Sustainability and business-to-business marketing: A framework and implications

Researchers in several business disciplines have convincingly argued that environmentally responsible strategies can contribute to competitive advantage and superior financial performance. While debates on ecological conservation and environmental practices within marketing have raged for over three decades, much of the focus has been on identifying and targeting the environmentally-conscious consumer. Less attention has been given to marketing's role in a green supply chain and its interface with environmentally-friendly manufacturing and operations. We integrate disparate streams of research and develop a broader framework to understand the appropriate role and focus of business-to-business marketing in the supply chain for achieving environmental sustainability objectives. We identify three major strategies - the reduction of surplus supply of products, reduction of reverse supply, and internal marketing - where marketing's role in environmental sustainability is crucial for achieving superior competitive advantage and financial performance.     

A global supply chain framework

The relationship between supply chain competencies and performance has been somewhat elusive. The 21st Century Logistics framework, developed at Michigan State University is currently assessed as to its global relevance, particularly relating to performance. A sample of U.S. firms is compared to a sample of Australian and New Zealand firms to assess the robustness of the framework across different business environments as well as to better understand the supply chain competencies/performance relationship. Results suggest that the framework is reasonably robust across environments, although some improvements in future versions of the framework are suggested. Additionally, results confirm that supply chain competencies do lead to improved performance. Interestingly, supply chain competencies appear to be employed in different ways to create different performance advantages across the various business environments.     

Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors

Managing supplier relationships in an environmentally responsible way may prevent risk of adverse publicity and reputational damage to the buying firm. Drawing on the stakeholder approach and the environmental management capability framework, the purpose of this paper is to gain further knowledge regarding the impact of strategies oriented to green supply chain management on a firm's corporate reputation. We test a set of hypotheses in a panel data of European manufacturing companies for a period of ten years. Our findings provide strong support for the premise that supplier selection, monitoring and partnership termination based on environmental criteria positively influence corporate reputation. Additionally, evidence suggests that the implementation of those strategies in an integral way as well as progressing towards the adoption of green supply chain management benefit a firm's reputation. This study has implications for theory and practice.     

工程供应链管理研究综述

供应链管理作为一个创新的管理模式从系统的角度为解决工程建设项目高分散性、超预算、返工、拖延工期、冲突等问题提供了新方法。文章在分析建筑工程项目特点的基础上,探讨了工程供应链和传统的制造供应链的差异;并参照一般供应链管理研究的分类方式对工程供应链研究内容进行分类;从工程供应链的战略思想、活动管理、关系管理和信息管理的角度进行文献的回顾和梳理;最后指出未来工程供应链的研究方向。     

Resource-constrained product development: Implications for green marketing and green supply chains

While academic debates and practical approaches to green marketing have matured over the past few decades, one central conundrum that has remained unresolved has been the trade-off between the higher prices of green products and the objectives of environmental sustainability. In general, it has been observed that green products are priced at a premium to account for their environmentally friendly consumption and use. We argue that resource-constrained product development approaches (alternatively labeled jugaad) that are observed in emerging countries such as China and India have the potential to change the traditional models of green product development. In addition to the competitive advantage that resource-constrained product development approaches provide, we suggest that these practices have sustainability and supply chain benefits. We show that the innovation process relies primarily on frugal engineering that reduces material use (thereby reducing burden on supply chain) and meets green marketing objectives at much lower, and therefore, more affordable prices. We draw out several implications for theory and practice.     

Evaluation of robustness of supply chain information-sharing strategies using a hybrid Taguchi and multiple criteria decision-making method

The advances in information technology have prompted the development of many supply chain information-sharing strategies, including electronic point of sales (EPOS), vendor-managed inventory (VMI), e-shopping, emergency transshipments, and so on. However, variations in the business environment can produce uncertainty and increase decision-making complexity for enterprises selecting from various supply chain information-sharing strategies. An effective and efficient supply chain strategy should be capable of reducing costs and raising customer-service levels, and should be capable of enhancing the robustness of the supply chain. In this study, the robustness of different supply chain strategies under various uncertain environments is studied using the simulated beer game. Techniques included Taguchi methodology and multiple criteria decision-making methods (MCDMs), including simple multiple attribute rating technology (SMART), technique for order performance by similarity to ideal solution (TOPSIS), and grey relational analysis (GRA). The signal-to-noise (S/N) ratio for each criterion is calculated to indicate the robustness of performance. This S/N ratio is used to determine an overall evaluation among various supply chain information-sharing strategies. The simulation results show that e-shopping has the most robust performance in uncertain environments.     

The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework

In recent decades, rapid industrial modernization and economic growth have brought substantial environmental problems such as air pollution, hazardous waste, and water pollution for the Asian emerging economies (AEE), in particular China, Taiwan, India, Malaysia, Indonesia, Thailand, and South Korea. These countries have started to adopt green supply chain management (GSCM) as a strategy to reduce the environmental impact. There are anecdotal evidences that the adoption of GSCM in this region is partly influenced by Guanxi – a cultural norm, which plays a significant role in relationship governance within supply chain activities among the AEE. Based on a systematic literature review, we develop a conceptual framework that characterizes the drivers and barriers for the adoption of GSCM practices, incorporating Guanxi as a moderator in the manufacturing sector of the AEE. The conceptual framework addresses the roles of two types of Guanxi in the adoption of GSCM: the relational Guanxi at individual level based on social exchange theory and the aggregated Guanxi at firm level derived from social capital theory. This recognition of Guanxi at two separate decision levels help companies better manage their relationships while they green their supply chains. Directions for future research and managerial implications are discussed accordingly.     

The governance of inter-organisational relationships during different supply chain maturity phases

Supply chains and inter-organisational relationships have increased in popularity in recent years and supply chain management has received a vast amount of academic attention. The objective of this paper is to explore the implementation of supply chain management and, in particular, the changing phases of a supply chain as it moves towards maturity. We employ the minimal structure framework of van der Meer-Kooistra and Scapens [“The governance of lateral relations between and within organisations”, Management Accounting Research, 2008] to analyse the governance of a supply chain as it moves through the various phases. Drawing on the findings from a case study in an aero-manufacturing company, we explore how the minimal structures emerge and evolve as the supply chain matures.     

A system-wide interdisciplinary conceptual framework for food loss and waste mitigation strategies in the supply chain

The issues of food loss and waste (FLW) in the global supply chains have recently gained attention. However, causes for FLW and their mitigation strategies for curbing FLW at different stages of the supply chains remains under researched. Our research aims to address these research gaps in a three-fold way: i), we identified key causes (through root-cause analysis) of FLW in the supply chain of developed and less developed countries; ii), systematically classified measures and policies, which have been implemented to mitigate FLW; iii), developed an interdisciplinary conceptual framework for waste utilisation practices that can contribute towards the triple bottom-line in food system. A root-cause analysis was performed, and mitigation strategies identified by systematically analysing and synthesizing the extant research published over the past 20 years (1998 to 2018) in the areas of food loss and waste in the supply chain. A conceptual model for the prevention of FLW utilising a systems approach through the circular economy concept has been proposed. Since the agri-food sector is largely interdisciplinary, we have also demonstrated a method of integrating contributions from multiple disciplines in our proposed model towards achieving a total depollution (zero waste supply chain).     

How should you stabilise your supply chains?

This case based research paper examines the stabilisation strategies used within seven supply chains and presents a framework to help practitioners stabilise their chains. The findings show that organisations should first select a cushioning strategy and then reduce demand uncertainty to lower the level of cushion held. However, they need to recognise that other organisations within the supply chain are making similar decisions and the whole supply chain needs to be stabilised. Despite this, businesses seem to only share information about their demand uncertainty-reducing mechanisms and not their cushioning strategies. This means that companies often make decisions in isolation of each other, which can then destabilise the chain.     

Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration

Growing globalization and environmental uncertainty have increased the challenges managers face in delivering services or products to the customer. Integration of information systems across partnering organizations has become the backbone of supply chain management, as amalgamation facilitates the sharing of information required to enhance organizational flexibility and responsiveness while minimizing risk and inventory costs. Using data from the Australian retailing sectors, this study investigates the mediating role of inter-organizational information system (IOIS) integration on the relationships between inter-organizational compatibility and supply chain capabilities. The results indicate that inter-organizational compatibility of technical, strategic, and cultural inter-organizational dimensions facilitate IOIS integration and supply chain capabilities. To maximize benefits for all chain members, IOIS integration needs to be embedded in the strategies and goals of partnering organizations. Business-to-business and industrial marketing managers need to be aware that IOIS integration processes require support of top managers of the partnering organizations and should be embedded in the organizations' strategic goals.     

Measurement,mitigation and prevention of food waste in supply chains: An online shopping perspective

This study introduces a framework and model, although applied in a practical setting, sets the stage for further theoretical development of mid-range theory. The methodology applied in the study has four main stages, namely interviews with managers from an online food retail supply chain, analysis of soft and hard data using questionnaire-based surveys of customers and suppliers, archival and factual information gathered from the supplier and the online food retailer to measure food waste across the supply chain and analytical models to quantify various effects. A number of propositions emerged from our multiple methodologies and observations. The major research contribution of this work is to advance Natural Resource Based View (NRBV) to the supply chain and various complexities involved in food waste management. Dynamic capabilities were clearly evident and necessary in rapidly changing industrial contexts such as online food supply chains. This paper also proposes a food waste minimization-and-mitigation model, establishes the direct and indirect outputs of food waste and brings attention of the food waste debate in the context of an exemplar online food supply chain, as well as provides a middle range theoretic framework to enhance understanding on theory and its application to this field informed mainly NRBV.     

Assessing the impact of cost optimization based on infrastructure modelling on CO2 emissions

Traditionally, logistics design is driven by a need to reduce costs and improve customer service. Recently, the environmental concerns from transport have been increasingly discussed. The traffic levels and associated energy consumption are influenced by supply chain structure, modal split and vehicle utilization. This paper aims to assess the impact of the traditional cost optimization approach to strategic modelling on overall logistics costs and CO₂ emissions by taking into account the supply chain structure (number of depots) and different freight vehicle utilization ratios (90%, 75% and 60%). The simulation model, based on a European case study from the automotive industry, considers strategic and operational level decisions simultaneously. The analysis shows that the optimum design based on costs does not necessary equate to an optimum solution for CO₂ emissions, therefore there is a need to address economical and environmental objectives explicitly as part of the logistics design.     

Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives,interdependence, asset specificity and relational capital

Integration of various theories is essential to completely understand and explain strategic alliances in a supply chain. The purpose of this paper is to develop a framework by integrating the features of transaction cost theory, resource-based theory, contingency theory, social exchange theory, and Kelley's personal relationship theory and test the framework through empirical research. The present study addresses the impact of strategic alliance motives, environment, asset specificity, perception of opportunistic behavior, interdependence between supply chain partners, and relational capital on strategic alliance outcomes. Besides, the study has also tested the role of relational capital as a central mediating construct. A sample of 2156 companies representing different industries in manufacturing in Malaysia was selected for the distribution of questionnaire. We tested the structural model using structural equation modeling (SEM). Based on the results, we conclude the following significant relationships: (1) strategic alliance motives and perception of opportunistic behavior on interdependence and relational capital, (2) interdependence on relational capital, (3) environment on strategic alliance motives, (4) relational capital on strategic alliance outcomes, and (4) the mediating role of relational capital. The current study adds significantly to the body of knowledge on strategic alliances and can help managers identify factors that influence the success of strategic alliances and provide a proper direction to develop robust and effective collaborative relationships between supply chain partners.     

The effects of management inertia on the supply chain performance of produce-to-stock firms

This article examines the impact of inertia on the management of the firm's supply chain operations and the effects it can have on a produce-to-stock firm's ability to respond to external market pressure and develop corrective strategies. The research methodology used is based on earlier Catastrophe Modeling that looked at inertia in organizational design, competitive pressure, and competitive response. The model demonstrates how latent variables, such as customer pressure and supply chain inertia can influence a finished goods supply chain management's response under various conditions. The model was tested and validated using questionnaire data gathered from a sample of members of the Council of Logistics Management. The model was used to estimate individual finished goods firm inertia response estimates. We incorporate these estimates in a brief examination of three produce-to-stock firms from the sample to give readers an idea of the usefulness of the approach in examining supply chain inertia.     

How the performance rationales of organisations providing farm advice explain persistent difficulties in addressing societal goals in agriculture

This article posits that an economic analysis of the full diversity of organisations providing agricultural advice is needed to explore how societal issues related to environment and occupational health are addressed in the provision of such advice. Our theoretical framework draws on existing research in institutional economics applied to services, in particular to Knowledge Intensive Business Services (KIBS). The methodology is based on a case study, the French seed potato supply chain. The results consider all the KIBS suppliers that deliver advice to farmers in the supply chain. They demonstrate the importance of organisations (linked to upstream and downstream industries) that are often neglected in studies on the pluralism of farm advisory services. Four main types of KIBS are described: client-owned advisory organisations; integrated services where service are developed primarily to accompany a commercial activity; consultancy firms; and parastatals. Each of them design both front-office and back-office service activities, according to their own profitability objectives. The analysis of the performance rationale of these different types of KIBS organisations provides an in-depth understanding of their economic strategies and the reasons why they address – or ignore – the possible adverse effects of their activity on occupational health and the environment. In such a context, public policy seems necessary to frame collective action and integrate environment and human health issues into farm advice. The conditions of efficiency of such interventions are discussed.     

Critical review of supply chain innovation research (1999–2016)

This paper aims to systematically review the supply chain innovation literature over the last 18 years. It examines the development and current state of supply chain innovation research in management and identifies research gaps. A literature review is conducted to identify and analyze publications in peer-reviewed academic journals that include contributions from different strands of management research. This paper analyzes the theoretical contributions of the supply chain innovation literature using Gregor's (2006) framework of theory classification. It also evaluates the levels of analysis of the literature using the structural view model proposed by Skinner, Han, and Chang (2006). This research identified and analyzed various topics related to the supply chain innovation construct and showed that supply chain innovations can be studied at multiple analytical levels. It also revealed that the field has largely relied on manufacturing firm-based samples and U.S. samples, limiting the generalizability of the findings. The identification and analysis of relevant articles highlighted the need to conceptualize the supply chain innovation construct and develop measurement scales to operationalize it. This literature review is the first to focus on supply chain innovations, summarizing the development of the last 18 years and providing fruitful opportunities for future research. The results presented can be applied to the decision-making process of managers regarding supply chain innovations.     

Demand chain alignment competence — delivering value through product life cycle management

This paper endorses demand chain alignment as a competence that supports effective product life cycle (PLC) management. Demand chain alignment integrates the demand creation (historic domain of marketing) and demand fulfilment processes (domain of supply chain management), to develop and to deliver products that convey superior customer value while deploying resources efficiently. So far, the relationship between demand chain alignment and PLC management has only been addressed from an operations and demand/supply chain perspective, but not from a marketing perspective. Three research propositions, on the relationship between both concepts, are derived from a literature review and applied to a case study from a global player in the tobacco industry. The findings do not support the current view that the product life cycle is a market-oriented classification variable for demand chain strategies. Instead, demand chain alignment needs to link customer needs-based segments with the supply chain. Moreover, PLC management and demand chain alignment have a mutually reinforcing relationship, in which PLC management can facilitate the competence development, ensures a dynamic perspective and, at the same time, benefits from aligned demand creation and fulfilment processes. Based on the findings, a model integrating demand chain alignment and PLC management is proposed.     

Opening the black box of food waste reduction

Surplus food management plays a key role in food waste reduction. This paper addresses the multifaceted concept of food supply chain sustainability by presenting a model of surplus food generation and management (called ASRW, Availability-Surplus-Recoverability-Waste), which encompasses the integrated food supply chain (i.e. business, environmental and social players). The model was developed using a bottom-up approach, by conducting 30 exploratory case studies and iterating theory development and data analysis. Three confirmatory case studies, from different food supply chain stages, are also presented to demonstrate how the model can be used to identify food waste reduction strategies.     

Innovation-induced food supply chain design

We present a conceptual framework depicting the issues and strategies of a firm with an innovation (in product or technology or system). To “implement” the innovation in terms of procurement of feedstock (intermediate inputs), production and processing, and marketing, the innovating firm undertakes strategic design of its supply chain. It must decide how much to produce, what segments of the supply chain to undertake in-house versus sourcing externally, and what institutions such as contracts and standards it will use to coordinate the suppliers assuring its external sourcing. The paper illustrates with cases from developed and developing economies, draws policy implications, and lays out a research agenda.