Shopping value,tourist satisfaction and positive word of mouth: the mediating role of souvenir shopping satisfaction

We propose new insights into key satisfaction outcomes for souvenir retailers, such as positive word-of-mouth recommendations, seeking deeper comprehension of overall tourist satisfaction determinants, by analysing the mediating role of tourist souvenir shopping satisfaction. We apply variance-based structural equation modelling by means of partial least squares to a sample of 408 tourists all of whom had purchased souvenirs. The results suggest that tourist shopping satisfaction partially mediates the relation between shopping value and positive word of mouth, while tourist shopping satisfaction completely mediates the relation between shopping value and overall tourist satisfaction. The results and their implications are then discussed to arrive at pertinent conclusions on tourist souvenir shopping satisfaction.     

Understanding ASEAN tourism collaboration — the preconditions and policy framework formulation

Intergovernmental collaboration in tourism among ASEAN nations has received little attention in the literature despite the significant contribution that tourism makes in the region. This paper helps improve our understanding of the phenomenon by providing empirical evidence that explains the preconditions that gave rise to ASEAN tourism and the formulation of its policy framework. It is suggested that, to truly realise the vision of economic integration and sustainable tourism development, continuous efforts are required to establish, promote and protect the common interests of member countries. Policy‐makers should also strive for a good balance between pragmatism and mechanism when implementing policies. Copyright © 2009 John Wiley & Sons, Ltd.     

A critical comparison of tourism policies of Hong Kong and Singapore — an avenue to mutual learning

This study examines how mutual learning can potentially enhance the destination competitiveness and sustainability of Hong Kong and Singapore. By comparing the recent tourism policies of the two city states, and by interviewing key government officials, major industrial players, academic experts and representatives of international tourism organisations, it was found that both governments can learn from each other in various aspects. The Hong Kong government can learn from its Singapore counterpart the recognition and proactive support it provides to the industry, its visionary leadership, and its eagerness to learn. At the same time, the Singapore government can learn from Hong Kong in promoting entrepreneurship within the tourism industry. Copyright © 2008 John Wiley & Sons, Ltd.     

The art of tourism-driven development: economic and artistic well-being of artists in three Balinese communities

One route from coastal to inland Bali traverses three communities with different types of art, from mass-produced art for beachside tourists in Sanur, through the village of Mas, home to mask and wood carving workshops, to several high-end galleries and renowned museums in Ubud, known for painting. This comparative case study, based on our interviews with artists, museum directors, collectors, community activists and leaders, arts entrepreneurs, and civil servants, focuses on the economic and artistic well-being of artists in three communities. This well-being approach overcomes a preoccupation with ‘authenticity’ characteristic of older scholarship on tourism and the arts in Southeast Asia. We conclude that the impact of tourism-driven development on artists' well-being varies tremendously even within one region in Bali and that ‘slow’, purposeful arts tourism and forward-looking, hybrid approaches offer the most artistic and economic benefits to local artists. Examples, both positive and negative, provide lessons or strategies for other communities that have distinctive artistic heritages and increasing numbers of tourists.     

The art of development: economic and cultural development through art in San Juan la Laguna,Guatemala

This paper examines how artisans experience economic and cultural changes through art sales to tourists in San Juan la Laguna, Guatemala; the aim is to analyse experiences from hosts and producers in art tourism. Using a life course approach, the artists in this area expressed how they do not copy the art of their ancestors, but draw on their past to create new art that reflects their experiences, and sell it to tourists at a price they set. Painting on canvas and murals is a way to overcome historical discrimination based on their cultural identity while they explore and communicate their new identities to themselves and outsiders. Therefore the encounter at the art market strengthens both their economic identities and cultural identities. This is contradiction because the two goals are not necessarily complementary. I argue that the painters in San Juan illustrate the art of development because the painters artfully use their new economic and cultural identities to craft a space to negotiate the terms of the encounter with globalization to struggle for a better life.     

Human resources development and sustainability — the case of Indian tourism

The goal of sustainability oriented tourism development requires a number of human resources development (HRD) strategies aimed at the tourism industry personnel, host community and the tourists, and underpinned by concepts and practices of sustainability. Sustainability based ‘work culture’, ‘professional ethics’ and operational practices are basic to sustainability in tourism. Indian tourism, despite its immense potential, has seen tardy development, and shortcomings in the HRD domain have been one of the reasons for this below par performance. This paper suggests a comprehensive and strategic approach to HRD, catering to the training and education needs of Indian tourism at various levels for the major target groups. The paper also identifies the pressing issues confronting HRD in Indian tourism and potential strategies to address them within the context of sustainability. Copyright © 2000 John Wiley & Sons, Ltd.     

Rural tourism and the development of less favoured areas—between rhetoric and practice

Tourism has, in recent times, been advocated as a particularly efficient way to promote the development of the so‐called less favoured regions, mostly inland and mountain, owing to its potential for employment and income creation and the synergies it is able to generate in other sectors of activity. Based on the results of empirical research carried out in two distinct inland zones of Portugal, this article tries to demonstrate that a wide gap and considerable contradictions are emerging between the rhetoric and the real benefits that tourism has been producing in the local societies and economies of these regions. Copyright © 2002 John Wiley & Sons, Ltd.     

Trouble in Paradise: the 2007–2009 Global Economic Recession and Hawai'i's Visitor Industry

This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity and visitor arrivals, combined with widespread discounting, resulted in a 26% decrease in real visitor spending in 2009 versus that in 2006. The industry recovered during 2010 and 2011, but major hotel foreclosures, State bond downgrades and lost accommodations jobs are enduring scars. The experience demonstrated anew Hawai'i's need to strengthen its visitor industry and diversify its economy. Copyright © 2012 John Wiley & Sons, Ltd.     

Backpackers in the Northern Territory of Australia—motives,behaviours and satisfactions

This paper reports the findings of a study of 475 backpackers in the Northern Territory of Australia. It finds that backpackers tend to visit many of the same locations as other tourists, and like those tourists, are attracted to the natural sights of the Territory. It is also found that the backpackers can be divided into various groups. For example, of this sample about one‐third had left their previous career to travel, and about 12% had just completed studies. On the other hand about one‐quarter were holidaying during periods of normal paid holiday leave. It is argued that the market is not solely comprised of ‘life change’ or rite de passage holidaymakers. Additionally, differences are found between national groupings. Copyright © 2003 John Wiley & Sons, Ltd.     

The influence of the environment on adventure tourism: from motivations to experiences

Inherent in most definitions of adventure tourism is the fact that it takes place in natural outdoor settings. Yet, the influence of this setting on the behaviour of adventure tourism consumers has yet to be adequately addressed. This study, therefore, investigates the relative strength and nature of environmental influences on adventure tourists in both motivations for participation and in the context of the experience. The results are based on questionnaires collected from 459 participants in adventure tourism activities along the southern coast of South Africa. They show that, although the majority of research on adventure tourism focuses on the ‘thrill’ involved, the environment is increasingly recognized as influential. The assessment of motivations, using a push and pull factor approach, demonstrates that the environment not only plays an important role in attracting adventure tourists towards specific destinations, but that they also seek out interactions with nature. In addition, participants suggested that the environment is an especially significant component of their experiences. The fact that the findings demonstrate the importance of the environment in both the motivations and experiences of adventure tourism participants, means that such an approach would make a definite contribution to discussions, planning, and policy linked to the adventure tourism industry.     

The impact of air policy on incoming tourist traffic: the contrasting cases of the Caribbean Community and the Middle-East

It is generally agreed that government ownership and participation in national carriers and regulated air service agreements can lead to inefficiencies and abuses of market power. This can result in poor carrier performance and service levels, impeding further growth in tourism markets. This paper contrasts this theory with recent case evidence from the Caribbean and the Middle-East. The former represents the mature exotic type beach holiday while the latter is a fast developing religious, cultural and multi-product form of tourism. In both cases multi-step relationships exist between the development of air transport policy and the number of incoming visitors. The strength and significance of these interrelationships are tested using two separate best-fit Structural Equation Models (SEMs) based on a panel data set of a selection of endogenous and exogenous variables for the period 2000-2007. It is found that, despite both regions’ continued government participation in national carriers, only in the Caribbean has this appeared to have resulted in the expected dampening effect on tourism output, whereas a reverse effect was found for the sample of Middle-Eastern states. Focussing on their formidable hub-and-spoke networks, state owned and vertically integrated Middle-Eastern carriers are still encouraged to offer competitive fare and service levels to capture 6th freedom traffic with the growing number of long-stay visitors being one of the main beneficiaries of this.     

The development of environmental initiatives in tourism: responses from the London hotel sector

In tourism, natural resources and the physical environment are regarded as important assets to enhance the product. Practitioners in this multisectoral industry (including hotels) perceive the environment and its resources to be a crucial feature in attracting more tourists. Today, most sectors of industry face pressure to improve their environmental performance. Hotels as a component of tourism are no exception. Hotels can act to reduce their environmental impacts and, collectively, make a substantial contribution to improving the quality of the environment. A wide range of publications offer guidance and advice on the actions hoteliers may take to alter their practices and thus address environmental issues. Yet, to date, it is not clear how many hotels are applying these recommendations, nor which actions share this common goal. Equally, the lack of operationalisation in environmental principles, implicit within many codes of practice, is seeing the emergence of a gap between theory and practice in these matters. It is the nature of this gap that is explored. Additionally, an assessment is undertaken of what the tourism industry is doing to improve environmental performance, and a case study is presented based on a detailed survey of environmental management practices in 42 London hotels. Copyright © 1999 John Wiley & Sons, Ltd.     

A review of website evaluation studies in the tourism and hospitality fields from 1996 to 2009

This paper reviews website evaluation studies in the tourism and hospitality fields published between January 1996 and September 2009. A website evaluation framework that includes evaluation by phases, evaluation by features, and evaluation by features and effectiveness is developed. The strengths and weaknesses of each method of evaluation are analyzed, and research gaps and future research directions are explored. Copyright © 2010 John Wiley & Sons, Ltd.     

Anatomy of tourism crisis: explaining the effects on tourism of the UK foot and mouth disease epidemics of 1967–68 and 2001 with special reference to media portrayal

This paper studies the UK foot and mouth disease (FMD) epidemics of 1967–68 and 2001. It briefly analyses the characteristics of each outbreak of disease and the contrasts between them. The paper then assesses the effects on the UK tourism industry from both outbreaks and also focuses on the role of the media in its portrayal of the effects. Data are gleaned from secondary sources such as BBC archives of radio and television programmes, other media such as key newspapers, as well as specialist journals and government reports. The study concludes that the 1967–68 outbreak had only a limited actual effect on tourism (and an even more limited effect as perceived in the media), whereas the 2001 epidemic had a much larger effect — actual and as perceived in the media. It is suggested that there are many explanations for the differences, including the time of the year of the outbreaks, the spatial spread of the disease, the amount of countryside that was deemed to have restricted access and the growth in supply of rural tourism operators. The changed character of news reporting itself created some different effects — the media role in the 2001 crisis was not entirely passive. Indeed, the paper finally stresses that the role of the media is crucial in tackling any future such crisis — the media can be harnessed as a key element of tourism contingency planning. In this respect there is, indeed, much similarity between the 2001 FMD crisis and other current crises worldwide. Copyright © 2004 John Wiley & Sons, Ltd.     

The growth of literary places in ancient town tourism destinations: based on the theories of Bourdieu,Danto and Dickie

Literary literature and tourism are closely connected, but the research on that connection is limited. Literary tourism spots are no longer just the places where historical accidents happened or were sites of a writer's birth or death, they can be any other places which have actual or even imaged linkages with the authors or their works. Based on Bourdieu's 1992 field theory and the ‘Artworld’ described by Danto [1964. The artworld. The Journal of Philosophy, 61, 571–584] and Dickie [1974. Art and the aesthetic: An institutional analysis. Ithaca, NY: Cornell University Press; 1984. The art circle: A theory of art. New York, NY: Haven], this study proposes an analytical framework comprising the atmosphere, activities and agents of art field development in order to understand the formation of a literary tourism product. San Mao teahouse in Zhouzhuang, China is used as an example. On-site observations, interviews and secondary data were collected for this study. The study finds that San Mao Teahouse as a literary venue is the result of the interaction of the literary field of San Mao and the tourism field of the historical town of Zhouzhuang. In the early stage of development, the owner and manager of San Mao Teahouse played the role of producer and marketer, and later on, tourists took more active roles by writing more literary works and promoting the site on websites based on their faith in San Mao, her work and the place. The research also finds that literary tourism is not a conventional art product, but a special experience of literature in the tourism world. Overall, the research contributes to the current knowledge by presenting a new case of formation of literary venues in tourist spots, introducing a new analytical framework and also facilitating the understanding of cultural change in tourist destinations.     

The influence of a film on destination image and the desire to travel: a cross‐cultural comparison

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.