PARTicipative inquiry for tourist experience

Despite a wealth of research on the tourist experience, empirical evidence remains weak due to difficulties in data collection during people’s holidays. Tourist experience has thus primarily been analysed from a fixed point, such as prior motivations to travel or retrospective accounts. However, this obscures important information on tourists as they transition through the total experience. This paper presents participative inquiry as a novel methodology for the acquisition of data before, during and after the holiday; facilitating ‘prospective’, ‘active’ and ‘reflective’ triangulation (PART). We provide an empirical example of PARTicipative inquiry in practice, highlighting the benefits and challenges of this approach alongside the (otherwise) hidden insights it reveals into the responsible tourist experience.     

The stigmatized tourist

This paper explores the tourism experience of the Arab and Muslim Tourist (AMT) visiting a (Western) developed country for tourism, from a critical socio-cultural perspective. Encapsulated in Goffman’s theoretical underpinning of the study of stigma, and informed by Said’s Orientalism, I used in-depth interviews to understand the tourism experience of the AMT in an immigration context, situated in what Goffman refers to as the ‘normal-deviant drama’. In a contemporary climate of xeno/ethno-racism, The AMT is stigmatized by association with his/her nationals (or par default by semblance to those nationals), who constitute a visible ethnic immigrant group in the visited country. His/her actual social identity becomes confounded with an ascribed virtual identity. As a moral issue, stigmatization spoils the tourist identity of the AMT, resulting in feelings of shame, confusion, and anger. The rise of anti-immigrants discourse and sentiments, and the rise of religious extremism practices and sentiments in the world, begs for more attention in contemporary tourist studies.     

“Just Trying to Keep the Customer Satisfied”

SUMMARY

The paper compares the predictive validity of six models used in the measurement of satisfaction; it is concerned with their application at destination level, with particular reference to Orlando, Florida. Using factor analysis and multiple regression, the ‘performance only’ model was clearly identified as the best predictor of satisfaction. The incorporation of ‘importance’ and ‘performance’ ratings did not improve the predictive power of the ‘performance only’ solution. From tourists' ‘performance’ ratings, five ‘dimensions’ of Orlando's tourism offering were identified: ‘primary,’ ‘secondary’ and ‘tertiary’ attractions, ‘facilitators’ and ‘transport plus.’ Notwithstanding Orlando's reputation as the world's theme park capital, Orlando's ‘secondary’ attractions (such as shopping and dining opportunities) and ‘facilitators’ (such as accommodation and customer service) were identified as having the most influence on overall tourist satisfaction with Orlando.     

Tourism,Heritage and Pilgrimage: The Case of Haifa's Bahá'í Gardens

This paper examines the tourist experience within the context of the Bahá'í Gardens in Haifa, Israel. Using Cohen's (1979) typology and Smith's (1992) continuum model, we differentiate between visitors and perceptions of the same site. The study employs a mixed methodological approach that includes participant-observation, archival documents and short-informal and unstructured interviews with Bahá'í volunteers, tourists and guides, as well as empirical observations concerning the material landscape and the observed practices of pilgrims and tourists. As a result of the garden's dual-purpose nature (secular-religious), two very different experiences co-exist: those that relate to the ‘secular’ and those that relate to the ‘religious’ tourist. The contemporary nature of the garden makes the case of the Bahá'í Gardens and its cultural and economic context both more distinct – but also somewhat ambiguous as the perceived boundaries are unclear.     

From leisure to tourism: How BDSM demonstrates the transition of deviant pursuits to mainstream products

Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream. The theoretical gap is filled by identifying the oblique exploration of Goffman's conceptualisation of ‘Backspaces’. Many tourist activities, previously perceived as deviant, have gone through this process and the model can be applied to any activity as its popularity increases, showing how tourists can see deviancy as a liminoid pursuit, something they can share with others whilst escaping their everyday selves. A three-stage methodology addresses a methodological gap: how to research occult tourist behaviour. This is of central importance to the tourism industry, as understanding when a minority, even deviant, pursuit could develop into a mainstream activity has considerable commercial importance.     

Authenticity and nostalgia – subjective well-being of Chinese rural-urban migrants

ABSTRACT

This study investigates the subjective well-being of Chinese rural-urban migrants by examining the effects of nostalgia and perceived authenticity in the context of rural tourism. Founded on the concepts of tourist motivation and nostalgia and drawn on selected Chinese philosophical values, this study identifies the unique Chinese philosophical value of ‘old home’ as the key factor of motivation for migrants returning to rural destinations. Rural-urban migrants deem rural regions, as well as, mentalities, cultures, and environments in general, as their cultural and spiritual hometowns. The study also reveals that migrants pursue authentic rural destinations, which would have an emotional and memorable appeal, because it stimulates their nostalgic feelings. The study proposes the necessity of investigating Chinese issues through the lens of Chinese philosophical values and invokes an age-old value to understand their perception process of authenticity: ‘one can't have fish and bear at the same time.’ Returning to rural destinations improves these tourists’ subjective well-being because they achieve an important lifetime goal based on their traditional Chinese philosophical value of ‘searching for ancestral roots.’ The study suggests that preserving rural authenticity can improve the social and cultural welfare of hosting communities and the subjective well-being of tourists.     

‘Consuming’ tourist sites/sights: a note on York

Two perspectives on place-consumption are considered: a ‘business metaphor’ by which the city is viewed as a consumable ‘product’; and a cultural perspective whereby a relationship between tourist site and mythical meaning is theorised. MacCannell's theorised trajectory of discovery, by which tourists progressively seek out the ‘unmarked’ and ‘authentic’, appears to be validated by observation of supplyside visitor attractions in York. A conventional product extension strategy inspired by the ‘business metaphor’ and involving the acquisition of a new ‘icon’ attraction would arguably accelerate the process of commodification, simultaneously eroding the potential for self-authored experience on the part of the tourist. Such a strategy may thus prove incomplete in its capacity to secure the long-term health of tourism in a mature, successful destination.     

A taxonomy of creative tourists in creative tourism

This study aims to characterize creative tourists and their perceptions of creative experiences at tourism sites. Creative tourists are active co-creators of their experiences; hence, they should be treated as a heterogeneous group of co-producers who have subjective opinions and feelings toward their creative experiences. The existing literature suggests that a creative experience is constructed by ‘inner reflections’, which include not only ‘consciousness/awareness’, ‘needs/motivations’ and ‘creativity’, but also ‘outer interactions’ which refer to ‘environment’, ‘people’ and ‘activity’ (Tan, Kung, & Luh, 2013). However, how a particular mix of factors interact and define an individual's perceptions of a creative experience may vary among different types of creative tourists. Q methodology was used to reveal the tourists' inherent subjectivity of creative experiences with regard to the constructions of personal meaning. Five distinct groups of creative tourists were identified: novelty-seekers, knowledge and skills learners, those who are aware of their travel partners' growth, those who are aware of green issues, and the relax and leisure type. Each consists of a different composition of factors which can provide new insights into how different creative tourists construct their personal creative experiences at these sites.     

INTERPRETATION,FILM LANGUAGE AND TOURIST DESTINATIONS: A CASE STUDY OF HIBISCUS TOWN,CHINA

The link between films and destination promotion has been well established. Less well examined is the role of ‘film language’ in the subsequent reconstruction of tourist destinations. This paper suggests that the way a film ‘speaks’ to its audience helps both shape tourists’ imaginaries of place, and the ways a place is reconstructed to meet tourist perceptions. For film tourism, ‘film language’ acts as a guidebook describing first the spaces where the film plots happened, second, shaping images of the places in an audience’s mind, and third, serving as a blueprint for the physical reconstruction of spaces to replicate the place representation shown in the film. This both meets and reinforces the perceptions held by audiences. Therefore, this paper suggests interpretation of ‘film language’ is a key to the promotion of destination image and transformation of a place. Based on the case study of the Chinese film Hibiscus Town (Xie Jin, 1986), some key parts of its ‘film language’ are interpreted with reference to the visual, and a relationship between film language and place reconstruction is discussed.     

WOMEN’S SEXUAL BEHAVIOR IN TOURISM: LOOSENING THE BRIDLE

This study explored the meanings, perceptions, and feelings assigned by women to their sexual behavior in tourism. The findings from 21 in-depth semi-structured interviews reveal that the tourist experiences were perceived as a liminoid and ‘chora’ time-space where women could explore sexual behavior either with steady or casual sexual partners, and recreate their selves through alternative sexual behavior. The changes in women’s sexual behavior were interpreted as resistance to gendered expectations of appropriate sexual behavior. Resistance gave rise to feelings of adventurousness, challenge, control, and empowerment. Post-structuralist lens of power relations, as well as the concepts of front and back regions, performativity, and existential authenticity were adopted to conceptualize the findings.     

Counter-narratives of slavery in the Deep South: the politics of empathy along and beyond River Road

ABSTRACT

The historical institution of slavery is unevenly memorialized across the US's cultural landscape. This unevenness is particularly noticeable in ‘Deep South’ states such as Mississippi and Louisiana, where cotton and sugar cane plantations once required vast numbers of slaves to economically succeed. While many antebellum plantation sites now function as tourist attractions complete with ‘Big House’ tours, they often ignore or annihilate the memory of slavery from plantation history. However, not all plantations and museums disregard slavery, and the owners and workers at these sites intentionally employ slavery counter-narratives to evoke empathy in visitors and create a more socially just cultural landscape. This paper examines three sites along and beyond River Road that employ counter-narrative techniques: the Natchez Museum of African-American History and Culture, Frogmore Cotton Plantation, and Whitney Plantation. The paper includes a discussion of each site's narrative tactics and how they stand out from other plantation sites in their representation of slavery. Engaging in growing conversations on the possibilities of empathetic responses to counter-narrative spaces, this paper argues that empathy – while important and possible for many visitors and consumers at these sites of memory – may preclude important political activism and greater solidarity between racial groups.     

An Insight into the Personal and Emotive Context of Wildlife Viewing at the Penguin Place,Otago Peninsula,New Zealand

The personal and emotive context of visitors’ experiences has been neglected in much sustainable tourist attraction management. This paper applies ASEB demi-grid analysis as a consumer-orientated management tool to facilitate an understanding of the beneficial experiences gained by international visitors to a penguin-watching tourism attraction on the Otago Peninsula, New Zealand. Forty in-depth interviews with visitors showed that the main beneficial experiences gained included reported enhanced environmental awareness (cognition) and ‘mood’ benefits (affection). In addition, several consistent themes emerged from the beneficial experiences reported by tourists, including issues related to viewing, proximity, authenticity and wonder. Findings thus included the perceived importance of visitors to be able to view endangered penguins ‘up close’ in their natural habitat to elicit feelings of exploration and privilege, to appreciate the simplicity and naturalness of the setting and to increase their knowledge of the species through interaction with an experienced guide.     

Temporarily returning to an ideal life: Research on Chinese rural tourists' home experience

Home and away’ makes up a fundamental dichotomy during journeys. However, the knowledge of tourists' home experiences is limited. This study investigates Chinese rural tourists' home experiences to extend home research to more general tourism patterns and short-term tourist groups. Adopting a qualitative method to collect tourists' home experience data with the help of pictures that they prepared in advance, the study found that home experiences are an important motivation for Chinese rural tourists. It was immersion in nature, connection with history, sense of ease in interpersonal relationships and engagement with the true self and inner freedom that provided rural tourists with home experiences. The home experiences are mainly inner feelings that manifest as identity awakenings and senses of belonging and are also a manner of dwelling in the world. Rural tourism destinations should pay more attention to the construction of homey surroundings to attract more itinerant urbanites to them.     

When a child is sick: The role of social tourism in palliative and end-of-life care

Drawing upon transformative service research and social tourism literature, this paper explores the relationship between respite care and childhood illness. It focuses specifically upon the short break opportunities attached to respite care offered in children's hospices in the United Kingdom. Pathographies (illness narratives), shared by patients, siblings and family (n = 23), provide unique insights into ways in which each participate in respite care. Participation prompts inclusivity and normality. It offers a break from illness, and contributes to uplifting feelings of optimism, escapism and new beginnings. Conclusions drawn argue the need for healthcare policy to move beyond ‘Dying Well’ narratives into ones which celebrate ‘Living Well with Dying’. Tourism participation has much to offer such a progressive healthcare policy.     

TOURISM AND SPIRITUALITY: A PHENOMENOLOGICAL ANALYSIS

Using phenomenological analysis, this paper examines the concept of ‘spirituality’ in the lived travel experience of an individual tourist. The paper contributes a phenomenological snippet of the tourist’s ‘portrait’ (the individual’s rich story, much like a portrait painting) to reveal the spiritual meaning Amber reportedly gained from and imbued onto her travel experiences with the tour operator, Hands up Holidays. The paper argues that when discussing the ‘spiritual’ dimension of tourism, one potential avenue is to seek to understand how people seek meaning and life purpose themselves, their quest for meaning, and experiences of transcendence and connectedness as subjectively lived through their travel. The paper concludes that the phenomenological view may be a useful frame through which to further examine the personal meaning of travel as lived by people, both in religious and non-religious contexts, but contextualised within the wider meaning of their lives.     

Tourism,mood and affect: Narratives of loss and hope

Beyond looking to emotion and affect for the purpose of understanding better the tourist experience in itself, this article considers what affect produced through tourism might do vis-à-vis our relationship with the world around us. With a particular focus on the production of ‘hopeful mood’, the article discusses the links between affect and tourism narratives of loss and of hope performed in two New Zealand tourism destinations. That both loss and hope narratives are produced in both destinations illustrates not only how tourism narratives are ‘affective’, but also that the affect produced is potentially selective. The implications of these narratives for tourism’s hopeful ‘worldmaking’ capacities are considered, along with suggested further avenues for research on tourism narratives, mood and affect.     

Managing Penn's Woods for old-growth forest tourism and deer

Cook Forest State Park was established in 1927 to preserve part of Pennsylvania's original forest. Using the concept of moral landscapes, this paper examines the park's creation resulting from one of the earliest wilderness preservation campaigns. Cook Forest's moral landscape has been shaped by differing values over production and consumption, deer hunting and non-consumptive tourism, and the role of humans in nature. This paper will examine the challenges of managing for rare eastern old-growth forests, which are the park's primary draw, and for white-tailed deer, which are ubiquitous but key to Pennsylvania's deer hunting tradition. This paper discusses how altering the moral landscapes is critical to reshaping attitudes of what ‘normal’ forests and deer populations are as the park expands hunting acreage, considers alternative silvicultural practices, and moves to emphasize secondary old-growth in addition to the much visited primary old-growth that will be dying out over the next 100 years.     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

Material Cultures of Tourism

Abstract

Despite the fact that tourists constantly interact corporeally with things and physical places, tourist studies have failed to understand the significance of materiality and objects in modern tourism. Like much theory and research influenced by the ‘cultural turn’, tourist (and leisure) studies have melted everything solid into signs. This article is inspired by current calls for a renewed engagement with the ‘material’ in social and cultural geography and sociology. It introduces questions of materiality and material culture into cultural accounts of contemporary leisure and tourism, in particular in relation to space and ‘human’ performances. In doing so it stresses the inescapable hybridity of human and ‘nonhuman’ worlds. It is shown that leisure and tourist practices are much more tied up with material objects and physical sensations than traditionally assumed and that emblematic tourist performances involve, and are made possible and pleasurable by, objects, machines and technologies. Thus we suggest that further engagement with the ‘material’ would be the constructive path to follow for future leisure and tourist studies.     

Visitor experiences at UNESCO monasteries in Northeast Romania

The religious heritage of northeast Romania is one of the key attractions for visitors to the area. Known as ‘painted’ monasteries, the region’s churches highlight the rich religious culture of Romania, and they have been designated UNESCO World Heritage Sites. This study sought to identify the main dimensions of tourist experiences in the monasteries using mixed content analysis methods to collect data from Web reviews. The results include 10 themes: ‘monastery’, ‘painted (walls)’, ‘tower’, ‘visit’, ‘beautiful’ (place), ‘inside’ (painting), ‘famous’ (scene), ‘place’, ‘blue’ (colour) and ‘guide’. The Web reviews also reveal that tourists can feel connected to the Eastern Orthodox religion (e.g. most Romanian visitors) or they are more interested in the monasteries’ paintings and architecture. The majority of tourists value these structures for their status as UNESCO World Heritage Sites, seeing them as most notable for their old paintings, which have been preserved for many years and which are famed for their colours (i.e. Voronet Monastery’s blue paint).