Cross-Cultural Service Encounters in the Hospitality Industry and the Effect of Intercultural Sensitivity on Employee Performance

Abstract

Foreign visitors are such important contributors to the American economy that tourism officials are working hard to reassure them that the U.S. is still a safe place to visit. The significant increase in foreign visitors over the past decade caused U.S. scholars to pay more attention to the unique challenges of cross-cultural service encounters. This exploratory study adds to that trend by attempting to measure the effect of intercultural sensitivity on the performance of hospitality employees in cross-cultural service encounters. The results indicate that employees with high intercultural sensitivity scored significantly (p < .05) higher on measures of service attentiveness, revenue contribution, interpersonal skills, job satisfaction, and social satisfaction as they relate to cross-cultural encounters. There was no significant difference in scores for motivation-to-work, job tenure, and primary rewards (compensation, recognition, etc.).     

Is digital technology the magic bullet for performing work at home? Lessons learned for post COVID-19 recovery in hospitality management

PurposeThe COVID-19 pandemic has suddenly brought about a number of disruptions to when and where work is undertaken for hospitality employees. The rapid spread of COVID-19 forced many hospitality managers to use digital technologies to perform work from home, termed digital work connectivity. Yet little is known about how hospitality employees cope with it. The purpose of this study is to investigate an important yet underspecified issue as to how digital work connectivity can be detrimental for employees’ work behavior.Design/methodology/approachWe test our hypotheses using multi-wave and multi-source data collected from 467 middle managerial-level hospitality employees in China.FindingsThe findings show that digital work connectivity can lead to self-control depletion, which in turn is associated with disengagement from work. Further, the findings show that relational energy is an important resource that can buffer the detrimental effects of digital work connectivity on hospitality employees.Practical implicationsThe association of digital work connectivity with employee withdrawal behavior highlights the urgent need for hospitality enterprises to have clear guidelines that regulate technology use at home for work purposes.Social implicationsOur research shows that the absence of clear guidelines in relation to the use of digital technology for work at home risks producing unintended consequences for both hospitality employees and their enterprises.Originality/valueOur research draws from recent advances in resource allocation theories of self-control and adopts a more nuanced approach to uncover a counterintuitive reality that while people use digital technology to remain connected with work, doing so can actually contribute to their withdrawal behavior.     

Customer responses to intercultural communication accommodation strategies in hospitality service encounters

With the increasing pace of globalization, hospitality firms are serving more and more international customers from distinctively different cultural backgrounds. In order to enhance intercultural consumption experiences, some hospitality firms have implemented two types of communication accommodation strategies: (a) match the cultural background of the service provider and the customer and/or (b) use the customer's native language to facilitate communications. This study aims to examine how such intercultural communication accommodations influence customers’ service encounter experiences. A 4 (communication accommodation: language congruence, ethnic congruence, language and ethnic congruence, and no accommodation) × 2 (focus of communication accommodation: intercultural vs. interpersonal) factorial between-subject experimental design was employed using videotaped hotel check-in scenarios as experimental stimuli. The findings suggest that consumers respond to communication accommodation strategies with increased felt pleasure, arousal, and dominance. Furthermore, accommodation strategies contributed to the perceived symbolic value of the service encounter, especially when employees expressed the intercultural focus of communication accommodation practices. The study results provide insights for hospitality practitioners in managing service encounters in today's highly global world.     

Analysis of Employee Performance during Cross-cultural Service Encounters at Luxury Hotels in Hawaii,London and Florida

Globalization has motivated managers and scholars in the tourism industry to focus more attention on the problems and characteristics of the cross-cultural service encounter. During these interactions, differing cultural norms and values often create misunderstanding and conflict, which can result in an unhappy customer, a frustrated service provider and lost business. Therefore, the focus of this study was to analyze the effect of intercultural sensitivity on tourism employee performance in cross-cultural service encounters in three similar, but distinct service-dependent markets: the Hawaiian Islands, Greater London (UK) and the state of Florida. The results indicate that tourism employees with high intercultural sensitivity generally scored significantly (p < 0.05) higher than employees with low intercultural sensitivity in terms of service attentiveness, revenue contribution, interpersonal skills, job satisfaction and social satisfaction as they relate to cross-cultural encounters. There was no significant difference in results for motivation to work, tenure (years at present organization) and primary rewards (compensation, recognition, etc.). Implications of the findings are discussed.     

Buying a Piece of Paradise- A Case Study

ABSTRACT

The vacation ownership (timeshare) industry is the fastest growing segment in the hospitality industry. With this growth is the need to attain qualified managers and hospitality programs must ascertain the skills that are necessary to meet the demands of this market. The purpose of this study was to discover if there were any significant differences between traditional lodging managers and timeshare managers based upon a manager's knowledge, ability, and attitude related to their job duties. The study did discover some areas that were deemed more important to timeshare managers. These results could be used to help potential employees in the lodging industry discover what type of environment would best match their skill set.     

Educators' Perceptions of Business Ethics in Hospitality

ABSTRACT

Business ethics has become a popular topic in both the academic arena and the business setting within the hospitality industry. This research investigates the perceptions of hospitality educators regarding business ethics in contemporary hospitality programs and the hospitality industry (Damitio & Schmidgall, 1993; Dunfee & Donaldson, 1999). This study provides some pivotal educational findings as to how hospitality educators perceive the preparation of hospitality students relative to business ethics. There are three distinctive findings. Female educators have a significantly higher level of agreement toward statements about business ethics in the hospitality industry than do male educators. Educators whose own level of education was a doctorate degree were significantly less concerned about ethics education than educators whose own level of education was a two-year college degree or a master's degree. And, educators who were employed in institutions offering graduate degrees were significantly less concerned about ethics education than educators who were employed in institutions offering undergraduate degrees. In addition to those three significant findings, this study also showed that educators perceive that organizations should not only practice business ethics with customers but also with employees. Additionally, this study showed that educators are concerned about multinational companies (MNC) and students' ability to understand ethical issues while operating businesses in foreign countries. Educators are also concerned about the strong influence of business organizational leadership and management on business ethical practices.     

Perceptions of determinants of job selection in the hospitality and tourism industry: The case of Korean university students

ABSTRACT

This study explores the key factors influencing potential employees in the hospitality and tourism industry and examines whether causal relationships between behavioral attitudes, subjective norms, and perceived behavioral control influence students' job selection. The study suggests that the career decision-making process is related to job selection. A total of 307 responses were analyzed. The results explain individual students' attitudes toward a behavior and perceived behavioral control in the context of their job selection. Attitudes toward a behavior and job selection had significant effects on career decisions. On the other hand, opinions of significant others had no significant effect. Perceived behaviors required to decide on jobs had a significant effect on job selection intentions. Students with internship experience were likely to form positive attitudes toward the hospitality and tourism industry, suggesting internships to be a useful source of a stronger relationship between the industry and job aptitudes of students in hospitality and tourism programs. The results have important implications.     

An Analysis of Hotel Employees' Motivation Using Kovach's Ten Factor Model

Abstract

Human resource professionals in the hospitality industry are faced with many challenges when it comes to attracting and retaining employees. Understanding what motivates employees may help to meet some of those challenges. This research employed Kovach's Ten Factor Model to analyze the motivators of a diverse work force in a large hotel in a major southeastern U.S. city.     

The Development of an Instrument to Address the Negative Perception of Hospitality Jobs

ABSTRACT

The purpose of this study was to introduce a new construct that would assist in understanding employee attitudes and behaviors in hospitality sector jobs. The research introduces job-esteem and justifies it as a unique construct worthy of further study. Job-esteem is defined as the level of respect and dignity an individual believes is associated with his/her job. An instrument was developed to assist in measuring the level of job-esteem found in hospitality employees. The instrument was then administered to 75 employees of a large hotel chain in Hawaii. Tests show the instrument meets reliability standards.     

An Empirical Approach to Identifying Cross-Cultural Modifications to International Hospitality Industry Sales Training

Abstract

This study uses six of Wilson's (1995) “success” variables in long-term buyer-seller relationship development to analyze whether relationship marketing concepts can be applied globally in hospitality sales training programs. It looks at the cross-cultural differences that exist between various regions of the world (i.e., North America and Asia) in the way buyer-seller relationships are perceived by hotel salespersons. This study found differences in the importance given to the “success” variables do exist across international boundaries. Recognition of the differences can provide assistance to hospitality industry marketers in designing and modifying sales training programs focused on developing long-term buyer-seller relationships.     

Examining the Influences of Senior Discount Usage in the Hospitality Industry

ABSTRACT

The main purpose of this study was to examine older adult attitudes and behaviors of discount usage in the hospitality industry. A secondary purpose was to understand the relationship between usage category (nonusers, light users and heavy users), age and influences of discount usage in the hospitality industry. Results suggested that (1) the profile of the older adult discount user in the hospitality industry reveals that the average discount user is married'partnered, educated, with a variety of income levels, basically the “average” older adult and (2) generally, the age of the senior does not have a significant impact on discount usage, but rather previous discount behavior and institutional barriers played a significant role. Employees in the hospitality industry need to be trained to recognize and manage for “ageism.” Seniors will be less inclined to use discounts if employees in the hospitality industry treat older adults poorly. If use of hospitality discounts is related to general discount then specials or cents-off coupons should be placed in the newspapers along side of general coupons.     

Designing a Hospitality Ethics Course Content from the Students' Perspective

ABSTRACT

In managing a curriculum, it is important to solicit students' perspective to ensure that it is relevant to their interest and needs. Therefore, in an attempt to develop content for a hospitality ethics course, this study conducts a questionnaire survey with 520 hospitality students to help identify the importance of 39 ethical issues in the hospitality industry. As suggested by Thomas, Clermont, and Maimbolwa-Sinyangwe (1984) and DuFrene, Elliott-Howard, and Daniel (1990), if an ethical issue is judged to be important, it can serve as a topic around which part of the course is to be developed. The top three most important issues are found to be “Disposal of hazardous waste,” “Acceptance of bribes or gifts by employees” and “Sexual harassment on the job.”     

Well on the way: An exploratory study on occupational health in hospitality

This study conducted a comprehensive review of work conditions and health risks/problems for various hospitality workers and summarized the various health and wellness promotion programs available in the workplace with the aim of identifying the key elements of successful employee wellness programs. In this review, physical health problems, such as musculoskeletal disorders, lung diseases, and dermatologic diseases, as well as mental health problems that are common among hospitality employees were discussed. In addition, different types of wellness programs that may help employees to overcome these health problems were included. In the next stage, interviews with hotel staff holding multiple positions were conducted to identify the most significant health challenges and assess their preference for various types of wellness initiatives. Using MAXQDA Pro, health-related categories and themes were extracted from the interviews. Participants believed that the lack of time, physical challenges and stress are the top three wellness challenges in the hospitality industry. In order to tackle the challenges, they stated that hospitality businesses should provide various wellness initiatives including healthy eating and weight management, smoking cessation, stress management, exercise programs, and fitbits or other wellness tracker devices.     

Hospitality managers' importance perceptions of human resource practices related to employment of foreign workers in the United States

ABSTRACT

Cross-border labor mobility of hospitality employees has resulted in an increase in illegal immigrants in the workforce. The purpose of this study was to generate a list of top legal issues associated with the employment of foreign workers in the U.S. hospitality industry and to identify factors defined by the importance ratings of these issues. Snowball sampling was used to collect data from hospitality managers. Findings reveal that respondents perceive document verification to be important but may not perceive knowledge of various visa types and employment termination reporting procedures associated with employing foreign workers to be important. Managerial implications are discussed.     

Drivers of hotel employee’s voice behavior: A moderated mediation model

This study developed and tested a moderated mediation model for examining the relationships among person-organization fit (P-O fit), employee voice, employees’ perceived nature of the work and employees’ perceived functional quality of their services. Using 265 frontline employees from several 3 star hotels in Taiwan, the analytical results show that P-O fit is positively related to employee voice, and that employees’ perceived nature of the work mediates the positive relationship between these two variables. The analytical results also show that employees’ perceived functional quality of their services moderates the direct effect of P-O fit on employees’ perceived nature of the work, as well as the indirect effect of P-O fit on employee voice via employees’ perceived nature of the work. Theoretical and practical implications for the hospitality literature and hotel practitioners are discussed herein.     

The role of coworker support in the relationship between moral efficacy and voice behavior: The case of hospitality students in Ecuador

ABSTRACT

This article explores the relationships among employee moral efficacy, coworker emotional support, coworker instrumental support, and employee voice behavior regarding abusive supervision in the hospitality industry in Ecuador: a high power distance culture. The results indicate that employees’ moral efficacy predicted their voice behavior with regards to abusive supervision and that coworker emotional support strengthened this relation. However, an interaction effect between moral efficacy and coworker instrumental support on voice behavior was not found. This study provides a theoretical extension of the voice literature by introducing the roles of moral efficacy and coworker support, and has practical implications for the hospitality workplace.     

Influence of guanxi on hospitality career performance in China: Is more necessarily better?

Careers in hospitality are inevitably influenced by interpersonal relationships which, in China, are embodied in the unique cultural-relational phenomenon of guanxi. The study challenges the conventional wisdom that in China more guanxi is necessarily better for one’s career by distinguishing between two distinct guanxi behaviors and investigating their effects on the career performance of hospitality employees. Using multi-source data from a sample (n = 351) of hospitality employees, the results show that behaviors for developing guanxi contribute positively to hospitality career performance up to an inflexion point, after which they turn negative. Behaviors for maintaining guanxi provide additional resources that can attenuate the negative influence of excessive guanxi development on career performance. The implications of the findings that more guanxi is not necessarily better for the career performance of hospitality employees are fully discussed, along with suggestions for future research and practice.     

Work–leisure conflict and its associations with well-being: The roles of social support,leisure participation and job burnout

In hospitality and tourism industries employees, work–leisure conflict (WLC) resulting from job characteristics can affect work attitudes and personal life. This study revealed that social support has moderating effects on the relationships among work–leisure conflict, leisure participation, job burnout and well-being. Partial Least Squares (PLS) analysis of 488 valid questionnaires collected from a sample of employees in the hospitality and tourism industries showed that (1) WLC positively affects job burnout and negatively affects leisure participation and well-being; (2) leisure participation is positively associated with well-being, but burnout is negatively associated with well-being; (3) leisure participation and job burnout have mediating roles in the full model; (4) social support is a moderator in the full model. The analytical results of the study provide a reference for managing employees in the hospitality and tourism industries.     

Employees' Perceptions of Performance Appraisal

ABSTRACT

In spite of the importance of performance appraisal for hotels to evaluate their employees, the existing hospitality literature largely covers studies in Western countries only. Prior studies have rarely investigated the issue of performance appraisal in the context of China, the world's largest potential market for generating tourists and receiving tourists. This paper reports on a study that used focus group interviews with employees in an upscale hotel in Hong Kong, a special administrative region in China, on their views of the appraisal system that has been used. Research findings reveal that the system could be further improved.     

Interviews as a Selection Tool for Entry-Level Hospitality Employees

Abstract

Behavior based interviewing is a technique that has been used successfully in many industries for a number of years. This paper investigates the process of developing behavior based interviews for hospitality use with entry level employees. The first step of the investigation process is to identify critical job behaviors. This paper reports on a survey conducted with hospitality professionals to identify these behaviors. Results suggest that clear identification of these key behaviors may be an area of weakness.