Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects

This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner's products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners' push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system.     

The Role of Distribution Channel Agents in Promoting Innovative Activity in Small Retail Businesses: A Case-Study of IT Adoption

The successful application of information technology (IT) offers the retailer, large or small, a decisive source of competitive advantage. Smaller retailers, however, have generally been slow to embrace the new technologies of sales data capture, analysis and communication. Within the distribution channel, four intermediary agents - wholesalers, trade associations, voluntary groups and franchisors - are well-placed to encourage more widespread take-up of IT among small retailers. The role of each agent is examined through the presentation of survey-derived information, and it is suggested that none of these agents has exploited widely this potential to promote innovation adoption. However, the presence of identifiable geographical and organisational clusters of small retailers using IT illustrates the important role being played by some of these agents in promoting IT adoption and indicates ways in which many others could encourage innovative activity.     

Interactive Technologies and Retailing Strategy: A Review,Conceptual Framework and Future Research Directions

During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact on retailing strategy and operations. Furthermore, it is conceivable that certain emerging interactive technologies will be perceived by some retailers as enablers (tools to more effectively compete in the marketplace) and by other retailers as disruptors of the present ways of doing business. Interactive technologies can either be generic, a technology that is readily available from an information technology (IT) vendor and is widely adopted by retailers, or proprietary. An interactive technology that is proprietary can enable a firm to generate economic rents from the innovation for an extended duration of time. Investing in a generic interactive technology, however, may be perceived as a cost of doing business for a retailer, and not a potential source of sustainable competitive advantage. However, a retailer's complementary resource endowments may enable the retailer to more effectively leverage a generic technology relative to its competitors and thereby achieve a sustainable competitive advantage. In this paper, we review the related literature, develop a process model delineating the mechanisms by which an interactive technology can affect and necessitate changes in retailers' strategies and identify directions for future research.     

Information Technology and the Performance of Japanese SMEs

This paper examines the impact of investment in information technology (IT) on the performance of Japanese firms. My findings imply that there is a positive and statistically significant relationship between IT and firm profitability and innovation, but only for small firms. These results underscore the importance of investment in IT for small companies. The acceptance of IT by this sector is fundamental to the success of structural adjustment in the Japanese economy.     

Information Technology Use and Firm's Perceived Performance in Supply Chain Management

Purpose: This article proposes a theoretical model to investigate (a) a positive direct relationship between the specific use of ITs (applied to management) and the firm's performance as perceived by retailers and (b) a positive indirect relationship through information quality and information sharing.

Design/Methodology/Approach: The theoretical model proposed in this paper is contrasted using structural equation modelling of the retail distribution channel for home appliances.

Findings: The research shows that there is no positive direct relationship between the specific use of ITs and the retailer's perceived performance in the relationship with the provider. The results do, however, provide evidence for a positive indirect relationship through both information sharing and satisfaction obtained from the relationship with the provider.

Research Limitations: The analysis has been developed from the retail perspective. We suggest that future research focus on the retailer's and the provider's perspectives.

Practical Implications: In the context of SCM, the competitive advantages achieved through IT use derive from a better network of relationships between the firms involved as a result of greater information quality and information sharing. Specific use of ITs stimulates greater information sharing between retailer and provider and thus greater satisfaction and better perceived performance of the retailer in the relationship with the provider. However, the effect of IT use on information sharing occurs only through the quality of the information shared.

Originality/Value: The study shows that information quality is an antecedent of information sharing and that both information quality and information sharing act as necessary conditions for improving the retailer's perceived performance in the relationship with the provider. This article develops a measurement scale to evaluate the intensity of IT use. Finally, the research confirms that firm performance can be modeled as a second-level latent variable composed of three different dimensions (economic benefits, marketing benefits, and adaptation benefits).     

Impacts of Technology Adoption by Small Independent Food Retailers

This paper aims to understand the impacts of technology adoption on small independent food retailers in Portugal. Based on primary data, perceptions of the impacts were related to types of technology and retailer‐specific characteristics. Although technologies for managing customer relationships are the most frequently adopted, there is no empirical evidence that they yield strong perceived impacts on firms' performance. The complexity and novelty of such technologies seems to require time for firms and workers to become proficient in their use, and hence to generate perceived impacts on firms' performance.     

Developing Information Systems to Support Flexible Strategy

The literature on strategic applications of information technology(IT) and strategic information systems (SIS) contains a number of "classic" success cases. These systems are successful in terms of one particular strategy framework, but there is evidence that the demands placed upon SIS are changing. Changes in the business environment and in the rate of development of technology have created a requirement for more flexibility in the strategic process. This must be supported by a "new generation" of SIS that integrate with flexible infrastructures to provide long-term effective support for a flexible business strategy. This article looks at the changing nature of the strategic: process and examines a framework that has potential to assist in these aims. A number of techniques are analyzed to assess their capability for identifying strategic applications of IT. Finally, a way of providing a flexible IS/IT infrastructure relevant to the development of a flexible SIS is discussed.     

企业采用战略性信息科技外包意向研究

信息科技的飞速发展,使企业认识到企业对信息技术的需求与缺乏,为了取得这方面的技术,信息科技采用外包的形式日益增多。随着企业外包业务的增加,外包双方逐渐发展成为紧密合作模式,建立了长期的伙伴关系。     

The impact of supply disruption risk on a retailer’s pricing and procurement strategies in the presence of a substitute product

Retailers often experience stockouts when a supplier fails to deliver an order. In this paper, we identify the optimal procurement policy of a multi-product retailer in the presence of possible supply disruptions. Our analysis reveals that, in anticipation of potential supply disruptions, a retailer would typically benefit from ordering more units from a reliable supplier and fewer units from an unreliable one. Furthermore, the total number of units ordered may increase when there is supply disruption risk. As a result, the retailer may overstock some items. However, there are situations in which a retailer would optimally respond to supply uncertainty by consolidating its selling strategy around the unreliable supplier’s product. Under such a strategy, we find the surprising result that the retailer reduces the amount it orders from a reliable supplier as an unreliable seller becomes even less reliable. We also explore how supply disruptions can affect a retailer’s optimal pricing strategy. We find that under certain conditions, it is beneficial for a retailer to lower its price of a substitute product when one supplier fails to deliver its product. Finally, we find that, on net, consumers may benefit from supply uncertainty even though supply disruptions eliminate access to a desirable product.     

Retailer voluntary investment against a threat of manufacturer encroachment

To elucidate supply chain cooperation between a manufacturer and a retailer, this study examines a model in which the retailer makes voluntary investments to reduce the marginal production cost of the manufacturer. The manufacturer is allowed to introduce a direct selling channel in addition to the indirect channel through the retailer (i.e., manufacturer encroachment), which however dampens the retailers’ investment incentives. The retailer can leverage its voluntary investments as a means of deterring manufacturer encroachment. We demonstrate that manufacturer encroachment is strategically deterred when the retailer’s cost-reduction technology is sufficiently effective. This strategic encroachment deterrence encourages the retailer to invest more, but it narrows the variety of channels from which consumers can select. When the latter effect dominates the former effect, consumer surplus declines with strategic encroachment deterrence.

     

Factors Affecting Information Technology Usage: A Meta-Analysis of the Empirical Literature

With an estimated investment of over 1 trillion dollars to date on information technology (IT) products and applications, one would hope that there exists a corresponding improvement in organizational performance and productivity. The level of IT usage has widely been accepted as an important indicator of IT success within organizations. This research synthesizes and validates the construct of IT usage using a meta-analysis. It accomplishes that by analyzing the empirical results of various studies over a period of time covering a broad scope of characteristics of both users and information systems (IS), and it examines the relation between these characteristics and the level of IT usage within organizations. In general, the results of this meta-analysis lead to the conclusion that there exists a strong and significant positive relation between the perception of ease of use and the perceived usefulness of an IT system to the actual amount of usage. Another factor that indicates a high level of IT usage is the organizational support of IT within an enterprise. Although the factors of education level, training level, and professional level were found to have a substantial effect on IT usage, the magnitude of these effects were lower than those of the perceptions of the user and organizational support. Managers and IT professionals may have a better chance of avoiding IT system ineffectiveness and even failure by paying attention to the results of this research, especially in view of the fact that it synthesized and validated the results of a significant number of empirical studies published in some of the best IS journals. Rarely do single research experiments provide definitive answers on which to base policy decisions.     

Optimal retail sales strategies for old and new products in monopoly and horizontal competition scenarios

Advances in technology have made product updates more frequent and allowed consumers to choose different versions of the same product based on their preferences. It is crucial for retailers to understand how to formulate optimal sales strategies based on those different consumer preferences. To this end, we develop game models that consider the heterogeneity of consumer preferences under both monopoly and horizontal competition scenarios and perform the sensitivity analysis to examine the impact of consumer proportions and consumer preferences on retailers’ sales strategies. The results show that (i) regardless of competition or monopoly status, the original retailer can always maximize profit by setting prices based on the market share of traditional consumers, as long as the retailer sells both new and old versions of the product; (ii) the greater the competitive advantage of the competitor, the more advantageous the hybrid sales mode; (iii) if the price of the old product is below a certain threshold, there will be a positive profit for the original retailer when selling both the old and new products; and (iv) when consumer acceptance of competing retailers is lower, entering the retail market is not a good choice for competing retailers.     

零售企业核心竞争力的跨国转移:一个理论框架

本文认为零售企业的核心竞争力是由外显竞争力要素和内含竞争力要素复合累积而成的动态竞争力,在跨国转移过程中,不同要素的标准化程度与本土化程度有所不同.有效的核心竞争力跨国转移受东道国环境因素和零售企业自身因素的影响.东道国环境因素包括文化环境、制度环境、经济环境、技术与基础设施环境;零售企业自身因素包括核心竞争力的情景嵌入性、企业学习能力和国际化经验.最后,作者提出了零售企业核心竞争力跨国转移过程的框架.     

Back-end information technology resources and manufacturing SMEs’ export commitment: An empirical investigation

The capacity of small and medium-sized enterprises (SMEs) to embrace international markets is based on some prerequisites including the acquisition and / or development of specific resources. Drawing on a sample of 202 Canadian manufacturing SMEs, and using the resource-based view as a theoretical lens, this study analyzes the effects of different configurations of the adoption of back-end information technology (IT) resources on the levels of export commitment. The results show that there are four well-separated profiles of SMEs with regard to the adoption levels of back-end IT resources, and that the profiles with higher levels of back-end IT resources adopted are most likely to be exporters, particularly to the nearby international markets. This study contributes to theoretically bridging the gaps in both the information system and international business literature concerning the role of back-end IT resources in sustaining SMEs’ export commitment and has practical implications as well.     

Ownership coordination in a channel: Incentives,returns, and negotiations

In many industries firms have to make quantity decisions before knowing the exact state of demand. In such cases, channel members have to decide which firm will own the units until demand uncertainty is resolved. The decision about who should retain ownership depends on the balance of benefit and risk to each member. Ownership, after all, is costly. Whichever member owns the units accepts the risk of loss if more units are produced than can be sold. But ownership also grants firms the flexibility to respond to demand once it becomes known by adjusting price. In this study, we analyze ownership decisions in distribution channels and how those decisions are affected by demand uncertainty. We model demand based on micro-modeling of consumer utility functions and capture demand uncertainty related to market size and price sensitivity. This study shows that as long as the degree of uncertainty about market size is intermediate, the retailer and the manufacturer both benefit when the manufacturer maintains ownership of the units. But when there is substantial uncertainty about market size, the retailer and the channel are better off if the retailer takes ownership but the manufacturer still prefers to maintain ownership. Thus, there is potential for channel conflict regarding ownership under high levels of uncertainty. We show that, using product returns, the manufacturer can achieve the same outcome under retailer ownership as under manufacturer ownership. This provides an additional new rationale for the prevalence of product returns. The first-best outcome (from the perspective of total channel profit), however, is under retailer ownership without product returns when uncertainty is high (i.e., product returns reduce the total channel profit). Negotiations between the manufacturer and the retailer can lead to the first-best outcome but only under quite restrictive constraints that include direct side payments by the retailer to the manufacturer and the retailer being pessimistic about its outside option (when an agreement cannot be reached) during the negotiation.     

Small and Medium-Sized Enterprises and IT Diffusion Policies in Europe

The main argument to justify an information technology (IT) diffusion policy for small and medium-sized enterprises (SMEs) is that IT could act as a catalyzer to the SMEs' growth, which is important because of the role played by these firms in innovation and regional development. However, due to the heterogeneity of SMEs, present IT diffusion policies in Europe are reaching only a limited number of these firms. The aim of this paper is to discuss the obstacles to the implementation of an IT diffusion policy for SMEs. The main arguments that justify a policy for IT diffusion in SMEs, and the main initiatives taken for IT diffusion in these firms in European countries are summarized. The shortcomings of present policies will be discussed, together with possibilities to increase IT diffusion in SMEs.     

Development of a service continance model with IT service antecedents

This study make provides service marketers, particularly those delivering information technology (IT) related service, with insight to the factors that consumers use when evaluating IT services. We develop a service continuance model that includes the antecedents of the consumer׳s decision to continue using information technology (IT) related services in a B2C service environment. Using data from the smart phone service consumers, a covariance-based structural equation modeling analysis is used to test the research model. Results from our empirical study suggest that the association between service usefulness and service continuation intention is fully mediated by service satisfaction. Though both system-service quality and customer-service quality are positively associated with service satisfaction, consumers of IT related services attach greater importance to system-service quality than to custom service quality. Likewise, the indirect path to service continuation intention is stronger in system-service quality than in customer-service quality. Our findings have practical implication for growing market share in IT related services by recognizing the importance of system-service quality in technology service delivery.     

When Ethical Transgressions of Customers Have Beneficial Long-Term Effects in Retailing: An Empirical Investigation

The conventional wisdom, grounded in deontological ethics, is that retailers should extinguish unethical customer behavior. However, there exists an opposing teleological view that unethical behavior may be tolerated if its ultimate consequences are beneficial for all stakeholders. This is supported by a survey of retail managers conducted by the authors that revealed over 80% of the respondents are inclined to tolerate unethical customers whose actions have beneficial effects. The primary goal of this research is to investigate the boundaries of this teleological perspective, that is, whether ethical transgressions that appear to have negative short-term consequences for the retailer and other ethical customers can have beneficial longer-term consequences for all parties. We examine this question empirically with a longitudinal dataset, covering seventy weeks and over 48,000 accounts, from a popular Swiss online retailer. We focus on increased revenues and customer engagement as the benefit for the retailer. Our results show that customers registering multiple accounts in violation of the retailer’s policy comprise fewer than 11.5% of accounts, yet generate more than 27.6% of the retailer’s revenue. Specifically, their behavior leads to higher retailer revenues and greater engagement by other customers in the long-run. We discuss the implications of this insight for retailing managers as well as scholars.     

国外IT服务管理的现状及其发展趋势

IT服务管理的发展历程分为概念酝酿期、思想形成期、理论成长期、标准和方法开发完善期。IT服务管理打通了IT部门和业务部门之间的结构性障碍,全面和系统地实施IT基础架构的管理,计量IT服务成本和效益,为组织IT服务外包提供指导方法。IT服务管理将向组织管理、时效管理、风险管理、成本控制管理、技术管理等方向发展。随着信息技术在组织中的地位越来越突出,IT服务管理必将快速在中国得以应用,并形成一个新兴的IT应用领域。     

How customers motive attributions impact intentions to use an interactive kiosk in-store

This study explores the effect of customers motive attributions that is, the motives customers ascribe to a retailer for introducing interactive kiosks into the store, on their expectations of the technology and usage intentions. We study two types of motive attribution: (1) to self-serve the retailer's own economic goals or (2) to better serve customers' needs. Data were collected at a do-it-yourself retailer that recently installed interactive kiosks. Empirical results demonstrate that customer-serving motive attributions improve intention to use, both via expected performance and via expected enjoyment. Our findings also demonstrate that customers expect the interactive kiosk to be less enjoyable when attributing self-serving retailer motives. Managerial implications are discussed along with direction for future research.