Offshoring strategy: Motives,functions, locations,and governance modes of small,medium-sized and large firms

How does firm size impact on a firm's offshoring strategy? Are the underlying motives for offshoring, the particular functions considered, the locations to relocate, and the particular governance mode different for small, medium-sized and large firms? In this paper, cost, resource and entrepreneurial drivers are investigated for their relationship with firm size. Moreover, we hypothesize on the relationship between function, location and governance mode choices of offshoring and firm size. Using multi-country data of the Offshoring Research Network (ORN), we present empirical evidence on the three offshoring driver categories and function, location and governance mode choices of small, medium-sized and large firms. The results show offshoring might be used as cost, resource or entrepreneurial strategy. Cost drivers are most important for large and small firms, whereas resource drivers are especially important for medium-sized and large firms. Entrepreneurial drivers are most important for medium-sized firms, just like these firms have a relatively stronger preference for nearshoring. Small firms mostly offshore competence exploring activities, whereas large firms relocate competence exploiting activities.     

Quality, Competitors and Competitiveness

How can we measure a product's competitiveness? How does product quality affect competitiveness? To measure product competitiveness involves two interconnected stages. First, to choose a perspective from which to compare the product with its competitors. Second, to decide which are the product's main competitors. One perspective we could take is that of the product's ideal consumer – that is, the person most likely to buy. This perspective offers some fascinating insights into measuring product competitiveness and identifving competitors, and can help us understand why a nation may be losing its share of the market.     

新材料/下一站天堂?

当所有的投资者都在希望能遇到一个好的商业项目时,心里是否总会认为接下来会有更多更好的机会出现昵?事实上,如何在一个机会面前决定自己的行为,是能否成功的关键问题。对于投资机构来说,新材料显然正是他们既爱又捉摸不定的东西。这真的是一个好机会!     

Can we talk about ethics anymore?

It is difficult to talk about ethics in Australia these days, because (a) the different metamoral languages make it difficult for people to communicate on moral matters; (b) there are no generally accepted criteria for assessing the meaning and truth of moral propositions; and (c) witness talks larger in these matters than theoretical expertise, and the ideals that favour the acceptance of credible role models are no longer generally accepted. We should not assume that we can say anything meaningful about “business ethics”. One reason for this arises from the Australian experience of the '80s: the fruits of a profound cynicism are now with us, as prominent figures find themselves in court to defend their actions, and seem amazed that they are accused of doing anything wrong at all. We may want to stop something like this from happening again, but if the language of business ethics meant nothing to these people, how can we hope that it will mean much to us, or to future generations? A second reason (or group of reasons) arises from the nature of ethics itself. Business ethics, after all, does not exist in a vacuum; its language will not mean much to people who do not agree on what they mean whenever they talk about right and wrong. Some people, for example, measure the rightness or wrongness of actions in terms of their consequences; for others, on the other hand, some actions are wrong, no mater what the consequences. How are they to talk to each other? What is at issue here is what ethical propositions mean, and how one can measure their truth. And there is another reason. As Socrates pointed out long ago, ethics is not a theoretical science, which can be taught and learnt as dispassionately as mathematics. It is practical, and so engages teacher and pupil in an entirely different way: one cannot say one thing, and do another. When you have read a journal like this, will you necessarily be a better person or a more honest businessman/woman?     

Customer challenged

CEOs universally wish to know what customers are experiencing and what they make of their experiences, says Khaled Choudhury. Often, they don't have a clue. Is this because most businesses haven't looked outside for competent market researchers or the best customer relationship management software? Actually, it's more basic than that. There are six common barriers that must be overcome – and they are all inside the company.     

The Motivation of Entrepreneurs: Are Employed Managers and Self-employed Owners Different?

Are managers entrepreneurs? What motivates them to run a firm? Are managers different from self-employed firm owners? In which points do they differ? And why is it that they are different? The following article examines these questions based on a survey of German engineering firms in which managers and self-employed owners answer why they are motivated to run a firm and what hinders their firms from growing more rapidly.     

Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective

Multinational companies (MNCs) can play an important role in poverty alleviation. The international business literature, however, lacks theoretical insight and systematic empirical evidence of MNCs entering low-income markets. Therefore, this study sheds light on the questions: How MNCs enter low-income markets? How MNCs operate? And how they gain knowledge in these markets? Using a multiple case study approach, we analyze MNCs with business activities in low-income markets by taking recourse to the internationalization process model of Johanson and Vahlne. The results reveal that companies develop knowledge by enlarging their mode of market commitment to a new level that exceeds local manufacturing and production facilities.     

Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

Using the regulatory-focus theory (i.e. promotion- and prevention-focused concepts), the research investigates shoppers' positive/negative coping behaviours and segmentation linked to COVID-19. Supported by an online survey with 213 shoppers conducted after the first national lockdown (March 2020), factor analysis identified a set of four shopping factors meaningful to profile shoppers’ coping behaviours and segmentation. Positive coping is represented by quality-, price- and brand-focused shopping factors, whereas negative coping is represented by store-focused. The resultant three shopper segments are known as the mindful shopper (positive and negative coping), and the indulgent and the optimal shoppers (more positive coping).     

Fair Trade Managerial Practices: Strategy,Organisation and Engagement

The number of distributors selling Fair Trade products is constantly increasing. What are their motivations to distribute Fair Trade products? How do they organise this distribution? Do they apply and communicate the Fair Trade values? This research, based on five case studies in Switzerland, aims at understanding and structuring the strategies and the managerial practices related to Fair Trade product distribution, as well as analysing if they denote an engagement with Fair Trade principles. The results show a high heterogeneity of strategies and engagement. In general, strategies implemented by mainstream actors contribute to increase Fair Trade global sales but do not convey the transformative message of Fair Trade through their engagement. The latter is rather communicated through alternative channels. Problems and potential solutions to this issue are discussed.     

The Myth of the Salesperson: Intended and Unintended Consequences of Product-Specific Sales Incentives

Product-specific sales incentives (PSIs), or "spiffs," have instigated conflict in business and sales for more than fifty years. PSIs are exactly what they sound like: incentives offered by manufacturers to salespeople to encourage them to promote certain products above those of competitors. PSIs have provoked considerable controversy. They are sometimes likened to "bribes," in that their purpose is to motivate salespeople to offer advice that might contradict what they would otherwise recommend. If a salesperson's job is to sell an array of products, how is it equitable for him or her to receive additional compensation for selling certain products above others? In addition, how are we to justify the bias that the presence of PSIs introduces into the selling process. There is concern that this causes negative consequences for stakeholders, including manufacturers, retailers, salespeople, and, of course, customers. How does this affect the competitive process?The research conducted explores the reaction to PSIs by people of different ages. It reveals a correlation between age, education, and reaction to PSIs. The findings correspond with the Josephson Institute of Ethics report, which found that younger adults tend to exhibit higher tolerance for unethical behavior. Examination of PSIs, like other sales incentives, reveals intentional and unintentional consequences to a wide array of stakeholders. The research indicates that there is value inherent in considering both the propriety and manner of implementation of sales incentives, such as PSIs.     

Understanding post-pandemic market segmentation through perceived risk,behavioural intention,and emotional wellbeing of consumers

The COVID-19 pandemic has altered consumer behaviour, leading to varying levels of perceived risk for different products and services. Companies must reassess their market segmentation strategies and adapt them to take effective countermeasures to improve employee performance and achieve the desired results. Research on post-pandemic segmentation is lacking. Thus, this study aims to create consumer archetypes based on perceived risk and examine how they affect behaviour and emotions post-pandemic. Based on 1,140 survey responses from Taiwanese consumers, consumer segments are classified into three archetypes: Moderate, Aggressive, and Hesitant. The Hesitant group mainly comprised senior women who faced high physical and psychological risks. In contrast, the moderate archetype group had the lowest levels of perceived risk but showed less interest in shopping activities and personal hygiene than the other two groups. Aggressive shoppers prioritise quality and convenience, with fluctuating emotions during shopping, despite moderate concerns about the virus.     

Consumption coping strategies and well-being among refugee consumers

This paper aims to provide new insight into refugee consumers' adaptation to stress with a particular emphasis on consumption coping strategies and well-being. Drawing on the appraisal-coping theory, this paper proposes a theoretical framework relating stress to coping responses and refugee well-being. Social support is also introduced in the framework as a moderator. Examining the interplays between these concepts provides a comprehensive view of how changes in consumption patterns occur and how they affect refugee well-being. Insights from this paper suggest that consumption activities could be viewed as responses of adaptation to chronic and acute stress. To adapt to new circumstances and reduce their stress, refugee consumers could engage in adaptive consumption coping or maladaptive consumption coping (i.e., compulsive and impulsive consumption), which in turn affect their psychological and physical, family, and economic well-being. The paper contends that service support moderates the relationships between stress, coping responses, and refugee well-being.     

Spending time,spending money: passenger segmentation in an international airport

Changes within the air transport sector have required many European airports to either develop or expand their commercial activities. Strategies have included the expansion of retail space, a broadening of the tenant and merchandise mix and the development of a passenger segmentation strategy. This paper explores the efficacy of this approach by identifying the behaviour of different passenger segments while in an international airport. Using a framework of strategic market segmentation, it identifies how travellers allocate their time having entered ‘airside’ and details any purchases made. Using observational research and a face-to-face quantitative survey, 301 passengers were tracked and interviewed. Through a broad based, a priori form of segmentation, significant differences in shopping behaviour are identified. Such findings assist with the development of the airport's commercial strategy and allow a number of observations to be made about the value of market segmentation from both a theoretical and managerial perspective.     

Bank ethics: An exploratory study of ethical behaviors and perceptions in small,local banks

This article addresses five research questions: What specific behaviors are described in the literature as ethical or unethical? What percentage of business people are believed to be guilty of unethical behavior? What specific unethical behaviors have been observed by bank employees? How serious are the behaviors? Are experiences and attitudes affected by demographics? Conclusions suggest: There are seventeen categories of behavior, and that they are heavily skewed toward internal behaviors. Younger employees have a higher level of ethical consciousness than older employees. The longer one works for a company, the more one may look to job security as a priority; this can lead to rationalizing or overlooking apparently unethical behaviors. More emphasis is needed on internal behaviors with particular attention on the impact that external behaviors have on internal behaviors.     

Corporate Entrepreneurship, Informal Ties, and Firm Performance: Evidence from China

How can a firm achieve superior performance through corporate entrepreneurship in a transition economy? To address this question, we draw upon the resource-based view and the institutional theory to explore distinct roles of business ties and political ties in fulfilling resource needs confronted by different corporate entrepreneurial activities (i.e., internal innovation, venturing and strategic renewal). Using data of 228 firms from the Pearl River Delta area in China, our empirical findings reveal that corporate entrepreneurial activities do not always positively lead to performance in transition economies. Furthermore, the possession of high levels of business ties is more beneficial to the success of internal innovation and strategic renewal, while the possession of high levels of political ties contributes more to the success of venturing.     

Aesthetics in displacement – Hmong,Somali and Mexican home‐making practices in Minnesota

Personalizing a residential environment has long been recognized among the dimensions of home. Little research though has focused on understanding the home‐making process of aesthetic construction under conditions of displacement. Questions still abound: What does the notion of aesthetics entail in displacement? Do immigrant groups construct a sense of difference in the home, and if so, how? And, what can impede their efforts? Answering these questions sheds light on the opportunities that arise when interdisciplinary connections between architectural, housing and consumer studies are formed. Using data from in‐depth interviews conducted in the homes of three displaced groups now living in Minnesota (Hmong, Somali and Mexicans), this paper explores the above questions and proposes theoretical and practical directions for supporting diverse housing needs. Delving into the living and socializing areas, the discussion uncovers the material and immaterial forms that aesthetic constructions can take: from decorative objects to colours, textures, materials, light levels, furniture placement and type as well as sound and smell. Interviewees varied in the number of cultural expressions they employed and degree to which they invested time, energy and funds to personalize their homes. Their efforts though were often purposive: a means to connect to a homeland, pass down one's cultural traditions to future generations, foster alliances with others from the same cultural group and a form of constructing difference. Particularly insightful are the impediments those interviewed endured in constructing an aesthetic they resonated with. Factors like spatiality, religious beliefs, regulations, income limitations, construction norms and availability of objects to purchase often suppressed their attempts to transform the spaces they lived in into places they can relate to, threatening in the process the group's cultural identity definition and creating stress in their lives. Given that home‐making is found to be inextricably tied to consumer studies through behaviours like purchasing products, the paper closes with the implications of rethinking aesthetics as well as directions for future research.     

Joint effects of prior start-up experience and coping strategies on entrepreneurs’ psychological well-being

Drawing on theories from the coping and entrepreneurship literatures, we investigated the relationship between the entrepreneurs’ active and avoidance coping on psychological well-being (PWB) and the moderating role of prior start-up experience on this relationship. Data from 156 entrepreneurs indicate that the use of avoidance coping positively predicted immediate PWB for entrepreneurs with more start-up experience. Notably, this relationship was negative for entrepreneurs with less start-up experience. We also found that over the extended period, entrepreneurs who used avoidance coping had improved PWB only if they also used active coping. Theoretical and practical contributions to the entrepreneurship and coping research are discussed.     

Net gain: Expanding markets through virtual communities

What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.     

Critical consumer issues in St. Lucia: an examination of consumer challenges and related learning among rural adults according to income levels

Consumer education is a relatively new and growing interest in St. Lucia. Neither the government nor the National Consumer Association has established a consumer education programme to address the growing consumer concerns in the country. The purpose of this study was to examine critical consumer issues, related learning challenges and strategies among rural adults in St. Lucia according to income levels. Rural adult consumers are most disadvantaged in terms of levels of education, income and access to resources, which may help to prevent and mediate consumer concerns. The specific research questions examined were: (1) What is the nature of problems experienced by rural St. Lucian adult consumers in the marketplace? (2) How do rural St. Lucian adult consumers solve the challenges they encounter in the marketplace? (3) What is it like for rural St. Lucian adult consumers as they go about trying to learn to solve the consumer issues they face? and (4) What do rural St. Lucian adult consumers perceive to be the requisites for effective decision making in the marketplace? Data were collected using a questionnaire comprising of 29 questions divided into four sections (problems, strategies, solving consumer problems and making effective decisions) and two biographical questions. A total of 500 rural adult consumers were surveyed verbally through door‐to‐door contact. The findings of this study revealed that middle‐income rural adult consumers experience more problems in the marketplace than those with each lower or higher level of income. Middle‐income rural adult St. Lucian consumers in particular seek more information and are comfortable with using more strategies than the lower‐ and higher‐income rural adult consumers. This research gives us a better understanding of the problems faced by rural adult consumers based on their income. Research results will be useful to the government of St. Lucia and the National Consumer Association when they decide to establish an adult consumer education programme for St. Lucia.