and complemented by on-site visits, and firm information. Various salient dimensions emerged from the data analysis. The ‘performance catalyst’ and ‘detectable value adding’ dimensions underscore the supply chain's benefits, while the ‘discerning relations’ dimension highlights deeper relationships through mutual support, building trust, or demonstrating care. Conceptually, the study proposes a framework with associated theoretical and practical implications.     

Religious Perceptions and Hegemony on Tourism Development: the Case of the Islamic Republic of Iran

This paper highlights tourism development constraints with regard to religious perceptions in a religion‐dominated country, Iran. The ruling class does not want to discount any of the fundamental social and cultural values in the process of preparing strategies for national tourism development plans. Countries such as Iran, concerned about potential negative influences of tourism development, de‐emphasize potential positive economic impacts. In post‐revolutionary Iran, tourism development and promotion follow unique, religiously‐based strategies. The current five‐year development plan is a first step towards a transition to the recognition of the importance of tourism for economic development and improved international relations. Copyright © 2014 John Wiley & Sons, Ltd.     

Testing a cultural tourism typology

This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.     

Tourism development — centres versus peripheries: the Israeli experience during the 1990s

Initially tourism was potentially considered as a vehicle for reducing inequalities in regional development through the spread of resources from the more developed regions of a country to its less developed areas. Later, case studies demonstrated that, although certain peripheral areas have emerged as tourist attractions, the large urban centres gained even more in terms of tourism‐generated investment and income. This study examines the Israeli situation comparing tourism development indicators in central versus peripheral areas. Although the two largest cities of Jerusalem and Tel Aviv appear to attract much of the country's investment in tourism hotels and enjoy a large flow of visitors, data for the 1990s reveal that peripheral areas are having higher share in tourism than their counterparts in the central areas. Furthermore, compared with their proportion in the general population, the peripheral areas location quotient related to tourism development indicators is far higher than that of the central areas. The single largest centre of tourism is now located in the town of Elat, situated in isolation in the southernmost tip of the country. The resort areas of Tiberias on the Lake of Galilee in the northeast and that of the Dead Sea area in the southeast came to be large tourism centres. Also, the most flourishing B&B industry has developed in the northern peripheral area. The study contemplates whether or not the Israeli experience is applicable to other countries and concludes with an attempt to draw broader generalisations. Copyright © 2004 John Wiley & Sons, Ltd.     

Clustering and compatibility between tourism attractions

Cumulative attraction or compatibility is a powerful factor in locational decisions of retail outlets, but it has received little attention in the tourism literature. Existing studies largely ignore the impact of spatial and thematic clustering on compatibility between tourism businesses. This research questions whether and how spatial and thematic clustering are related to tourist movements between visitor attractions. The study in Cornwall, England, is based on in‐depth interviews with tourist attraction managers and key informants, complemented by a survey of 435 tourists. It provides insights into the relationship between the nature of the tourism product, spatial clustering and tourism behaviour. Copyright © 2009 John Wiley & Sons, Ltd.     

Institutions,research and development: tourism and the Asian financial crisis

This report examines the repercussions of the Asian financial crisis on regional institutions and on tourism research and development. It is concluded that the importance of regional institutions for the provision of quality information, research and development will continue to grow. In the short term the crisis has lessened the commitment of key intraregional and national institutions to tourism research and development activity, although some useful collaboration between countries within the region has been evident. Asia should re‐emerge as the world's fastest growing tourism region, provided that the countries most affected by the Asian financial crisis do not impose restrictions on tourist movements or turn away from their long‐term commitment to strategies underpinned by research and development. The move by Pacific Asia Travel Association from San Francisco to Bangkok is identified as an important symbol of the role that regional institutions will continue to play in tourism research and development. Copyright © 2000 John Wiley & Sons, Ltd.     

Modelling tourist flow association for tourism demand forecasting

The purpose of this study is to examine tourism demand for Singapore from 1995 to 2013 by six major origin countries which belong to three different regions. Unlike prior tourism research, we take into account the dependence relations among the different tourist flows via copula. Copula is a statistical model of dependence and measurement of association. Specifically, we investigate the association between two tourist flows in each region. Based on empirical copula estimation, the Frank function has been identified as the most appropriate to capture the pairwise dependence structures of tourist flows. The copula-based approach combined with econometric models is proposed for tourism demand analysis that can be used to predict tourist arrivals. We apply the copula-ARDL and copula-ECM frameworks to generate joint forecasts of tourist arrivals from three regions. The findings show that the forecast performance of the Frank copula-based model outperforms the benchmark model which corresponds to the independence structure (no association) of tourist flows.     

From hostile boundaries to tourist attractions

This study examines the transformation of hostile borders to inviting tourist attractions. It focuses on three cases: the ‘Island of Peace’ on the Israeli–Jordanian border, the ‘Golden Triangle’ of Southeast Asia and the Berlin Wall. All three are located on boundaries that were sites of conflict and instability, formerly closed and fortified but transformed into open and free borders for tourism. The geopolitical changes that have influenced the development of the sites account for the similarities between them. In all three cases, unique attractions have been developed, offering elements such as special demarcation, observation points and commemorations of the heritage of the closed border or a symbolic representation of cooperation and renewed political relations with the neighbouring country. The tourism development at these attractions may constitute an important contribution in terms of awareness and education that could help in strengthening relations of peace and cooperation in places that in the past suffered from a closed and hostile border. By examining the development of intensive tourism at selected border tourism sites, much can be learned about the development of border attractions elsewhere.     

Tourism Demonstration and Value Change

This paper studies the empirical views and opinions of local residents towards the socio‐cultural effects of tourism and both queries and extends theory related to the demonstration effect and within that perceived change in values. The research is applied to Pattaya, Thailand, a destination that has been subject to foreign tourist contact over a 50‐year period. Changes are specifically related to ‘foreign’ tourists rather than domestic tourists. The tourism demonstration concept is made operational through qualitative in‐depth interviews with a spectrum of local residents. Contrary to previous assumptions, tourism demonstration is muted in its effect on value change. This has implications for management and destination development. Copyright © 2013 John Wiley & Sons, Ltd.     

Developing wine trails as a tourist attraction in Israel

The objective of this paper is to suggest marketing strategies for the development of wine trails in Israel as tourist attractions. Both inbound and domestic tourists were surveyed as to their motives for visiting wineries and their experiences from those visits. The expectations of tourists with regard to the wine trail experience were compared with the beliefs of winery operators. The findings showed that there was a high degree of understanding of tourist needs among the winery operators. Nevertheless, augmentation of the winery experience is necessary if wine trail tourism is to further develop. Copyright © 2004 John Wiley & Sons, Ltd.     

Is tourism just another staple? A new perspective on tourism in remote regions

According to recent research, countries may have a positive image from a tourism perspective, but they may be seen as lacking from an economic or political viewpoint. As governments and destination management organisations spend large sums of money in promoting tourist attractions, the question of whether these activities also influence other aspects of a country's image becomes relevant. The objective of the research is to determine the effect of tourism promotions on the image of the country and that of the destination as two separate concepts, in the case of Israel, a country subject to continuous conflicts. A 2?×?2 quasi-experimental design is utilised to investigate the influence of tourism promotional brochures. Additionally, a comparative perspective is used to determine whether people from diverse countries and backgrounds may be affected differently by the same information. The findings confirm that tourism brochures influence not only the image of the destination, but also that of the country. These effects are found to be different for respondents from the two different countries compared. The article focuses on understanding how tourism communication strategies may also be used to improve the image of a country, with potential benefits for international marketing and international relations.     

Preferences for tourist information centres in the ubiquitous information environment

The rapid development of information communication technology has encouraged tourism authorities to carefully consider the typical duties of tourist information centres (TICs), wherein visitors acquire various kinds of travel information about a particular destination. This study aims to provide useful management implications to help tourism organisations develop feasible TIC operational strategies and implement alternative services in the ubiquitous information environment. To provide a richer understanding of tourists' heterogeneous preferences for TICs, this study makes use of the stated preference choice method with a sample of South Korean domestic tourists. Despite the widespread use of personal mobile devices, our study results suggest that South Korean domestic tourists still prefer to visit various types of TICs to acquire travel information. Results indicate that the TIC visitor group is less sensitive than the non-visitor group to advanced information communication technology and more satisfied with the availability of WIFI signals to facilitate the use of personal mobile devices or laptops. Our respondents also demonstrate their preferences for some TICs constructed with container structures, whereas they showed a strong aversion to visiting booth-styled TICs inside larger buildings. Based on these findings, this study provides several management strategies to fulfil tourists' ever-changing needs.     

Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.