动漫设计在广告中的应用

随着数字技术和网络技术的发展,互联网日益普及到社会生活的各个角落.网络传播作为一种新兴的大众传播方式正引领着信息传播方式的变革,成为现代社会信息传播的主流技术手段.动漫通过秉承传统动画的魅力优势,借助网络技术的表达方式,越来越被设计师青昧,成为现在广告设计中一种常见的表现形式,被广大消费者所接受.动漫设计的出现和发展不仅丰富广告的内容和表现形式,同时由于其对新技术的大量使用,促进了广告技术的发展.广告的形式非常丰富,包括文字、GIF动画、JavaScript、Flash等,其中应用最广泛的就是Flash形式.本文着重谈谈动漫设计在各种广告中的应用.     

跨越传统的新生代——谈动漫电视广告

动漫广告创新了电视广告的表现手法,改变了传统的画面构成方式,使具象和抽象,现实形象与心理意象能自由地组合成新的画面语言。动漫在电视广告中的运用为其带来了跨越传统的巨大动力,动漫广告作为电视广告发展的新生代,正走在广告发展的时尚前沿。     

动漫广告在旅游景区营销中的应用

随着旅游业的发展,旅游景区之间竞争日趋激烈,旅游广告成为旅游景区市场营销的重要手段。动漫作为一种新式的广告题材,在众多领域的广告中都有应用,本文探讨了动漫广告在旅游景区营销中的优势及其旅游景区应用的主要形式。     

动态思维引导下的商品动漫广告多样化创新表现

动漫广告作为当今流行的信息传播形式,其鲜明、生动的视觉效果显而易见,与其他广告形式相比,超现实的、丰富的视觉元素表达是动漫广告的特征和优势,能激发想象力和观看兴趣,从而引导消费。本文从多样化创意的诉求及表现风格上分析如何运用动态思维的方式来引导动漫广告的创新发展,结合科学的广告设计理念促进动漫艺术与广告传播之间的跨界融合,使动漫广告赢得先声夺人的视觉说服力。     

动漫广告发展分析

动漫广告作为运用动漫技术和艺术的广告,是动漫和广告的结合,在中国发展前景广阔,因为它具备了动漫产业和广告产业双重的产业基础、适合传统媒体和新媒体的传播渠道、拥有受众优势、利于广告主的品牌塑造和发展的特点。     

浅谈动漫领域中角色形象的塑造．

本文通过分析国内外动漫产业的构成情况,充分论证动漫形象在其产业中的重要地位。对国内外成功案例剖析以作参考,指出动漫形象是动漫产业链中最关键的环节,塑造个性鲜活的动漫形象是动漫产业的根本立足点。     

浅谈动漫领域中角色形象的塑造

本文通过分析国内外动漫产业的构成情况,充分论证动漫形象在其产业中的重要地位。对国内外成功案例剖析以作参考,指出动漫形象是动漫产业链中最关键的环节,塑造个性鲜活的动漫形象是动漫产业的根本立足点。     

加强对计算机动漫专业人才培养的策略

动漫产业在近几年得到了高速的发展,动漫市场的前景也变得越来越广阔.动漫产业的发展离不开学校动漫产业人才的培养,动漫人才的培养需要一定的师资力量和课程资源.随着动漫产业的不断发展,社会对学校提出的培养动漫专业人才的任务正变得越来越艰巨.     

论数字动漫与服装品牌的传播

数字动漫与服装品牌文化传播,是通过虚拟动漫形象的动态传播,是服装品牌文化一种新的传播方式,它以动漫形象为载体,运用各种媒介、技术和手段来传递服装品牌文化信息,通过服饰品牌文化量身打造动漫企业形象代言人,通过动漫剧演绎服装品牌的文化,虚拟实景的动态产品展示传播,动漫与时装两大创意产业结合既是开端,也是发展的趋势。     

动漫形象在衍生产品开发中的应用研究

动漫是当今的新兴专业,也是倍受关注的一个产业.现实生活中,动漫已逐渐普及到人们的意识形态中,成为不可或缺的一部分.动漫周边产品连锁店飞速扩张,使动漫产业成为了当今的朝阳产业,蕴藏着千亿商机.动漫形象和动浸衍生产品是一对孪生兄弟,动漫衍生产品的出现正是以成熟的动漫形象为基础.动漫衍生产品的开发所依托的源泉是动漫形象.     

关于青岛市动漫产业发展的思考

从2006年开始,青岛市将动漫与网络游戏产业的发展列入到全市六大文化产业基地和八大优势产业计划当中,着力打造青岛动漫创意产业基地和园区,并以此为依托,构筑青岛动漫发展的基础性框架。但在动漫产业发展中存在着缺乏高素质的动漫人才和富有吸引力的动漫形象以及大量盗版动漫产品等问题。应采取加快动漫人才队伍建设、建立完整的产业链条、加强政府扶持力度和知识产权的保护等措施,促进青岛市动漫产业的发展。     

日美动漫产业营销战略的比较及对我国动漫产业的启示

通过研究日本和美国动漫产业营销战略,并与我国动漫产业发展渠道、产品策略、成本策略及衍生品开发策略进行比较,给予我们的启示是,我国应该走一条有中国特色的动漫产业道路。这条路需要我们将目前的世界动漫市场进行重新划分,在二维和三维动漫市场之间划分出一个夹缝市场,以二维为渲染背景,三维构造人物,充分利用我国目前的文化资源,将中国元素与动漫产品相结合,充分发挥我国的武术资源和劳动力资源,开创真正的动作动画片。     

Packages with Cartoon Trade Characters Versus Advertising: An Empirical Examination of Preschoolers' Food Preferences

The present study examines mainly the comparison between child-appeal packages and TV advertising and suggests that packages with cartoon trade characters play a more effective role compared to TV advertising in preschoolers' food preferences.

Preschoolers who watched a cartoon film CD embedded with commercials (the treatment group) and who watched the same CD without commercials (the control group) selected the chocolate wafer with a cartoon trade character (73.6% vs. 26.3%) rather than the advertised one.     

The program-length commercial: A study of the effects of television/toy tie-ins on imaginative play

A study was done examining the impact of toy-based television programs and program-related toys on children. One hundred and ten first- and second-grade children participated in an experiment which focused on imaginative play. The results indicated that, in general, the combination of watching a toy-based cartoon, followed by playing with a set of cartoon-related toys, produced stories that were more imitative of the immediately preceding experience, whereas watching the cartoon alone or playing with the cartoon-related toys alone led to more imaginative productions from other sources. However, for certain aspects of imagination at a more advanced cognitive level, the cartoon, especially when combined with cartoon-related toys, actually stimulated the imaginative processes of the younger children, thus serving as a learning tool at a transitional stage of cognitive development.     

防甲流口罩 忽悠你没商量

<正>对借着甲流的名义骗钱的企业,就一个字:查!近日,有媒体报道,市场上出现了一种新型的口罩,叫防流感杀菌美容口罩,号称对甲流抑制率达到92%。这种口罩真的有这么神奇吗?来看记者的调查。     

Can Pleasant Goat and Big Big Wolf Save China's Animation Industry?

"My dreamed husband is big big wolf," claimed Miss Fang, a young lady who works in KPMG Beijing Office. This big big wolf is a lovely cartoon wolf appeared in a Pleasant Goat and Big Big Wolf produced independently by Chinese.     

黑龙江省文化创意产业战略规划研究

随着全球化进程的加快和知识经济的发展,文化创意产业在全球蓬勃兴起,并已成为国际大都市产业发展的新趋势。黑龙江省在动漫产业快速发展的同时,存在着文化产业挖掘深度不够、专业的创意人才和品牌优势缺乏、知识产权保护不完善等问题。黑龙江省发展文化创意产业的战略规划是：充分利用地理优势,深度挖掘龙江文化;实施品牌战略,加强品牌保护;实施“人才兴文”战略,培养出既立足本土又有国际视野的创意产业人才。     

The Cartoon Network

Abstract

Currently seen in 70 million U.S. homes and 145 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remained one of cable's highest-rated offerings. Drawing from the world's largest cartoon library, Cartoon Network also showcases a number of unique and award-winning original ventures. This article, which can form the basis for a strategies and tactics discussion in a university-level course in advertising or marketing, chronicles the use of advertising specialties in the introduction of the Cartoon Network to cable operators.     

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency,placement integration,and parental mediation

The role of placement characteristics such as brand integration and placement frequency for brand outcomes on children has largely been ignored in extant research. We also lack insights about parental mediation as a potential moderator in this context. The present paper describes an experimental study in which children were exposed to different versions of a cartoon movie which included a moderately or frequently placed chips brand. The brand was either presented as a screen- or as a plot-placement. Children's attitudinal and behavioral outcomes were matched with surveys completed by their parents who answered questions about their mediation strategies. Compared to screen-placements, moderately and frequently presented plot-placements lead to an increase in children's product choice. Parents’ advertising mediation strategies were not able to prevent this behavioral outcome. Our findings offer insights into children's susceptibility to product placement effects relevant to parents, educators, and policy regulators.