Corporate social responsibility in international hotel chains and its effects on local employees: Scale development and empirical testing in China

This study aims to investigate the corporate social responsibility (CSR) practices of international hotel chains operating in China and their effects on local Chinese employees. As CSR practices vary across countries and contexts, this study developed a scale of CSR metrics, which was based on CSR reports published by international hotel chains in China and a comprehensive literature review. Subsequently, the proposed model, which depicts the relationships between CSR practices and local employee work metrics, was tested with a PLS-SEM. Multiple phases of qualitative and quantitative investigations of 2451 local Chinese employees of international hotel chains allowed for validating a formative construct of CSR with four dimensions: environment protection, employee wellness, business ethics, and customer wellness. The PLS-SEM results confirmed the significant effects of CSR practices of international hotel chains in China on local Chinese employee engagement, commitment, job satisfaction, and organizational citizenship behaviors. Theoretical and practical implications are presented.     

Hotel career management in China: Developing a measurement scale

This study aims to develop a measurement scale for organizational career management (OCM) in China's hotel industry. The scale development procedure includes four steps: developing initial items, implementing purifying measures, data collection, and assessing the reliability and validity of the proposed measurement scale. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) are used to test the reliability and validity of the measurement scale thus developed. The development process results in a reliable and valid scale for hotel career management incorporating three dimensions: (1) career appraisal and advice, (2) a career development program, and (3) career training. Given the scarcity of research on career management in China, the measurement scale developed in this study will serve as a foundation for future research. The findings of this study may help to stimulate further empirical research on the relationship between hotel career management and employees’ career commitment and career satisfaction.     

Consumer response to discontinuation of corporate social responsibility activities of hotels

This study investigates consumer responses to discontinuation of a corporate social responsibility (CSR) activity employing a sort of laboratory experiment method. It involves 3 experiments relating to having a CRS activity: (1) effect of initiation and discontinuation, (2) self-serving versus public-serving discontinuation and (3) passive versus proactive discontinuation. Separate data collection occurred for each experiment. Data collection was from hotel customers. Analysis yields results contributing to theory, practice and methodology. Considering CSR termination leads to quantitative results useful in guiding decisions about having and discontinuing a CSR activity. Having a public serving CSR activity results in improving attitudes toward a hotel but attitudes can be more than reversed by activity termination. Companies need to think about support and termination as part of considering initiating activity. Intending to improve image by having a short-term CSR activity without planning how to discontinue it may have the net result of damage to image.     

International hotel chains and environmental protection: an analysis of Hilton's we care! programme (Europe, 2006–2008)

Using the case study method, this paper evaluates and analyses Hilton's we care! programme for improving the environmental performance of the 70 Hilton Worldwide hotels in operation in Continental Europe in 2006–2008. It explores the practical dimension of “greening” hotel operations in the context of corporate social responsibility (CSR), and demonstrates the close links between CSR and human resource management (HRM) in hotels. It deepens the understanding of corporate environmentalism and seeks to disseminate best practice among hospitality managers. The programme's distinctive and innovative character as well as its weaknesses and strengths are highlighted. Barriers to behavioural change in hotel operation are discussed. The programme involved over 16,000 employees, created hotel-specific action teams linking all employee levels and reduced energy use per square metre by 15%, water use and CO₂ emissions per guest night by 8% each over three years. Avoided utility costs totalled US$16 million, of which US$9.6 million can be attributed to changes in human behaviour. The paper makes a case for a holistic approach that combines the introduction of IT-based measurement and performance-assessing tools with genuine employee empowerment and green awareness raising. The study concludes with future managerial policy recommendations that simultaneously bear upon corporate environmentalism and HRM.     

The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic

During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived by multiple stakeholders is unknown. Drawing on the concept of strategic philanthropy, this study examines the impact of hotel CSR activities during the pandemic, such as providing accommodations to healthcare workers, on hotel firms' market value and prospective hotel customers’ booking behavior. Adopting mixed-methods approach, this study finds negative impacts of hotel CSR for strategic philanthropy on firm market value and customer booking behavior. The study result indicates that the value of hotel CSR depends on the nature and environmental contexts of CSR. Specific theoretical and practical implications are provided.     

Social responsibility and total quality in the hospitality industry: does gender matter?

This empirical study examines the role of gender diversity in top management teams (TMTs) and their impact on corporate social responsibility (CSR), which is an underexplored topic within the hotel sector. Based on stakeholder theory, we argue that the relationship between gender diversity and hotel performance is indirect and mediated by CSR. Our study also analyses how the implementation of total quality management (TQM) and CSR influences hotel stakeholder results, and hence business performance. Using a sample of Spanish hotels, we provide evidence that gender diversity in TMTs increases the level of implementation of CSR within the hotel industry. The results show that the impact of gender diversity on hotel performance is mediated by CSR. The findings also suggest that the adoption of TQM and CSR management philosophies improves the capacity of hotels to benefit their stakeholders, and that this improvement has a positive effect on hotel performance.     

Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries

Although the stakeholder framework proposes the multidimensionality of corporate social responsibility (CSR) (Clarkson, 1995), previous research has yet to investigate the relationship between certain dimensions of CSR and corporate financial performance (CFP) in tourism-related industries. The purpose of this study was to disaggregate CSR into five dimensions based on corporate voluntary activities for five primary stakeholder issues: (1) employee relations, (2) product quality, (3) community relations, (4) environmental issues, and (5) diversity issues, and examine how each dimension would affect financial performance among firms within four tourism-related industries (airline, casino, hotel, and restaurant). While all CSR dimensions were proposed to have positive financial effects, results revealed that each dimension had a differential effect on both short-term and future profitability and that such financial impacts varied across the four industries. The findings can provide tourism managers with insights into which dimensions of CSR activities would improve their companies’ financial performance.     

Hospitality Managers' Perception of Corporate Social Responsibility: An Explorative Study

In recent years, many factors have influenced the hotel industry to identify areas of social concern most beneficial to it. Staff incentives, rewards, community involvement, and charitable activities, coinciding with increased management and staff education concerning internal and external social responsibilities, have increased. The objective of this study is to investigate how hotel leaders from Hong Kong in high-tier and medium-tier hotels attempt to influence employees' behaviour to act in a more socially responsible manner towards their companies and communities. It highlights both leaders' perceptions of corporate social responsibility (CSR) behaviour of their employees and the instruments used to influence that behaviour. As a first step, this study aims to determine hotel managers' perception of leadership styles and their interpretation of the CSR role in the industry and community. Managers differ in leadership styles, thereby influencing their employees' perception of the CSR role in industry and community. Findings have shown that CSR awareness is deeply incorporated into high-tier Hong Kong hotels where community involvement is particularly strong.     

How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types?

This study develops three hypotheses regarding corporate social responsibility (CSR) in the context of the hotel industry. First, the study examines a ranking of consumers’ perceived importance of the four CSR dimensions proposed by Carroll’s hierarchy of CSR in 1991, expecting the following orders: philanthropic, ethical, legal, and economic dimensions, from most to least important. Second, the study investigates the relationship between consumers’ perceived importance of and their overall support for CSR. Third, the study introduces the type of hotel (for example, economy, mid-scale, and upscale) as a moderator to provide a better explanation of the relationship between consumers’ perceived importance of the CSR dimensions and support for CSR. Contributions to the CSR literature in general, and also specifically relating to the hotel context, and managerial implications are discussed.     

Do consumers care about CSR in their online reviews? An empirical analysis

This research investigates how consumers assess hotels’ corporate social responsibility (CSR) practices when writing online reviews. The study explores the CSR discourse in online reviews over a 10-year period, highlighting how CSR’s social and environmental dimensions relate to the main hospitality topics (experience, amenities, location, transactions, value). Based on a longitudinal automated text analysis covering 480,000 reviews across six European cities, the findings reveal that hotel customers have gradually begun paying more attention to CSR factors, particularly to social and environmental ones. However, the aggregate results suggest that the overall CSR consumer discourse is still very limited, although it does have important implications in terms of consumer emotions and hospitality dimensions.     

Corporate Social Responsibility and the Operationalization Challenge for Global Tourism Organizations

Tourism businesses have increasingly sought to contribute to society through corporate social responsibility (CSR) initiatives. Larger tourism organizations normally seek to institutionalize CSR under their corporate CSR policy and strategy that is common for their whole organization. This presents challenges for organizations with global operations. This article examines the operationalization of CSR policy by hotel properties in coastal destinations in Thailand. The research found that stakeholders other than the hotels played pivotal roles in the implementation of CSR programs and that there was a preference for involvement by hotels in local projects, over those situated elsewhere in the country or internationally. These hotels tended to partner with other non-hotel stakeholders to execute their external CSR programs and for these to be directed at social issues rather than environmental issues. Overall it was concluded that there are limits to the extent that corporate headquarters may direct the implementation of CSR.     

Total quality management,corporate social responsibility and performance in the hotel industry

Total quality management (TQM) and corporate social responsibility (CSR) are relevant management philosophies in the hotel industry to be able to generate a sustainable competitive advantage. This paper examines how the implementation of both TQM and CSR influences the results of hotels’ stakeholders as an antecedent of business performance. An empirical study of a sample of 141 Spanish hotels from the Andalusian region shows that the adoption of such approaches improves the capacity of hotels to create benefits for their stakeholders, and these results have a positive effect on hotel performance. The study also provides evidence of the complementarity of both management philosophies as TQM can enhance the development of CSR.     

Exploring the links among corporate social responsibility,reputation, and performance from a multi-dimensional perspective

This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial least squares equation modelling (PLS-SEM) was employed for a causal-predictive analysis. Study results reveal that CSR practices influence hotel reputation as seen from both international and local perspectives. CSR and reputation influence performance dimensions (accounting-based performance, market-based performance, and non-financial performance) differently. The research findings offer specific theoretical and practical implications for hotel managers.     

CSR and customer loyalty: The roles of trust,customer identification with the company and satisfaction

Corporate social responsibility (CSR) has become a crucial construct in hospitality companies. One of the main reasons is due to the idea that CSR influence consumer loyalty. This paper presents a model of influence of CSR on hotel customer loyalty by simultaneously including trust, customer identification with the company and satisfaction as mediators by showing the direct and indirect effects among these constructs. In the proposed model, loyalty is indirectly affected by perceived CSR, via the mediation of trust, identification and satisfaction. Empirical testing using a survey of Spanish hotel consumers confirms most of our hypothesized effects except the effect of customer trust on customer identification with the company. Finally, managerial implications and limitations of our findings are discussed.     

The impact of employee-oriented CSR on quality of life: Evidence from the hospitality industry

This paper builds on recent corporate social responsibility (CSR) literature and on stakeholder theory. Our aim is to analyze the direct and indirect effects of employee-oriented CSR on hotel workers' quality of life (QoL). Based on survey collected from a sample of hotel employees in the Canary Islands (Spain), relationships were empirically examined through partial least square structural equation modeling (PLS-SEM). This study confirms that workers' perceptions of employee-oriented CSR positively and directly enhance their QoL. We found indirect positive effects through several mediators. Our results highlight the key role of working conditions, task significance, turnover intentions, and intrinsic quality on the relationship between employee-oriented CSR and QoL. Moreover, hotel service quality level is an antecedent of employee-oriented CSR. These findings advance the literature on CSR and reveal important managerial implications, especially in a post-pandemic scenario in which workers’ overall QoL is essential to ensure no one is left behind.     

Hotel employees’ perceptions on corporate social responsibility: The case of Hong Kong

This study examines the perceived importance of corporate social responsibility (CSR) attributes of Hong Kong hotel employees and their hotels’ performance on those attributes, and to determine underlying performance factors that ultimately lead to the perceived overall CSR effectiveness of hotels. The importance–performance analysis results show that Hong Kong hotels generally performed well on 17 out of the indicated 30 CSR attributes. Furthermore, the attribute “promote innovation in products and services” was considered to be overkill, and another attribute, “demonstrates a commitment to the environment,” requires the immediate attention of hotels. Six performance factors were extracted and Hong Kong hotels performed best in the area of finance. The factors “state of affairs” and “novelty” positively and significantly affected employees’ perceived overall CSR effectiveness of their hotels. Almost 70% of the respondents agreed that Hong Kong hotels had been effective in carrying out their CSR. Hotels in Hong Kong should find our study results helpful in pinpointing CSR attributes considered of various importance and performance levels from the perspective of one of their important stakeholders, their employees. In particular, the relatively low awareness toward the environment of both the employees and the hotels should alert the hotel management to invest greater efforts in environmental protection.     

Scale development of value co-destruction behavior in tourism

Value co-destruction has received widespread attention from the tourism academic community. This article uses the employees and customers of tourism service providers as the main research objects and employs interviews and questionnaires to develop an employee-customer perspective measurement scale of value co-destruction behavior in tourism. The reliability analysis, exploratory factor analysis, confirmatory factor analysis, and structural equation model testing results show that the measurement scale of value co-destruction behavior in tourism consists of 5 dimensions (bad interpersonal communication behavior, bad information interaction behavior, irresponsible customer behavior, employee contract violation behavior, and irresponsible employee behavior) and a total of 29 items with high reliability, convergent validity, and discriminant validity, which can be used to evaluate the extent to which a subject abuses his or her own resources or the resources of others in tourism interactions, resulting in tourism value reduction or destruction. Finally, the research results and future research are discussed.     

Corporate social responsibility and tourism: Hotel companies in Phuket,Thailand, after the Indian Ocean tsunami

This paper deals with the subject of corporate social responsibility (CSR) with particular reference to the hotel sector and the 2004 Indian Ocean tsunami which was to prove a test of management approaches. It discusses the rising interest in CSR issues, linked to the sustainable development movement, and its particular relevance for the tourism industry. Reactions to the disaster of hotel companies with a presence in the resort of Phuket in Thailand are reviewed and responses reveal a certain level of commitment to CSR in theory and practice. However, there is also evidence of tensions between commercial and more philanthropic activity which must be addressed and reconciled by managers.     

Discrimination of hotel employees: The role of heteronormativity and political exclusion

This study explores customers’ service evaluations based on the service provided by a hotel frontline employee with different sexualities, manipulated as effeminate or masculine. Study participants were randomly assigned to respond to a video with either an effeminate or masculine hotel employee that mimics a hotel check-in experience and after are asked to evaluate check-in service. The results suggest that participants who hold stronger heteronormative beliefs are more likely to discriminate against effeminate hotel employees when evaluating the service they provided. This effect persists for the social conservatism of the participants. The study also identified a joint effect of social conservatism and political exclusion. Without tapping into sexual orientation, this study contributes to the hospitality literature by introducing sexuality and heteronormativity and adds more content to queer studies. It also suggests the need for more protection policies, management awareness, and training regarding hotel frontline employees from a diversity management perspective.     

Framing corporate social responsibility for a controversial product

ABSTRACT

Firms operating casino businesses such as casino hotels often face scrutiny with heightened suspicion regarding the intent of the corporate social responsibility (CSR) initiative. This study examined how persuasive intent and the CSR issue influenced consumers’ processing of a CSR initiative for a casino hotel. The results of an experiment showed that participants reacted favorably to a CSR initiative, but such positive reactions disappeared when persuasive intent was explicit in the CSR message. This study further explored the underlying mechanism by testing a moderated mediation model in which issue importance in a CSR initiative acted as a moderator.