Firm-level export duration: The importance of market-specific ownership linkages

This paper explores the impact of a firm's market-specific ownership linkages and trade complementarities on different dimensions of its exporting longevity. Unlike previous studies that were mostly based on country-product-level data, this paper uses transaction-level trade data on the population of firms in Slovenia in the 2002–11 period, matched with detailed origin/direction of inward/outward FDI information to determine a firm's integration in international production networks. Our results indicate that firm's bilateral inward and outward FDI flows with an export-destination country have a strong positive effect on a firm's export survival in that market. Importance of market-specific ownership linkages for export duration is exclusively driven by intermediate goods which suggests prolonged export duration through production network involvement. However, the perseverance effect of bilateral FDI ties on export spells has been weakened during the crisis period. We find pronounced market- and product-related trade complementarities as either exporting or importing experience with the relevant market/product substantially improves the chances of a product–market export spell continuing. Finally, the risk of exports termination is lower for a firm's core export products.     

Studying resource and capability effects on export venture performance

While extant research has welcomed the resource and capability perspectives as valuable lenses to study international business phenomena, there have been scant attempts to study the role of comprehensive sets of firm resources and capabilities on different aspects of export venture performance and even less the role of their interactions. This study examines the impact of experience, scale of operation and financial resources as well as informational, customer relationship and product development capabilities on dimensions of export venture performance. The results suggest an interesting role of knowledge factors. Each one of experience and informational capabilities has a U-shaped effect on export venture performance, while their interaction negatively impacts the same, denoting that the two factors are antagonistic. Scale of operation and financial resources have a U-shaped and a negative effect respectively on adaptability only, while neither customer relationship nor product development capabilities directly influence export venture performance. Finally, the interaction of product development with informational capabilities has a positive impact only on efficiency. Practitioners are offered specific suggestions as to where they should place emphasis when pursuing particular performance objectives.     

Capturing institutional home country conditions for exporting SMEs

In line with recent developments in institutional theory that indicate institutional settings can explain cross-national differences, this article proposes a measure of the institutional country profile relevant to exporting small- and medium-sized enterprises (SMEs). Combined emic and etic research approaches suggest a scale, derived through in-depth interviews with French and Romanian managers in SMEs and tested with 107 French export managers. The scale is psychometrically sound and supports a three-dimensional country institutional profile of exporting SMEs that comprises regulative, cognitive, and normative dimensions. The institutional profile of a country can complement, if not substitute for, culture as an explanation of export behavior. Furthermore, the proposed instrument can help researchers and managers diagnose countries' exporting strengths and weaknesses, according to their institutional conditions.     

How exporting firms respond to technical barriers to trade?

This paper investigates how technical barriers to trade (TBTs) affect firm exports. The implementation of the “child‐resistance” decision (CR decision) in the EU offers an ideal quasi‐natural experiment to identify the causal effect of TBTs on firm performance. Using data on Chinese firms that exported cigarette lighters between 2004 and 2010, we show that firms exporting to the EU not only adjust their product quality to meet the requirements in the CR decision, but also upgrade their product quality in other dimensions. However, both the export value and export volume to the EU decline. At the same time, less productive exporters are forced to exit from the EU market. Lastly, heterogeneous effects of the CR decision are documented.     

Firms’ degree of born-globalness,international entrepreneurial orientation and export performance

Despite the recent increase in ’born-global’ studies, there has been little research on how the scale and scope of being a born-global firm affects performance: most of the earlier research takes no account either the number of or the distances between the countries on firm or export performance. This article begins with a review of the existing literature on born-globals, and subsequently explores the relationship between entrepreneurial orientation (EO) and two different born-global strategies, namely true born-global and apparently born-global (born-international), and the effectiveness of these two born-global pathways. The results of our empirical study on 185 Finnish exporting firms show that those that qualified as true born-globals had better export performance. Furthermore, depending on the degree of born-globalness, different dimensions of EO were of importance.     

Export Commitment and the Global Financial Crisis: Perspectives from the New Zealand Wine Industry

The study investigates how firms adjusted their export commitment in response to the recent global financial crisis. Findings based on New Zealand wine companies suggest that firms' commitment to exporting is influenced by both their export performance achieved before the crisis and the negative effect that the crisis exerted on their subsequent export performance. These two performance‐induced influences can be further moderated by managerial attitude toward exporting and managers' perceptions of export market uncertainty. Theoretically, the study builds on the behavioral theory of the firm and extends the past performance–strategy relationship to the situation of exporting in a financial crisis.     

Geography,knowledge spillovers and small firms’ exports: an empirical examination for The Netherlands

This study examines the impact of external and internal scale economies on the decision to start exporting and the level of exports of innovating firms. Based on new trade theory, increasing returns to scale—both internal and external scale economies—are considered an important source of comparative and competitive advantage. The empirical analysis of (small) innovating firms in The Netherlands leads to two main findings. First, firms that are located in technical Marshallian clusters seem less inclined to become exporters. Availability of technical knowledge alone does not help to reduce entry costs that come with the decision to export and/or marketing and sales costs in order to achieve a higher export performance. Second, firms that experience difficulties in appropriating innovation rents due to labour poaching also seem to be less inclined to become exporters. The explanation for this second finding is the importance of outgoing knowledge spillovers, which is particularly relevant for small, product innovating firms. This reduces their probability to export. However, if firms export, the knowledge leaking argument is not valid for the export performance of the firm.     

Taking a time-out from exporting: Implications for the likelihood of export re-entry and re-entry export performance

Drawing from Organizational Learning Theory, we explain how the “time-out period” from exporting affects a) the likelihood of re-starting exporting and b) re-entry export performance. We also explain how foreign collaboration influences these two relationships. We show that the time-out period has an inverted U-shaped relationship with the likelihood of re-starting exporting, and a U-shaped relationship with re-entry export performance. Foreign collaboration enhances managerial confidence and thereby increases the likelihood of re-starting exporting during the earlier phases of the time-out period. It also enhances re-entry export performance by accelerating new knowledge accumulation in the later phases of the time-out period.     

The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive intensity

Emerging market exporting firms in advanced economies must manage a highly dynamic landscape owing to factors such as changing market needs and fierce competition. Hence, these firms need to develop unique marketing skills for superior performance. Accordingly, this study draws on the resource-based and dynamic capability theory to empirically examine the role of marketing skills in developing a dynamic capability—market responsiveness—for improved marketing performance, and the changes in this relationship under highly competitive intensity. Using a sample (n = 98) of firms originating from an emerging market (Pakistan) mainly exporting to advanced markets (the United Kingdom, the United States or both), the findings show that marketing skills, positively mediated by market responsiveness, influence the marketing performance of such firms in advanced markets. The indirect relationship is positively moderated by a higher level of competitive intensity. This study extends the dynamic capability and export marketing streams of literature, particularly for emerging market exporting firms in advanced markets, and provides useful performance implications to export marketing managers.     

Enhancing Business Relationship Quality Through Cultural Sensitization

An understanding of and adaptation to differences in culture in foreign countries can help exporters to reduce the distance between parties in an export relationship and enhance the quality of the relationship. This research investigates the impact of 2 cultural factors, namely, exporter cultural sensitivity and exporter ethnocentrism, on business relationship quality between transitioning economy–based exporters and their foreign importers and, subsequently, export performance. Using a systematic sample of 297 exporting firms in Vietnam we find that exporter cultural sensitivity has a positive effect, and ethnocentrism has a negative effect, on relationship quality. Furthermore, relationship quality enhances the performance of exporters.     

External environment and the moderating role of export market orientation

This research has two main objectives. The first is to fill the knowledge gap on the role which the external environment plays in the strategic behavior of exporting companies, taking into account the psychological distances between the domestic and foreign markets. The second aim is to clarify the role that market orientation plays in export activity, since the literature review shows conflicting results. The study provides insight into these issues through hypothesis testing of a conceptual model using a sample of 212 Spanish exporting companies. The results lead to two major conclusions: (a) in turbulent environments, exporting firms adapting the marketing mix program to the needs of foreign markets obtain a better export performance in highly competitive and psychologically distant markets; (b) although market orientation has a direct and positive effect on export performance, its main role is to support strategic decision making in exporting companies. In addition, market orientation moderates the relationship between marketing mix adaptation and export performance.     

Learning by exporting: Lessons from high-technology SMEs

We investigate the learning by exporting hypothesis by examining the effect of exporting on the subsequent innovation performance of a sample of high-technology SMEs based in the UK. We find evidence of learning by exporting, but the pattern of this effect is complex. Exporting helps high-tech SMEs innovate subsequently, but does not make them more innovation intensive. There is evidence that consistent exposure to export markets helps firms overcome the innovation hurdle, but that there is a positive scale effect of exposure to export markets which allows innovative firms to sell more of their new-to-market products on entering export markets. Service sector firms are able to reap the benefits of exposure to export markets at an earlier (entry) stage of the internationalization process than are manufacturing firms. Innovation-intensive firms exhibit a different pattern of entry to and exit from export markets from low-intensity innovators, and this is reflected in different effects of exporting.     

Implications of Firm Controllable Factors on Export Growth

The need to stimulate export activity of U.S. companies has motivated research on export behavior of firms. Based on the strategic export model, this study attempts to investigate firm controllable factors that stimulate export growth. A survey of 640 small and medium sized manufacturing firms engaged in exporting showed that having a high commitment to exporting, having a possitive attitude toward exporting by placing less importance on perceived barriers to exporting (or export growth), having a customized product adaptation policy and willingness to modify the product, and seeking outside export assistance contribute to export success measured by export growth. International market expansion strategy did not seem to be associate with export growth.     

The Skill Structure of Export Wage Premium: Evidence from Chinese Matched Employer–Employee Data

We study how the wage gap between exporting and non‐exporting firms (export wage premium) differs across skill groups, using unique matched employer–employee data from China. We find robust evidence that exporters pay relatively higher wages than non‐exporters to more educated workers. The differences in export wage premium across education groups are sizable. Further investigations show that the positive correlation between export wage premium and education is more pronounced in sectors with higher scope for quality differentiation. This is consistent with the theory that exporters produce relatively higher quality goods which require relatively higher quality skilled workers.     

Spillovers through backward linkages and the export performance of business services. Evidence from a sample of Italian firms

We provide evidence on the role of spillovers through vertical linkages in service firms’ internationalisation process. We combine input–output coefficients with region-level information on downstream manufacturing sector exports to build a measure of spillovers through backward linkages, which we assess as a systematic determinant of Italian BS firms’ export status. Once considered firm and sector specificities, export spillovers especially matter for exporting to high-income economies outside Europe. This finding originates from higher sunk costs stemming from greater distance to the destination market and tougher competition within the destination market. Furthermore, the spillovers’ geographical scope is mainly local. We thus contribute to international business theory by generalising existing evidence from case studies on the importance of buyer–supplier relationships for service firms’ internationalisation across several BS sectors. Our research carries important implications for international business practices as well, as joining networks with internationalised customers may play an important role in enhancing BS firms’ exports, regardless of the BS supplied.     

Path dependence view of export behaviour: A relationship between static patterns and dynamic configurations

The main objective of this work is to understand the extent to which a relationship exists between static patterns and the dynamic configurations of a firm's export behaviour. The premise of our investigation is that the set of exporting decisions adopted over a period of time can be explained, in part, by the export pattern of the firm at the start of that period. Our empirical work is based on a sample of 754 exporting firms covering a 4-year period (2002–2006). Data were obtained from the Survey of Business Strategies (SBS). Our results support the path dependent focus of internationalisation, find some interdependences among three dimensions of export behaviour (extent, entry mode and scope), in static and dynamic fields, and support the idea that export experience influences some of the changes in foreign behaviour at one point in time, but not all. Our work contributes to the literature as it is one of the first works that (1) simultaneously analyses static and dynamic variables; (2) establishing relationships between both variables; (3) different dimensions of international export behaviour are introduced jointly; and (4) these relationships are contextualised according to the firm's export experience.     

Exporting and Environmental Performance: A Firm‐level Productivity Analysis

The objective of this paper is to study empirically the relationship between export orientation and firms’ environmental performance from different perspectives of trade theory. On the one hand, productivity heterogeneity is analysed within the new trade‐theoretical framework. The approach followed is to determine firm‐level productivity components, including an environmental productivity indicator (as a performance measure) and taking as reference the Spanish food industry. On the other hand, from the traditional comparative advantage perspective, this study also develops an export performance model to evaluate the effect of technology, environmental variables and factor endowment on exporting. The results show greater environmental productivity and corporate efficiency for export‐oriented firms. Our findings also determine the positive effect on firms’ export intensity of environmental performance as a factor of specialisation and technology proficiency.     

Foreign demand shocks,product switching,and export product quality: Evidence from China

Using Chinese customs data spanning from 2000 to 2013, we explore how foreign demand shocks in exporting markets impact product switching, factor adjustments, and export quality of Chinese exporting firms. We document that positive demand shocks would render firms to expand product scope by increasing the number of added varieties and decreasing the number of dropped varieties. In line with the expansion of product scope, firms adjust their factor reallocations by hiring more employees and producing in a more capital-intensive way when facing higher positive demand shocks. Higher capital intensity induces productivity improvement, and thus increases firms' export revenue, export price, and export-product quality. We also document that positive foreign demand shocks render firms to concentrate less on their core varieties by skewing their export sales away from the best performing products.     

What is beneficial for first-time SME-exporters from a transition economy: A diversified or a focused export-strategy?

We examine whether more focused or more diversified exporting is beneficial for first-time SME-exporters from a small European transition economy (TE). We test the impact of market (geographic) diversification, product diversification and export intensity (export volume) on firm performance. In addition, we test whether a complex export strategy – of simultaneous product- and market-diversification – is beneficial for TE SMEs. We use panel data of all reported, first-time Slovenian exporters in the period 1995–2010. We find that a diversified export strategy in terms of product, market and intensity is positively related to performance although with decreasing returns. Furthermore, a complex diversification strategy pays off for first time TE SME-exporters, but in a decreasing fashion.     

Why Don't We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium‐Sized Enterprises

One of the most important issues addressed in research on international business, especially on SMEs, is why certain companies export more than others. A frequent explanation in the literature is that company directors and managers have different perceptions of obstacles or barriers to exporting. In that respect, in the last thirty years the literature on internationalization has studied export barriers without establishing a common classification and with no homogeneity in terms of either the number or types of existing barriers and their relative importance, nor a uniform approach to identify the most important barriers, the different types of barriers, or a scale in which they could be included. Therefore, we consider that there is a gap in the research on exporting and that it is necessary to establish a scale of exporting barriers that can be extrapolated to other studies of internationalization. Therefore, this paper seeks to review the main theoretical and empirical studies on export barriers, to propose an integrative classification of such barriers and to perform an empirical comparison of their perception so that the classification can be universally accepted and used in future studies on exports. Using a population of 2,590 companies (478 responses) and structural equations, we confirmed the four proposed dimensions or factors of export barriers, namely, knowledge, resources, procedure and exogenous barriers. The conclusions of this study offer a number of academic implications and contributions.