The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Over the last decade, influencer marketing has become one of the most important tools for companies and brands to increase awareness, sales, or image strength. Since consumers prefer brands and companies whose image is congruent with their actual or ideal self, we could expect that consumers tend to prefer influencers whom they can compare themselves with. Therefore, congruence between consumer and influencer is imperative in influencer marketing and may indicate whether the influencer will be able to promote products to the target audience in an appealing way. Using a quantitative empirical study, we surveyed more than 7500 individuals measuring how they perceive a specific influencer's credibility, content usefulness, congruence, and purchase behaviour. The results suggest that if there is a congruence between an influencer and the follower, the impact of the influencer's experience and its content usefulness on purchase behaviour is stronger.     

Cadbury and the rise of the supermarket: innovation in marketing 1953–1975

This article uses company archival data, supported by evidence from the trade press, to examine the development of the manufacturer–retailer relationship in the case of Cadbury and the supermarket retailers distributing its products in the period 1953–1975. It reveals the influence upon Cadbury’s marketing strategies and practices of the increasing importance of supermarket retailing in relation to the confectionery as well as the grocery goods trades. It also provides new insight into the significance of these changes for Cadbury’s relationships with other manufacturers, and with small-scale retailers typified by confectioners, tobacconists and newsagents.     

Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts

Logistics service quality (LSQ) concentrates on the results of the company's performance in the process of bringing merchandise and information from the company's warehouse to customers' home. There is neither consensus about its dimensions nor on how it might be influenced by technological solutions. The present article aims at identifying the main antecedents of LSQ, examining the influence of technology and its effects in terms of customer commitment and loyalty in B2B and B2C contexts. As a result, similar patterns are observed in the relationships of LSQ–commitment–loyalty with mixed evidence about the moderating role of information technology.     

Between the firm and the market: An international comparison of the commercial structures of the cotton industry (1820–1939)

This article describes the ways in which cotton goods were commercialised during the nineteenth century and the first third of the twentieth. Several national cases are analysed: Britain as the Workshop of the World; France, Germany, Switzerland and the US as core economies; Italy and Spain as countries on the European periphery; and Japan as a successful export latecomer. The main question that we address is why some cotton industries vertically integrated their production and selling processes, but others did not. We present a model that combines industrial district size and product differentiation to explain why vertical integration was present in most cases and why there was vertical specialisation of production and selling in Lancashire, Lowell and Japan.     

From reviving tradition to fostering innovation and changing marketing: the evolution of micro-brewing in the UK and US, 1980–2012

Abstract

The purpose of this article is to explore and examine the impressive growth of small and micro-breweries registered in the UK and US from the early 1980s. While the majority of British and American breweries continue to operate in spatially restricted areas and niche markets, a few businesses expanded significantly in terms of production and turnover, gradually acquiring larger shares of the market and competing with multinational producers at home as well as abroad. The cases of BrewDog and Sierra Nevada, used as case study examples in this article, provide an original account on how once-upon-a-time micro-breweries grew into well established companies by pursuing aggressive strategies in terms of marketing and innovation respectively.     

Industrial policy as an engine of economic growth: A framework of analysis and evidence from South Korea (1960–96)

The recent financial crisis has raised significant questions about liberal free-markets as a mechanism for generating economic growth compared to those economies where there is greater state intervention. This article develops a theoretical framework for economic development that can explain historical changes in both industrial policy and economic growth where the state actively intervenes to direct economic development. The article then applies this framework to the case of South Korea where there is a strong interventionist government. The results show that economic development can be explained within a sequential framework of policy intervention and that rather than being a static decision, successful state intervention is a dynamic and evolutionary process.     

The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

Abstract

Despite the growing success of well-marketed environmentally friendly products, there remains a gap between consumers' positive attitudes towards green issues and products, and their inconsistent and often conflicting consumption behaviour. Indeed, this is a challenge for social marketers seeking to advance the sustainability agenda. Therefore, this study problematises what has been conceptualised as attitude–behaviour gaps (Boulstridge & Carrigan, 2000 Boulstridge, E. and Carrigan, M. 2000. Do consumers really care about corporate responsibility? Highlighting the consumer attitude–behaviour gap. Journal of Communication Management, 4(4): 355–368. [Crossref] , [Google Scholar]), and explores how groups of consumers have re-construed such practices and their meanings through the formation of New Consumption Communities (Szmigin, Carrigan, & Bekin, 2007 Szmigin, I., Carrigan, M. and Bekin, C. 2007. “New consumption communities and the re-enabling of 21st century consumers”. In Consumer tribes, Edited by: Cova, B., Kozinets, R.V. and Shankar, A. 296–311. Oxford: Elsevier/Butterworth-Heinemann.  [Google Scholar]). Multi-sited ethnographic findings illustrate the social processes through which ethical and green forms of consumption are established and normalised. Findings also stress the importance of normative and habitual reframing through ‘ethical spaces’ (Barnett, Clarke et al., 2005 Barnett, C., Cafaro, P. and Newholm, T. 2005. “Philosophy and ethical consumption”. In The ethical consumer, Edited by: Harrison, R., Newholm, T. and Shaw, D. 11–24. London: Sage. [Crossref] , [Google Scholar]) in establishing and maintaining increased consistency in participants' consumption meanings, behaviours, and goals. Thus we re-frame attitude–behaviour gaps as coherent inconsistencies, which allows for a move away from solely trying to explain and change individual consumer behaviour, to identifying how suitable upstream and downstream (Verplanken & Wood, 2006 Verplanken, B. and Wood, W. 2006. Interventions to break and create consumer habits. Journal of Public Policy and Marketing, 25(1): 90–103. [Crossref], [Web of Science ®] , [Google Scholar]) approaches and policies can be used to facilitate more sustainable forms of consumption.     

Reassessing the Costs and Benefits of Imposing Capital Controls: The Case of Chile (1991–98)

ABSTRACT

This paper aims to highlight some of the less-mentioned costs and benefits of imposing capital controls (in particular, on inflows) in lower income countries (LICs). The impact of controls on the effectiveness of conventional policy tools, as well as the limitations of the latter, are studied in the context of Chile's imposition of unremunerated reserve requirements (URRs) in the early 1990s. Then, using better data and a slightly different specification from earlier studies, an error-correction model for Chile's real exchange rate (RER) is set up with a view to assessing controls' impact thereon. The key finding, contrary to earlier studies, is that controls did depreciate the real exchange rate in the short-run. At the same time, an enhanced controls variable (“the effective” tax implied by the reserve requirement, a la Gallego et al., 1999) was seen to possess an inverse relationship with the equilibrium real exchange rate, suggesting the possibility of controls having facilitated an equilibrium RER appreciation in the long-run.

RESUMEN. El propósito de este documento es esclarecer en cierta medida algunos de los costos beneficios mencionados con menor frecuencia, resultantes de la imposición de controles de capital (especialmente sobre los flujos de entrada de capital) en países con menor renta (LICs–lower income countries). El impacto de los controles sobre la efectividad de las herramientas inherentes a las políticas convencionales, así como la limitación de los últimos han sido estudiados en el contexto de la imposición chilena sobre las exigencias establecidas para las reservas no remuneradas (URRs) a comienzo de los años 1990s. En ese entonces, utilizando una fuente de datos más apropiada y especificaciones levemente distintas a las usadas en estudios anteriores, elaboramos un modelo de error-corrección para la tasa real cambiaria chilena (RER–real exchange rate), con el objeto de evaluar el impacto ejercido por los controles. El descubrimiento clave, contrariamente a lo encontrado en los estudios anteriores, muestra una variable de control mejorada (el impuesto “efectivo” inherente a las exigencias de la reserva, a la Gallego et al., 1999), que se observó tenía una relación con el equilibrio de la tasa cambiaria real, sugiriendo por ende que, a largo plazo, existía la posibilidad de que los controles facilitasen una apreciación RER equilibrada.

RESUMO. Este estudo pretende destacar alguns dos custos e benefícios, pouco divulgados, sobre o controle da imposição de capital (particularmente, das entradas) nos países de baixa renda (LICs). O impacto do controle na eficácia dos instrumentos políticos convencionais bem como as limitações destes instrumentos são estudados no contexto da imposição do Chile dos depósitos compulsórios não remunerados (URRs), no início dos anos 90. Então, utilizando dados melhores e uma especificação um pouco diferente de estudos anteriores, um modelo de correção de erros para a taxa de câmbio real do Chile (RER) é estipulada, visando uma avaliação do impacto do controle, a partir deste momento. A descoberta principal, contrária aos primeiros estudos, é que o controle, definitivamente, deprecia a taxa de câmbio real a curto prazo. Ao mesmo tempo, uma variável de controle aumentada (um imposto “efetivo” implícito no depósito compulsório, conforme Gallego et al., 1999) parece conter uma relação contrária à taxa de câmbio real de equilíbrio, sugerindo a pos-sibilidade de que o controle tenha facilitado uma estimativa do equilíbrio da RER a longo prazo.     

A decade of hybrid reporting and accountabilities of the Hanyeping Company (1909–1919)

Using a model of hybrid reporting and accountabilities, this article considers the reporting and accountability of the Hanyeping Company in the Beiyang era. The results of the study suggest that the Hanyeping Company attempted to provide comprehensive accounts of its activities to satisfy the needs of a plethora of domestic and foreign stakeholders through a combination of detailed Western and Chinese accounts. In keeping with Western and indigenous Chinese expectations of accounting, the Hanyeping Company prepared accounts that demonstrated characteristics of Auyeung’s demonstrated features of nineteenth-century Westernised reporting and the traditional reporting model. This suggests that the period between 1909 and 1919 experienced a decade of reporting hybridisation in direct contrast to the so-called period of accounting stagnation of the late Qing Dynasty.     

No longer violent enough?: Creative destruction,innovation and the ossification of neoliberal capitalism

ABSTRACT

My goal is to suggest that it is useful to distinguish analytically between capital’s primal, often direct violence against bodies and a systemic form of violence that is at the same time reproductive of the capitalist system and directed against its own creations. I suggest that this analytical separation allows us to see that on the one hand capitalist violence is intensifying and with it processes of exploitation, class bifurcation, downward mobility and environmental, political and social degradation. On the other hand, however, capitalism appears to be ossifying as it loses its ability to self-reproduce. The violent act of (periodically) destroying its own creation to make room for new production and formation is becoming stifled and nothing appears capable of blowing up the dead weight of capital that is suffocating living labour. Drawing on the work of David Graeber and Mariana Mazzucato I propose that, paradoxically, it is the logic of the market that causes the stifling of real innovation and thus capitalism’s ability to reproduce. It is in this sense that I claim that capitalism is no longer violent enough.     

Organisational rigidities and marketing theory: examining the US department store c.1910–1965

By analysing the US department store during the period c.1910–1965, this article deepens our understanding of the nature of the transition to phases of ‘maturity’ and ‘decline’ that are fundamental to models of retail change (retail wheel, retail life cycle). By employing a close reading of key marketing and management writing of the period, it finds that ‘lock-in’ to an organisational structure associated with a single downtown store posed significant obstacles to suburban branched expansion. Only partial organisational centralisation occurred with the formation of holding companies in the 1920s, which contrasted with chains of general-merchandise and some department store retailers that were efficiently structured and better able to exploit suburban growth. When major department store companies finally embraced branched expansion, they were forced to significantly revise their operational structures.     

Determinants of muslim consumers’ Halal meat consumption: applying and extending the theory of planned behavior

The purpose of this study is to investigate the determinants of Halal meat consumption within Turkish Muslim immigrants in Germany using the theory of planned behavior (TPB) as a conceptual framework. The role of self-identity as a Muslim, dietary acculturation in the host culture, moral obligation to purchase Halal meat, and trust on the authenticity of Halal meat is explored. A quantitative research methodology using an online questionnaire survey was used. Cross-sectional data were collected through a survey of 464 Muslims originating from Turkey and currently living in Germany. A positive personal attitude toward the consumption of Halal meat, motivation to comply others, the perceived control over consuming Halal meat, and the availability of Halal meat predict the intention to eat Halal meat among Muslims. This study is one of the few studies investigating the determinants of Halal meat consumption in a Muslim population in Germany using the TPB within a food, religion, and migration context.     

Rethinking guanxi and performance: Understanding the dark side of Sino–U.S. business relationships

Previous studies on guanxi (關係) have focused on how guanxi contributes positively to business relationships, without addressing the pivotal role that guanxi plays in managing the dark-side of business relationships. To address this knowledge gap, this study specifically investigates guanxi’s influence on conflict, opportunism, and switching intention in Sino–U.S. business relationships and examines how guanxi mediate the positive effect of performance as well as the negative effect of uncertainty on such dark-side constructs. Drawing on data from over 270 Chinese firms, the findings reveal that guanxi is undermined by relationship uncertainty but enhanced by performance, guanxi also reduces the dark-side of Sino-US business relationships. Chinese buyers’ guanxi with U.S. suppliers significantly lessens their switching intention, opportunistic behavior, and the perceived levels of conflict in Sino-US relationships. The findings explain how guanxi is employed as a tool to reduce the burden associated with the dark-side of business relationships and give relevant implications.     

Transitions in industrial research: the case of the Philips Natuurkundig Laboratorium (1914–1994)

In this article we describe the history of the Philips Natuurkundig Laboratorium (Nat.Lab.) in the Netherlands in the period 1914–1994. The article aims at considering three main research problems. Firstly, we pay attention to the process of institutionalisation of industrial research and development (R&D) in the twentieth century. Secondly, we place the history of the Nat.Lab. in the context of innovation in the Netherlands. Finally, we investigate the role of this industrial laboratory in its company, Philips Electronics. The historical account shows that the Nat.Lab.'s mission changed over time in accordance with the changes in its context and adapted its structure, culture and external contacts according to the needs of each new mission. Throughout time it remained a unique place for multidisciplinary research for the company.     

Business and State in the development of the steel industry in Spain and Italy (c.1880–1929)

In the mid-nineteenth century, the Spanish and Italian steel industries were significantly less developed than those of the more advanced countries in Europe. From the mid-1880s, heavy industry in these two countries experienced considerable growth, particularly the steel sector, due to two very different strategies. In the case of Italy, state intervention was so frequent and significant that it has even been referred to as an early state capitalism. In Spain, on the other hand, the sector’s development was based principally on the private initiative. This article seeks to shed light on the interaction between government institutions and business organisations in the implementation of the development strategies of the two countries.     

Unlocking the padlock: Retail and public policy in Belgium (1930–1961)

Abstract

During the inter-war and post-war decades, until the dawn of the 1960s, the Belgian retail sector remained very traditional and overcrowded. In that context literature usually points to the Belgian law of 1936/1937 restricting the expansion of department stores. This article outlines the history of this so-called Padlock Law (Loi de Cadenas/Grendelwet), and evaluates its effectiveness and impact. It tries to answer the question as to why the public debate on retailing in Belgium was caught in a deadlock and, specifically, why prohibitive measures against big distribution remained intact for such a long period. It demonstrates how the political dossier of the Padlock was interlinked with a much broader societal debate, that of the survival of the independent classes moyennes/middenstand. The Padlock became a highly symbolic issue, pitting small, family enterprises against big, capitalistic businesses, with all this linked to powerful social perceptions and powered by the dichotomy of modernity versus tradition. In the highly segmented and pillarised Belgian society, reaching a consensus on the modernisation of retailing was only possible after clearly incorporating small independent enterprises into the post-war neo-corporatist welfare state and into its structures of collective bargaining.     

State intervention and economic growth in Southern Italy: the rise and fall of the ‘Cassa per il Mezzogiorno’ (1950–1986)

In the second half of the twentieth century, the Italian government carried out a massive regional policy in southern Italy, through the State-owned agency ‘Cassa per il Mezzogiorno’ (1950–1986). The article reconstructs the activities of this agency, making use of its yearly reports and of national and local archives. The Cassa was effective in the first two decades, thanks to substantial technical autonomy and, in the 1960s, to a strong focus on industrial development; however, from the 1970s it progressively became an instrument of waste and misallocation. At the local level, we find significant differences between the southern regions, and correspondence between the quality of state intervention and the regional patterns of GDP and productivity.     

Service robots with (perceived) theory of mind: An examination of humans’ reactions

In the near future, it is expected that we humans will receive an increasing part of various services from robots. Many observers, and several existing studies, indicate that we react more positively if our robots have humanlike attributes and capabilities, and the present study examines one such capability: theory of mind. It has to do with the ability to impute mental states to others, which is essential for human-to-human interaction (including interactions in service settings). More specifically, the present study examines the effects of perceptions of service robots' theory of mind capabilities in human-to-robot interactions when the main downstream variable is perceived service quality. Several mediators are also examined. To this end, two empirical studies comprising human-to-robot interactions in a domestic setting were conducted. Both studies indicate that a service robot with more as opposed to less perceived theory of mind enhances perceived service quality, and that this effect is mediated by perceived humanness and perceived usefulness in relation to the robot. It may be argued that a robot's theory of mind capability can also be seen as creepy, which may reduce perceived service quality, because a competent mind reader can create serious harm to others. In the present study, however, robotic theory of mind capabilities did not influence creepiness perceptions.     

Evasion behaviors of exporters and importers: Evidence from the U.S.–China trade data discrepancy

Since the late 1990s, reported U.S. imports from China and Hong Kong have regularly and increasingly exceeded reported exports of China and Hong Kong to the United States. This discrepancy, which is not caused by re-exporting through Hong Kong, varies by product categories, and in some cases takes the opposite sign. In this paper, we focus on China's direct exports to the United States. Using a model that allows for simultaneous misreporting to two authorities, we find strong statistical evidence of under-reporting exports at the Chinese border to avoid paying value-added tax (VAT). The value of VAT avoided is estimated at $6.5 billion during 2002–2008, and the associated understatements account for approximately two-thirds of the discrepancy. We also provide evidence of tariff evasion at the U.S. border, in particular for related-party transactions, and indirect evidence of transfer pricing and evasion of Chinese capital controls. An estimated $2 billion of U.S. tariff revenue is lost due to such evasion during 2002–2008, which reduces the apparent size of the statistical discrepancy.