Exploring the links among corporate social responsibility,reputation, and performance from a multi-dimensional perspective

This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial least squares equation modelling (PLS-SEM) was employed for a causal-predictive analysis. Study results reveal that CSR practices influence hotel reputation as seen from both international and local perspectives. CSR and reputation influence performance dimensions (accounting-based performance, market-based performance, and non-financial performance) differently. The research findings offer specific theoretical and practical implications for hotel managers.     

The impact of employee-oriented CSR on quality of life: Evidence from the hospitality industry

This paper builds on recent corporate social responsibility (CSR) literature and on stakeholder theory. Our aim is to analyze the direct and indirect effects of employee-oriented CSR on hotel workers' quality of life (QoL). Based on survey collected from a sample of hotel employees in the Canary Islands (Spain), relationships were empirically examined through partial least square structural equation modeling (PLS-SEM). This study confirms that workers' perceptions of employee-oriented CSR positively and directly enhance their QoL. We found indirect positive effects through several mediators. Our results highlight the key role of working conditions, task significance, turnover intentions, and intrinsic quality on the relationship between employee-oriented CSR and QoL. Moreover, hotel service quality level is an antecedent of employee-oriented CSR. These findings advance the literature on CSR and reveal important managerial implications, especially in a post-pandemic scenario in which workers’ overall QoL is essential to ensure no one is left behind.     

Hotels’ corporate social responsibility practices,organizational culture,firm reputation,and performance

Corporate social responsibility (CSR) practices are considered one of the key success factors influencing firm performance. However, how CSR practices should be integrated into an organization’s business practices has not been investigated empirically. The present research proposes an integrated model incorporating the interrelationships among CSR practices, organizational culture, and corporate reputation to improve firm performance in the hotel industry. The proposed model is developed using stakeholder theory and the perceptions of the general managers. According to the study’s results, organizational culture influences different dimensions of CSR. The results further indicate that hotels using CSR practices related to employees and customers strengthen their reputation. Through improved reputation, CSR practices positively influence firm performance. Furthermore, hotel managers perceive that CSR activities in the local community and related to the environment do not significantly affect a hotel’s reputation. Theoretical and practical implications are provided, and the limitations of the study and future lines of research are discussed.     

Is corporate social responsibility (CSR) participation the pathway to foster meaningful work and helping behavior for millennials?

This study examines how corporate social responsibility (CSR) participation affects organizational citizenship behavior (OCB) through meaningful work. This work is significant for three reasons: the joint examination of CSR, meaningful work, and OCB is novel; the comparative effects of CSR perception versus CSR participation have not been examined previously; and this is the first examination of such relationships for different generations of employees. Data from 245 employees of four-star hotels were analyzed using a partial least squares structural equation modelling (PLS-SEM) approach and multigroup analysis (MGA). Results reveal that CSR participation has a strong influence over work-related outcomes. The strongest effect of CSR participation on helping behavior is in Generation Y whereas CSR perception has a strong indirect effect on helping behavior through meaningful work in Generation X. These findings offer managerial implications to hotel managers on how best to manage generational differences in predicting helping behavior at workplace.     

Development and validation of standard hotel corporate social responsibility (CSR) scale from the employee perspective

The prevalent trends of sustainability and responsible management have promoted corporate social responsibility (CSR) to attract considerable research and business interest. However, despite its importance, few efforts have been exerted to develop a standardized CSR scale in the hotel industry. This study aims to develop and validate a multidimensional scale of hotel CSR measurement as perceived by hotel staff who understands CSR. Results of running factor analyses generate a five-factor structure. The overall measurement model demonstrates a satisfactory level of goodness-of-fit and supports convergent validity, discriminate validity, nomological validity, and predictive validity. The legal domain received the highest mean score among the five hotel CSR domains, followed by ethical, financial/economic, environmental, and social/philanthropic domains. The value on employee attitude toward the CSR-implementing hotel, employee satisfaction with the CSR-implementing hotel, and organizational commitment toward the CSR-implementing hotel varied between front-of-house and back-of-house employees. This validated measurement scale is recommended for future studies to explore the effect of hotel CSR in various countries or regions.     

Can innovative behavior be led by management? A study from the lodging business

This study examined the effects of hotel management leadership on employee innovative behavior in Chinese hotel organizations. Using a dyadic sample of 164 hotel supervisors and 603 service employees at 23 four-star and five-star hotels in 11 Chinese cities, we investigated whether organizational commitment mediated the effects of leadership on employee innovative behavior. We also examined how organizational tenure moderated leadership and innovative behavior through organizational commitment. Findings from our moderated-mediation model revealed that organizational commitment mediated the relationship between leadership and innovative behavior. Similarly, organizational tenure moderated the relationship between leadership and organizational commitment: there was a stronger relationship for long-tenured employees and a weaker relationship for short-tenured employees. However, the effect of higher leadership on organizational commitment was stronger for short-tenured employees than long-tenured employees. Our results spotlight the importance of fostering organizational commitment, which directly affects innovative behavior and through which supervisors can influence individual innovative behavior.     

Why hotel employees care about Corporate Social Responsibility (CSR): Using need satisfaction theory

The aim of this paper is to investigate hotel employees’ the perception of CSR practices of their firms, within the foundations of need satisfaction theory. The proposed model examines the relationships among types of Corporate Social Responsibility (CSR), Quality of Work Life (QWL), job satisfaction, and the levels of job position. Structural Equation Modeling (SEM) was used to test the relationships in the model. The results demonstrate that hotel employees’ perceived CSR had a positive effect on their basic and growth needs of QWL and QWL led to job satisfaction. The effects of CSR on QWL were stronger among managerial level employees compared to lower level ones. The findings provide better insights to the underlying mechanism through which type of CSR perceptions of employees influences job satisfaction in hospitality companies where these internal stakeholders become a key to attain competitive advantages.     

Tourist motivation and place attachment: the mediating effects of service interactions with hotel employees

Using social facilitation theory, this study evaluates the mediating effects of service interactions with hotel employees on the relationship between tourist motivation and place attachment. The moderating effects of nationality and hotel star-rating on these relationships are also examined. The overall model tested on a sample of 545 international visitors to the island of Mauritius showed that service interactions mediated the relationship between tourist motivation and place attachment. Partial least squares-structural equation modeling (PLS-SEM) multi-group analysis found that the relationships among the constructs differed according to tourists’ nationality and the hotels’ star rating. The findings have important implications for hotel managers and destination marketing and management.     

The influence of service brand orientation on hotel employees’ attitude and behaviors in China

As foreign hotel brands continue to roll out their investment in China, the competitive landscape intensifies. Central to the success of these hotel brands is their ability to offer the unique features of their service offering, as reflected in the brand, in which employees play a key role. However, in the Chinese market, where the introduction of foreign hotel brands is in its initial stages, employee brand knowledge may be limited resulting in service behaviors that are inconsistent with the brand. Therefore, the adoption of a service brand orientation to guide employee attitudes and behavior is considered to be necessary. In an effort to realize productive service employees, this study examines the consequences of adopting a service brand orientation. Results suggest that a service brand orientation is imperative for positive employee brand-oriented behaviors as well as customer-oriented behaviors that are a consequence of an employee customer orientation.     

Nexus between CSR and DSIW: A PLS-SEM Approach

Various studies have acknowledged the significance of “Corporate Social Responsibility” (CSR) for enhancing organizational performance. However, less is known about it’s micro-level impact on employees’ working behavior, including employees’ “Desire to have a Significant Impact through Work” (DSIW) in the airline industry. Therefore, this study offers a new insight by testing a proposed parallel-sequential multiple mediator conceptual model, for assessing the nexus between CSR and employees’ DSIW in the airline industry. Proposed conceptual model is adapted from John et al.’s (2019, 2017) DSIW related models, for investigating the potential sequential and parallel multiple mediation of employee engagement, organizational pride and organizational identification, in the nexus between CSR and employees’ DSIW. Further, PLS-SEM approach was employed for analyzing the data, collected from 640 respondents, working in a well-reputed airline in Malaysia. Findings confirmed a partial mediation of employee engagement, organizational pride and organizational identification, for determining the nexus between CSR and employees’ DSIW, in the airline industry. Furthermore, findings of our post-hoc analysis have also revealed that, employees working on the non-managerial positions, are more influenced by organizational policies, towards CSR related initiatives in the airline industry. However, more similar studies should be conducted to further validate these outcomes, in the other sectors (e.g. food and beverages, lodging and recreation etc.) of the hospitality industry.     

Impact of human resources practices on employee creativity in the hotel industry: The impact of job autonomy

ABSTRACT

This study aims to offer a holistic model for human resource practices, affective commitment, job autonomy, and employee creativity. It examines the factors that create conditions for bringing forth creativity in employees. Data were collected from 440 employees drawn from 35 hotels using a structured self-administered questionnaire. Confirmatory factor analysis and hierarchical regression analysis were used to analyze the data. The findings of the study reveal that affective commitment was acted as a mediator between human resource practices and employee creativity while job autonomy was acting as a moderator between affective commitment and employee creativity. This article contributes to a better understanding of the effect of human resource practices on the commitment level of employees working in the hotel industry and provides evidence that commitment acts as a mediator between the factors of human resources practices and employee creativity.     

Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices

Using an experimental research design, this study examines the main effect of conspicuous hotel decoration style on consumer purchase intention, and tests the moderating role of corporate social responsibility (CSR) practices and the mediating role of image perception on the relationship between conspicuous decoration style and purchase intention with Chinese consumers. The results indicate that decoration style had a critical role in explaining Chinese customers’ purchase intention. Specifically, a low conspicuous decoration style led to stronger customer purchase intention than did a high conspicuous decoration style. The relationship between conspicuous decoration style and customer purchase intention was found to be fully mediated by image perception. The findings emphasize the significance of CSR in influencing Chinese customers’ purchase intention with hotels of a highly-conspicuous decoration style. Externally oriented CSR practices (i.e., corporate philanthropy, environmental protection) were found to be more significant in moderating the relationship between conspicuous decoration style and purchase intention than internally oriented CSR practice (i.e., employee treatment). Hotels engaging in philanthropy and environmental protection, can not only elicit a positive response from consumers, but also help mitigate the risks of a loss of organizational legitimacy as a result of high conspicuous decoration.     

Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry?

The devastating effects on the environment have raised many questions on the environmental performance of an organization. As the environment is severely affected by the operations of giant businesses, i.e. ‘hotel industry.’ There is a need to explore the factors that influence employee environmental performance by incorporating green motivation and proactive environmental management maturity as mediators. The data are collected using the survey method. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structural equation modeling. The findings reveal that green HR practices positively and significantly related to green intrinsic and extrinsic motivation and proactive environmental management maturity. Similarly, green motivation is significantly and positively linked with employee environmental performance. In contrast, proactive environmental management maturity is positively and insignificantly linked with employees’ environmental performance. In contrast, mediation analysis reveals that green motivation, i.e., intrinsic and extrinsic, partially mediates the association between green HR practices and employee environmental performance. However, no mediating effect of proactive environmental management maturity is found between the proposed associations. The paper contributes to the literature in many ways. Firstly, it explains the role of Green HR practices in forming green motivation among employees of the hotel industry, and previously no researchers studied this combination in the context of the hotel industry. Secondly, green motivation and proactive environmental management maturity are incorporated as mediators to have in-depth knowledge about the employees’ environmental performance.     

The effects of high performance work systems in employees’ service-oriented OCB

The present research investigates the effects of “High Performance Work Systems (HPWS)” on employees’ “work engagement” and “service-oriented Organizational Citizenship Behavior (OCB)”, through the development of a social and justice climate. In doing so, “Partial Least Squares Structural Equation Modeling (PLS-SEM)” was applied based on a convenient sample of 448 customer-contact hotel employees across ten Greek hotel organizations. In summary, the study reveals first the valuable contribution of HPWS towards the development of a justice and service climate, which in turn influence positively employees’ work engagement. As a consequence, employees respond by exhibiting extra role behaviors and by engaging in service-oriented OCB. Overall, the findings clarify the mechanism behind the HPWS process, known as the “black-box”, a valuable knowledge for professionals practicing Human Resource Management (HRM).     

The nexus between sustainable practices in hotels and future Gen Y hospitality students’ career path decisions

This study explored tertiary hospitality students’ attitudes and overall perceptions about green and sustainable practices; and how these may impact their future career paths in the hotel industry. A thematic analysis with data from 12 semi-structured interviews with students in a hotel management school in Australia was used to identify patterns and interpretive themes. Results revealed positive attitudes among Generation Y hospitality students towards working in a green and sustainable hotel environment. Implications highlight the need for sustainability education in the curriculum of tertiary education providers and strong emphasis on sustainability practices in employee training programs. The results also suggest possible impacts of sustainability practices in recruiting and hiring in the hospitality industry and how this may affect future hospitality employees and leaders.     

Well on the way: An exploratory study on occupational health in hospitality

This study conducted a comprehensive review of work conditions and health risks/problems for various hospitality workers and summarized the various health and wellness promotion programs available in the workplace with the aim of identifying the key elements of successful employee wellness programs. In this review, physical health problems, such as musculoskeletal disorders, lung diseases, and dermatologic diseases, as well as mental health problems that are common among hospitality employees were discussed. In addition, different types of wellness programs that may help employees to overcome these health problems were included. In the next stage, interviews with hotel staff holding multiple positions were conducted to identify the most significant health challenges and assess their preference for various types of wellness initiatives. Using MAXQDA Pro, health-related categories and themes were extracted from the interviews. Participants believed that the lack of time, physical challenges and stress are the top three wellness challenges in the hospitality industry. In order to tackle the challenges, they stated that hospitality businesses should provide various wellness initiatives including healthy eating and weight management, smoking cessation, stress management, exercise programs, and fitbits or other wellness tracker devices.     

Depletion of psychological,financial, and social resources in the hospitality sector during the pandemic

This study details how psychological, financial, and social factors shape employee deviant interpersonal behaviors during a pandemic. Data were collected with a survey of 372 front-line employees of hotels and analyzed with PLS-SEM. The findings showed social disconnectedness and perceived risk of unemployment leads to perceived isolation, which further creates depression in employees. The findings also showed that depression is positively related to employee deviance. Financial strain is a major cause of perceived isolation, depression, and deviant behaviors among front-line employees. Results also proved that social support reduces fear of isolation, depression, and employee deviance. This study provides guidelines that hotels need to understand the psychological stance of employees and design policies to overcome employee perceived fears and psychological disorders.     

How do changes in human resource management practices influence employee engagement? A longitudinal study in a hotel chain in the Philippines

ABSTRACT

Drawing from social exchange theory, this study investigates how changes in human resource management practices influence and affect employee engagement in a hotel chain. Changes in human resource management practices were identified, and corresponding changes in the level of employee engagement were observed. One hundred forty-five employees from a hotel chain in the Philippines participated in a longitudinal study. Results show that improvements in human resource management practices, particularly in the areas of reward management and training and development, yielded positive and significant change in the level of employee engagement. Implications for human resource management, particularly in the hospitality and tourism context, are discussed.     

The effects of psychological capital,social capital,and human capital on hotel employees’ occupational stress and turnover intention

Occupational stress and turnover intention are a growing and costly concern for the hospitality industry. Drawing on Job Demands-Resources (JD-R) theory, the study developed a research model to simultaneously examine the effects of psychological capital, social capital, and human capital on occupational stress and turnover intention. A sample size of 380 hotel employees in China was used to test the proposed model using the PLS-SEM methodology. The results suggest that occupational stress plays a full mediator role between psychological capital and turnover intention, and plays a partial mediator role between relational social capital and turnover intention. Psychological capital and relational social capital were found to have relatively higher effects on occupational stress compared to other types of capital. The study extends JD-R theory by recognizing that occupational stress functions as a mediator between the three types of capital and turnover intention. The study concludes by offering a set of practical implications stemming from this research for hotel practitioners.