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1.
    
This study investigates differential hedonic pricing in relation to the choice of different hotel room views and floors and attempts to find out the determinants of respondents' willingness-to-pay (WTP) based on the their sociodemographics, psychological inclinations, and other travel-related variables. The findings reveal significant differences between WTP amounts among hotel rooms with five different views. More specifically, this study found significant differences between WTP amounts for rooms on the 1st floor compared to those on the highest floor (20th floor) in a hotel. The results supported the rationale for setting up specific hedonic pricing strategies by hotel managers. Importantly, some significant determinants were obtained in predicting WTP amounts, providing a better understanding of how differential pricing strategies may be applied in the hotel industry.  相似文献   

2.
Though an important component of commerce and tourism, the accommodation industry has received little economic analysis, particularly in terms of predictive modeling. This paper develops an empirical model of pricing in the lodging industry based on traditional microeconomic price theory. Additionally, three questions are addressed: Do establishments with low occupancy rates tend to raise price to increase revenues, or lower price to increase business? Which approach should they choose? How much competition exists in the industry?  相似文献   

3.
    
The paper analyzes the influence of changing tourist arrival on various hotel performance measures related to prices, such as price charges per room, revenue per available room, occupancy rate, and total revenue using price dynamics of Oslo as a case. It also measured whether there is an asymmetric relation between the above performance measures in response to the increase and decrease of tourist arrival. While the presence of a significant long-run relationship between tourist arrival and revenue per available room, capacity utilization, and total revenue has been confirmed, it was found that the price per room does not have such a relationship, and it suggests that the price adjustments are made only on short-run considerations. Another interesting observation is that the magnitude of asymmetric influence is high for revenue per available room and occupancy rate when tourist arrival declines, compared to the corresponding magnitude when tourist arrival increases. These findings indicate that there lies a scope to improve the dynamic pricing model currently being followed.  相似文献   

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