Search regret: Antecedents and consequences

Consumer search behavior has received considerable research attention in marketing. An area that has not been studied, however, is unsuccessful consumer search and the outcomes of such. This study proposes the concept of “search regret,” a postsearch dissonance that results from an unsuccessful prepurchase search. A pilot study is conducted to verify the existence of the search regret construct and to identify its potential antecedents and consequences. A conceptual model is then presented and tested. Based on the results, implications for retailers as well as suggestions for future research relating to search regret are discussed.     

Antecedents and consequences of management-espoused organizational cultural control

The issue of control is central to many conceptualizations of work and work organization. Although the body of research on organizational culture control is growing, this literature has a number of limitations. This article encourages theory building by supplying generalizable empirical evidence of the practices of organizations that aim to enhance management-espoused cultural control as well as developing insights into how such efforts impact on employees. The analysis of the responses to a survey of one thousand firms finds a number of significant associations between the three antecedent factors and cultural control as well as three associations with consequences. The article culminates with a discussion of the contributions and implications of these findings.     

Antecedents of satisfaction in a marketing channel

Because of the importance of satisfaction to inter-firm relationship quality and thus inter-firm relationship continuity, this research investigates previously unstudied antecedents of satisfaction in a marketing channel. These antecedents include the attractiveness of alternative relationships, relationship investment, and switching cost. The research also tests reciprocal relationships between satisfaction and alternative attractiveness, and between satisfaction and voice. This helps suggest answers to questions such as, does satisfaction reduce alternative attractiveness as it is generally believed, or does alternative attractiveness reduce satisfaction? Many of the study variables were antecedents of satisfaction in the study context. Together they explained almost half of the variation in satisfaction. Nevertheless, alternative attractiveness, relationship investment, and voice were the most important antecedents of satisfaction in the study. The paper concludes with suggestions for the cultivation of customer satisfaction in the study context.     

Antecedents of participation in online brand communities and their purchasing behavior consequences

This study intends to fill some gaps in knowledge about online communities and their influence on consumers’ purchase decisions. A review of the extant literature on online brand communities reveals that most prior studies have focused on identifying the factors associated with joining and participating in online communities. However, limited studies examine the implications of participation in online brand communities in terms of consumer behaviors, such as brand liking and intention to purchase the brand. In addition, these few studies have either focused on the influence of operational elements of the online community on purchase intention or on the influence of community members’ characteristics regarding purchase intention. Therefore, this study aims to provide an integrated framework for operational and user characteristics’ antecedents associated with consumers’ participation in online brand communities and their effect on purchase decisions. Structural equation modeling was used to test the conceptual model. Data were collected via a survey of the Facebook pages of 282 members of Egyptian telecommunication companies. The findings provide insights into how these antecedents should be managed to enhance participation in virtual telecommunication communities.     

Antecedents of importer relationship performance in Latin America

Emerging market importers are increasingly engaging in relationships with foreign suppliers. Nevertheless, characteristics of the institutional and cultural environments of countries may affect relationship behavior. Furthermore, research on relationship marketing primarily focuses on the marketing activities of exporters from developed countries and much less attention is paid to the import side of the exchange process. Thus, the objective of this study is to empirically examine importer relationship performance in a Latin American context. This article proposes and tests a conceptual model that includes the antecedents and outcomes of trust and commitment with a survey of Chilean importers. The model uses confirmatory factor analysis (CFA) to develop the construct measures and structural equation modeling (SEM) to test the model. The findings of this study contribute to a better understanding of the driving forces of trust and commitment and their influence on importing firms' performance in an emerging market context.     

Antecedents and consequences of effectuation and causation in the international new venture creation process

The selection of the entry mode in an international market is of key importance for the venture. A process-based perspective on entry mode selection can add to the International Business and International Entrepreneurship literature. Framing the international market entry as an entrepreneurial process, this paper analyzes the antecedents and consequences of causation and effectuation in the entry mode selection. For the analysis, regression-based techniques were used on a sample of 65 gazelles. The results indicate that experienced entrepreneurs tend to apply effectuation rather than causation, while uncertainty does not have a systematic influence. Entrepreneurs using causation-based international new venture creation processes tend to engage in export-type entry modes, while effectuation-based international new venture creation processes do not predetermine the entry mode.     

Antecedents of Perceived Quality in the Context of Internet Retail Stores

This study investigates specific antecedents of perceived service quality in the Internet environment for trust to a retail store, experience with e-commerce, Internet familiarity, excitement with e-commerce, extent of using e-commerce, frequency of purchases from a company, in addition to exploring the reasons for shopping on line: such as price discounts, convenience, product availability, and purchase conditions. The results indicate that perceived e-service quality is comprised of four key dimensions: information, user friendliness, interaction / adaptation and aesthetics. Moreover, the study reveals that different dimensions of perceived e-service quality are influenced by diverse antecedents. For instance, whilst customer trust to a company influences all four dimensions, Internet familiarity has an impact solely on user friendliness. This picture remained when the type of store, either pure dot. com versus hybrid retailer, was tested as a moderator variable. Implications for practice, the limitations of the study, and directions for future research are discussed.     

Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects

This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner's products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners' push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system.     

Antecedents and consequences of external risk perception in franchising: evidence from the hospitality industry

In this article, we contribute to the understanding of the role that external risk perceptions play in decisions regarding the combination of company-owned and franchised units in the hospitality industry, and to knowledge of the impact of specific CEO characteristics on perceptions of environmental uncertainty. We examine the effects of tenure, an entrepreneurial nature and the innovative attitude of the CEO on the perception of external risk, and address the direct and indirect consequences of such perceptions of external risk on the configuration of the network of outlets. Our results show a significant relationship between the characteristics of the CEO and the perception of risk but, contrary to expectations, risk perception is associated with a lower degree of franchised outlets within the ownership mix.     

Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice

The relationship between mood (an affective state variable) and choice strategies that are primarily affective (experiential strategy) or cognitive (informational strategy) is examined with a literature review and an empirical study. Findings suggest consumers in positive moods may be more likely to use an experiential strategy than those in negative moods, and consumers in negative moods may be more likely to use an informational strategy than those in positive moods. Results also suggest consumers in positive moods who use an experiential strategy may have more positive post-processing moods than those who use an informational strategy, and consumers in negative moods who use an informational strategy may have more positive and post-processing moods than those who use an experiential strategy. The implications of these findings are discussed and suggestions for further research are provided.     

Antecedents and consequences of global responsiveness: An empirical examination of MNCs in the global sourcing context

As global responsiveness (GR) has been recognised as critical for global market advantage, we draw upon social capital theory and develop a theoretical model which clarifies the determinants and consequences of GR. Based upon a cross-national sample of 118 MNCs from the U.S., Europe, and Asia, we found that intra-firm structural and inter-firm relational social capital, as reflected in integrative mechanisms and joint problem solving respectively, are positively associated with GR. In addition, whilst negatively related to global sourcing barriers, GR has a positive effect on MNC performance. Our findings also indicate that GR plays an essential role by fully mediating the associations of information-based mechanisms, people-based mechanisms, and joint problem solving with global sourcing barriers and MNC performance.     

Mentoring in supervisor-subordinate dyads: Antecedents, consequences, and test of a mediation model of mentorship

We develop a framework to look at mentoring as a consequence of employees' values and beliefs, as well as to explore its role in determining the employees' attitudes towards their organizations. Based on social exchange theory, we hypothesize that employees' levels of individualism, collectivism, and trust in supervisor influence the level of supervisory mentoring received. Moreover, mentoring influences employees' affective commitment and intention to quit, as well as mediates the relationships between the proposed antecedents and outcomes. Using structural equation modeling to examine these relationships, we find that within supervisor-subordinate dyads, subordinates report more mentoring when they have collectivist personal values and trust their supervisor. Additionally, more mentoring is positively related to subordinates' affective commitment towards the organizations and negatively related to their intention to quit. We also find that mentoring mediate the relationship between both collectivism values and trust in supervisors and both organizational commitment and intention to quit.     

Internet and distance channel use and European consumer complaint behavior

This exploratory study analyzes the effect of distance-shopping channel choice (i.e. the format first used by consumers in a retail transaction) on consumer complaint behavior, with a special focus on the Internet channel. It analyzes 2011 Eurobarometer data using a logistic regression model controlling for sociodemographic and country-specific variables to measure the impact of using the Internet, post/catalog, and telephone channels on complaint behavior. The results indicate that consumers using the Internet channel exhibit the greatest likelihood of complaint behavior when compared to consumers using traditional distance-shopping channels. Implications and suggestions for retailers are discussed, as are the contributions to the consumer complaint behavior literature.     

Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

Intangibility has long been studied as a unidimensional construct with the focus being placed upon the physical element. This paper explores the effects of three unique intangibility dimensions on a consumer's ability to evaluate goods and services, and the perceived risk (PR) associated with the transaction. The authors examine these relationships in purchase environments that include both traditional bricks-and-mortar retailers and the Internet. Their investigation further incorporates prior knowledge as a moderating factor into the proposed framework. This allows for a thorough comparison of the effects and relationships that exist between intangibility and its consequences in general, evaluation difficulty (ED) and perceived risk (PR) in particular. The authors develop hypotheses pertaining to the proposed model and test them with two experiments. The empirical results are broadly supportive of the hypotheses. Theoretical and managerial implications to the services marketing literature are discussed.     

Evaluating channel performance in multi-channel environments

Evaluating channel performance is crucial for actively managing multiple sales channels, and requires understanding the customers’ channel preferences. Two key components of channel performance are (i) the existing customers’ intrinsic loyalty to a particular channel and (ii) the channel's ability to attract switching customers. We apply the Colombo and Morrison (Colombo, R., Morrison, D., 1989. A brand switching model with implications for marketing strategies. Marketing Science 8, 89–99) model to assess channel performance along these dimensions. Using data from a large home-shopping company, we analyze the evolution in the performance of its main channels over time, and test for differences in channel performance among different product categories offered by the company, as well as between different customer segments. Based on the results, we derive implications for managers to operate a company's multiple sales channels more effectively.     

Antecedents of Global Attitude

Abstract

The term “globalization” has recently been used to explain multiple world trends. Such trends include worldwide accessibility to the same products, access to the same resources around the globe, world travel, communication, convergence of lifestyles, development of “world culture,” and worldwide fascination with environmental issues. This paper explores the population's attitude towards globalization (global attitude) and investigates antecedents that affect the level of global attitude. The antecedents examined are population's current satisfaction, opinion of governance, and future expectations. Results from structural equation modeling show that current satisfaction with life and opinion of governance have a positive and significant influence on development of global attitude.     

The Antecedents of Service Expectations

Expectations are an important element in the modelling of both service quality and customer satisfaction, through the expectation-disconfirmation paradigm. However, understanding of the way in which differing classes of expectations are formed is limited. To date, studies concerned with the antecedents of expectations have been highly exploratory and mainly qualitative in nature. Although this study is also to an extent exploratory, it advances the debate surrounding expectations by offering systematic quantitative testing of two different classes of expectations. Data were collected on service expectations for bank accounts prior to consumption, along with information on possible antecedents. Hierarchical regression analysis was then employed to interpret the data. The results showed implicit service promises are an important antecedent of both 'predictive' and 'desired' classes of expectations. In addition, explicit services promises have some influence on predictive expectations, whilst word of mouth influence desired expectations. In general, many of the posited antecedents of expectations were not significant predictors of expectation levels.     

Cross-cultural study of channel relationship factors — Antecedents of satisfaction in a retail setting: A commentary essay

Channel relationships within and across diverse markets have been investigated for quite some time. Yet findings from these studies over the last forty years or so have been far from conclusive. Channel researchers Runyan, Sternquist, and Chung (forthcoming) investigate interrelationships between the behavioral constructs of role performance, dependence, conflict, satisfaction, and influence strategy in the U.S. and Japanese context. Reading this paper leads credence to the adage, “The more things change, the more they stay the same.” Indeed, a review of representative comparative channels research literature from the 1980s and post-2000 brings to surface striking similarities in terms of shaky conceptual frameworks, less than robust construct measures, and insufficient caveats in explaining and applying research findings. For channels research to gain relevance in today's globalized marketplace, greater sophistication is necessary in formulating and implementing comparative studies. An overarching framework is necessary to explain, if not incorporate, similarities and differences in channel interactions around the globe.     

Antecedents and Consequences of Cronyism in Organizations

In this paper we discuss cronyism that exists between superiors and subordinates. Cronyism is defined as favoritism shown by the superior to his or her subordinate based on their relationship, rather than the latter's capability or qualification, in exchange for the latter's personal loyalty. We argue that two cultural antecedents, namely particularism and paternalism, give rise to strong ingroup bias and unreserved personal loyalty, which in turn lead to cronyism. We examine the consequences of cronyism at the individual level with respect to job satisfaction, organizational commitment, and ingratiation. We also discuss how cronyism affects performance, morale, and inertia at the organizational level. Cronyism can be observed in all cultures; however, its manifestation is likely to vary from one culture to another.     

Antecedents of firm performance in emerging economies: Business groups,strategy, industry structure,and state support

A rich literature has investigated the antecedents of firm performance in developed economies, resulting in a consensus view that firm resources and strategy are the key determinants. Several arguments, however, suggest that in emerging economies other factors are more important for firm performance. This study analyzes the impact of firm strategy and industry structure as well as business group membership and state support on firm performance in an advanced emerging economy, Turkey. Using a data set compiled from a selection of the 1000 largest manufacturing firms in this country, the study employs several regression models to identify the main determinants of firm performance as measured by productivity and net profit margin. In contrast to studies of developed economies, the investigation finds that firm-related factors (competitive strategies) do not significantly influence performance; instead factors related to industry structure and business group membership are the strongest determinants of firm performance; further, state support interacts with business group membership and is positively related to productivity.