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1.
This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to evoke tourists' history sense and further trigger visit intention, while destination non-nostalgic advertising is more likely to evoke tourists' fashion sense and further trigger visit intention. Study 2a and Study 2b revealed that perceived destination type plays a moderating role in these effects. Nostalgic advertising in utilitarian destinations is more likely to evoke tourists' history sense and further trigger visit intentions, while non-nostalgic advertising in hedonic destinations is more likely to evoke tourists’ fashion sense and further enhance visit intentions. These findings have valuable implications for destination marketers seeking to develop effective marketing strategies. 相似文献
2.
Jengchung Victor Chen Sein Htaik Charlie Chen 《Journal of Quality Assurance in Hospitality & Tourism》2017,18(1):25-44
Satisfaction plays an important role in creating loyalty to a tourism destination. However, ensuring consistent satisfactory trip experiences for tourists and increasing their revisit intention remain challenging for many international tourism destinations, including Myanmar. We conducted a survey with 465 international tourists visiting Myanmar. Results indicate that need gratification and flow can increase tourist satisfaction. The perceived risks of tourism destination can decrease tourist satisfaction. Satisfaction is an important factor to mediate the influence of need gratification, flow, and perceived risks. A tourist’s intention to revisit Myanmar can be largely improved by attending to these independent and mediating factors. 相似文献
3.
This study proposes a multiple mediation model, in which destination loyalty intention is jointly influenced by the interplay among destination image, tourist satisfaction, and perceived value. Data were collected on Hainan Island, China and a total of 371 observations with 5,000 bootstraps were analyzed using the structural equation modeling technique. The results indicate that all possible single and multiple meditational effects within the model are substantiated. The meditational effects as well as the bootstrap approach employed to detect these effects contribute to the tourism literature significantly. Theoretical and managerial implications are discussed in the context of tourism marketing and destination management. 相似文献
4.
This study developed a Destination Fascination Scale (DFS) based on the attention restoration theory. Through the multi-study method, this study performed a literature review to sort five DFS dimensions. Then, 13 in-depth interviews are conducted, resulting in 209 statements, which later be narrowed down into 30 items under six dimensions. In study two, 470 survey responses from national parks are collected. Twenty-five items in six dimensions emerged in exploratory factor analysis. In study three, 473 survey responses from national forest recreation areas are collected for testing confirmatory factor analysis, resulting the final 24-item DFS. Tests of criterion-related validity showed that the six dimensions were significantly related to destination loyalty. In study four, cross-validation analysis was performed using 240 survey responses from theme parks to test model stability and model extension of the developed six-dimensional 24-item DFS. 相似文献
5.
This article aims to understand the relationship between destination image and tourist’s behavioural intention. In this study, we used a meta-analysis to synthesize the effects of destination image from 87 studies. The results reveal that destination image plays significant role in predicting tourist’s intentional behaviour, in different magnitudes. To be more precise, overall and affective images have the greatest impact on behavioural intention, followed by cognitive image. Of the different dimensions of behavioural intentions, destination image has the greatest impact on intention to recommend. Implications are provided for destination management and tourism researchers based on meta-analysis. 相似文献
6.
What shapes tourist's attitudes towards destinations most, abstract destination image or concrete sensory impressions? This exploratory research investigates the unique role played by sensory impressions in understanding destination loyalty through a multi-level validation process utilizing three progressive studies. Study 1, based on online reviews found that positive sensory impressions have a positive effect on loyalty while negative sensory impressions have a negative effect. A field study then revealed that sensory impressions can be distinguished from destination image and provides incremental explanatory power on loyalty. Through a survey of actual tourists, Study 3 verified the robustness of the conclusions of the first two studies and provides evidence that sensory impressions are related to other outcome concepts (perceived quality, value and satisfaction). This research illustrates the mechanisms behind the influence of this emerging construct on destination loyalty, and more importantly, verifies its importance and necessity through a more rigorous multi-level validation. 相似文献
7.
Yi-Fei Chuang Shiuh-Nan Hwang Jehn-Yih Wong Chia-Huei Ho 《Journal of Quality Assurance in Hospitality & Tourism》2017,18(3):379-385
This study uses a service quality model consisting of six service quality dimensions to measure the attractiveness of a destination and their impact on customers’ loyalty intention to a tourist destination. We find that the dimensions representing destination attractiveness have a stronger impact on visitor loyalty intention than the dimensions representing retail attributes. Because the current literature has infrequently investigated the concepts of important service quality of tourist retail service that exhibit characteristics of both retail and tourist attractions, this study explores these concepts and attempts to fill this gap. 相似文献
8.
Extant literature is inconclusive on the linkage between destination image and tourist loyalty, due to the multi-dimensional nature of the two concepts. The present study attempts to draw some informative conclusions about the relationship through a meta-analysis. A research framework was proposed in which 14 hypotheses were developed. A total of 66 independent studies were synthesized and analyzed. The findings reveal that the impact of destination image on tourist loyalty is significant, with varying degrees. Specifically, overall image has the greatest impact on tourist loyalty, followed by affective image and cognitive image. Cognitive–affective joint image fails to demonstrate a stable impact on tourist loyalty. Of the three levels of tourist loyalty, destination image has the greatest impact on composite loyalty, and then on attitudinal loyalty and behavioral loyalty, successively. The findings are discussed in light of their theoretical and practical implications for destination marketing and management. 相似文献
9.
The motorcycle leisure sector has evolved from a rebellious culture of the 1950s to a large mainstream market sector today. Motorcycle touring has grown significantly in recent years, with a shift to larger capacity motorcycles and an increase in the average age of motorcyclists. The demographics of this group has meant that, increasingly, motorcycles are used for leisure purposes rather than commuting. Peripheral locations, with a high proportion of the mountain and scenic roads favoured by motorcyclists, have seen a dramatic influx of these recreationists. Despite this significance there has been little academic work on the subject, or concerted efforts to embrace this market sector by destination marketing organisations. This paper discusses the findings of an investigation into the motorcycling leisure and tourism sector in Wales, UK, examining travel patterns of motorcycle tourists, motivations and preferences of this group and the potential economic impact. 相似文献
10.
《Journal of Quality Assurance in Hospitality & Tourism》2013,14(1):43-59
ABSTRACT First-time and repeat tourists engage in different tourism experience with a destination. Based on previous studies, the main purpose of this research is to investigate how tourists' previous experience with a tourist destination influences on the satisfaction evaluation, destination loyalty and destination attractiveness. An empirical study is carried out among 806 tourists visiting Calpe, a Spanish tourist destination, in the summer of 2000. Research findings evidence that the level of satisfaction and the number of past visits considerably influence tourists' intentions to make repeat visits. 相似文献
11.
Destination management organizations have increasingly recognized that destination loyalty provides a strategic competitive edge in tourism. In order to better understand the importance of heritage destinations, this study examined the roles of self-congruity, value perception, and travel satisfaction in the development of loyalty in the Korean demilitarized zone (DMZ) destination context. Data were collected among domestic tourists that had visited the DMZ with tour guides. Results identified that destination loyalty was positively affected by self-congruity and travel satisfaction; travel satisfaction was positively influenced by self-congruity and perceived value; and perceived value was positively influenced by self-congruity. Overall, these findings indicate that the interaction of self-congruity, perceived value, and travel satisfaction to the DMZ is essential in influencing visitors’ destination loyalty. 相似文献
12.
The objectives of this article are to explore the strategy of event bundling from the perspectives of varied event stakeholders including event organizers, event attendees, and destination marketing organizations (DMOs); and to examine the strategy's impacts on the relationships between perceived event value and visitors' trip outcome (perceived trip value and destination loyalty intention). Based on a mixed-method approach, the research first investigates stakeholders' perceptions and perceived value of event bundling from a qualitative approach in Study 1. It further tests a proposed framework through a quantitative approach in Study 2, in which two well-known events in Macau, China were chosen as an event bundle and a large sample of over 800 respondents were surveyed. Findings from the research advance the literature on event tourism and tourism product bundling practices. They further provide insights for DMOs and event planners in event policymaking and destination marketing. 相似文献
13.
Eny Endah Pujiastuti Umar Nimran S. Suharyono 《Asia Pacific Journal of Tourism Research》2017,22(11):1169-1181
The main purpose of this study is to build an understanding of the effects of customer experience on trust and behavioral intention. The samples used in this study were 155 local tourists who made a one-time visit only to a village tourism in Sleman Regency, the Special Region of Yogyakarta, Indonesia. It is the village that is located on the slopes of Mount Merapi, offering recreational activities, entertainment, cultures, and outdoor adventures for tourists. Generalized Structured Component Analysis is used to analyze the correlation between customer experience and trust and behavioral intention. The findings reveal that customer experience has a significant effect on trust. Moreover, it also indicates that customer experience has a significant effect on behavioral intention, and so does trust. The findings of this study suggest that customer experience on trust is the antecedent of behavioral intention. 相似文献
14.
The purpose of this study is to examine the antecedents that explain changes to the image that first-time tourists have (pre- and post-visit image gap) of a destination and its impact on satisfaction and loyalty through the design and validation of a model. The research has been carried out using a sample of 411 tourists in Tenerife (Spain). The involvement with the trip, the time dedicated to the search for information, and the number of attractions visited influence the change in cognitive image. The factors that explain the time spent searching for information are uncertainty, involvement, and duration and intensity of the visit. The positive gap in the image generates greater satisfaction, which has a positive impact in the loyalty. 相似文献
15.
《Journal of Travel & Tourism Marketing》2013,30(1-2):57-75
The purpose of this study is to develop a multiple criteria decision-making instrument to model vacation destination-choice decisions of individuals based on the factors deemed to be important for vacation destination choice decisions. The study emphasizes the importance of individual differences in making vacation destination choice decisions. Although this research effort is explanatory in nature, the results reveal that application of behavioral decision theory is possible in modeling individualsÆ vacation destination decisions. 相似文献
16.
This study aims to offer some insights on the contribution of sensory diversity as perceived by tourists to memorable destination experiences and to explore the connection between long-term memory of sensory impressions and destination loyalty. The vital role of the sensory dimension of tourist experiences is stressed by current tourism research and supported by a multidisciplinary view on the role of the five external senses in human perception, memory, and behavior. While the marketing management approach highlights the importance of considering multisensory information in the process of facilitating positive and memorable destination experiences, there is a lack of empirical research to validate the theoretical literature. A two-step exploratory study was conducted in loco and six months after tourists' visits to Southwest Portugal. The findings suggest that perceived richer sensory tourist experiences may have a significant role in the long-term memory of individuals’ experiences, encouraging favorable tourist behavior towards destinations. 相似文献
17.
This paper explores determinants of brand equity and the role of destination familiarity for travel intentions in culinary tourism from the perspective of foreign tourists. This analysis advocates four elements for brand equity (brand loyalty, brand image, perceived quality and brand awareness) for culinary travel intentions in Taiwan. Building on extensive literature, this study developed and empirically tested a model of the relationship using survey data collected from 407 foreign tourists from ten regions. The results indicate that there is a direct positive relationship between brand equity and travel intentions in culinary tourism. Moreover, the study recognizes the moderating role of destination familiarity, which positively moderates the effect of brand loyalty and perceived quality on travel intentions. 相似文献
18.
This study examined the influence of destination image and overall satisfaction toward behavioral intention of travelers to Thailand. The results found that destination image dimensions of quality of hotels and restaurants and cultural and natural attractions significantly influenced overall satisfaction. In addition, overall satisfaction had a positive effect on behavioral intention. This study further investigated the moderating effect of perceived risk on the relationship between overall satisfaction and behavioral intention. Travelers with low perceived risk of these natural disasters had a tendency for greater positive destination image, overall satisfaction, and behavioral intention than travelers with high perceived risk. 相似文献
19.
A well-designed logo can assist destination marketers in the development of destination identity and image, and yet the factors that contribute to an effective destination logo are poorly understood. Thus, this study aims to explore how typefaces influence the effectiveness of logos of destinations with differing stereotypes. By conducting four scenario-based experiments with different experimental stimuli, this study has revealed a congruity effect between logo typeface and destination stereotypes. Specifically, linking logos with handwritten typefaces with warm destinations, and machine-written typefaces with competent destinations can elicit more favorable attitudes and stronger travel intentions toward those destinations (Study 1). The results further showed that the congruity effect on tourists’ travel intentions is sequentially mediated by processing fluency and attitude (Studies 2a, 2b) and is attenuated for tourists with high needs for cognition (Study 3). This research also offers practical suggestions for destination marketers around the design of effective logos. 相似文献
20.
Marketing destinations by micro-films via social media is becoming more popular among Chinese destinations. Little has been published about this phenomenon in the tourism literature. Using a netnographic case study from the city of Shaoxing, this research revealed the success factors for micro-film marketing by destinations. The research results showed that during the micro-film diffusion process, destination marketers were continuously and actively engaging with followers and online and offline marketing efforts were well planned and integrated. Attractions without uniqueness were impressive to viewers by being embodied in a romantic theme. Suggestions and implications for destination marketing are given. 相似文献