Proposition of a framework for interpretation of complex problems and initiatives focused on sustainability： The food, energy and biofuel crisis

The world faces a double crisis： the food crisis and energy crisis. The agribusiness is at the center of this societal dilemma, involving aspects from the volumes of production and productivity up to the way to produce them. Furthermore, there is a discussion about the need for establishing a trade-off between production of food and energy. A central aspect regarding the way of production is on how existing resources to be used and, especially, when its degradation occurs. These discussions indicate the need for interpretation and for proposition of solutions, under a complex perspective, for this double crisis. Accordingly, this paper proposes a framework for the interpretation of complex problems and for initiatives focused on sustainability that was applied to the context of food, energy and biofuel crisis. The theoretical background comprises two theories. The first is the complexity theory, which enabled the proposition of a system to understand the reality, distinguishing and combining the several existing realities without losing the global notion; The second is the sustainability theory, which enabled the systematization of stages for the planning of more sustainable actions to operate in that context; Lastly, it was possible to infer desirable characteristics that other theories could also be included, aiming to propose solutions that are more appropriated for this specific context.     

The adoption of strategic marketing practices： A comparison between New Zealand and Chinese manufacturers

This article compares the extent to which ten basic ＂textbook＂ strategic marketing practices are being used among manufacturing firms in New Zealand and China. Data was collected via questionnaire and a total of 145 and 89 usable responses were received from firms employing more than 50 people in each country respectively. The results indicate that many of the basic strategic marketing practices which are typically advocated in the mainstream academic literature have been similarly and quite widely adopted by manufacturers in both countries. However, the results also suggest that, albeit in different areas, there is still scope for manufacturers in both New Zealand and China to embrace strategic marketing more fully.