新冠肺炎疫情对中国旅游业的影响及其应对探讨

新冠肺炎疫情给全球旅游业带来了巨大的冲击和挑战,深入探讨疫情对旅游业的影响及应对成为各界关注的重点。本文从居民出游意愿、场所空间容量、市场经营主体、旅游政策等供需关系方面分析了新冠肺炎疫情对中国旅游业的影响。研究表明：（1）疫情对居民出游消费信心、意愿和能力造成较大影响,但潜在出游需求仍然存在。（2）疫情对旅游地空间环境造成较大物理和心理压缩,与旅游关联紧密的文化产业、娱乐业的生产空间容量也受到了间接影响。（3）疫情对旅游产业链、旅游市场主体经营等方面造成了全面且深远的影响。（4）疫情防控常态化下旅游政策供给以“流动管制”和“行业纾困”并重为主。面对疫情的持续影响,建议着重从组织响应、空间响应和企业韧性3个方面进一步强化旅游业应对能力,即：完善业外支撑、业内驱动、业界保障的三位一体组织响应体系;构建旅游目的地（点）-连结（线）-网络结构（网络）的三级协同空间响应机制;从企业组织、产品服务、管理和营销、市场品牌、员工心理等5个方面加强旅游企业韧性建设,以增强中国旅游业恢复发展能力。     

Responses to COVID-19: The role of performance in the relationship between small hospitality enterprises’ resilience and sustainable tourism development

Tourism is one of the hardest-hit industries by the global pandemic of Novel Coronavirus (COVID-19). Small tourism enterprises have been heavily affected and have had difficulty in business recovery. This research is an early attempt to explore the direct impact of small hospitality enterprises’ resilience on sustainable tourism development as well as indirect impact through performance. A pre-tested questionnaire survey was self-administered to owner-managers of small hospitality enterprises in Greater Cairo, Egypt. The results of structural equation modeling (SEM) using AMOS showed a positive, direct, and significant impact of resilience (planned and adaptive) on sustainable tourism development and indirect influence through performance. The results of the multi-group analysis showed that enterprise type has a significant effect on the results, where restaurant owner-managers expressed more resilience than their hotel counterparts. Several theoretical (for scholars) and practical implications for tourism policy-makers and owner-managers have been discussed and elaborated.     

Sociocultural impacts of COVID-19: A social representations perspective

While COVID-19's public health and economic impacts are evident, its sociocultural impacts are often overlooked. This study takes the case of the Italian destination of Pisa during the early stages of the pandemic – when most infection cases were assumed to be imported from China - and investigates Social Representations of Chinese tourists from an Italian host perspective. Through fifteen interviews with local suppliers, two co-existing Social Representations are identified and expressed through Italian literary metaphors: “the Hen with Golden Eggs” and “the Anointer”. This research shows that, while the dominant hegemonic representation is rooted in rationality, the emerging polemic representation is anchored in pre-Enlightenment sociocultural fears. Finally, the uncertain future of post-COVID19 tourism considering potential stereotypes, xenophobia and racism is discussed.     

Public strategies to rescue the hospitality industry following the impact of COVID-19: A case study of the European Union

The COVID-19 pandemic has caused a “zero tourism” situation throughout the world with unpredictable consequences. Several authors analyzed the economic impacts of the COVID-19 pandemic during the second trimester of 2020, but none of them have specifically examined European Union countries and the joint actions taken to fight the pandemic. Using a case study methodology, this paper presents a literature review of the most up-to-date studies on the impacts of the COVID-19 global pandemic. Secondly, we specify the different public intervention measures implemented by the European Union in accordance with supranational governance theory and stakeholder theory. Finally, we set out the different COVID-19-related public rescue strategies for the tourism and hospitality sector at the individual level (for tourists), at the business level (for touristic companies) and at the destination level (for the European Union countries), from the perspective of stakeholders. The main contribution of our research is therefore to explore the public strategies to rescue the tourism and hospitality sector in the context of the European Union.     

Toward a symbiosis of social psychology and tourism studies

This introductory paper indicates some of the characteristics of a sociopsychological perspective on tourism studies. Brief points are made about the nature of both psychology and social psychology as academic disciplines which might serve tourism research. More particular attention is paid to the “models of Man” argument and to issues in the application of social psychology. It is suggested that fruitful interaction between social psychology and tourism studies may be achieved by a nonparasitic relationship and by an increase in pre-paradigmatic research.     

The coronavirus pandemic – A critical discussion of a tourism research agenda

Unquestionable, the coronavirus (Covid-19) pandemic is one of the most impactful events of the 21st century and has tremendous effects on tourism. While many tourism researchers worldwide are currently ‘Covid-19 research gap spotting’, we call for more deliberateness and rigor. While we agree that the coronavirus pandemic is unique and relevant to research, we argue that not all effects are worth researching or novel to us. Previous research on crises and disasters do show similar patterns and existing theories can often very well explain the current phenomena. Thus, six illustrative examples are shown how a research agenda could look like. This includes parts where theoretical explanations from tourism are missing, as well as where we think existing knowledge might be subject to a tourism paradigm-shift due to the coronavirus pandemic.     

Path creation and the role of entrepreneurial actors: The case of the Otago Central Rail Trail

Evolutionary Economic Geography (EEG) has emerged as a theoretical framework offering insights into how tourism activities develop in different places. Much of this research has drawn upon path dependence concepts and takes a macro or regional perspective. This paper takes a different approach and uses path creation concepts to explore the emergence and evolution of a cycle tourism attraction that has become an important development path for the Central Otago region in New Zealand. Insights drawn from the case highlight the potential of path creation concepts such as distributed and embedded agency, action nets and mindful deviation to understand the decisive role that entrepreneurial actors and the organisations they belong to may play in the development of significant tourism products.     

A tale of four futures: Tourism academia and COVID-19

The ongoing COVID-19 pandemic is an unprecedented “super-shock” for the tourism industry. How tourism academia relates to this unpredictable context is anyhow not yet evident. This study uses a qualitative scenario method to propose four possible futures for tourism academia considering the pandemic and to draw attention to key factors of these future developments. Nine interviews were held with tourism (full/ordinary) professors across Europe, America, Asia, and the Pacific Region to gain expert insights. As a result, four scenarios are proposed for tourism education, industry collaboration, research, and discipline identity. Recovery (“new sustainability” or “revenge-tourism”) for tourism academia if the pandemic impact is short-term, and Adaptancy (“bridging the gap” or “decline”) for tourism academia if the COVID-19 impact is long-lasting. Key factors for the way forward are finally discussed and contributions of our findings are highlighted.     

新冠疫情对景区依托型安置区失地农户生计的影响——以三清山银湖湾安置区为例

新冠疫情对易地搬迁农户的生计造成了严重影响,对生计方式由农业向旅游服务业转型的景区依托型安置区农户生计的影响尤为显著。本文以三清山风景区的银湖湾安置区为例,分析了安置区农户的生计资本,探讨了新冠疫情对安置区农户生计的影响及其机制,并提出了增强农户生计抗风险能力的若干对策。研究发现：（1）易地搬迁对农户的生计资本产生了较大影响。搬迁后,总体上农户生计资本有所增加,农户的物质资本和金融资本增加明显,自然资本则直接被旅游资本所替代,由此引起相对于旅游业经营而言人力资本的减少;（2）新冠疫情对旅游业的重创直接影响到银湖湾安置区农户的生计,对农户生计的影响面广、影响程度深、潜在影响明显;（3）失地、依赖旅游业、组织化程度低、安置后管委会角色退出等形成了安置区农户生计所处的特定情境,疫情对农户生计的影响程度与此特定情境有直接的关系。本文可为其他类型安置区农户生计的疫情影响研究提供参考,也可为增强易地搬迁农户生计的抗风险能力提供指导。     

A review and extension of the flow experience concept. Insights and directions for Tourism research

The flourishing positive psychology field has Flow as a core construct. This systematic review of 185 articles examines Flow's concept, to analyse it theoretically, methodologically, empirically, and to provide an agenda for Tourism research. This paper adds to the knowledge in tourism psychology by exploring the Flow framework's core elements, incorporating its drivers, processes and outcomes, as an instrument to improve tourists' experiences. The study suggests the relevance of considering the tourist's characteristics and both the positive and negative outcomes of the Flow experience and other concepts, such as immersion or cognitive stimulation. Extant studies often use the Flow state scale as a measurement tool, but new opportunities are offered by using physiology instruments. Several propositions are put forth to foster the investigation on Flow in the tourism field, and to further the understanding of the tourists' behaviour and experience.     

与新冠肺炎疫情相关的旅游者行为研究——回顾与反思

旅游者行为研究一直是国内外旅游学界关注的重点和热点。在全球旅游业遭遇新冠肺炎疫情带来的巨大冲击和挑战时,英文期刊上与新冠疫情相关的旅游者行为研究也与日俱增。虽然英文学界对与新冠疫情相关的旅游研究有过零星的、整体上的批判性思考,但鲜见对旅游者行为这一具体研究领域最新进展和实质贡献的讨论。基于对8种旅游类英文SSCI期刊截至2021年8月31日所载83篇论文的分析,本文回顾了与新冠疫情相关的旅游者行为研究进展,并评价了这些研究的实质贡献。从研究主题看,现有文献集中在“风险感知与出游意向”“旅游购买决策”“实际旅游中的行为与体验”和“对技术的态度”等四个方面。从研究取向看,定量研究占主导;与之相对应的是,问卷调查是主要的数据收集渠道。虽然大部分研究明确提及使用了某种或某几种理论,但主要是应用现有理论来提出所假设的变量之间的关系,或解释新冠疫情背景下新的旅游消费现象,并未对现有理论框架、概念做出重大改变。未来的研究还应该考虑运用定性方法、大数据分析技术和实验法,挖掘、识别、验证新冠疫情作为公共健康危机的独特属性以及与之关联的独特的旅游者行为和旅游消费现象,以期更好地实现概念化、理论化,并在中国特色的疫情防控实践中,更好地实现与新冠疫情有关的旅游者行为研究的本土化。     

Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism

Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their studies on purely qualitative approaches. This paper introduces and discusses a qualitative method known as the means-end theory and its associated laddering technique, which can be used to investigate host attitudes to tourism. The laddering technique, based on the means-end approach is recommended to understand values, which influence attitudes, since from a social psychology discourse, values are considered as antecedents of attitudes and opinions. It is argued that through an understanding of the personal values of the respondents, it is possible to have a different perspective on their attitudes and opinions toward tourism. The authors are not claiming that such an approach is superior to other measurement procedures and research paradigms, but argue that the means-end theory and the laddering technique have considerable potential to shed light on issues surrounding this research area. Despite the limitations associated with such methods, it is argued that laddering based on means-end theory deserves further investigation and empirical testing by scholars investigating local residents’ attitudes to development.     

A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism

The COVID-19 pandemic has brought unparalleled impacts to the global tourism industry, thus inspiring a wave of academic research. This paper presents a review of the early literature on COVID-19 and tourism, representing 249 papers. The analysis revealed five key themes: (1) psychological effects and behavior; (2) responses, strategies, and resilience; (3) sustainable futures; (4) impact monitoring, valuation, and forecasting; and (5) technology adoption. However, this research also raises questions about theoretical contribution, methodologies, and future research potential. This article also launches the Annals of Tourism Research's Curated Collection on coronavirus and tourism. The Collection contains all past articles published in Annals of Tourism Research on the topic and will continue to grow as new articles are added.     

The post-COVID-19 tourism recovery led by crisis-resistant tourists: Surf tourism preferences in the Canary Islands

The post-COVID-19 tourism recovery is most likely to be led by crisis-resistant tourists (Hajibaba, Gretzel, Leisch and Dolnicar, 2015). The surf tourism market is highly crisis resistant (Dolnicar and Fluker, 2003a) and has potential to expand during the pandemic (Mach and Ponting, 2021), especially with the advances in technologies for remote workers. In an attempt to answer Hritz and Franzidis' (2018) call for further research on this niche market in order to ascertain the significance of surf tourism in a particular community, we provide a baseline for surf tourism in terms of these niche preferences and satisfaction levels in Gran Canaria (Spain). The study is based on a discrete choice model that relies on preferences elicited through best-worst scaling methods. Our research demonstrates that the BWS scores can be used to develop a destination attribute quality index based on importance and satisfaction scales and provides important information to destination managers.     

Covid-19 and tourism vulnerability

The COVID-19 pandemic has dramatically impacted tourism and leisure activities worldwide, especially in the hospitality sector. This paper has a conceptual and empirical motivation based on two objectives. First, it identifies several of the primary factors behind the vulnerability of tourism to COVID-19 (tourism dependency, market structure, the supply of rural accommodation, and health incidence of the pandemic). Second, it constructs a vulnerability index to COVID-19 using Spain and its 50 provinces as case. The main results obtained indicate that tourism to the Balearic Islands, the Canary Islands, the provinces of the Mediterranean coast, and Madrid, in which the state capital is located, present higher vulnerability to COVID-19, yet with different underlying factors. Our methodology and results are of interest to policymakers in terms of the short- and medium-term strategic policies that can be employed to mitigate current and future shocks.     

国际旅游地理的最新进展

长期以来,人们都认为旅游业是极富韧性的产业。在过去几十年中,旅游业虽然遭受了许多打击,但是依然呈现增长的态势。国际旅游地理研究也呈现蓬勃发展的态势。2020年以来的全球新型冠状病毒肺炎疫情对旅游业产生了巨大的影响,旅游地理研究也发生了相应的改变。本文对近十年来旅游地理学研究的主要领域进行了回顾,探讨在Covid-19影响之下,该学科于未来几十年中主要关注的问题。本文指出即便在全球疫情的严峻形势下,旅游地理方面长期关注的许多关键问题仍然具有重要的现实意义,例如旅游的影响、作用及其与可持续发展目标的关系,旅游与气候变化,近几十年及未来几十年旅游的地理尺度变化等。疫情影响下,旅游地理会更多地关注如何实现“更好的旅游业”、迅速崛起的旅游服务数字化和社交媒体对旅游业的影响以及旅游业的韧性。从与地理学的其他分支学科相比被边缘化,这场全球疫情以多种方式表明,休闲和旅游业从来都不是边缘产业,而是一个重要的经济产业,它不仅有助于人们的社会福祉,也有助于提升人们的幸福感。     

The effect of COVID-19 pandemic on domestic tourism: A DEMATEL method analysis on quarantine decisions

Countries' most effective methods to reduce the impact of outbreaks are quarantine the regions during the pandemic periods. Quarantine decisions during a pandemic directly affect the hospitality industry. There is no universal guideline regarding the quarantine decision during a pandemic. There is a gap in the literature on making the right quarantine decisions to decrease the negative effect of a pandemic on the hospitality industry. To fill this gap, this study uses a decision-making trial and evaluation laboratory (DEMATEL) method to help countries for quarantine decisions due to the COVID-19 pandemic. One of the critical hospitality industry indicators is the inter-regional travel flow between regions for local tourism. Data from the household domestic tourism survey obtained from the Turkish Statistical Institute (TurkStat) is used to acquire the number of people entering and exiting among regions. This study's findings indicate that Istanbul has an essential impact on Turkey's rest. The results also demonstrate that the DEMATEL method provides convenient solutions for quarantine decisions during a pandemic. The DEMATEL application results concerning the COVID-19 pandemic effect might shed light on the hospitality industry’s prospects and challenges. This study's findings might be adopted to prepare the hospitality industry for the COVID-19 pandemic and similar pandemic.     

Uncovering crowdsourcing in tourism apps: A grounded theory study

Even though crowdsourcing emerges as a new business principle of many successful tourism apps, its underlying mechanism in tourism remains unexplored. This research note explores this topic with a qualitative design through interviews with stakeholders involved in a crowdsourcing tourism app, Gold Medal Tour Guide. Applying the grounded theory, researchers propose a framework of crowdsourcing in tourism apps consisting of six themes and 15 subthemes. The framework identifies the drive of crowdsourcing and discusses the complexities and contradictions in multi-stakeholder collaboration. The contextual impacts of the COVID-19 pandemic on the crowdsourcing phenomenon are also examined. The findings provide practical implications for tourism destinations to take advantage of the crowdsourcing mechanism for sustainable operation and development.     

Reviving tourism industry post-COVID-19: A resilience-based framework

The COVID-19 pandemic struck the tourism industry severely. Based on the review of 35 papers that studied the tourism industry in the wake of the pandemic, we propose a resilience-based framework for reviving the global tourism industry post-COVID-19. Our framework outlines four prominent factors for building resilience in the industry: government response, technology innovation, local belongingness, and consumer and employee confidence. We argue that using such inclusive resilience; the tourism industry may transform into a new global economic order characterized by sustainable tourism, society's well-being, climate action, and the involvement of local communities. We also offer directions for future research in the area.     

基于扎根理论的旅游幸福感构成——以互联网旅游博客文本为例

追求幸福是个体生存的根本动机,当旅游日益成为人们享受幸福生活的重要表达时,旅游研究有理由探讨旅游与幸福感的关系。以扎根理论为研究工具,以旅游博客的博主为研究对象,系统分析旅游过程中旅游者身心感受的变化。研究发现,旅游的根本动机是寻找和收获旅游幸福感。旅游者从居住地世俗生活状态进入旅游环境,通过休闲、娱乐、教育、逃避、美感和移情过程,达到消遣、逃逸、认知、审美和移情的目的;享受从生理感知、心理变化和灵性提升不同层级的生命状态,获得深刻的人生经历,再回到居住地惯常环境的历程,实现从世俗到"神圣"再归于平凡的生命状态转换。旅游前美好期待体验、旅游中福乐体验、旅游后温馨回忆体验,成为旅游幸福感的时间构成;享受闲适生活、获得旅游福乐体验、提升积极情绪、减弱不良情绪、感受人际美好,进而提升人生境界,是旅游幸福感的重要内容构成。因此,旅游服务实际上应起始于旅游行程前,绽放于旅游过程中,延伸至旅游活动后。旅游服务必须持高度的人文情怀,以发于心、形于外的贴心关照才能给予旅游者一段幸福的人生经历。